44 minutes | Mar 11, 2021

Whole Plant Skincare, Transformative Results - April Gargiulo of Vintner's Daughter

Wine betters with age, and skincare brand Vintner's Daughter, led by founder/CEO April Gargiulo, has found an impressive path forward as well. April shares the story of conceiving and founding the brand, navigating the way through the pandemic, and why the future is so bright, including: The company's $0 spend on marketing and relying on "G2G" (girlfriend-to-girlfriend) recommendations; how saying "no" was a good decision toward getting the authentic story that propelled the success; the path to being sold at coveted retailers; how the ethos of Napa Valley helped guide April's North Star and challenge industry norms, the advantage of needing only 6 hours to create a product with whole plants vs. 3-6 weeks to create other products, and behind the remarkable success of maintaining 1 SKU for 5 years.See omnystudio.com/listener for privacy information.
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