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B.E. GOOD! Podcast By BVA Nudge Unit - John List: The Voltage Effect by BVA Nudge Unit

B.E. GOOD! Podcast By BVA Nudge Unit - Ayalet Fishbach: Get it Done by BVA Nudge Unit

We speak with Dr. Dominic Packer, Professor of Psychology at Lehigh University on a new book he co-authored called “The Power of Us – Harnessing our shared identities for personal and collective success” as well as: - The definition of “social identities,” and how they influence your behavior - One big factor that is driving political polarization - How to practice “transformational leadership” - Why understanding social identities is a critical part of tackling the big challenges that humanity faces like inequality, climate change and threat to democracy.

In the first B.E. GOOD! Podcast episode of 2022, we speak with Professor Liam Delaney, the Head of the Department of Psychological & Behavioural Science (PBS) at the London School of Economics. Please join us to hear: • How growing up in Ireland during a recession drove Liam’s interest in economics and psychology • Professor Delaney’s approach to (and learnings from) measuring emotions and real world economic preferences • Why ethics needs to be salient in behavioral science • His vision and hopes in bringing together academics and practitioners at the LSE • Liam’s perspective on how behavioral science can help policymakers in facing COVID and other crises

Nobel-prize winning economist and co-author of “Nudge”, Professor Richard Thaler is our guest in this new episode of the B.E. GOOD! Podcast by BVA Nudge Unit. He is the Charles Walgreen Distinguished Service Professor of Behavioral Science Economics at the University of Chicago Booth School of Business and studies behavioral economics and finance as well as the psychology of decision making. Eric Singler and Scott Young speak with Professor Thaler about his most recent book "Nudge: The Final Edition", his personal journey and “greatest discovery”, and the biggest change he’s seen in the field of Behavioral Economics over the past decade.

In this episode of the B.E. Good! Podcast by BVA Nudge Unit, we speak with Neela Saldanha, an Applied Behavioral Scientist whose work focuses on the intersection of behavior change and poverty alleviation. We learn about her journey from marketing & consulting at PepsiCo, to the many applications of behavioral science to public health, livelihoods and education across the world.

Dans cet episode du podcast B.E. Good ! de la BVA Nudge Unit, nous nous entrenons, en français, avec notre invité Olivier Sibony, ancient partner chez McKinsey, professeur de stratégie et de prise de décision à HEC Paris et à Oxford, et auteur de plusieurs livres sur l’effet des biais cognitifs et comportementaux, en particulier sur la décision stratégique, l’innovation et la transformation. Notre conversation est centrée sur le dernier livre d’Olivier Sibony, NOISE - Pourquoi nous faisons des erreurs de jugement et comment les éviter, qu’il a co-écrit avec le prix Nobel Daniel Kahneman l’un des pionniers des sciences comportementales et co-auteur du livre Nudge, Cass Sunstein.

In this episode, we have our 2nd conversation with Cass Sunstein, the American legal scholar and Professor at Harvard Law School, the co-author of Nudge and a pioneer in the application of Behavioral Science to public policy. This conversation centers on Cass’ latest book, Noise: A Flaw in Human Judgment, which he co-authored with Nobel Prize winning Professor Daniel Kahneman and Professor Olivier Sibony.

In this episode, we speak with Katy Milkman, a Professor at the Wharton School at the University of Pennsylvania, the host of the popular behavioral economics podcast Choiceology and the co- founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change. Katy is also the author of a new book: How to Change: The Science of Getting from Where You Are to Where You Want to Be, which was just released earlier in May.

In this episode, we speak with Piyush Tantia, the Chief Innovation Officer and a Board Member at ideas42, an organization that he co-founded. ideas42 is a non-profit organisation that uses insights from behavioral science to improve lives, build better systems and policies, and drive social change. It is one of the leading practitioner organisations in our field and has contributed greatly to the growth of behavioral science over the past decade. During our conversation with Piyush, we discussed:  • The birth of ideas42, including two key decisions that positioned it for long-term success • The challenge of scaling interventions globally – and importance of detail in adapting them to local cultures • The range of skills needed to be successful in applying Behavioral Science (and why a PhD is not needed!) • How COVID has forced ideas42 to adjust its mentality and approach to advising governments and organisations • The “customization” opportunity presented by integrating AI and machine learning with Behavioral Science • Three conscious shifts that are critical to the future of Behavioral Science

In this episode, we speak with Dr. Lisa Feldman Barrett, professor of psychology at Northeastern University. Dr. Barrett is one of the top 1% most cited scientists in the world, and the author of two acclaimed books on the brain: How Emotions Are Made: The Secret Life Of The Brain, and Seven And A Half Lessons About The Brain. Her research examines emotion, behavior, and how the brain creates both.

In this episode, we speak with Dr. Ashley Whillans, Assistant Professor at Harvard Business School in negotiations, organizations and markets and is the author of the new book, Time Smart: How to Reclaim Your Time and Live a Happier Life. Her research mainly focuses on understanding how the daily and long-term decisions that people make about time and money (in their personal lives, their relationships, and at work) impact their wellbeing. During our conversation, we learned: - Some common time traps we all fall into, including “time confetti” - 3 key time affluence strategies: Finding Time, Funding Time, and Reframing Time - How to spend your money to make you happier (spoiler: it’s with time-saving purchases) - The best way to use your time when you find yourself with 30 minutes between meetings - How organizations and governments can help everyone be able to put time first in their everyday lives To learn more about Ashley and her work, visit https://www.awhillans.com/ Let us know what you think about the episode on Twitter @BVANudgeUnit. Don’t have social media? Our inbox is always open: contact@bvanudgeunit.com

In this episode, we speak with Dr. Robert Frank, professor of economics at Cornell University's Graduate School of Management. A prolific author, Dr. Frank's most recent book is Under The Influence: Putting Peer Pressure To Work. His research examines breakdowns in traditional decision models, including both inefficiencies in collective actions and departures from rational choice in individuals. During our conversation we learned: • Different ways the traditional Rational Choice model breaks down • How context affects our judgements and decisions • Why people work for the good of groups... and why & when they don't • Best approaches to change someone's mind • How behavioral contagion propagates actions within groups

In this very special episode, we turn the microphone on Eric Singler: the Founder, CEO and President of the BVA Nudge Unit. He is also Global Managing Director of the BVA Group, one of the 15 largest consulting and market research firms in the world (www.bva-group.com). Eric is a “slasher”: he is an entrepreneur, a marketing & research expert, a pioneer in applied behavioural sciences, an author and a lecturer. Listen in to hear about: - How Eric first discovered and became excited about the field of behavioral science - Which significant ‘aha’ moment led to the founding of the BVA Nudge Unit back in 2013 - The inspiration behind his three books: Nudge Marketing, Green Nudge, and Nudge Management - How behavioral science can be better leveraged in the private sector

We speak to Dr. Michael Hallsworth, Managing Director – North America for the Behavioural Insights Team and an Assistant Professor (Adjunct) at Columbia University. Michael has been a leading figure in developing the field of applying behavioral science to government and public policy and is co-author of the book, Behavioral Insights. Listen in to hear about: – How a hand washing study helped Michael realize the power of behavioral science – What Michael has learned from working with David Halperin and helping launch the BIT – The three elements that define behavioral insights – Two primary communications challenges tied to the COVID vaccine

In our next episode we speak to Annie Duke, former professional poker player and author in behavioral decision science and decision education. She is also author of Thinking in Bets and How to Decide: Simple Tools for Making Better Choices.  Listen in to hear about: - Annie's framework and six step process to make better decisions and avoid traps - Annie's unusual career path from cognitive psychology to poker - How very few decisions in life are chess-like – almost every decision is more poker-like - Annie's motivation for writing "How to Decide: Simple Tools for Making Better Choices" - Annie's vision of the future of behavioral science

Listen in to hear about… - How to change minds and incite action - Why traditional approaches to change are so ineffective - What the key barriers are to change and how to mitigate them - The mistake that many business leaders and governments make in trying to drive change - What Jonah has learned from studying urban legends and the spread of disinformation

On our next episode we speak to Amy Edmondson, the Novartis Professor of Leadership and Management at the Harvard Business School and author of the books Teaming and The Fearless Organization. In this episode we dive into: - The importance of psychological safety within organizations and its direct link to preventing failures. - Why organizations fail at psychological safety, including why employees fail to use their voice. - The best nudges to support the behaviors that lead to psychological safety in organizations. - Advice for leaders navigating the uncertainty of today’s world. To learn more about Amy Edmondson and her publications, you can visit her HBS profile page here. Let us know what you think about the episode on Twitter @BVANudgeUnit. Don’t have social media? Our inbox is always open: contact@bvanudgeunit.com

On our next episode we speak to Iris Bohnet, the Academic Dean of Harvard Kennedy School and author of the book What Works: Gender Equality by Design. In this episode we dive into: – The application of behavioral economics, including the use of role models and norms, to accelerate gender equality – The role and impact of Diversity Training programs in the private sector, and what the data really shows – The ways in which Harvard has applied gender equality nudges to its environment and hiring processes – The differential impact of current events and remote working on men and women

Dilip Soman is a Canada Research Chair in Behavioural Science and Economics and serves as a Director of the Behavioural Economics in Action Research Centre at Rotman [BEAR]. His research is in the area of behavioural science and its applications to consumer wellbeing, marketing and policy. Please join us to hear… • How Dilip’s mechanical engineering experience with earth-moving machines got him interested in behavioral science • Three things that Dilip learned from Richard Thaler as a PhD Student at University of Chicago • The story behind Dilip’s pioneering MOOC – and several big ideas from his book, The Last Mile • Two big issues that Dilip thinks will be the future of behavioral science • Where Dilip sees “win-win-win” opportunities for businesses, consumers and society For more, check out Dilip’s book, The Last Mile.