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In this episode, we'll explore competitive advantage and ways to think about how your business delivers relative value to the market. Butler confesses that he hails from a long line of German stud farmers.

In this episode, we'll dive eye-first into various dimensions of defining and implementing shared vision within your executive team, and how shared vision can be used as a foundational tool for developing high-performance teams. For some reason, Butler admits he was in a hearing on Capitol Hill and wants us to believe it's all just fine now.  #cantbelieveitsnotbutler

In this episode, we'll explore both the pain and opportunity of focus and prioritization as a means to properly executing your business's strategy. This episode somehow does this within the context of a family trip to a water park. #merica

In this episode, we demystify what it means to set targets for your strategic initiatives and how you can correctly tune those targets to increase the chances that you accomplish your business goals. Yates and Butler tie into target setting the elusive human side of business with thoughts on rest, inspiration, and gut feel.

In this episode, we'll explore the possible partnership between planning and reacting within your business and how using both can help your company better execute its strategy. Yates and Butler end up tying in feral cats; how could this not go well!