The Secret To Your Customer Experience (Base Engine Radio #7)
This is Episode #7: The Secret To Your Customer Experience In this episode we have co-founders Romney and Elon discuss the impact of list building for your customer experience This is vital in the year 2020 if you are an entrepreneur, business person, influencer, realtor, investor, agent, or any type of service provider Ultimately it comes down to an understanding that you must EARN traffic as a goal for your business Traffic is used for brand awareness, sales, marketing, promotions, etc. But first you need to understand there are three types of traffic for you to leverage.. 1) There is traffic we don’t control, this comes from “organic” social media posting traffic 2) There is traffic we control, this includes paid advertising, joint ventures, and partnerships with vendors that enable you to manage the traffic 3) But traffic you control is traffic that is earned, this comes from building a direct contact list for emails, text, calls, mail, etc Traffic you earn is traffic YOU can manage under your terms But there are some limitations that come along with building your list Because even though you can directly communicate whenever you want.. .. if you communicate with your list the wrong way it can severely ruin your reputation, sales, and brand This is because list building is a high value activity, and must be treated with careful and a data driven approach The trust a supporter gives you when they provide their contact information is special and it must be handled properly So in this episode, Romney and Elon introduce a three step strategy for your list building STEP 1: Nurturing Your Contacts STEP 2: Managing Your List STEP 3: Stay consistent, and develop a system to make nurturing and organization really easy Our goal is to help you create the most optimal customer experience for the longterm! This Episode is about 20 minutes We want you to have an easy listening experience, so additionally you can listen to this episode with our any of accounts on: Youtube, Soundcloud, Instagram/IGTV, and Facebook. Give it a listen and let us know what you think 😄