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Behind Her Empire
34 minutes | Jun 14, 2021
How to Conquer Your Inner Critic & Go for It with Aishwarya Iyer, Founder of Brightland
Aishwarya Iyer is the founder and CEO of Brightland, a modern olive oil company that champions authenticity in the olive oil industry and celebrates good design & California living. Aishwarya was living in New York City for years, enjoying all the restaurants the city had to offer before she started cooking at home. She started to make more meals at home but, instead of feeling better, she realized she was feeling worse, and ultimately ended up having chronic stomach issues.To her surprise, she learned that the olive oil that she was using in her cooking was the main issue, discovering that 70% of the olive oil Americans consume is either rotten, rancid, or has been adulterated. After years of research into the olive oil industry, Aishwarya decided to change the game and started Brightland in 2018 with a mission to transform the relationship we have with our food.We talk to Aishwarya about her path to finding her calling after years of feeling unfulfilled, the steps she took to build the courage to launch her business, how she overcame the inner critic that so many of us struggle with, and what it takes to disrupt an industry & launch a product with little experience.In this episode, we’ll talk to Aishwarya about:* An introduction to Aishwarya, her childhood, and how it influenced her. [2:15]* How Aishwarya knew that going to NYU was the right step to take at the time. [4:57]* Marrying creativity and entrepreneurship, even in a corporate space like L'Oréal. [6:32]* The value of startup experience in learning what it means to move quickly. [8:04]* How Aishwarya’s fascination with olive oil started with personal interest. [9:15]* What her thought process was at the time and how she built the confidence to bring her entrepreneurial vision to life. [11:23]* Find out how Aishwarya overcame her inner critic using various methods. [12:54]* The infinite value of knowing what you want, and how a vision board can help. [14:13]* What support Aishwarya had during the transition into launching her own business. [14:37]* The early stages of Brightland and why Aishwarya says product is everything. [15:34]* Her rationale for launching direct-to-consumer and the relationships it enabled. [17:35]* Creating awareness about her product as a first-time entrepreneur; from building a following prior to launch to securing media placement. [18:48]* What didn’t work in the early days and what Aishwarya learned from those issues. [20:22]* Why dwelling on mistakes is pointless. [21:29]* Why Aishwarya’s experience in venture capital discouraged her during fundraising. [21:55]* Navigating which investors are the right fit for your business; having support is key. [23:30]* Some of the challenges Aishwarya has encountered, including the labor placed on female founders to become influencers. [23:58]* How to hone in on your authenticity without getting caught up in comparisons. [25:28]* Managing and avoiding burnout as the founder of a rapidly growing business. [27:39]* The most common mistakes that Aishwarya sees young entrepreneurs making. [29:48]* A little-known fact about her that she is proud of: she is a classical Indian dancer. [31:35]* Aishwarya’s definition of wealth: health and waking up feeling optimistic. [32:13]Follow Aishwarya: * Website: https://www.instagram.com/wearebrightland/ * Instagram: https://brightland.co/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
47 minutes | Jun 7, 2021
Don’t Let Fear Hold You Back with Rebecca Minkoff, Founder of Rebecca Minkoff
Rebecca Minkoff is the co-founder and creative director of her namesake company Rebecca Minkoff, a global lifestyle brand that spans apparel, handbags, accessories, footwear, and jewelry. She has also created a community of superwomen through her platform, Female Founder Collective, and is dedicated to devoting resources and time to promote and uplift other women-owned businesses. Despite being a household name and global fashion powerhouse, Rebecca opens up about the many obstacles she’s faced to build her iconic brand and multi-million dollar business. We’ll dive deep into the early days when Rebecca was a young aspiring designer in NY, the lessons she’s learned in the highest highs and lowest lows, mistakes founders are making when raising capital & building a sustainable brand, and her candid thoughts on work-life balance. Rebecca’s journey and unspoken rules will show you that having faith, working hard, and staying committed to your dreams will allow you to make success happen on your own terms. In this episode, we’ll talk to Rebecca about:* How Rebecca fared during the pandemic and decisions she took to look after her mental health. [3:07] * The role that Rebecca’s mom played in her life and how she instilled independence in her early on. [5:19] * Why Rebecca chose not to pursue dancing and decided to go with design instead. [7:21] * The decision Rebecca made to move to New York at 18 to pursue design. [8:55] * It took Rebecca many, many years to pay herself a six figure salary. [10:23] * Rebecca shares her experience during 9/11 and how it changed her life. [11:24] * How Rebecca’s I Love NYC t-shirt became a viral fashion item. [13:00] * Why being fired turned out to be a blessing in disguise. [13:41] * The money-related fears Rebecca had when she was starting out. [14:42] * The story of Rebecca’s famous Morning After Bag and how it grew in popularity. [15:48] * When Rebecca’s brother officially joined the business. [0:20:03] * Rebecca’s advice for owners who are looking to raise capital for their businesses. [20:45] * There are specific conditions that come with taking external capital. [22:41] * How Rebecca thought about profitability and how it has changed over time. [23:43] * The confidence Rebecca had around being on social media early on, despite the backlash. [26:49] * A tough time the business faced and how they overcame it. [28:27] * There will always be problems and you have to build resilience to get through them. [30:16] * How Rebecca gains perspective during the tough times she has been through. [31:20] * Why Rebecca chose to title her book Fearless and what the word means to her. [33:16] * The value of networking and the role it has played in Rebecca’s success. [35:15] * The unique way Rebecca views mentors in her life. [38:11] * Why Rebecca thinks that balance is a dirty word and why we should have boundaries instead. [39:47] * The struggles Rebecca has had around comparison and how she views it now. [42:08] * The value that being a mother added to Rebecca’s life. [44:35] Follow Rebecca:* Website: https://www.instagram.com/rebeccaminkoff * Instagram: https://www.instagram.com/liavalenciakey * Rebecca’s Book - The New Rules for Unlocking Creativity, Courage, and Success: https://www.rebeccaminkoff.com/products/fearless-the-new-rules-for-unlocking-creativity-courage-and-successFollow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe See acast.com/privacy for privacy and opt-out information.
47 minutes | May 31, 2021
Don’t Let Your Past Define Your Future with Lia Valencia Key, Founder of Valencia Key
Lia Valencia Key is the founder of Valencia Key, a jewelry line with beautiful, unique pieces that feature inspirational messages designed to empower women. Raised in an impoverished Philadelphia neighborhood, Lia lived in a homeless shelter with her mother, sister, and brother. Even in the darkest of times, her mom told her, "your predicament does not determine your destiny." She encouraged Lia to never leave the house without wearing her sparkling earrings because they would serve as reminders of the light within and the potential she had in her life. Lia went on to rise above her challenges and honored her mom’s legacy by believing in herself, defying all odds, and going after her dreams. She received her master’s degree and then became a world-renowned cosmetologist and stylist. Lia is now focused on inspiring others to believe in their dreams through her jewelry line. We’ll chat with Lia about how she broke many barriers in her life and followed her passions as an entrepreneur, the power we all have within us to create the life we want, and tips we can use in our lives today on overcoming fear and living a brave life. All BHE Listeners: Enjoy 25% Off & Access to Lia’s 5 Strategies to Handling Fear on Your Joy Journey to Success here: https://www.valenciakey.com/behind-her-empire In this episode, we’ll talk to Lia about:* The question Lia’s mother asked her which had a profound impact on her life. [3:05]* Lia’s poverty-stricken upbringing in Philadelphia, and the tragedy that struck her family when she was young. 3:44]* How Lia’s time in a homeless shelter had begun to impact her, before she decided she was going to lead rather than follow. [7:20]* Completion as one of the key guiding principles in Lia’s life. [10:44]* Choices that Lia made to help her change her circumstances. [11:02]* The undergraduate and Master's degrees which Lia received. [11:15]* How Lia’s creativity has guided her decisions, and how her experience at a * Creative and Performing Arts High School changed her life. [11:37]* The three female pillars in Lia’s life. [13:02]* Why Lia ended up sweeping floors for a while even though she had a Master's degree, and why it didn’t bother her. [16:43]* What Lia loves about cosmetics. [18:02]* When Lia first learned about QVC, and the determination with which she tried to get a job there. [18:20]* The importance of speaking your dreams to the world. [19:12]* A chance encounter which finally connected Lia with QVC. [21:56]* Earrings and a message that Lia’s mother gave her before she died, which later sparked the idea for Valencia Key. [26:05]* Lia shares why she believes it is so important to carefully choose the people you surround yourself with. [28:23]* Gifting something to the world is Lia’s purpose, and she explains how she does this through her business. [33:12]* Advice from Lia about how to handle fear, and the power of embracing who you are. [38:49]* One of the things that Lia is most proud of. [42:33]* Valencia Key’s first collection, Prosperity, and the meaning behind it. [43:56]* True wealth; as defined by Lia. [44:50]Follow Lia:* Website: https://www.valenciakey.com/* Personal Instagram: https://www.instagram.com/liavalenciakey* Company Instagram: https://www.instagram.com/valenciakeydesign/ Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
51 minutes | May 24, 2021
Living a Life of Purpose & Meaning with Eva Yazhari, Co-Founder of Beyond Capital
Eva Yazhari is the seasoned investor, entrepreneur, author, and CEO of Beyond Capital, an early-stage impact investment fund that is dedicated to improving lives and helping create access to basic goods and services. Eva started her career going up the ranks in Wall Street and working alongside top hedge fund managers in NY. Although she was thriving in her position and enjoyed investing, Eva felt like she wasn’t making a big impact in her life and was yearning to find meaning & purpose. This led her into the world of impact investing and becoming more aware of living, both personal and professional, in a way that aligns with her values. In the broad-ranging interview, we’ll talk to Eva about how to find meaning in the work you do, steps to find your purpose, what impact investing is, and how you can incorporate it in your day to day life. Eva shares her business insights with us as well; what she looks for in the people and businesses she invests in. We also touch on steps to getting over perfectionism, the importance of having an abundance mindset, and how we can carry these values forth with us in the world. In this episode, we’ll talk to Eva about:* How Eva’s upbringing and the values she learned when she was younger impact her today. [2:02]* The role that Eva’s grandfather, an adventure-loving doctor, played in her life. [5:12]* The core attributes that underpin the work that Eva currently does. [8:15]* Eva’s experience on Wall Street; what she loved and some of the challenges. [9:06]* The first steps Eva took towards a more fulfilling professional path. [12:31]* Work Eva has had to do around prioritizing and distilling her values. [14:04]* What having an abundance mindset means to Eva, and how she lives it. [16:43]* Some of the mistakes that are occurring in mainstream investing. [20:06]* How to get conventional investors on board with social investing ideas. [22:02]* What inspired Eva to write her book, The Good Your Money Can Do. [23:10]* Key things that stand out to Eva when looking to invest in a business. [28:25]* The traits that Eva believes make businesses sustainable. [32:04]* Standout characteristics that Eva looks for in leaders she’s investing in. [34:44]* How Eva approaches self-care with everything she has on her plate. [36:22]* What toxic mother culture is and how Eva avoids it. [38:15]* There is so much shame around women getting help behind the scenes. [40:29]* Work should feel good and it’s fine to enjoy what you do. [42:50]* How Eva has managed to overcome perfectionism in her life and career. [44:26]Follow Eva: * Website: https://www.evayazhari.com/* Instagram: https://www.instagram.com/consciousinvestor/ * The Good Your Money Can Do: https://www.amazon.com/Good-Your-Money-Can-Conscious/dp/154450991XFollow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Additional Resources: * Dare to Lead: https://daretolead.brenebrown.com/* The 15 Commitments of Conscious Leadership: https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable-ebook/dp/B00R3MHWUE See acast.com/privacy for privacy and opt-out information.
44 minutes | May 17, 2021
Quitting the Rat Race & Achieving Financial Freedom with Jamila Souffrant, Founder of Journey to Launch
Jamila Souffrant is the founder and CEO of the popular financial blog and podcast, Journey to Launch, where shares her journey to reach financial independence while helping others do the same. Is this really what you want to do for the rest of your life? This was the question that today’s guest, Jamila Souffrant, asked herself a few years ago on a four-hour commute from Brooklyn to New Jersey for work while she was pregnant with her first child. This sparked an “Aha!" moment for her that led her down the path of learning how to gain financial independence with the goal of retiring early on her own terms. Jamila has now become a go-to financial thought leader in the personal finance space and is passionate about helping others reach financial freedom in an easy and attainable way. She has been featured in notable media outlets such as Money Magazine, CNBC, CBS, Business Insider, and more. In this episode, Jamila talks about her Jamaican heritage and how being raised by a young single parent shaped her view on finances. She shares the story of how she went from an unfulfilling job in corporate America to finding the courage she needed to step out on her own, explains her original goal of reaching financial independence by 40, and how this has evolved over the years, as well as what financial freedom really means to her. She also reflects on some of the common mistakes people make with their money, the importance of having a good money mindset, and how anyone can start taking steps in their life to achieve financial freedom.In this episode, we’ll talk to Jamila about:* Hear about Jamila’s upbringing and how being raised by a single parent shaped her view of finances. [2:20]* Jamila shares her journey: how she switched careers and took ownership of her finances. [4:42]* What Jamila learned from the side hustles she had along the way. [7:33]* How binging on financial podcasts helped her shift her mindset and enabled her to change careers. [9:02]* Her initial goal to reach financial independence by 40 and how she defines financial independence now. [10:35]* How her goal shifted from being about money to being about freedom and flexibility. [11:31]* The importance of having the right money mindset. [14:07]* When Jamila realized that Journey to Launch could be a successful business. [17:29]* The importance of networking with others in the space. [19:11]* The importance of consistency and perseverance. [21:06]* Why you should focus on your own journey and not compare it with anyone else’s. [21:45]* How she knew she had something to offer: find something that’s missing and create it. [24:37]* How Jamila grew her business through consistency, collaborations, community, and media, as well as sharing her own journey. [26:27]* The greatest challenge she faced in the early days and how she overcame it: watching the money depleting faster than her income was growing. [29:56]* Some of the common mistakes people make with their money. [33:39]* How Jamila defines success now and what the next steps are for her business. [37:31]* How she juggles her high-growth business and being a mom of three. [38:50]* Jamila’s self-care rituals and how she supports her mental health. [40:29]* What she’s proud of that people may not know: her Jamaican heritage and showing Jamaican girls, Black girls, and women in general what is possible. [41:43]Follow Jamila:* Journey to Launch: https://journeytolaunch.com/ * Personal Instagram: https://www.instagram.com/jamilasouffrant * Journey to Launch Instagram: https://www.instagram.com/journeytolaunch/ Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
57 minutes | May 10, 2021
5 Traits Every Successful Person Needs with Loren Ridinger, Co-Founder of Shop.com & Market America
Loren Ridinger is the Co-Founder of internet retailing giants, Shop.Com and Market America.Although Loren is now recognized as an internet mogul who has changed the face of the beauty and e-commerce industries over the past two decades, her life started with very humble beginnings. She moved to Greensboro, NC at a young age, worked in retail when she was sixteen, and at eighteen, Loren and her husband, JR, took a chance on their dream to make it easy for people to shop online at a time when most people didn’t even have computers in their home. Twenty-nine years later, their companies Market America and Shop.com generate over a billion dollars in annual sales and serve more than 10 million customers. The company is still headquartered in Greensboro, NC, and is quite global with offices in nine other countries. Loren also founded the award-winning cosmetics line Motives and is recognized for her work in publications like Forbes, Elle, and Vogue, where she was included in their 100 Most Influential Women issue. In today’s episode, we dig into the top five themes that will allow anyone to be successful with their dreams: 1) importance of belief & visualization, 2) being your true, authentic self, 3) having the right people around you, 4) goal setting the 'right' way, and 5) always doing the hard things first. In this episode, we’ll talk to Loren about:* The importance of women sticking together and supporting each other. [2:40]* How Loren’s mother profoundly influenced her life. [3:48]* Building a business with a baby; challenges and how Loren dealt with them. [6:22]* What Loren learned from her mom and dad’s different styles of parenting. [8:46]* Why Loren did the training to become a flight attendant. [10:26]* The importance of deciding what you want to do with your life and not letting anyone else decide that for you. [12:15]* Where the inspiration for Loren and her husband’s businesses, SHOP.com and Market America, came from. [14:00]* Barriers that Loren and JR faced when starting to build their businesses. [15:52]* The process that Loren went through to make sure that she was surrounded by the right people, and her “mental vacation” philosophy. [19:02]* Traits that are essential in people who Loren allows into her tribe. [23:17]* Why Loren doesn’t make New Year's resolutions. [24:26]* How Loren manages her time and ensures that she is sticking to her goals. [26:30]* Loren’s drive to be constantly learning, and ways she does this. [30:21]* Assign dates to your goals, and why Loren thinks about her weeks in goals, not days. [31:23]* Stepping out of your comfort zone is essential to success; it’s actually more uncomfortable inside the box than outside of it. [35:58]* A major issue that Loren experienced with her health and how she dealt with it; faith over fear [42:19]* Ways that Loren balances her work life and her family life; although she is adamant about the fact that everyone is different and there is no magic formula. [50:27]Follow Loren:* Instagram: https://www.instagram.com/lorenridinger/* Market America: https://www.marketamerica.com/* SHOP.com: https://www.shop.com/* Motives Cosmetics: https://www.motivescosmetics.com/ Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
45 minutes | May 3, 2021
Supercharge Your Business with Relationships with Divya Gugnani, Co-Founder of Wander Beauty
Divya Gugnani is the CEO and Co-Founder of Wander Beauty, a clean, cruelty-free beauty brand that creates multitasking, beauty essentialsDivya began her career in the world of finance and has extensive experience in investment banking, private equity, and venture capital. She calls herself an “accidental entrepreneur” and eventually left finance to pursue her newfound passion as an entrepreneur. After co-founding multiple businesses with two successful exits, and having two children, Divya found her former beauty rituals tossed to the wayside as she became more time-starved than ever. Balancing a thriving career and motherhood, Divya realized there were no beauty brands speaking directly to her - a woman who loves beauty and maintains a fast-paced lifestyle. That’s when Divya’s fourth business, Wander Beauty, was born. With 30+ beauty awards in six years, including Allure Best of Beauty Awards, Wander Beauty has become a favorite of editors, influencers, and customers alike. Celebrity devotees include Heidi Klum, Emma Roberts, Sarah Jessica Parker, Molly Sims, and more.We’ll chat with Divya about the challenges that come with being an entrepreneur, common mistakes that she sees other entrepreneurs making, her biggest learnings over the years (both personal and professional), and why relationships are the most important element in business and life. In this episode, we’ll talk to Divya about:* The event which led to Divya’s dad becoming an entrepreneur and why her dad’s experiences put her off entrepreneurship. [3:12]* Why Divya’s mother took her to a yogi clinic in India when she was little, and how meditation changed her life. [6:12]* What Divya learned in her first job that she has carried with her throughout her life. [08:12]* Why Divya decided to go back to business school and self fund an MBA, and what she gained from the experience. [9:53]* The curiosity that led Divya into the world of entrepreneurship, even though she loved her finance job. [11:37]* Challenges that Divya experienced during her first entrepreneurial stint and why she now doesn’t mix her personal and business relationships. [13:50]* Reasons that Divya’s first solo business was not able to scale, and why she believes it would be a success today. [15:23]* Driving forces behind Divya’s second venture; intelligent shopping recommendation technology. [16:58]* The realization Divya had just after giving birth to her second child in the space of two years. [22:03]* Upsides and downsides of working from home while starting Wander Beauty. [23:07]* Personal experiences that inspired the creation of Wander Beauty, and what the brand provides to the people who use it. [23:38]* Divya’s relationship with her business partner, Lindsey, and how their skill sets complement one another. [24:43]* How Wander Beauty differentiates itself from other beauty brands. [26:22]* Early days of hustling for the small Wander Beauty team, and how this paid off. [28:34]* Advice on fundraising; raise what you need plus a little bit more. [30:03]* Constant difficulties that CEOs face, and the number one way to alleviate them. [31:45]* Divya’s mindset when it comes to balancing her work life, family life, and personal life. [33:40]* A common mistake that Divya often sees entrepreneurs make, and her suggestion for a better way to do things. [35:32]Follow Divya: * Personal Instagram: https://www.instagram.com/dgugnani/ * Wander Beauty Instagram: https://www.instagram.com/wander_beauty/ * Wander Beauty Website: https://www.wanderbeauty.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Behind Her Empire Featured Entrepreneur: * Lia Lee, founder of UNLIT, a plant-based adaptogen recovery drink that helps to relieve your hangover symptoms.* Learn more about UNLIT: https://unlit.co/ * Follow UNLIT on Instagram: https://www.instagram.com/getunlit/ See acast.com/privacy for privacy and opt-out information.
56 minutes | Apr 26, 2021
Start Your Side Hustle Today with Catherine McCord, Co-Founder of One Potato
Catherine McCord is the co-founder/CEO of One Potato, an organic family-friendly meal delivery service, and founder of Weelicious, a website dedicated to helping parents expose their children to wholesome, delicious homemade food.Throughout the 90s, Catherine was considered one of the world’s top supermodels, posing for the cover of Vogue, walking the runway for Donna Karen and Calvin Klein, and appearing in movies that included Matt Damon, The Rock, and Jennifer Anniston. But then, 9/11 happened. Catherine was living in New York City and her perspective on life changed instantly. Although her career was soaring, she realized life was too short and wanted to follow her passion for food.After graduating from culinary school, Catherine had her first son, who experienced health issues from a sensitive stomach. Although she could cook a four-star meal, she had no idea how to cook for her child and realized that this was a common occurrence for mothers. She began playing around with different recipes and decided to start her blog, Weelicious, to document her journey, build community as a new mother, and share her recipe ideas. Fast forward to today, Weelicious has grown into a widely popular health and lifestyle brand, three cookbooks, and her most recent venture, One Potato, the first organic home meal delivery kit, which has grown over 200% in the past year.We’ll chat with Catherine about how she pivoted her career, from model to serial entrepreneur, the importance of building a community when launching your brand, and how she manages to build her empire while also being a mother to three young kids. In this episode, we’ll talk to Catherine about: * Hear about Catherine’s upbringing and how it influenced her perspective on food. [2:42]* What it was like being both an international model and an ordinary high school student. [4:30]* How her understanding of money has evolved; how she learned the gift of saving. [7:37]* How the tragedy of 9/11 helped Catherine realize her passion for food. [9:35]* Catherine’s experience of being a woman in the male-dominated restaurant industry. [11:51]* Her next steps towards starting a blog (and a family). [12:53]* Advice for entrepreneurs that are just starting out: don’t be afraid to ask for advice! [14:52]* When Catherine realized that she had a marketable idea and built a business. [16:15]* She outlines the process of writing her first cookbook, starting with leaning into the expertise of other authors. [17:24]* Learn how Catherine lets her children lead through her companies. [20:12]* Find out where it was in her journey with Weelicious that One Potato came to life. [21:31]* The value of finding the right partner, aligning your values, and creating a community around the launch of your brand. [24:16]* Using word of mouth to market One Potato when they didn’t have any funding. [25:28]* Advice for entrepreneurs looking to build a community: be authentic, start with just two social media platforms, and share your passion. [27:19]* Approach fundraising as a definite strategy and a learned skill that takes practice. [34:15]* Catherine cautions against taking it personally when investors don’t “get” your product. [40:38]* Her advice for dealing with rejection, starting with knowing your audience. [0:41:39]* The biggest mistake Catherine sees entrepreneurs making: thinking they will be wildly successful in two years or less. [48:17]Follow Catherine: * Instagram: https://www.instagram.com/weelicious/ * Weelicious Website: https://www.weelicious.com/ * One Potato Website: https://onepotato.com/ Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Behind Her Empire Featured Entrepreneur: * Niloofar Mirani, founder of Niloofar, a snack company with a mission to introduce Persian cuisine and culture.* Learn more about Niloofar: https://www.niloofarmix.com/* Follow Niloofar on Instagram: https://www.instagram.com/niloofarmix/ See acast.com/privacy for privacy and opt-out information.
47 minutes | Apr 19, 2021
Big Success Requires Big Sacrifice with Dr. Iman Abuzeid, Co-Founder of Incredible Health
Dr. Iman Abuzeid is the CEO and co-founder of Incredible Health, a digital platform that helps streamline the hiring process for nurses and recruiting hospitals.Iman was heavily influenced to take risks from a young age, as she saw both of her grandfathers make an impact through their businesses in Sudan. However, entrepreneurship seemed to skip a generation and, when her father became an ENT surgeon, she and her brothers followed in his footsteps. Halfway through med school, Iman realized that she didn’t want to be a practitioner. She wanted to take the skills she had learned into the corporate world. After receiving her MBA and getting some consulting experience under her belt, she decided to leave Silicon Valley and make her own mark on the world. After a failed venture with her first startup, she pivoted quickly and that’s when Incredible Health was born.Today, Incredible Health is used by hundreds of hospitals across the US and has raised $17 million from top-tier firms like Andreessen Horowitz to fuel its mission. In today’s episode, Iman shares how she navigated multiple career pivots, from originally wanting to become a medical doctor to coming up with a new business idea after her first didn’t succeed, how she approached the fundraising process and brought in reputable investors, and the key advice she gives all founders when they’re looking to pivot from their corporate job to follow their passion.In this episode, we’ll talk to Iman about: * Hear more about Iman’s childhood, from Sudan to Saudi Arabia to the US. [2:35]* When the entrepreneurial itch started and the greater impact Iman wanted to make. [3:30]* Why she decided to pursue an MBA and go the Silicon Valley route once she graduated from medical school. [4:27]* How this decision to completely change careers was received by her family. [6:30]* The different perceptions of risk that might motivate you to make a career pivot. [7:35]* Iman’s advice for those considering a pivot: think about where you want to end up. [8:09]* Some of the benefits of business school, including the credibility it lends you. [10:16]* Find out why having a broad, reliable network is key as an entrepreneur. [12:38]* What joining an early stage startup taught Iman about technology and launching a product. [13:40]* Hear more about her first entrepreneurial venture and what she learned from failing. [15:13]* Why Iman believes that founders should invest heavily in ideation before execution. [17:23]* Iman describes what the process of ideating Incredible Health looked like. [20:42]* How they convinced hospitals to come on board using unique insight and hustle. [21:51]* Why fundraising is a skill to be built and improved; the value of narrative. [26:22]* Rejection is something entrepreneurs need to get accustomed to; the importance of creating tactics to deal with it. [28:44]* Iman also emphasizes the importance of really selling your vision; be ambitious! [30:57]* A framework for pivoting to your passion: start with the end game in mind and optimize cash, lifestyle, or skills and learning. [33:48]* The challenges COVID presented for her business and how she overcame them. [37:13]* Iman reflects on the need for rapid adjustment at the beginning of the pandemic. [40:20]Follow Incredible Health: * Instagram: https://www.instagram.com/incrediblehealth/ * Website: https://www.incrediblehealth.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Behind Her Empire Featured Entrepreneur: * Amira Polack, founder of Struct Club, a mobile app that provides instructors with software that simplifies planning and coaching a class.* Learn more about Struct Club: https://www.structclub.com/ * Follow Amira on Instagram: https://www.instagram.com/amirapolack/. See acast.com/privacy for privacy and opt-out information.
54 minutes | Apr 12, 2021
Step by Step Process to Building Your Confidence with Dr. Rosenberg, Founder of Emotional Mastery
Dr. Joan Rosenberg is an expert psychologist, best-selling author, and founder of Emotional Mastery & Emotional Mastery Training.After three decades, tens of thousands of hours of clinical practice, and ten years of neuroscience research, Dr. Rosenberg is recognized for her thought leadership and approach that radically changes people’s lives. In our conversation together, we unpack how our inability to move through and handle unpleasant feelings, such as sadness, shame, helplessness, anger, embarrassment, disappointment, frustration, and vulnerability, is a massive component of what blocks people from success. Once we learn how to deal with our overwhelming or uncomfortable feelings, we begin to build the self-confidence, emotional strength, and resilience we need to lead a highly successful and fulfilling life. Dr. Rosenberg is a professor of graduate psychology at Pepperdine University and is a two-time TEDx speaker with her videos garnering over millions of views. She’s also been seen on CNN’s American Morning, the OWN network, and PBS, as well as appearances and radio interviews in all of the major metropolitan markets. Her latest book, 90 Seconds to a Life You Love: How to Master Your Difficult Feelings to Cultivate Lasting Confidence, Resilience and Authenticity, was released last year.In this episode, we’ll talk to Dr. Rosenberg about:* After 30 years of experience, how to work through your unpleasant feelings and why it’s critical to live the life of your dreams [2:43]* How we should identify our emotions and never associate a “bad” or “negative” feeling around them [4:28]* Why it’s so important to feel and experience our emotions [6:50]* Dr. Rosenberg walks through her 90-second formula anyone can use to honor and move through their unpleasant feelings [9:46]* Dr. Rosenberg explains why she thinks we don’t have “anxiety” or “fear” and how we can better manage those feelings when they arise [19:14]* The importance of labeling your feelings [22:46]* Why speaking up is one of the most important things you can do to cultivate confidence, authenticity, and resilience. [25:31]* How Dr. Rosenberg defines confidence and how you can develop it. [28:44]* Dr. Rosenberg discusses why accepting compliments is crucial to our self-confidence and why self-criticism is one of the most destructive things we can do to ourselves. [33:10]* Dr. Rosenberg shares her perspective on how women speak in relation to men and why we need to make more statements on what we truly want & feel. [41:10]* Understanding the root cause of perfectionism and how we need to overcome our idealistic views. [47:04]Follow Dr. Rosenberg:* Instagram: https://www.instagram.com/drjoanrosenberg/* Website: https://drjoanrosenberg.com/* TED Talk: Grief: A Pathway to Forgiveness: https://www.youtube.com/watch?v=UacbvBcbP34* TED Talk: Emotional Mastery: The Gifted Wisdom of Unpleasant Feelings: https://www.youtube.com/watch?v=EKy19WzkPxE * Dr. Rosenberg’s book: https://www.amazon.com/Seconds-Life-You-Love-Authenticity/dp/031641431X Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Behind Her Empire Featured Entrepreneur: * Alexis Gamliel, founder of Gamliel Law, an elite litigation firm focused on personal injury, wrongful death, and employment matters. * Learn more about Alexis at https://gamliellaw.com and also follow her on instagram @alexisrgamliel See acast.com/privacy for privacy and opt-out information.
57 minutes | Apr 5, 2021
All Things Women, Money & Mindset with Sallie Krawcheck, Co-Founder of Ellevest
Sallie Krawcheck, is the CEO and Co-Founder of Ellevest, a digital-first investment platform working to help close the gender pay gap by “redefining investing for women.”Sallie’s professional mission is to help women reach their financial and professional goals… or as she says to get more money in the hands of women. She’s definitely on her way as Ellevest recently announced they have $1Bn under management. Before launching Ellevest in 2016, Sallie was one of the highest-ranked women ever to have worked on Wall Street: She was the CEO of Merrill Lynch, Smith Barney, US Trust, the Citi Private Bank, and Sanford C. Bernstein. She was also CFO for Citigroup. Prior to that, Krawcheck was a top-ranked research analyst covering the securities industry.Sallie is widely recognized as one of the most influential women in business. She has been recognized by Inc. as a "Top Female Founder", called "The Last Honest Analyst" by Fortune magazine, and was named the seventh most powerful woman in the world by Forbes. We’ll chat with Sallie about her journey leaving her small hometown to high-powered positions in Wall Street, how she dealt with two public firings and the many career pivots that led her to start Ellevest. We'll also discuss why women need to talk more about money and start investing in order to close the gender wealth gap. In this episode, we’ll talk to Sallie about:* What Sallie’s childhood, growing up in a small town in the South, was like. [2:31]* Sallie’s experience of school, difficulties she faced, and how this made her resilient. [3:50]* The impact that being bullied had on Sallie’s will to succeed in life. [4:47]* How Sallie landed in investment banking after going to school for journalism. [5:41]* The shame and guilt Sallie felt around hating a career she thought she wanted. [8:05]* How Sallie carved out time to find out what she truly wanted to do with her life. [9:09]* Why a research analyst position was a catalytic moment in Sallie’s career. [11:10]* Dealing with rejection and the power of a growth mindset to keep pushing. [12:50]* Sallie’s take on why being a woman on Wall Street helped her in many ways. [14:15]* What happens when women are seen to be looking for power and attention. [15:42]* Sallie’s two public firings and the lessons she learned from both of them. [17:53]* How Sallie, whose identity was attached to her career, dealt with being fired. [21:10]* The realization that Sallie came to before she founded Ellevest. [22:30]* Women have been socialized into believing men are better at money. [26:28]* The stress that comes with running your own business and the loneliness you face. [27:42]* How Sallie led her team, many of whom have never been in a recession, through the pandemic. [29:05]* Sallie’s experience raising funds for Ellevest and why it differed from other startups. [33:49]* What Sallie wishes they had done differently in her company. [37:00]* The value of networking and why women need to do a better job of it. [38:06]* Some first steps women who have not invested can take to get started. [40:58]* If you feel nervous about investing, start small and watch what happens. [46:08]* Why Sallie does not like the idea that women have to strive for work-life balance. [47:03]* We need to normalize failures because striving to be perfect puts extra pressure on women. [52:39]* The reason that men are better at taking risks, according to Sallie. [54:07]* What wealth means to Sallie at this point in her life. [55:36]Follow Sallie:* Personal Instagram: https://www.instagram.com/sallie.krawcheck* Company Instagram: https://www.instagram.com/ellevest/* Website: https://www.ellevest.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
48 minutes | Mar 29, 2021
Breaking the Rules & Doing Your Own Thing with Michelle Cordeiro Grant, Founder of LIVELY
Michelle Cordeiro Grant is the founder & CEO of LIVELY is a community and brand that inspires women to live passionately and purposefully through experiences and products like bras, bralettes, undies, and so much more. Michelle grew up with immigrant parents, thinking she wanted to become a doctor or a lawyer, but her true passion lay in working with products and building brands. At the end of a long and extremely successful career at brands like Victoria’s Secret, Michelle came to the realization that the $13 billion lingerie category was being dominated by a single brand and had a very narrow point of view.This led her to go out on her own and create LIVELY with the goal of being a brand that strived to reflect real, authentic, everyday women like herself, who craved the feeling of being confident and comfortable. Michelle launched LIVELY in 2016 and has since opened four stores and fostered a network of over 140,000 brand ambassadors. She grew the business from its concept stage to a recent $100 million acquisition in just three years, beating the odds that many female-founded companies face. In this episode, you’ll hear from Michelle as she describes the tactical steps she took to leave her career and build a company that she was passionate about, what it takes to build a brand from concept to acquisition, how she built a community of 140,000 ambassadors, and what it takes to live her mission of creating an inclusive product and brand that speaks to and is inspired by “women with wild hearts and boss minds.” In this episode, we’ll talk to Michelle about:* Learn more about Michelle’s childhood in an immigrant family in rural Pennsylvania. [3:11]* Her desire to belong and how it tied into her fascination with brands. [4:08]* Why Michelle says that being unique is a superpower and it should be celebrated. [5:14]* How her early days in corporate America informed her decision to create her own brand. [6:57]* Hear about her ‘aha’ moment; not wanting to choose between a family or a career. [8:38]* The resistance she encountered during that transition and what it taught her about applying the fundamentals she had learned in corporate. [10:48]* What Michelle’s turning point was before starting a brand in the ‘Leisurée' category. [12:10]* The driving force behind pursuing this passion: building something totally different. [13:52]* Find out when Michelle decided to leave her career and go all in on building LIVELY. [14:09]* Michelle talks about the list she created of all the things she didn’t know and her advice for other entrepreneurs facing uncertainty. [16:08]* What it looked like to create a community by building a brand and not a corporation. [18:00]* How an email marketing strategy inspired by Harry’s launched the company. [20:36]* Learn why Michelle thinks the email referral program was so successful; the emotional hook that drew women to the brand. [23:27]* The strategy behind building a community of 140,000 ambassadors; finding women that demonstrated the same values as the brand. [25:43]* Michelle shares her experience of fundraising for LIVELY while pregnant with her son. [30:12]* Pushing through anxiety as a first-time founder and defying the odds by doing it differently. [33:58]* Find out about LIVELY’s growth trajectory; when they started to focus on retention. [36:23]* Engaging with the community to dictate product pipeline; launching a swimwear line. [37:40]* Building a business from concept to acquisition wasn’t about the exit; it was about building a strong, long-lasting, and viable brand. [39:30]* Michelle tells the story of Wacoal, the Japanese company that acquired LIVELY. [43:00]* Her advice for living in beta; the more risks you take, the better you’ll be at taking risks. [44:29]Follow Michelle: * Personal Instagram: https://www.instagram.com/the_michellegrant* LIVELY Instagram: https://www.instagram.com/wearlively/* LIVELY Website: https://www.wearlively.comFollow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
52 minutes | Mar 22, 2021
Quitting Your 9-5 to Build Your Dream with Sadie Lincoln, Co-Founder of barre3
Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within.Sadie was climbing up the ranks, working alongside the founder of 24-hour fitness for over a decade, and realized she was in a crisis when she got pregnant with her first daughter. Despite being financially successful, happily married, and living in the dream house she always wanted, both Sadie and her husband felt broken & empty inside and were longing for a sense of fulfillment and happiness. The couple decided to sell everything they had and move to Portland, with their two young kids, to pursue their dreams of launching their own business. They opened their first barre3 flagship studio in 2008, and 13 years later, the company has grown to include more than 175 franchise studios powered by female entrepreneurs, plus an online-workout subscriber base in over 98 countries. What started as a workout has blossomed into a full-blown movement made up of millions of people focused on body positivity, being empowered, and redefining what success in fitness means.We’ll chat with Sadie about how she managed to start her business with kids (and why childcare is part of their business model), how embracing her unconventional upbringing allowed her to dream big and be a risk-taker, and why she’s committed to empowering women to feel good in their bodies and live a truly authentic & fulfilling life. Show Notes:* Sadie opens up about her unconventional childhood and upbringing. [3:24] * How Sadie’s upbringing and being around empowered women helped her thrive as an entrepreneur. [7:02] * Sadie’s relationship with money and how it’s impacted her today. [7:44] * Sadie opens up about her education and what it felt like to not be “conventionally” smart at school [9:06] * Sadie’s decision to move to L.A. and the one job that changed the trajectory of her life. [10:43] * Why Sadie ultimately chose to pursue a path of education; learning is empowering. [12:22] * Sadie’s experience at 24 Hour Fitness and her big takeaway from her time at the company. [14:20] * The importance of advocating for what you are worth. [17:12] * Sadie’s silent struggle with chronic pain and body image during her time at 24 Hour Fitness. [17:24] * How being pregnant helped Sadie become attuned with her body and the ‘aha moment’ that laid the foundation for barre3. [18:40] * What prompted Sadie and her husband, who was also struggling emotionally, to leave their stable jobs. [0:21:32] * How much money Chris and Sadie put into the business and the sacrifices they made as a family. [24:10] * The early days of barre3, starting out giving free classes above a natural food shop. [25:03] * The inspiration and fulfillment Sadie felt once they set up the first studio. [26:50] * How Sadie dealt with almost reaching burnout in the early days when she was doing everything to get the business off the ground. [29:21] * What happened when Sadie’s brand exploded and why this led to her feeling empty again. [33:37] * People were drawn to varre3 because it was authentic and the community pushed back when they became more “mainstream”. [36:27] * How Sadie views the company’s success and why she didn’t build it to sell. [38:40] * The rituals that Sadie relies on to keep her grounded and empowered. [45:17] * Advice for women entrepreneurs who might feel afraid to take the leap. [47:02] * We do not have to be afraid to ask for help as women. [48:35] Follow Sadie:* Sadie’s Instagram: https://www.instagram.com/sadielincoln* barre3 Instagram: https://www.instagram.com/barre3/ * barre3 Website: https://barre3.com/References:* Modernist Financial: https://modernistfinancial.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
21 minutes | Mar 15, 2021
Mini-Episode: Myths of Motherhood & “Having It All”
In today’s mini-episode, we’re talking about the realities of managing both motherhood and your career.The fundamental question that many women uniquely ask themselves is: Can I still be successful and pursue my desires of being a mother & building a family? The short answer is yes, but there is so much to dig into on this.I’ve specifically picked two incredible entrepreneurs to expand on the topic of why balance is BS especially when it comes to women, motherhood, and their careers. Today’s mini-episode features Shilpa Shah, the founder of the direct-to-consumer luxury fashion brand, Cuyana, and Daina Trout, the founder of the popular kombucha brand, Health-Ade Kombucha.Both Shilpa and Daina share their top advice they would give their younger self or any woman who is thinking about building both their family and empire.* Shilpa Shah’s full episode: https://www.behindherempire.com/episode/shilpa-shah* Daina Trout’s full episode: https://www.behindherempire.com/episode/daina-troutFollow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
52 minutes | Mar 8, 2021
How To Win When Everyone Doubts You with Laureen Asseo, Founder of Fresh n’ Lean
Laureen Asseo is the Founder and CEO of Fresh n' Lean, the largest organic prepared meal delivery service in the US. She was only 18 years old in 2010 when she founded the company out of her one-bedroom apartment, all while attending the Fashion Institute of Design & Merchandising. She had always dreamed of being an entrepreneur, and actually had goals for establishing her own sustainable fashion brand, but her journey took a turn when her father faced serious health problems after years of poor eating habits and inactivity.Desperate to help him reverse the damage, she started cooking for him and formulated a business plan in the process: make eating well a no-brainer for people who lack the time or desire to prepare healthy meals. She started creating recipes and cooking & delivering meals herself. The business grew rapidly and over the past three years, Fresh n’ Lean has recorded revenue growth of more than 500%, has a team of 400+ employees, and is generating over $100 million in revenue without any outside funding. We’ll talk to Laureen about what it takes to build a business as a young woman in an industry largely dominated by men, how she dealt with the many naysayers who thought her idea was absolutely impossible, and the biggest lessons she’s learned over the past decade running her company. In this episode, we’ll talk to Laureen about:* Hear about Laureen’s childhood and how it influenced her love for food and culture. [02:27]* Find out how it was always her childhood dream to have her own business. [4:47]* Laureen shares the story of when her journey pivoted as her father’s health declined. [7:25]* What the early days of meal prepping for her father looked like for Laureen. [9:35]* How Laureen felt when she graduated without a fashion brand and why she doesn’t regret the choices she made. [10:49]* What motivated her to forge on with building a company without any outside capital. [13:47]* Educating her customers on this disruptive idea of buying prepared meals online. [16:35]* Some of the tactics that helped Laureen grow demand for her product, including word of mouth and demos. [18:54]* Supporting the development of her self-funded business by focusing on scalability. [21:32]* Hear Laureen’s perspective of being a young, woman CEO in manufacturing; how she overcame certain challenges. [26:34]* How doubt and criticism for her business impacted her when she was younger versus now. [32:31]* Laureen speaks candidly about her own health and how she prioritizes a work-life balance. [35:47]* Mistakes and challenges she learned from in the past decade of Fresh n’ Lean. [40:16]* You have to do it in order to know it won’t work; don’t be afraid of making mistakes! [40:47]* Some of the horrible advice Laureen received during her entrepreneurial journey. [43:35]* Laureen’s advice for entrepreneurs: don’t always listen to what big executives have to say about your business. [40:47]Follow Laureen: Laureen’s Instagram: https://www.instagram.com/laureenasseo/Fresh n’ Lean’s Instagram: https://www.instagram.com/freshnlean/ Fresh n’ Lean Website: https://www.freshnlean.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
16 minutes | Mar 1, 2021
Mini-Episode: Overcoming Imposter Syndrome
In today’s mini-episode, we’re talking about imposter syndrome - something we all deal with, including many of the successful, self-made women I’ve interviewed on the podcast. I’m excited to share some advice from three of our most popular interviews to help you overcome imposter syndrome and stop feeling like a fraud. * Lee Mayer’s full episode: https://www.behindherempire.com/episode/lee-mayer* Suzy Batiz’s full episode: https://www.behindherempire.com/episode/suzy-batiz* Keren Eldad’s full episode: https://www.behindherempire.com/episode/keren-eldadFollow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
68 minutes | Feb 22, 2021
Zigzagging Your Way to Success with Jordan Salcito, Founder of Ramona
Jordan Salcito is an award-winning sommelier and founder of RAMONA, a delicious organic wine spritzer made with high-quality standards.Jordan began her career in New York as a hostess before becoming a prep cook, sommelier, manager, and eventually, the Wine & Beverage Director at David Chang’s Momofuku restaurants. She is also a 5-time James Beard Award semi-finalist and was named “Most Creative in the World” by World of Fine Wine magazine. The idea for RAMONA came to life when Jordan became unexpectedly pregnant with her first son and realized she wanted to take control of her own life. She always had dreams of creating an organic wine beverage that everyone could enjoy at a good price point. Her wine spritzers have been spotted in the hands of many celebrities from Kanye West, Alicia Keys to P Diddy and are also loved by critics and consumers for it’s beautifully packaged design and commitment to high-quality organic ingredients. RAMONA is distributed nationwide at Whole Foods, directly on their website, along with independent retail chains and restaurants across the U.S.We’ll talk to Jordan about how she pivoted her career from wanting to be a writer to then a wine expert, why she walked away from certain business ventures to follow her instincts and taking advantage of opportunities even when the odds are against you. In this episode, we’ll talk to Jordan about:* Jordan discusses how her parents instilled a strong value system and work ethic for herself and her siblings [2:57]* Aspiring to be a writer, Jordan moves to NYC and takes a job as a hostess to make ends meet - a moment she was “mentally unprepared for” [6:32]* Why Jordan decided to go to culinary school and how her externship at NYC’s iconic French restaurants, Daniel, changed the trajectory of her career [12:20]* What it was like to be one of the only women in the kitchen & how she proved herself and went against everyone’s expectations [17:14]* Jordan discusses how she fell into the world of wine and developed a deep passion [19:58] * Why Jordan decided to become a Master Sommelier (one of the most difficult and prestigious titles you can receive in the wine world) [28:30]* After years of studying and preparing for the Master Sommelier exams, Jordan shares her thoughts and frustrations with not passing [31:43]* How she dealt with the failure of not passing the exam & why a few words from Beyonce shifted her mindset on how she thought about her goals and next steps. [37:14]* Why failing her exam and getting unexpectedly pregnant was the experience she needed to take the risk and start her business, RAMONA [42:27]* Why Jordan walked away from business ventures with discriminatory practices against women and legal lessons she learned along the way [46:07]* When Jordan decided to fundraise for her business and the importance of knowing your numbers and having an authentic story when meeting with investors [51:26]Follow Jordan:* Jordan’s Instagram: https://www.instagram.com/jordansalcito/ * RAMONA’s Instagram: https://www.instagram.com/drinkramona/ * Website: https://www.drinkramona.com/ Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
50 minutes | Feb 15, 2021
Get Out of Your Own Way with Keren Eldad, Founder of With Enthusiasm
Keren Eldad is an acclaimed motivational speaker, leadership psychology expert, and founder of With Enthusiasm, where she provides world-class personal and professional coaching. Before becoming an internationally-recognized coach, Keren had an illustrious business career. After spending years in the world of publishing, she then founded her own marketing company, Digiluxe. Despite all of this, Keren never felt fulfilled and aligned with her purpose. It wasn’t until she hit rock bottom after a divorce, running out of money, and losing her job that she learned how to cultivate self-worth and step into her true essence and power. She believes that we should all be welcoming adversity because of the rich lessons it brings if we are simply willing to look. Keren has worked with notable clients like LVMH, Richemont, Deutsche Bank, JP Morgan Chase, and Global Fashion Group, as well as several high-profile private clients.We’ll talk to Keren about why it’s in all of our destinies to achieve greatness, the power of self-love and compassion, and what we can do to get over our blindspots. As Keren highlights, if we keep limiting ourselves, we do not get to participate in the beauty of life and it’s up to us to view life through a lens of scarcity and fear or abundance and openness. In this episode, we’ll talk to Keren about: * Keren’s childhood as the daughter of a diplomat and the experience of getting to live in different countries. [2:50]* How Keren believes we should view our childhoods. [5:12]* You cannot underestimate the influence that societal expectations and standards have on you. [6:35]* Keren’s early career and the exhaustion of chasing a dream she thought she should have. [7:53]* The Instagram-worthy life Keren was living in her early 30s that left her miserable. [10:37]* When Keren started to realize that all of her hardships were happening for her. [12:46]* We have all known the Dark Night of the Soul and it is our choice what we want to do with it. [14:14]* The story of how Keren’s world collapsed; divorce, having no money, and losing her job. [15:07]* Why reaching rock bottom was the best thing that ever happened to Keren. [17:22]* The one thing that stands between you and living a beautiful life. [19:08]* Impatience is a lack of faith; you need to surrender and trust in the universe. [21:12]* The story of how Oprah came to star in The Color Purple and what it teaches us. [22:13]* Keren’s insights into manifesting and the importance of focusing and gratitude. [24:48]* Loving yourself is the precondition to having a great life. [27:58]* How we can reframe getting our businesses off the ground when it feels like we are behind. [28:53]* Changing our perspective on how we view dating & money and the importance of being open to receiving. [29:29]* Careers are about more than a paycheck; they’re about fulfillment and self-actualization. [32:08]* Women should not be afraid to talk about making money and their desire to be financially abundant. [33:00]* How Keren’s mindset about money has changed. [34:40]* Why overachievers are more likely to suffer from imposter syndrome. [39:51]* Two strategies to help you overcome imposter syndrome. [44:23]Follow Keren:* Instagram: https://www.instagram.com/coachkeren/ * Website: https://www.kereneldad.com/ Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Books Mentioned:* The Science of Getting Rich by Wallace D. Wattles* Think and Grow Rich by Napoleon Hill* You Are A Badass at Making Money by Jen Sincero* The 7 Habits of Highly Effective People by Stephen Covey See acast.com/privacy for privacy and opt-out information.
55 minutes | Feb 8, 2021
Are You Dreaming Big Enough? with Meenie Ingersoll, Co-Founder of Shift
Minnie Ingersoll is an investor, co-founder, and former COO of Shift, an online marketplace for used cars. After 12 years at Google, working as a product manager and later principal with Google.org, she co-founded Shift in 2013 while she was on maternity leave. Minnie shares that she never thought she’d be a founder and in the used car industry, but the opportunity to build a business from scratch was exciting to her. Minnie took Shift from an idea to over $100 million dollars in revenue and has seen continued success with the company going public last year. After 5 years at Shift, Minnie decided to change her career once again and empower entrepreneurs as an early-stage investor at TenOneTen Ventures. We’ll chat with Minnie about how she built her emotional resilience in tough times, why communication & people are your biggest assets at work, and what truly makes a good founder when it comes to starting your own company. In this episode, we’ll talk to Minnie about: * What it was like growing up in an academic family & why she was always considered the black sheep [2:30]* Why Minnie decided to drop out of college after her first semester [4:59]* What drove Minnie to go to business school after the dot.com burst & what helped her gain confidence [8:02]* Minnie discusses her experience as an early Google employee & key learnings [11:16]* What prompted Minnie to leave her stable job during maternity leave & become a cofounder at Shift [13:58]* What motivated Minnie to start a used car business despite not being particularly interested in the industry [16:56]* Minnie talks about the early days of raising money and the initial steps the business took to prove their concept [20:46]* Why business needs to be more friendly & inclusive and how the Zoom culture we’re right now can benefit us [26:03]* Advice when it comes to interviewing based on Minnie’s experience taking Shift from 0 to 200 employees in only two years [28:15]* How to deal with difficult and uncomfortable conversations in business [34:02]* Minnie shares why burn out happens when you’re not fulfilled in your job [39:15]* The advice Minnie would give to her younger self: just chill out [41:12]* Why Minnie decided to leave Shift, move to LA, and change her career once again [43:01] * As a partner at the venture capital firm, TenOneTen, Minnie shares her advice on what makes a good founder & how to think through your pitch to investors [48:15]Follow Minnie:* Shift Instagram: https://www.instagram.com/driveshiftcars/ * TenOneTen Ventures: https://www.instagram.com/ten.one.ten/ * Shift Website: https://shift.com/ * TenOneTen Ventures: https://www.tenoneten.net/ Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
64 minutes | Feb 1, 2021
How Supergoop! Became the Go-to Sunscreen & Disrupted an Industry with Holly Thaggard, Founder of Supergoop!
Holly Thaggard is the founder of Supergoop!, the first and only skincare brand that is 100% dedicated to UV protection. In 2005, Holly’s life and career path completely changed when a good friend of hers was diagnosed with skin cancer. It was at this point, she realized that people weren’t taking sunscreen seriously. Holly realized that it was important for someone to make sunscreen “cool” in order to stop the epidemic of skin cancer. Leaving her career as an elementary school teacher, Holly decided to jump into the very unfamiliar world of SPF. After having a tough start by trying to sell her sunscreen into elementary schools (since that was a market she knew), Holly pivoted to retail and eventually got her product into big retailers like Sephora and Nordstrom after years of building her brand and perfecting her product. Fast forward to today, Supergoop! Is a must-have product by skincare gurus everywhere and is over $40 million in revenue. We’ll chat with Holly about what it takes to disrupt an entire category, how her musical talents helped fund her business when she had very little money, finding the right partners to support your mission, and the lessons she learned as a first-time entrepreneur. In this episode, we’ll talk to Holly about: * How growing up in an entrepreneurial family impacted Holly as an entrepreneur. [2:23]* Why Holly entered education and her experience as an elementary school teacher. [4:58]* How education is still at the core of what Holly does with Supergoop! [7:56]* How Holly’s career took a turn when her teaching contract wasn’t renewed [10:02]* Hear how the idea for Supergoop! came about, when a good friend of Holly’s was diagnosed with skin cancer. [12:14]* Learn about Holly’s love for solving problems using creativity and innovation. [14:38]* When Holly saw this opportunity to educate about sunscreen, she explains the next steps in developing her product. [16:19]* Even with no expertise in this category, Holly started asking the right questions. [18:06]* What Holly’s distribution strategy was for Supergoop!, starting with private schools. [19:41]* Learning about the business of scaling and going from trade shows to big retail. [24:54]* From meeting Roxanne Quimby of Burt’s Bees to getting product on the shelves at Sephora. [30:50]* Holly knew she was onto something when she was contacted by Elon Musk’s team. [37:26]* Holly talks about her fundraising techniques and supporting the growth of her brand. [39:25]* How Holly’s relationships with both Sephora and Nordstrom started with an impromptu trip to San Francisco. [43:19]* Holly emphasizes that it took 16 years to build the reputation Supergoop! has today. [53:09]* The importance of finding the “right” retail partners that will embrace your vision. [54:25]* Holly’s tip for entrepreneurs looking to disrupt an industry: have something unique. [55:55]* Advice for those trying to juggle family life and entrepreneurship: relish the everyday moments with your family. [58:03]Follow Holly:* Personal Instagram: https://www.instagram.com/hollythaggard/* Supergoop! Instagram: https://www.instagram.com/supergoop/* Supergoop! Website: https://supergoop.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
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