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Behind The Madness
17 minutes | Nov 18, 2022
FAQ's Around Buyer Persona's
Marcus picks James's brain on his knowledge of buyer personas in this latest episode of Behind the Madness. What is a buyer persona and why do you need one, or more? James explains how to start compiling this incredibly important piece of information and who should be involved in it's conception.
33 minutes | Nov 4, 2022
Video brochures, what are they and how they could help your marketing
Is print media as effective as it used to be? We spoke to Scott, owner and founder of Vue Media, to discuss the exciting new possibilities in video brochures. As a marketing tool, it could do more to engage your key customers than you realise. Dive into the ground-breaking brochures that are revolutionising video marketing.
35 minutes | Oct 21, 2022
What you eat affects your productivity
Come behind the madness for your top up of wellbeing advice. This week James sat down with the owner of For The Love of Lemons, Ayesha Shahid, who told us exactly how that extra takeaway is affecting our productivity. Ayesha shares her years of nutrition coaching experience, and dives into the science behind good diet and hydration. If you're lacking for energy, or are getting way too stressed out, there are some easy yet hugely impactful changes to be made. With Ayesha and James' shared history of dietary problems, they know a thing or two about becoming happier and healthier through diet changes. So, when life gives you For the Love of Lemons, you sit back and tune into Behind the Madness.
13 minutes | Oct 7, 2022
Marketing stripped back
In this episode of Behind the Madness James and Jamie delve deep into the marketing ideals and strip the process to make it more understandable. Everything from lecturers throwing foam balls to ridiculous Instagram reels. They talk about how being authentic and helpful is key and demystify the processes into non-scary terminology.
14 minutes | Sep 23, 2022
The power of systems and processes
"Failing to plan is planning to fail" is a quote that rings true for this week's episode as James and Jamie pull the curtain back on systems and processes! How to create, when to implement and why they are a real business growth hack to fuel success. If thinking less but achieving more sounds good to you, then this one is not to be missed, systems and processes can streamline your workflow and declutter your brain - often leading to great efficiency with better results. So, you know the drill...headphones on, feet up and let's get into the madness.
17 minutes | Sep 9, 2022
Wellbeing for business owners
Behind the Madness is back - this episode's focus is well-being! Mainstream modern-day society sees a lack of sleep, working all hours, no social life and sole focus on business ventures as badges of honour but unfortunately, most people are getting it wrong. Some of the most successful people in the world prioritise themselves, knowing that for their business to perform that they need to be at the top of their game. Jamie's previous experience has been in the health industry so he and James talk about how to incorporate healthier habits into the working day, as well as the 5 areas to balance the scales and fuel not only you but your business too! Feet up, headphones in...it's time for some madness
34 minutes | Aug 26, 2022
How to up your sales game - Top tips from inside HubSpot!
Behind the Madness teams up with HubSpot as James and Sean discuss the best sales tips to help your business increase sales by offering your customers a world-class experience. This is not one to miss, if you're looking to grow your business and generate more sales then tune in to this quick-witted, simplified approach to sales and lead generation. Join James and Sean now - feet up, headphones on and enjoy!
18 minutes | Aug 12, 2022
20 Social Media Mistakes to Avoid
Bored of "tips for social media success" appearing everywhere you look whilst never really knowing which tips, tricks or hacks will actually work, well us too!! James and Jamie sit down to go through 20 of the common tips when it comes to succeeding on social media - there are some interesting truths and some reaffirming thoughts but most of all there's no bullshit here just transparency around how you can make your brand better using social media. It's honest and quick-fire, with some giggles along the way. So, pop your feet up, headphones in and enjoy episode 24 🎧
20 minutes | Jul 29, 2022
This week on Behind the Madness, James and co talk about teams and how improving collaborations can greatly improve customer satisfaction and experience. Sales and marketing working together help align marketing campaigns, improve products and brand retention by utilising sales teams' customer-facing experiences combined with marketing departments' data and research. Understanding your customer more to allow you to help them more is what every business strives for, by creating a friendly bridge between departments means you will have the best resources and data in your mission. Plug in, sit back and enjoy the episode!
17 minutes | Jul 15, 2022
Short-form video, what, how, why
James and co this week are joined by Claire, who as a Mum and entrepreneur has a lot to juggle including her social media presence - so what does Claire think of short-form video? Well, this episode is all about how important content like Instagram Reels is, how best to approach them, and some top tips from Claire on how to make them work for you and your brand! If Reels, TikTok or YouTube shorts is something you're looking to implement in your marketing strategy (and you should be) then this one is for you. Sit back, pop your headphones in and enjoy! Would you like to come on the podcast? Reach out and let's make it happen https://www.instagram.com/hello_method/ Claire Stenson: https://www.instagram.com/clairestenson_cs/
9 minutes | Jul 4, 2022
Sharpening the Saw
Upskilling is pivotal to ensuring you and your team deliver the best for your customers, which will subsequently grow your business! We are often too busy and don't make time for learning and raising our game - this normally doesn't appear to be a problem in the short term but it also isn't smart or effective long term. In today's episode, it's double trouble with James and Jamie talking about the importance of upskilling, the power of learning and how a better you will result in a better business! Comment on what your biggest business challenge is right now?
12 minutes | Jun 17, 2022
Method: The pivot and rebrand
Brands need to stay up to date and align with their target audience, these are two of the reasons we tore up the Method blueprint and came back with something stronger and more personal! James and co open up about the importance of the Method brand, what it stands for and why we wanted to freshen things up - so this one is for you but about us, because growth in business is at our core and therefore, leading the way is a must. If you're thinking of pivoting, yep like Ross in Friends, or rebranding your appearance then pull up a seat and enjoy the madness! Share with a friend who needs the madness in their life
22 minutes | Apr 19, 2022
Mindset and well-being whilst running a business
James, Paul and Jamie cover the importance of keeping your brain active. Many successful CEOs have hobbies to keep their brains in that active state. Replacing work-related thoughts with a mentally stimulating hobby, is one of the most productive and mentally refreshing things you can do. Running a business can feel like you’re juggling plates 24/7. And now that our working world can be far easier accessed from our personal world, importance of a work/life balance is prevalent now more than ever. As a business owner, protecting your mental wellbeing at work is a vital factor of your business running smoothly. So, mastering your time management and allowing yourself some breathing space really is a fundamental aspect of running a business - and after adopting some of these useful habits, the benefits will speak for themselves.
13 minutes | Apr 1, 2022
Optimisation and automation, what's it all about?
Automation and being smarter with your day-to-day processes are key to reducing time spent on boring, repetitive tasks, as well as opening up time to focus on more important, growth targeted areas! Join James for a sit down all about automation and how you can utilise it to optimise how you work. Learn to build businesses that are smarter, more time conscious and that save on resources. So, you know the drill - headphones in for 15 mins to fuel much, much more! Enjoy everyone
13 minutes | Mar 18, 2022
Social media unravelled
Behind the madness is back and this time we've got a Q&A all-around Social Media, whether you're starting out or looking to grow then this one is for you! James puts Method's social media manager on the spot with questions on how social media works, how to utilise it for your business and ways to "win" on socials. This episode is short, sharp and to the point so pull up a chair, pop in your headphones and enjoy a candid chat about social media, happy listening!!
22 minutes | Mar 7, 2022
Branding, why is it so important?
Building a brand that is popular, long-term and most importantly connects a business to their audience is a higher priority than ever before! If you're a business owner, part of a marketing team or an entrepreneur in a startup then this one is to help guide you through the noise and lay the foundations to building a long-term business through the power of brand!! James, Paul and Jamie share some of their favourite brands - while exploring why, as customers, we connect and love certain brands more than others! Have a listen and share the love by tagging your favourite brands!
33 minutes | Feb 18, 2022
Business in 2022, what's new?
Business is ever-evolving, both online and off!! James, Paul and Jamie are back with episode 15 to discuss what's changed and what hasn't. Aimed at helping business owners and entrepreneurs shape their businesses in 2022 to deliver the growth we are all after. We talk social media, personalisation, short-form video and even a bit on the metaverse to help you keep up with the pace of business in today's ever-changing world! So pop in your headphones, sit back and enjoy the episode! If there are any topics you want us to chat about then DM us on Instagram and we will get talking. Don't forget to smash that like button and subscribe
22 minutes | Feb 5, 2022
Why business strategy is so important for business growth
Welcome back to another episode, this week sees James talk through business strategy and how business owners, entrepreneurs and department heads can map out theirs. James is joined by Paul and Jamie for a collaborative conversation that lays out what a strategy is and importantly the key areas to include... Buyer personas and SMART goals are two of those pivotal ingredients as they help you to pinpoint who you're aiming to help and your desired outcomes, keeping you focussed and ensuring your decision making is customer-centric. Enjoy the episode and drop any comments below or let us know if you'd like to join James for an episode
13 minutes | Jan 17, 2022
How to get that new idea off the ground
Tune in to episode 13 to map out your next big business idea and get the cogs moving! James talks through the all-important steps to taking a concept from thought to a real, breathing business by building solid foundations and pivotally validating your idea to ensure that you create the best possible offer for your customers without wasting time or money! 2022 will see more side hustles, business startups and new product launches happening than ever, so James lays out a roadmap of key areas to help you build a better and smarter business. Our top takeaway would be the importance of a minimal viable product (MVP) and the benefits creating one brings, we'd love to hear your takeaways from episode 13! To go with this we've created a library of free business tools to help supercharge your idea- https://www.hellomethod.co.uk/growth-tools/
9 minutes | Dec 23, 2021
Rest: Why it's important for every professional
The life of a business owner is 24/7, 365 but making the conscious effort to step out of your business and allow your body and mind to reflect is hugely beneficial for both you and your company's success! In this episode of Behind the madness, James looks at how business owners, like himself, can embrace the Christmas period as an opportunity to hit reset, recharge their batteries and even develop greater daily habits to be more efficient in the year ahead! Packed full of micro-habits and tools as simple as the new "focus" feature on iPhone IOS 15, this one is geared to be easy to implement whilst helping supercharge your output in your personal and business life! Enjoy listening and have a very Merry Christmas!
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