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Behavior Marketing Podcast │ Align Your Marketing With Real Human Behavior
31 minutes | Oct 1, 2015
Episode 058: Matt Paulson, Author of “Email Marketing Demystified”
Matt Paulson is one of a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. During his interview with Roman he reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list.
36 minutes | Aug 6, 2015
Episode 057: Rick Bava, Author of “In Search of the Baby Boomer Generation”
"In Search of the Baby Boomer Generation,” by Rick Bava, is an intriguing look at one of the most interesting generations in American history. Rick Bava traveled the country for two years seeking the thoughts, opinions, and ideas of Baby Boomers from all walks of life and socioeconomic classes to create this inspiring commentary about the Baby Boomer Generation. The author, himself a Baby Boomer, brings his own unique experience to the book, as well as capturing the stories and perspectives of the hundreds of Baby Boomers he interviewed.
36 minutes | Jul 30, 2015
Episode 056: Building Healthy Business Relationships with Author Doug Sandler
Doug Sandler is the author of “Nice Guys Finish First”. He specializes in making connections, building relationships, and strengthening bonds both inside and outside organizations. His speaking and consulting business is geared towards improving relationships and winning business through his time tested sales, service and relationship building system. Doug is a nationally recognized speaker, and writer for Huffington Post. His weekly posts reach over hundreds of thousands of readers. Doug has been titled by a leading social media marketing company in the top 100 of Social Media Thought Influencers to follow.
6 minutes | Jun 25, 2015
Episode 055: What Your Business Strategy Can Learn From the Fitness Industry
The latest trend in the fitness industry is to compete on price as a commodity service or become an elite brand that attracts like-minded clients. Is this a trend you see in your industry? If not it’s coming so you might as well get ready. Roman and Eugene dissect the business strategy of elitism with several case studies. They focus on examples they find in the fitness industry and then leave you with some thoughts on how you can apply this business strategy in your own business.
30 minutes | Jun 18, 2015
Episode 054: 7 Psychology Based Pricing Strategies
Pricing strategy has changed significantly over the last 10 years. It’s not enough to use cost plus, feature based or competitive pricing strategies. The study of consumer behavior has uncovered many different strategies you need to consider when pricing your products or services. Roman and Eugene share 7 psychology-based pricing strategies that include how much to charge as well as how to present the price of your products or services.
33 minutes | Jun 11, 2015
Episode 053: Customer Service in a Digital World
Customer service is more important than ever. In today’s connected world an unhappy customer can go online and cause more trouble than the cost of fixing the problem in the first place. But instead of addressing the root cause of their customer service problems, companies are spending money on all sorts of shinny objects. Roman and guest host Eugene Loj address the fallacy that you need to be everywhere and provide the most technically advanced customer service solutions. In fact they see it as a complete waste of time and money if you haven’t focused on the only thing that matters. Solving the customer’s problem.
33 minutes | Jun 4, 2015
Episode 052: The Truth about Social Media Marketing
Is your social media marketing provider taking advantage of you? How would you even know? After all isn’t she doing what you’re paying her to do? Roman has brought Eugene Loj back on the show to talk about the right and wrong way to approach your social media marketing. In this episode they talk about how to hire a social media specialist, and how to judge the value they provide your business. Roman and Eugene also outline a strategy you can use to get the most out of your social media marketing efforts.
26 minutes | May 28, 2015
Episode 051: The Power of Repetition in Marketing
Why is repetition so important for successful marketing and especially branding? Roman and Eugene review some research on the role repetition plays in propelling songs to the top of the charts. Then they dig a little deeper to understand how you can use the power of repetition in marketing. This episode goes beyond just logos and color. They explore how you can use repetition to reinforce the emotional connection you have with your customers.
22 minutes | May 21, 2015
Episode 050: Upgrade: Selling More to Existing Customers
Roman and Eugene celebrate their 50th show by taking a look at the science of upgrading your product or service. Your customers really want to do more business with you. And the key to selling more to existing customers is to offer a new and improved version of something they already bought. The only thing that’s holding you back is a fear of alienating your customers. But it turns out that fear is unfounded.
33 minutes | May 14, 2015
Episode 049: 3 Steps to a Behavior Marketing Strategy
This week Roman and Eugene summarize the 3 steps you need to take to develop a marketing strategy that is based on consumer behavior. They review the parts of a brand story and explain while having a personality for a brand is critical in the digital era. Then they take you through the elements of the Customer Continuum and explain how to use it to organize and focus your marketing campaigns. Finally Roman and Eugene run through what they call the Behavior Accelerators. These are the heuristics and decision making frameworks that will superpower individual elements of all you marketing.
33 minutes | May 7, 2015
Episode 048: The Secret to Selling Anything to Anyone
This week Roman and Eugene unlock the secret to selling anything to anyone. They explore what lies at the core of every decision consumers make. By understanding the role that cognitive dissonance has played throughout human evolution, marketers will have a better understanding of the role they play when marketing their products and services.
29 minutes | Apr 30, 2015
Episode 047: Maximize Your ROI from Trade Shows and Events
Roman and Eugene explore the best practices of taking part in Trade Shows and special events. First they challenge you to think differently about your goals as a vendor at a trade show. If your only purpose is to gather email addresses then you will never maximize your ROI. By the end of the show they conclude that you need to focus on engaging the visitors to your booth and sorting through them quickly.
42 minutes | Apr 23, 2015
Episode 046: Get your customers to implement what they hired you to do
Eugene Loj is back with Roman to talk about the implementation gap. They talk about customers that hire you then offer nothing but flat out refusal to implement your recommendations to cautious reluctance. Roman and Eugene Loj discuss possible reason for this odd behavior. And then offer suggestions on how you can get your customers to implement the solutions they asked you to provide.
29 minutes | Apr 16, 2015
Episode 045: What is Influencer Marketing?
Roman and Eugene introduce you to Influencer Marketing in the digital era. It’s not the role journalists play in disseminating information. Nor is it the traditional Affiliate marketing relationship. It is about having a solid understanding of your target market, identifying the small number or people they know like and trust and then building a mutually beneficial relationship with those people.
30 minutes | Apr 9, 2015
Episode 044: What Came First Your Pricing or Your Brand
This episode will help you find the answers to some key questions that will give you the confidence to raise prices. This week Roman and Eugene explore the challenge of pricing your products or services. As well as share several scenarios they’ve encountered that will help you set price while maximizing profits.
25 minutes | Apr 2, 2015
Episode 043: How to Optimize Your Marketing using Your Knowledge of Consumer Behavior
This week Roman is alone in the studio. He shows you how to optimize your marketing using a dashboard and your knowledge consumer behavior. By applying the information He and Eugene have share over the past 43 weeks you can make small incremental improvements to your marketing campaigns. And the sum of all these small improvements can add up to a large improvement to your bottom line.
29 minutes | Mar 26, 2015
Episode 042: These Six Recent Studies of Consumer Behavior Will Improve Your Marketing Results
Roman and Eugene share some recent studies in Consumer Behavior that will help you get our prospects to make a buying decision. These recent studies of Consumer Behavior will help you position your brand, engage your customers and close more business. The best part is that it won’t coast you a lot of time or money to implement the lessons learned from this latest research.
23 minutes | Mar 19, 2015
Episode 041: The Effect of Weather on Consumer Buying Behavior
Roman and Eugene explore the effect of weather on consumer behavior. They not only look at the seasonal trends that sales data has uncovered but dig deeper into the behavioral research. You learn the impact that temperature, sun light and clouds have on your customers’ desire to shop, buy and what motivates their decision making.
9 minutes | Mar 12, 2015
Episode 040: The Secret to Customer Loyalty That Will Surprise You
The truth is that your most loyal customers are the ones that have had a problem that your customer service team has solved. There difference between customer service experiences that turn a customer into a loyal brand advocate versus a past customer is the level of that experience. Roman and Eugene discuss the 5 most important things your customer service must do to be successful and meet your customers’ expectations.
34 minutes | Mar 5, 2015
Episode 039: The Total Customer Experience
This week Roman and Eugene analyze Roman’s family vacation as a case study on how both TO DO and NOT TO DO customer experience. In the end they make some recommendations on how you can improve your total customer experience.
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