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BARQAR Bites Podcast
21 minutes | Jul 27, 2021
Preserving Your Google Rank With a New Website
Imagine launching a great new website and your search engine traffic (and leads) all disappear overnight! Unfortunately, this happened to well established company recently, and here is how we helped them recover!
10 minutes | Apr 7, 2021
How to Rebrand Your Business - Keys to Rebranding
This episode identifies the reasons why you might consider a rebrand and how to effectively start and roll-out the rebranding process.
9 minutes | Mar 31, 2021
Facebook Advertising -3 Key Questions to Improve Campaign Performance
Ask yourself these 3 key questions before starting your next Facebook advertising campaign and you're sure to drive more return on investment!
8 minutes | Feb 4, 2021
2021 Email Marketing Best Practices
In this episode, Brad Smith and Mackenzie Froese discuss email marketing in 2021 and share three very specific tips you can use to drive more leads and business from your email marketing efforts.
12 minutes | Jan 29, 2021
2021 Top Content Marketing Trends
What does 2021 have in store for content marketers? In this episode, we will share our thoughts on where content marketing will head in 2021 and what you can do to take advantage of these trends for your business. From rich media to influencers, there are five keys shared that you're going to want to address in your marketing plans this year.
17 minutes | Aug 13, 2020
SEO Tips: How to Win a Featured Snippet and Zero Click Search
On this episode of BARQAR Bites we cover: Zero Click Search - What is it and why does it matter? How content marketing has changed Writing for the reader AND the search engine How to earn a coveted feature snippet The importance of video and rich media for SEO
13 minutes | Jul 31, 2020
5 Tips For Choosing the RIGHT SEO Keywords and Driving More Web Traffic
In this episode, we talk about the importance of choosing the right keywords to ensure your investment in Search Engine Optimization pays off. We examine the 5 key metrics we evaluate during our keyword research and we share some of the tools that help us.
18 minutes | Jul 6, 2020
Our New Favorite Digital Marketing Tools
In this episode, the team talks about some of our favorite new marketing tools. We discuss SparkToro, Headliner.app, OptinMonster, Instories and NetSocial.
51 minutes | Jun 15, 2020
How to Use Facebook Advertising to Grow Your Business
In this episode, BARQAR's social PPC experts Matt Lozar and Hannah Eberle talk about using Facebook ads to help drive awareness, generate traffic and increase sales. We cover: Different types of Facebook ads The difference between a simple "boost" and a truly targeted ad campaign Using Remarketing to drive repeat business Lead generation vs. branding campaigns Linking to a landing page vs. Facebook lead capture More
44 minutes | Jun 1, 2020
Recruitment Marketing: How to Attract and Hire the Right People for Your Business
In this episode, Matt Lozar, Director of Recruitment Marketing shares tips on how companies can attract and hire the right people to give your business a competitive advantage. What is recruitment marketing and why does it matter? 4 Pillars of Recruitment Marketing How to use technology to lower recruitment ad costs How to become an Employer of Choice
32 minutes | May 19, 2020
Search Engine Optimization Strategies: Why Investing in SEO Makes Sense in a Down Economy
In this episode, BARQAR's SEO Manager Dan Hoang shares tips and strategies for search engine optimization. You'll see practical tips to help: Determine your short- and long-term goals Choosing a solid keyword strategy What type of content will help you rank well in search How to develop a more wholistic search and online strategy How to know if your SEO and website are working
23 minutes | May 12, 2020
How To Market, Sell and Drive Revenue for Your Business During a Pandemic
On this episode, sales expert Ryan Maher discussed how COVID-19 has impacted marketing and sales outreach: Which industries have been hit the hardest and which are growing How marketers should adjust their messaging How to pivot your business model Using marketing to generate more inbound leads Why an integrated sales and marketing approach is essential today
29 minutes | May 6, 2020
BARQAR Bites: Digital Marketing Tips During a Pandemic
On this episode of BARQAR Bites, we talk with Brad Bialy, Digital Marketing Manager at BARQAR. Brad discusses tips and strategies to help market your business during the Pandemic, connect with your clients and employees, and show you care.
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