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In this episode, Steve Fretzin and Adriana Linares discuss:How technology can facilitate efficiency in the law industry. The benefit of practice management programs. Email and document management systems. Integration of tech products to add efficiency affordably.  Key Takeaways:Two of the biggest issues with technology is that the training is not properly done and people don’t know how to utilize all of the features. Systems, efficiency, and training are required to grow a law firm properly. Solos and small firms have an advantage over larger firms in becoming more efficient, making changes, and implementing them. As more and more tech products continue to work together, more lawyers are utilizing the different systems to help best manage their firms.  "Essentially, for $150 a month per head, your firm can run efficiently, securely, and mobile. I could not have given that number 10 years ago." —  Adriana Linares Connect with Adriana Linares:  Website: LawTechPartners.comShow: New Solo Podcast - legaltalknetwork.com/podcasts/new-solo/LinkedIn: linkedin.com/in/adrianalinares/ & linkedin.com/company/lawtech-partners/Twitter: twitter.com/AdrianaL & twitter.com/LawTechPartnersFacebook: facebook.com/lawtechInstagram: instagram.com/LawTechPartners/LiteraTV: lawtechpartners.com/category/podcasts/literatv/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Neil Dishman discuss:Reasons to hire a business development coach (even if you seem really good at it already). The importance of business development to both young and seasoned attorneys. Clearing the head trash to learn how to develop your business. Having quality questions and a confident process and approach.  Key Takeaways:From the beginning, you should be working on your book of business. Not necessarily bringing in clients right away, but planting seeds, networking, and building relationships. As a lawyer, you are a business person with a product to sell. You don’t have any business to do if you don’t sell your product. The more experience you get and the more substance you build up in yourself makes it easier to spot issues, ask good questions, and build your book. There is no one skill or trait that is necessary to be a successful rainmaker that you don’t already have as a successful litigator.  "You need that book of business to have autonomy, to have security in your career. You can end up in a bad spot if you don’t." —  Neil Dishman Connect with Neil Dishman:  Website: JacksonLewis.comEmail: Neil.Dishman@JacksonLewis.comLinkedIn: linkedin.com/in/neildishman/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Matt Spiegel discuss:The value of CRMs in your law firm and what makes a good CRM. What makes Lawmatics such a great program for lawyers. Continuing your relationship with the client after the case has finished. Relationships as the key to your success as a business.  Key Takeaways:There is going to be some thought and commitment to setting up your CRM properly. However, it’s not as terrible as you probably think it will be. The learning curve of the platform should never be an issue when setting up a CRM. Lawyers must start thinking more like traditional businesses when it comes to customer/client interaction. If you aren’t nurturing your relationships with your clients after the case ends, that is money you are leaving on the table.  "When it comes to intake, follow-up is critical. Law firms that follow up immediately have a significantly higher conversion rate than law firms that don't do that." —  Matt Spiegel Connect with Matt Spiegel:  Website: Lawmatics.comEmail: Matt@Lawmatics.comLinkedIn: linkedin.com/in/mattspiegelesq/Twitter: twitter.com/mattspiegelesq Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Scott Becker discuss:Overcoming barriers to build your book of business. Working with others, including a coach or mentor, to learn how to build your practice. Building your practice in a niche. Niche-centric and client-centric businesses.  Key Takeaways:Once you do the same thing 8-10 times, or more, people start to look at you as a serious professional trying to build something with a serious purpose. You have to have great branding, together with great legal services delivery, and a great team of lawyers to deliver those services. You have to be open for business, even if you’re not asking for business, constantly. Be in front of others and keep the two-way communication open. To make a great lawyer, you have to have the ability to do great analytical work and combine that with really good personal and communication skills. "You have to be great at something. Once you're great at something, you understand what it takes to be great in other things. And so there's obviously a cost to specialization, but it's very hard to attract business, and serious business, without being great at something." —  Scott Becker Connect with Scott Becker:  Website: McGuireWoods.com & BeckersHealthCare.comEmail: sbecker@mcguirewoods.com or sbecker@beckershealthcare.comPodcasts: beckershospitalreview.com/podcasts.htmlLinkedIn: linkedin.com/in/scottbeckermw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jennifer Bennett discuss:What lawyers should be focused on to be successful in their practice or if a move (chosen or forced) is happening. How women in law today are getting ahead and getting a seat at the table.Leveraging the current circumstances to get ahead and get to the next level. Relationship building and networking as a core skill.  Key Takeaways: Self-sufficiency is more important than it's ever been. Most firms are hoping and expecting those looking to be partners to bring business with them on a move and that hasn't changed.Clients are demanding  diversification on their case teams and their trial teams, and that has really pushed things forward in a really meaningful way for women. Women should have the confidence and recognize their value to firmsDeveloping your book of business starts with your peers and grows from there, it doesn’t start in your fifth year of practice.  "Women shouldn't be afraid to take the time management bull by the horns and take the time they need to do the things they need to do outside the office. Just put it on your calendar, block it off, be confident, and handle your day the way you need to do it." —  Jennifer Bennett Connect with Jennifer Bennett:  Website: KBFSearch.comLinkedIn: linkedin.com/in/jenniferbennett2 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Brian Weinthal discuss:The lifetime skill of networking and business development. Knowing what you do well, what you don’t do well, and doing both. How business development is like baseball. Why the key to networking is relationships.  Key Takeaways:The law is a sales and relationship job, even if they never tell you that in law school. Failure is imperative. Without failure, there is no learning. Failure is the true constant in every career. Do those things that do not come easy, that make you uncomfortable, and fail forward. You cannot let internalisation eat you alive if something doesn't go the way you think it will.There is no shame in using a coach. There is no stigma or reputation that should ever attach to anybody for reaching out to somebody to ask for help in business development. "No one particular type of networking or business development is perfect for everyone. Each person that decides they're going to have their own book of business and their own clients that's going to make them valuable to their organization needs to find the right way to network, or the right kind of networking, for them. That leads to optimal results." —  Brian Weinthal Connect with Brian Weinthal:  Website: BurkeLaw.comLinkedIn: linkedin.com/in/brianweinthal Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Gary Johnson discuss:Building networking and marketing strategies based on your strengths and your target market, not just what everyone else is doing. Tangible tactics to marketing your business. Writing a strategic business development plan and tweaking it as needed. Making connections and networking with TALENT. Getting the most out of networking on Zoom and taking advantage of the technology we all have. Key Takeaways:A plan is great, but without action isn’t worth anything more than the paper and ink. Don’t be afraid to make mistakes. LinkedIn is a great platform to build new connections is a place where I find a lot of people are really messing things up because they're soliciting business from people they don't even have relationships with yetSet a goal - it gets the mind completely focused on that. Stories are very powerful ways of people remembering you, remembering what do you do, and, more importantly, how you helped that person out. "Look at LinkedIn like you're at a networking event where you're shaking somebody's hand. It's the same thing." —  Gary Johnson Connect with Gary Johnson:  Website: j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Roy Sexton discuss:Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community. Key Takeaways:Marketing shows you where the door is, business development helps you walk through it.The business development technique you hold near and dear is not a silver bullet. It's what you do with it. It's how you develop relationships and how you build a book of business. With commitment, there is growth. Business development is a learned thing - you just have to stick to the regiment. The days of being able to avoid social media are over.  "We call it a rule of three. If you're speaking somewhere or you've written something, you've three bites at the apple on social media to promote that, at minimum. There's the time leading up to the webinar you're about to promote and promote that more than once." —  Roy Sexton Connect with Roy Sexton:  LinkedIn: linkedin.com/in/royesexton/Website: ClarkHill.comTwitter: twitter.com/roysextonFacebook: facebook.com/roy.sextonBlog: ReelRoyReviews.comBooks:Reel Roy Reviews: Vol. 1: Keepin’ It Real - amazon.com/Reel-Roy-Reviews-Keepin-Real/dp/0615964907Reel Roy Reviews: Vol. 2: Keep ‘Em Coming - amazon.com/gp/product/0692360433/ref=dbs_a_def_rwt_bibl_vppi_i0YouTube: youtube.com/roysexton Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jon Vegosen discuss:How Jon learned about the importance of relationships early in life and how it has affected his career.The benefits of being on one or multiple boards for both the lawyer as well as the board itself.Nothing ventured, nothing gained - keeping your higher purpose in mind will strengthen your position and your will.Building relationships that go above and beyond the legal work. Making everything about those relationships. Key Takeaways:You don’t always have to agree, but it is how you disagree - with respect.Be responsive, provide first rate service, bring joy and always follow up.Develop your confidence so you can gain the confidence of clients and provide wise counsel.Always, always, always be there for your clients. "I take a genuine interest in others, I befriend them, and they see that I care. I listen to them. With a high mission of service, I try to help them with things in their personal and business lives that may have nothing to do with legal issues." —  Jon Vegosen Connect with Jon Vegosen:  Website: FVLDLaw.comEmail: JVegosen@FVLDLaw.comCall Jon directly: 312-701-6860LinkedIn: LinkedIn.com/in/Jon-Vegosen-06b155/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Justin Breen discuss:Looking for visionaries and seeing the ROI in PR. Creating real value and relationships. Tips and tools for lawyers to get ahead and build a better business.  Key Takeaways:Investments are investments, they aren’t a cost. The most important thing about being in media is to get validity and credibility both short term and long term.Raising your rates earns you respect for the people and clients that matter the most. "I think of it as direct and I know who my tribe is, and it just weeds out all the nonsense, all the noise. And that's how I built this global successful company in three years." —  Justin Breen Connect with Justin Breen:  LinkedIn: Justin BreenWebsite: BrEpicBusiness.comBook: Epic Business: 30 Secrets to Build Your Business Exponentially and Give You the Freedom to Live the Life You Want!Twitter: @BrEpicCommFacebook: BrEpic Business Book  Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Kait LeDonne discuss:Branding, marketing, and sales - how are they different and how do they work together for you and your company. The top mistakes companies and individuals make before going to market. Narrowing your niche to become the expert in that specific area. Keeping authentic with your branding.  Key Takeaways:People want to feel seen, heard, and understood. If you can tackle that in branding, you will have a step up for other aspects of your client relationship. NIche down your audience down to the details - if you’re not talking to somebody, you’re talking to nobody. FOCUS - Follow One Course Until Successful. Refine and perfect one marketing channel and dominate that before rolling it into another channel.  "Right now, social media attention is an all-time high. You need to be out there providing those comforting statements of what people don't know they don't know about how COVID is impacting them, and you need to be doing it on a platform where your audience is most likely spending time." —  Kait LeDonne Connect with Kait LeDonne:  Website: LeDonneBrands.comLinkedIn: Kait LeDonneTwitter: @kaitledonneFacebook: Kait LeDonneInstagram: @kaitledonneBook: The Attraction Magnet Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jay Harrington discuss:Seeing opportunity even in the time of COVID-19.Prioritizing business development.Networking efficiently and effectively with a plan. Investing in a coach and the benefits of doing so.  Key Takeaways:Don't assume that the opportunities aren't there, you've got to become more proactive.Prioritizing that one hour a day to work on business development is the most important thing you probably do all day.Business development is the key to financial freedom and security. There is value in making an investment. We take things more seriously if we invest dollars into something.  "You need to position yourself to be more visible and relevant in places where people are now searching for solutions - which is online." —  Jay Harrington Connect with Jay Harrington:  Twitter: @harringj75Facebook: HarringtonWebsite: HCommunications.bizBook: The Productivity Pivot & More!Show: The Thought Leadership ProjectLinkedIn: Jay Harrington Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Duc Trang discuss:Engaging with companies about their business specifically. How to get in the door with a high-level GC. The value of different billing models. Trends in the law field as a result of COVID-19. Key Takeaways:It’s a lot cheaper to create additional revenue streams from your current client base. You want to have the headspace of your current clients so that they will have conversations about you when you're not in the room or when you're not askingWe will all have our successes and our lack of successes. Take a clientcentric approach - stay curious and look outside of yourself and your career.  "In fact, [General Counsel are] probably talking to the firm because they've already been vetted that you have technical expertise, what they want to understand are two things: Do you understand my business and my business problem of which legal is only apart? And how would you marshall the resources at the firm to try to help you solve this business problems?" —  Duc Trang Connect with Duc Trang:  Website: MLAGlobal.comLinkedIn: Duc V. Trang Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jim Lundy discuss:Why you want to grow your own book of business. Balancing business development, marketing, client service, and the billable hour. Changes to the legal community because of the current pandemic. Giving and assisting with sincerity.  Key Takeaways:The best way for a lawyer to be their own boss was to develop their own practiceTreat your business development as important as the billable hour. View other lawyers as collaborators and as potential referral sources, not as competitors. We need to embrace the new reality and use the virtual opportunities that we have to continue to interact with our clients and potential clients. "Whether you're on your own as a solo, whether you're in a small firm, or whether you're in a large firm, I think you do have to view yourself as your own businessman." —  Jim Lundy Connect with Jim Lundy:  Email: James.Lundy@FaegreDrinker.comCell Phone: 708-557-9656LinkedIn: Jim LundyWebsite: FaegreDrinker.com Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Steve Seckler discuss:Getting to know others as a way to sell professional services. Challenges and issues facing lawyers in career transitions and building a law practice.Ways to start building your book of business. Transitioning out to potential retirement or out of the law.  Key Takeaways:Selling legal services is not about a hard sell. It’s learning about people's concerns and getting to know them over time. Lawyers, as a group, tend to be more conservative, which can make it difficult for them to make lateral moves or move to an equity role. Coaching is a strength, not a weakness. People have succeeded in every field at every level because of a coach. When you are thinking about transitioning, you want to have a plan in place. You won’t want to make the decisions on the doorstep out. You want to make the decisions long before you get out.  "The best subjects for coaching are the people that have the most potential." —  Steve Seckler Connect with Steve Seckler:  Twitter: @stephensecklerWebsite: CounselToCounsel.comShow: Counsel to Counsel with Stephen Seckler, Esq.LinkedIn: Stephen Seckler Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Brad Barkin discuss:Reasons for having insurance and challenges that lawyers face in making those choices. Networking to identify new business and new strategic partners. Being a better provider by going beyond the transaction. The changing landscape of the insurance industry.  Key Takeaways:Always be offering. What goes around comes around. Embracing technology and adapting that technology to your company can be massively helpful for you and your company. Being selfless goes a long way. If you’re helping someone, in more ways than standard, you will be a better advocate for your client. Insurance is not going anywhere, but there is more technology being inserted into the space which will only benefit the consumer. "If you can be a provider or a source of expertise on something to the industry beyond simply insurance, then you're instantly a better advocate or a better provider then the next guy." —  Brad Barkin Connect with Brad Barkin:  Website: Embroker.comLinkedIn: Brad Barkin Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and David Fram discuss:The importance of good public speaking. Challenges lawyers typically have around speaking and how it can be helped.Key steps when giving a legal presentation. Enhancing not detracting from your presentation both in person and online with body language, visuals, and how you are laying out your presentation.  Key Takeaways:Any good teacher or speaker can make any topic interesting. A bad teacher or speaker can make even the most interesting topics boring. Content is a small part of a listeners takeaway - roughly 7% based on studies. You get credibility when you use the terminology that your audience knows and uses.People are motivated and learn through story. Be excited about what you are speaking about. Use your body to bring the audience into what you are saying.  "You’re getting tons of exposure when you do a presentation, you should be getting value back." —  David Fram Connect with David Fram:  Twitter: @FramNELIWebsite: NELI.org & DavidKFram.comBook: Raising the Bar: How to Give Outstanding Legal PresentationsYouTube: David K. Fram SpeakerLinkedIn: David Fram Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ron Bockstahler discuss:Natural networking while working in a suite of lawyers. Building your book of business from early in your career. Finding efficiencies to make the most out of what you have.The changes happening in communication and technology and how it is affecting firms. Key Takeaways:Invest in space to have a successful law firm - but having third party offices may be a really good option. Collaboration is a key aspect to practicing law. Utilize this time that we have to build your brand, reconnect, and help those that you can.Revitalize old contacts and relationships while we have the time and technology to do so, even if it isn’t in person.  "We're seeing some firms look at pooling their back office resources into a separate third party company, which never thought you would have seen some of the largest firms in the world looking to do something like that. I think that's going to be happening more and more." —  Ron Bockstahler Connect with Ron Bockstahler:  Twitter: @amataofficesFacebook: Amata Law Office SuitesWebsite: AmataOffices.comEmail: RonB@AmataOffices.comShow: The 1958 LawyerLinkedIn: Ron Bockstahler &  Amata Law Office Suites Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Rich Lenkov discuss:Non-traditional marketing and branding to grow your book of business. Servicing your existing clients first, no matter what marketing you choose to do.Your must dos for succeeding in growing your practice. Utilizing other attorneys and skill sets in your firm to better serve your clients.  Key Takeaways:Understand and serve your existing clients by understanding their business and their principles. Be more than just a provider of a legal service - be a business partner first.As a good marketer, you will fail more than you succeed - if you’re not failing, you’re not trying.If you want to grow your business, and grow it well, you have to take the time to do it right.  "If you don’t service your existing clients first and take care of them, then all the marketing in the world won’t help." —  Rich Lenkov Connect with Rich Lenkov:  Twitter: @rlenkovWebsite: BDLFirm.com & ChilaProductions.comShow: Legal Face-off PodcastLinkedIn: Rich Lenkov Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Russell Knight discuss:Getting clients from the strange questions you answer on your website. How regular contact can impact how you’re found online. SEO and content creation. Three things any lawyer should be focusing on now to build business.  Key Takeaways:When you write articles, be specific about what you write about, not a broad, general question, you will drive clients to you from their searches. A website is like a car, you can tell what year it is from just by glancing at it.Keep doing what you’re doing - double down on what is working for you. Invest in your website - consider going through a private individual rather than an agency and you may get a different artistic perspective.  "If you're doing research, you should be taking notes. If you're taking notes, you might as well turn it into an article." —  Russell Knight Connect with Russell Knight:  Twitter: @RDKLegalFacebook: Law Office of Russell D. KnightWebsite: RDKLegal.com & DivorceAttorneyNaplesFL.comLinkedIn: Russell Knight Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.