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EPISODE SHOW NOTES What to offer to your buyer persona looking for more than just products and how that affects decision making, clarity, profitability. In the previous 2 episodes, we talked about why you should create buyer persona templates and how to actually create them in the most profitable way. The question now is: With such powerful data, what we should offer? Also, how to represent your Buyer Persona so everybody on your team understands it.  What does a Buyer Persona Template look like? If you just found this episode, I highly recommend you come back 2 episodes back to empower you with the background knowledge we will use here. Listen to know more about: How to approach Buyer Personas in different stages of the Buyer’s Journey Buyer Persona Template Part #1: Demographics Buyer Persona Template Part #2: Interests Buyer Persona Template Part #3: External Problems Buyer Persona Template Part #4: Internal Problems Buyer Persona Template Part #5: Philosophical Problems Buyer Persona Templates to use as a reference

EPISODE SHOW NOTES How to create one and how to make it the most profitable possible? In the previous episode, we covered the first step to making profitable buyer personas by understanding the psychological presuppositions behind this concept. Now we have to understand how profitable buyer personas can be if you target them properly. Which impact they can bring to your bottom line, and how to make that impact. Today we’re going to talk about how profitable Buyer Personas can be and how to make them the most profitable possible. Listen to know more about: How Profitable Your Business Can Become With a Buyer Persona Template How to Research Buyer Personas at the prospect level How to research buyer personas at the customer level How to invite participants How to combine your Buyer Personas with a Buyer's Journey How many Buyer Personas your brand needs Buyers Personas & Buyer’s Journey match

EPISODE SHOW NOTES What’s the most expensive asset any people have? Hint: It’s something you can never win back and it’s scarce. If you thought “time”, you got it right. Now, you might be thinking: What does it have to do with a buyer persona? People are looking for quick wins. You are looking for sustainable sales. Both need to find each other as quickly as possible. Creating a Buyer Persona Template is that shortcut. A shortcut to tailor your message to meet people looking for the solutions you provide. And it’s also important to say: To push away people who won’t turn into customers, saving you and them what we agreed to be the most valuable asset - time. Listen to know more about: Buyer Personas are not what most people think it is How people’s personality affects your business How people’s persona affect your business Buyer persona touchpoints

Have you ever felt like the writing cursor in your editor app was mocking you, blinking as a sign of aggression when you couldn't write a single sentence? Yeah, I also would like to tear down screens sometimes. I, you, and even famous writers face this from time to time. So much so that this creative block has its own name: The writer's block. Today we're going to learn 12 ways to beat the writer's block and procrastination down to the shreds. Key takeaways from this episode: Change to another creative activity. Find your golden time. Don’t waste energy before writing. Create an editorial calendar. Apply the Pomodoro technique to your copywriting process. Use the writer’s block to learning. Remove distractions an get into focus mode. Listen to instrumental music during your productive time. Define your copywriting subjects in advance. Cross-promote your content. Create a workflow for your creative process. Create mind maps to structure your content. Podcast show notes with extra information and links mentioned are available here: https://angelomagno.com/copywriting-skills

In the last episode, we approached 15 copywriting techniques to improve your writing skills using  6 market case studies into 2 categories. Today's recipe remains pretty much the same. We're going to approach 9 copywriting examples used on more 6 case studies over 2 categories: SALES PAGE & ABOUT PAGE. Key takeaways from this episode: > Technique #16: Clear CTA. > Technique #17: Working with feelings. > Technique #18: Exclusivity. > Technique #19: Breaking objections. > Technique #20: Empowerment. > Technique #21: Topical authority. > Technique #22: Personality. > Technique #23: Comedy. > Technique #24: Fresh perspective. Podcast show notes with extra information and links mentioned are available here: https://angelomagno.com/copywriting-techniques-p2

Writing well is a matter of talent or technique? We can figure this out by analyzing market-proven copywriting techniques and find out why they work. Sounds great? So stay tuned for part 1 of the 24 copywriting techniques used in 12 market case studies over 4 categories you must get right. Why they work and how you can do even better. Key takeaways from this episode: > Technique #1: Numbered titles. > Technique #2: Questions. > Technique #3: Specificity. > Technique #4: From known to unknown. > Technique #5: The uncertain future. > Technique #6: The beautiful conflict. > Technique #7: The KISS technique. > Technique #8: Social proof.  > Technique #9: Success time frame. > Technique #10: How-tos. > Technique #11: Niche soundbites. > Technique #12: Breaking down obstacles. > Technique #13: Scarcity. > Technique #14: The customer focus. > Technique #15: The commentator. Podcast show notes with extra information and links mentioned are available here: https://angelomagno.com/copywriting-techniques-p1

Some of the most common questions I come across among my most dear audience are: > How long my content should be? > How deep my content should be? > How long is too long? These questions have one thing in common: The wrong idea about content creation. To help you create more content in less time and rock doing so, today we're going to talk about the 3 questions you should ask yourself before creating new content. Here are the 3 questions: > Question #1: How horizontal should my content be? > Question #2: How vertical should my content be? > Question #3: What's the awareness level of my audience? Key takeaways from this episode: > How to write content depending on the sales funnel stage of your audience. > How to create your customer's persona even if you don't have an audience just yet. > What's my fave Email Marketing Platform used to structure my segmentation and funnels and have access to a free 30-days trial with no commitment, no credit card, and no catch.