Does Cutting Back Lead To Higher Sales?
This week’s interview brought a much-needed kick to my step, and I think it will do the same for you too! As entrepreneurs, we tend to normalize doing it all. There seems to be this cultural mindset that hustling means having all the balls in the air at once. And it’s such an easy trap to fall into because we not only love our business, but we love the value we add to people’s lives.
We start to believe that the more we do, the more we are helping ourselves and others. Rebecca Miller of Munchkin Lane reminded me that often the pep in our step we’re looking for is actually taking the leap and doing less.
Rebecca became a student of mine and felt a bit stretched thin...not just in her business but in her home life as well. Her husband was away for medical school while she stayed home with FIVE kids between the ages of 2-7! And in COVID times where she’s now juggling mom, business owner, AND teacher.
She realized that she deserved to be present in her life and for her family, so she made the difficult decision to scale back on the products she offered, thinking it would mean a pay cut.
Much to her surprise, she went from random orders with no consistency to just under 2,000 paying customers per month just by selling workbooks for kids.
Tune in and find out how going from selling multiple things helped her feel more in control and resulted in massive gains in her business.
You will love her as much as I do. She is such a light, and it turns out we both fangirl over one book that you have to get. It has changed both of our lives forever!
- The start of Rebecca’s business (05:31)
- Her mindset behind growing her business (07:00)
- The first products she sold (09:05)
- Why it’s important for someone else to handle customer service (14:30)
- A wakeup call that she needed to make changes in her business (23:30)
- What she’s currently selling in her business (30:00)
- Three pieces of advice for those looking to start their own online store (35:10)
- How Rebecca gained clarity on her project (39:18)
Get a copy of Essentialism: The Disciplined Pursuit of Less by Greg McKeown here
Find Rebecca on Instagram @munchkinlanellc
Get your own personalized busy book here
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