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BARQAR Bites Podcast
17 minutes | 3 months ago
SEO Tips: How to Win a Featured Snippet and Zero Click Search
On this episode of BARQAR Bites we cover:Zero Click Search - What is it and why does it matter?How content marketing has changedWriting for the reader AND the search engineHow to earn a coveted feature snippetThe importance of video and rich media for SEO
13 minutes | 4 months ago
5 Tips For Choosing the RIGHT SEO Keywords and Driving More Web Traffic
In this episode, we talk about the importance of choosing the right keywords to ensure your investment in Search Engine Optimization pays off. We examine the 5 key metrics we evaluate during our keyword research and we share some of the tools that help us.
18 minutes | 5 months ago
Our New Favorite Digital Marketing Tools
In this episode, the team talks about some of our favorite new marketing tools. We discuss SparkToro, Headliner.app, OptinMonster, Instories and NetSocial.
51 minutes | 5 months ago
How to Use Facebook Advertising to Grow Your Business
In this episode, BARQAR's social PPC experts Matt Lozar and Hannah Eberle talk about using Facebook ads to help drive awareness, generate traffic and increase sales. We cover:Different types of Facebook adsThe difference between a simple "boost" and a truly targeted ad campaignUsing Remarketing to drive repeat businessLead generation vs. branding campaignsLinking to a landing page vs. Facebook lead captureMore
44 minutes | 6 months ago
Recruitment Marketing: How to Attract and Hire the Right People for Your Business
In this episode, Matt Lozar, Director of Recruitment Marketing shares tips on how companies can attract and hire the right people to give your business a competitive advantage. What is recruitment marketing and why does it matter?4 Pillars of Recruitment MarketingHow to use technology to lower recruitment ad costsHow to become an Employer of Choice
32 minutes | 6 months ago
Search Engine Optimization Strategies: Why Investing in SEO Makes Sense in a Down Economy
In this episode, BARQAR's SEO Manager Dan Hoang shares tips and strategies for search engine optimization. You'll see practical tips to help:Determine your short- and long-term goalsChoosing a solid keyword strategyWhat type of content will help you rank well in searchHow to develop a more wholistic search and online strategyHow to know if your SEO and website are working
23 minutes | 6 months ago
How To Market, Sell and Drive Revenue for Your Business During a Pandemic
On this episode, sales expert Ryan Maher discussed how COVID-19 has impacted marketing and sales outreach:Which industries have been hit the hardest and which are growingHow marketers should adjust their messagingHow to pivot your business modelUsing marketing to generate more inbound leadsWhy an integrated sales and marketing approach is essential today
29 minutes | 7 months ago
BARQAR Bites: Digital Marketing Tips During a Pandemic
On this episode of BARQAR Bites, we talk with Brad Bialy, Digital Marketing Manager at BARQAR. Brad discusses tips and strategies to help market your business during the Pandemic, connect with your clients and employees, and show you care.
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