53 minutes | Jun 29, 2021

Using Tech to Establish Your Brand

Here’s the million dollar question for match day: How do you get the fan to download the app? Recently on Behind the Business of Sports, we talked with three experts about establishing your brand for your stadium, your app, and your match day experience: Harrison Kim, Senior Director of Business Strategy at Austin FC; Jonathan Martinez, Vice President, Revenue Planning & Analytics at Las Vegas Raiders; and Kendall Tyson, Vice President, Strategy & Business Intelligence at Seattle Kraken. What we talked about: - The strategic use of surveys & fan willingness to respond - All things mobile app strategy - Building brand with creative technology - Sponsorships that build community For the entire interview, tune in to Behind the Business of Sports on Apple Podcasts, Spotify, or our website. Listening on a desktop & can’t see the links? Just search for Behind the Business of Sports in your favorite podcast player.
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