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How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever.   Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

What data lessons can you extract from B2C experiences and apply to the B2B world?  John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of.    Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

Should bank marketing leaders go in-house, partner with agencies, or take a hybrid approach to marketing operations?  Tom McEntee, Chief Marketing Officer, NBT Bank shares how to best leverage your in-house talent and external agencies for maximum results. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

How do you leverage storytelling in marketing for the “Power of Good”? Corey Dall, SVP, Director of Marketing, First Bank shares a unique approach her organization has taken with that challenge along with a discussion on trust-based philanthropy.   She also shares how an an English Major can learn they love data.   Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

Why should you build a brand internally first?   Erin Pryor,  Executive Vice President, Chief Marketing Officer at  First Horizon Bank, discusses branding, the difference between a merger of equals and an acquisiton, and why there is an expectation for great brands to be operationally excellent.    Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

What matters in banking?  Mark Pedrotti, SVP, Director of Marketing at Berkshire Bank  shares what matters most when banking and how marketing sits right at the center of  the discussion. Show Notes  https://www.vyasystems.com/marketing-is-the-heart-of-the-matter/ Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

What does it mean to be purpose-driven in the banking industry? Laura Sullivan Ethridge, EVP Chief Marketing Officer of Hancock Whitney Bank, explains how to make a positive impact through authentic banking relationships, and marketing’s responsibility to intentionally tell your organization’s stories.Show Notes https://vyasystems.com/making-a-positive-impact-in-banking Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

What happens when you bring together CX and Marketing responsibilities? Charles Freeman, SVP Director Marketing & Client Experience Officer, Academy Bank, describes how combining CX and Marketing can empower you to keep your brand promise and your experience delivery aligned.Click here for Show Notes https://www.vyasystems.com/cx-is-the-new-marketing/ Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

How to develop a new organizational structure based on marketing operational excellence.   Sean Hampton, SVP Chief Marketing Officer at BOK Financial discusses redefining your marketing department as a business with an ROI and not just an operational cost. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

How do you keep your focus on the customer while keeping pace with technology and digital transformation? Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation at Investors Bank, joins us to share stories of how she leads with an emphasis on innovation while keeping the customer first. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

Learn the importance of performance-based marketing.  Jim Stadler, Executive Vice President and Chief Marketing and Communications Officer, First Midwest Bank shares why even in the midst of acquisitions, financial institutions must stay focused on organic growth by leveraging data.    Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

When your bank is involved in an acquisition, where do you even begin when it comes to crafting a unified brand story?  Eric Giesecke, CMO, WesBanco walks us through his experience with uncovering a bank’s brand story and then building brand awareness in the midst of an acquisition.   Episode 2 | Duration 29:04 Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

How do you stay strategic when faced with day to day tactical requests?  Kevin Mackiewicz, Vice President and Marketing Director, Wealth & Asset Management at Fifth Third Bank joins us to discuss his philosophy for bringing teams together and staying focused on the big picture.  Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/