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Best Mom Products Show|Where Mompreneurs Share Their Adventures in Business|Founder & Expert Interviews| How-To Business Advice| Managing Family|Inspiration
21 minutes | Apr 14, 2014
PR Today - Tips for Doing It Yourself & What Makes a Great PR Person/Firm
"When a CEO or a Founder of a company goes out with their own story, it is incredibly impactful." #1 Thing You Need to Know Before You Start doing PR and Marketing What makes a good PR person? Example of Managing Petunia Picklebottom's re-entry into media after 13 years -- after competition. How do you get editors excited about your brand? What do big PR Agencies cost and what are their terms compared to Consultants Make sure this clause is in your PR contract Tips for the Mompreneur doing her own PR - how to research editorial contacts and the person who can get your product press The HONEST TRUTH of what being a frequent contributor to the Huffington Post has done for her personal blog What Would Gwyneth Do?
16 minutes | Mar 31, 2014
How To Bring Your Product To Market & Get Buyers to Respond
How to Invent A Product and Bring it to Market What has changed in 10 years? How to invent a product and bring it to market today is the topic of our interview with Tamara Monosoff. Tamara Monosoff , Author, The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing talks about her journey as a mompreneur bringing the Toilet Paper (TP) Saver to market over 10 years ago, what she's learned from the 50+ entrepreneurs she's helped and gives us a sneak peak of what's inside her Amazon best-selling book. Listen to our interview to learn: The single most important change to bringing a product to market in the last 10 years How to get names and contact information of great manufacturers How to evaluate the market & cost to bring your product to market The steps to "Making the Sale" with Retail Buyers - learn the approach that gets results How she defines success
15 minutes | Mar 17, 2014
Top 3 Mistakes Mompreneurs Make and How You Can Avoid Them
What are the top 3 mistakes mompreneurs make when starting their business? Flesche Tuller Hesch, Mompreneur Coach, Nest Consultants shares what she sees everyday from her clients and shares what you can do to avoid them.
15 minutes | Mar 3, 2014
How Maybrooks Founder Created a Website where Job Flexibility is NOT a Bad Word
Coining terms like maternityship and returnship, job site founder Stacey Delo of Maybrooks shares how her need for job flexibility after having her first child spurred her to create a job site where smart moms help each other find flexible careers. She is changing the conversation and trying to shape the culture within companies to accommodate today’s bright workforce who need a flexible arrangement. “The jobs are the tool that is the bigger part of the conversation around women and working and what are some of the ways that we can keep women in the workforce so ultimately we can keep women moving on the track toward being in leadership positions.” — Stacey Delo, Maybrooks Tune in as Stacey shares…
15 minutes | Feb 17, 2014
What are the top 3 factors in becoming a successful food entrepreneur?
When Rachel Hofstetter, Author, Cooking Up A Business wrote a book featuring 10 food and beverage grass roots entrepreneurs; she had no idea she would be so inspired to quit her Corporate job as Food Editor at O - The Oprah Magazine to become a co-founder of Guesterly. If you've ever thought about packaging that spaghetti sauce or must-have recipe for friends and family; this interview is a must see and her book is a must-read. Engaging and informative, you'll experience the journey of Justin's Nut Butters, Hint Water (mompreneur), PopChips, Mary's Gone Crackers, Cameron Hughes Wine, Evol, Love Grown Foods, Tasty, Kopali Organics and Vosges Haut-Chocolat. She shares the top 3 tips she learned from the well-known foodie entrepreneurs she interviewed.
27 minutes | Feb 3, 2014
Blinkbuggy's Founder Raised $500k - How to Prepare & Approach Investors
How did Emma Weisberg, Founder, Blinkbuggy validate her business idea, build a modern day baby book and approach investors to raise $500k through friends & family? After 10 months of developing her product, she learned she couldn't use it. Disappointed, she was going to throw it out the window ... so to speak. Prior to scrapping it, she received a valuable piece of mentor advice "just have 10 friends try it out and provide feedback." By doing this, she determined what mattered and it helped form the next round of development. Tune in to hear her story - the first 2 years : Aha Moment to validating her business idea Developing the technology and going through multiple developers - lessons learned The materials she prepared prior to contacting investors How to put a $ value on an early stage company How she feels after taking money The approach she took to doing PR herself and the results Advice to Mompreneurs About Blinkbuggy: Blinkbuggy makes it easy to capture and store all your memories in one place and create meaningful stories of our lives. Through simple and flexible privacy controls only you decide what to share and with whom to share it.
22 minutes | Jan 20, 2014
Options Away Mompreneur Takes Love of Travel & Flexibility to the Masses
How did mompreneur Heidi Brown, Founder, Options Away take her love for travel and desire for flexibility to create a travel company that allows consumers to hold their flight for days or weeks with the option to buy? A former Options Trader, MBA from the London Business School and mom of 2 living in Oak Park, IL, Heidi shares her story with Best Mom Products. Tune in to hear her story: Managing family Aha moment Press: Winning the EyeForTravel Innovation Awards (previously won by HotelTonight and Kayak) Determining Target Markets The Initial Funding Process: how to approach the conversation with investors when you aren't 20 years old Biggest success & challenge Great tips and advice for mompreneurs About Options Away: Options Away allows you to hold your flight for days or weeks while you finalize your travel plans. Find a low fare and buy an inexpensive option on your flight! Go ahead and share your itinerary with friends and family. If you decide to go, just book the ticket that we're holding for you. The best part? If you choose not to travel you don't have to do anything because your option simply expires. With more time and no obligation to purchase your flight, travel planning has never been more convenient. Heidi's Advice:
26 minutes | Jan 6, 2014
Before you Create Software, Hire a Developer or Raise Capital - Listen to this Interview with Mary Juetten, Founder & CEO, TrakLight
How did Mary Juetten, a former CPA and JD start an online consulting software tool that allows inventors, creators, and businesses to identify Intellectual Property IP) and provides a plan to secure that IP at a fraction of the cost that would have been paid to in person providers? As Founder & CEO, Traklight, Mary says they "take the scary out of IP." Tune in to hear her story - the first 3 years : Creating software: the process Mary went through to create her software and her advice to anyone forging this path Hiring developers: the questions she wished she asked during the interview process prior to hiring and firing 3 developers Hiring anyone: what to include in your consulting agreements with any new hire Resources: the knowledge any non-techy Founder needs to know Raising capital as a woman in the tech world - pitching to 2 angel groups & the best advice she received Her reaction to someone telling her not to act too much like a woman - don't be too perky Quotes: “I try to do something scary everyday like reaching out to someone on LinkedIn that I don’t know” by Mary Juetten "If you want something said, ask a man. If you want something done, ask a woman" by Margaret Thatcher
44 minutes | Dec 16, 2013
Let's Go Strolling Founder Sold Her Company for 7 Figures - Tips on How To Hire A Business Broker
How did Jo Ilfeld, Founder, Let's Go Strolling start her online business, expand into retail, grow it to 7 figures and sell it with multiple offers 5 years later. Listen to her tips on … Recognizing an opportunity How manufacturers work with online stores (drop ship vs. inventory, etc…) How to differentiate your business Managing her retail store to work with HER schedule
42 minutes | Dec 9, 2013
$5 Million in 5 Years – Amber Schaub, Founder on The Rufflebutts Story
Rufflebutts is a children's apparel company that designs and sells ruffled bloomers, diaper covers, swimwear, and pants, as well as hoodies, jackets and shoes for infants and toddlers. In 2012, she was named #166 on INC”s fastest growing children’s apparel company in America with almost $2.5 million in sales. Now, her company is on track to hit almost $5 million in sales this year. Last month, she and her co-founder and husband Mark landed a deal on Shark Tank for $600k for 9% of their company with Lori Grenier. We’ll dive into how she started her business, got her first customers, 150k Facebook follows and what she attritubes her success to.
39 minutes | Nov 7, 2013
Founding Moms Entrepreneur Grows Meetup Group from 4 to 3000 Members in a Few Years Globally.
Watch & Listen as Jill describes ... How she created The Founding Moms, a real, live and local monthly meeting where mom entrepreneurs can exchange, connect and learn from one another. How she grew the group of 4 to 3,000 in only a few years Figuring out her business model as an online community The most effective way to use Twitter How promoting a conference she never actually put on landed her on TV which led to a job becoming a columnist for NBC Chicago How she built Bumble Bells, audible anklewear for babies and was able to get Gwen Stefani to put it on Zuma's ankle and then landed it on People Magazine & Perez Hilton How she sold Bumble Bells
32 minutes | Nov 4, 2013
SmartSeat Chair Protectors Founder Talks U.S. Manufacturing, Marketing and success in becoming profitable early on
How did Rebecca Rabson, a former criminal defense attorney successfully create two product lines and become profitable early on? ABOUT SmartSeat Chair Protectors, a waterproof, stain resistant, and machine washable cover made from soft-to-the-touch, toxin-free fabric AND Kippa Kids, kippot (also known as yarmulkes and skull caps) in kid-friendly fabrics designed to appeal to boys ages 2-15.
7 minutes | Oct 23, 2013
Toydozer Inventor Talks Manufacturing, Marketing & Where She Found the Most Success
www.bestmomproducts.com - In this entrepreneur interview, Amy describes her AHA moment to winning Anderson Cooper's "Search for the Next Mompreneur" chosen by Shark Tank's Lori Grenier. This interview is for anyone who is trying to define and re-define their target market and wants to understand some innovative sales and marketing tactics. The moment she decided to bring her product to market Manufacturing in the U.S. (after 1st going to Mexico) Getting on major TV shows - Anderson Live, CNBC, Today Show, Fox Business and the results Where she found the most success ;-) Comparing her past role of celebrity assistant to being an entrepreneur Tips for mompreneurs
30 minutes | Oct 7, 2013
Entrepreneur Interview: The Inventor of Boogie Wipes shares how she grew her company to $18M in under 5 years
How did Mindee Doney, Inventor of Boogie Wipes & Co-Founder Little Busy Bodies, Inc. grow the company to $18 million in sales in under 5 years and then get acquired by a manufacturing partner of Procter & Gamble? In 2012, she began Juicebox Idea Consulting to help entrepreneurs define their idea and potential viability in the market. Learn ... How Mindee, a marketing & branding expert, worked her way from one big box retailer to the next and get tips on how she did it How-to stay grounded when garnering so much publicity How-to estimate how much money you will need to invest or raise What big box retailers require from you, the seller The Pro's & Con's of Manufacturing - United States compared to Oversea's How she started her consulting business and why she found it challenging to ask for money from clients and how she overcame it The first 3 things you should do when considering to go into business and the free tools you can use before hiring a consultant
32 minutes | Oct 7, 2013
Entrepreneur Interview: The Knot Genie Inventor talks Manufacturing, Marketing & PR
How did Rikki Mor, Founder, Knot Genie turn a dreaded hair brushing experience for her and her daughters into a positive one and a successful business? When her 2nd manufacturing run of 10,000 units were defective and she had no recourse, learn what business changes she made. Learn how her business skyrocketed in the first six months and what she attributes it to. Daily Candy? Sales Rep? Hard work? How did she go from approaching bloggers to have 5-10 approach her each week within the first year? Ever wonder if participating the Emmy's and Emmy Swag Bag is really valuable? Learn her first-hand experience of pro's and con's What happened when she landed her product on The Today Show's segment "must-have items for moms" Her 3 tips on how to get into 500 stores/salons -- It's not what you think!
16 minutes | Oct 3, 2013
Entrepreneur Interview - Determining Your Target Audience: How This Mom Sold 1000 Units On Zulily Only To Be Surprised By Her *Target* Customer
In this entrepreneur interview, Jennifer MacDonald, Co-Founder, Maccarron Industries which includes Zipit Bedding. Her AHA moment came at her son's sleepover party. She and her sister created Zipit Bedding - The All In One Bedding Solution for Kids. Jennifer describes her AHA moment to designing the first prototype. This interview is for anyone who is trying to define and re-define their target market and wants to understand some innovative sales and marketing tactics. Go To Market Process - defining and educating your target customer Selling out the first 1,000 units Zulily launch - the surprise results Value of mom blogs Evaluating to license or sell their product direct Working with her sister/Co-Founder and managing family Tips for mompreneurs
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