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Become a Media Maven
24 minutes | 7 days ago
How to use Facebook Groups for Business with Cait Scudder
You can get a lot of value from a Facebook group - both by being active in one to grow your brand or by starting and growing your own Facebook group. In this episode, Cait Scudder, a business coach for female entrepreneurs is sharing how she uses Facebook groups to grow business by growing relationships. For her, it all goes back to the purpose of the group. Once you set that foundation, the content will follow, then more. Some resources mentioned in this episode: Instagram: Instagram.com/caitscudder Facebook group: Facebook.com/groups/theradiantentrepreneur Website: Caitscudder.com Podcast: Born to Rise Podcast Please subscribe to this podcast and leave an honest review on Apple Podcasts. Your ratings and reviews really help and I read each one.
26 minutes | 14 days ago
The 2 Things You Need to be a Successful Entrepreneur
In this episode, I’m talking while I’m trying to get in my 10,000 steps for the day. The idea for this episode just came to me yesterday when I was chatting with my mom about why some people with business ideas succeed and other people don’t. It really just comes down to two things. In this episode, I’m sharing those two things and elaborating on how they work for me and many others. Some resources mentioned in this episode: Secrets of the Millionaire Mind Media Mentoring Program Please subscribe to this podcast and leave an honest review on Apple Podcasts. Your ratings and reviews really help and I read each one.
15 minutes | 18 days ago
7 Tips to Read More Books in 2021
I ended 2020 with more than 60 books read. On Instagram, on my blog, and on my podcast, I share what I’m reading. People always ask me how I can read so much. At the end of the day, it’s all about time management. I’m pretty good at managing my time, but I will also add that my husband stays at home and takes care of the kids so that takes some off my plate. If you don’t have a stay at home husband, you can still read a lot of books! He only started staying home in August of 2020 and by then I was finishing one book a week, so #noexcuses. I have a lot more I want to get to, and I’m sure you do too, so I’m sharing how I’m able to read so many books. Some resources mentioned in this episode: GoodReads Audible Christina Reads All Day podcast #Bookstagram
8 minutes | a month ago
9 Reasons Amanda Robson has Passed on B2B Companies at Seed and Pre-Seed Funding
I was scrolling through Twitter when I saw a tread shared by someone I followed. The person who originally posted it was a woman named Amanda Robson at @Amanda_Robs and it started: “Sharing some of the most common reasons we've passed on B2B companies at seed/pre-seed” Even though I’m not looking for funding for Podcast Clout, I thought the points were brilliant reminders of what it takes to have a great business model and goals for growth. So in this podcast episode, I’m literally reading her thread on Twitter (and of course, sharing my thoughts on a few points she makes). Some resources mentioned in this episode: Amanda Robson’s Twitter Thread
15 minutes | a month ago
5 Successful PR Strategies to Implement in 2021
To be successful in PR, you need to be prepared and be able to give members of the media whatever they want and need on a silver platter. That’s it! 1. Update your site and sales process. It drives me nuts when people think a PR team is a sales team. It’s not. You need to be ready to convert those leads PR brings… or else, what’s the point? 2. Be nice. I know this sounds silly, but so many people go into a PR strategy like members of the media owe them something, like they deserve media coverage. Trust me, every journalist in the world would not mind if media pitches stopped. They’d be fine. you wouldn’t. So yes, being nice and courteous to members of the media is helpful. 3. Focus on social media… as an expert. This doesn’t mean post a bunch of randomness on every platform. This means you should ask yourself, “What are members of the media or potential customers going to find when they search for me on social media?” 4. Have “real people” on standby. If all the news stories were only the people behind the business, things would get boring really fast. You need to have those trusted customers, referrals, and people who have actually experienced what you talk about ready to go. If you’re a doctor, have a patient. If you have a product, have a real customer who uses your product on a regular basis. These are the people that add the entertainment factor. 5. Do the math. I hate math, but I mean stats and data when I say do the math. All journalists like numbers because numbers make things current and relevant. It screams “NEWS” when people can see there are hard facts that can be quantified in a news story. If you have all of these things ready to go and you’re willing to share (even overshare), you will be way ahead of many others looking to build their brand in the media. Some resources mentioned in this episode: MediaMentoringProgram.com Please subscribe to this podcast and leave an honest review on Apple Podcasts. Your ratings and reviews really help and I read each one.
19 minutes | 2 months ago
The Question No Publicist Can Answer (and if they do, they're lying)
In the last two weeks, I’ve been asked this question twice. In fact, I’m asked this question by potential clients all the time. So, what’s the question? “Where are you going to get me and when are you going to get me there?” It’s a hard one to answer, but it’s one that needs to be attempted because it’s a common concern for anyone who hires PR agencies or publicists. The answers will vary depending on who you ask - sometimes people are truthful. Many times, people lie.
51 minutes | 2 months ago
How A Business Went From 0 to 2 Million in One Year
Kevin Monell and Jason Caruso host the eCommerce Uncensored podcast. They’ve dabbled in a lot of things in the agency world. One amazing story they share is how they partnered up with another business owner to take it from $0 to $2 million in revenue… and yes, they were profitable. In this episode, they talk about having a good product, a positive mindset, and what to do about all of that advice people give you and the things they say about you. Some resources mentioned in this episode: eCommerce Uncensored podcast email@example.com firstname.lastname@example.org Please subscribe to this podcast and leave an honest review on Apple Podcasts. Your ratings and reviews really help and I read each one.
11 minutes | 2 months ago
3 Things on Thursday - What's next on this windy day
In this 3 Things on Thursday episode, it's a bit windy. I recorded this episode while I was taking my son on a walk and my daughter tagged along. Warning: You will hear wind. So, what's next? Well, right before I hit record I got an idea. It involves 3 Things on Thursday coming to an end and a new podcast beginning. I'd love to hear your thoughts. Let me know at @ChristinaAllDay on Twitter and Instagram.
37 minutes | 2 months ago
3 Ways to Modernize Your Marketing Strategy NOW with Bryn Jones
Marketing has changed a lot in the past few years. To earn media exposure, you need to think outside the box. In this episode, Bryn Jones shares three very unique and entertaining stories that break down how he does it as the VP of Marketing & Retail at Huse Culinary. (Trust me - you want to hear these stories!) Bryn also shares how he uses social media as part of his PR strategy and offers advice to other business owners on modernizing their marketing and PR approach instead of just doing things the way they’ve always been done. Winston the Fox story Mystery couple in the photo at St. Elmo story Joey Chestnut - a major league eater Huse Culinary Connect with Bryn Jones on LinkedIn
9 minutes | 2 months ago
3 Things on Thursday - What drives me crazy on LinkedIn
In this quick 3 Things on Thursday episode, I'm sharing what drives me crazy on LinkedIn. I see these things just about every single day and I'm shocked they still happen. Uh.
31 minutes | 2 months ago
How this Female led Business Grew During the Coronavirus Pandemic
From the floor in her bedroom to a national jewelry company doing big things across the country with an all-female team, this episode does not disappoint. Tiffany Ortiz Dominguez is the Owner and Designer of Taudrey Jewelry. Her best friend, Danielle Telleria, is the Director of Creative and Communications and together they managed to grow their business during the Coronavirus pandemic… even after shutting down their showroom to customers. Hear the unique way they work with influencers, how they’re marketing their brand before the Super Bowl that is the holiday season, and the mistakes they made early on (so you can avoid them). Some resources mentioned in this episode: Visit Taudrey Jewelry at taudrey.com. Follow Taudrey Jewelry on social media at @taudreyjewelry21.
5 minutes | 2 months ago
3 Things on Thursday - My favorite things to do
In this quick 3 Things on Thursday episode, I'm sharing my favorite things to do. I didn't plan on overlapping personal and professional things, but it kinda happened naturally.
29 minutes | 3 months ago
How to Conduct Market Research on Competitors with Fernando Angulo (FREE TRIAL)
Lots of people create content, but how many people actually find it? In this episode, I speak with Fernando Angulo who shows us how to do SEO market research and conduct market research on competitors with SEMRush. This is a tool I’ve been using for years and I even learned something new in this episode. Some resources mentioned in this episode: Free SEMRush Trial
6 minutes | 3 months ago
3 Things on Thursday - My pet peeves
In this quick 3 Things on Thursday episode, I'm sharing my three pet peeves. They apply to both personal and professional life... and drive me absolutely nuts. I'm guessing you will be able to relate to at least one of these.
26 minutes | 3 months ago
How a New Local Business Can Compete With a Big National Business with Cory Godar
For a new business to come in and compete with the big guys, it can get expensive. But, there are other ways to market and grow that don’t involve spending a lot of money. Cory Godar is a Marketing Director who has taken niche to the next level. He and his team spent months focusing on one thing to compete with companies like Airbnb, VRBO, and Expedia. In this podcast episode, he is walking us through his strategy and how you can implement it in your business. Some resources mentioned in this episode: destinflorida.com emeraldcoastbyowner.com Facebook Instagram
15 minutes | 3 months ago
3 Things on Thursday - How I'm voting this year
In this quick 3 Things on Thursday episode, I'm sharing how I'm voting this year by telling you the three things I look to every year when I vote. This time, it's no different... just a little more obvious.
31 minutes | 3 months ago
How Most Businesses get Email Marketing Wrong and How to Fix it with Kara Morin
Email marketing is something just about every business does, but most do it wrong. Kara Morin is the Director of Marketing at Rareform and she calls email marketing her “baby” at Rareform. In this podcast episode, she talks about how Rareform handles many marketing aspects in house, why they outsource ad buying, and how they handle PR - including what it took to land a spot on Shark Tank, the Today Show, and how one podcast appearance is still bringing in revenue three years later. https://www.rareform.com/ Visit Rareform on social media at @rareform Visit Kara Morin on LinkedIn here
8 minutes | 3 months ago
3 Things on Thursday - What I'm watching on Netflix
In this quick 3 Things on Thursday episode, I'm talking about what I'm watching on Netflix. I just finished my last series this week, so I need your recommendations. Please let me know what to watch next at @ChristinaAllDay on Instagram or Twitter.
29 minutes | 3 months ago
Moving From Marketing at Events to Online in a Pandemic with Kerstyn Inouye
Kerstyn Inouye is the Marketing Director at Top Drawer Merch. Since COVID-19 hit the US, she has been forced to switch up her day-to-day marketing tasks, like many others. In this episode, she talks about how has marketing in the fashion industry is different when you work with celebrities like music artists, how to keep fans engaged throughout every single marketing channel when you’re no longer hosting in-person events, and strategies for Black Friday during a nationwide pandemic. Some resources mentioned in this episode: https://topdrawermerch.com/ Kerstyn is at @_dippedinblack @topdrawermerch @electricfamily Please subscribe to this podcast and leave an honest review on Apple Podcasts. Your ratings and reviews really help and I read each one.
9 minutes | 3 months ago
3 Things on Thursday - My thoughts on virtual school
In this quick 3 Things on Thursday episode, I'm talking about virtual school and it kind-of snowballs into my thoughts on the education system in the United States.
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