Created with Sketch.
Bank Marketing Blogcast
10 minutes | Oct 28, 2021
Disruption is Dead
Many people manage with disruption as the goal, but disruption should just be the result of the good judgement we apply. Discerning leaders who understand what needs to change and when have the right idea.
6 minutes | Oct 22, 2021
Bank to the Future
Technology has expanded convenience, but it hasn't made the value of customer service go away. Much has changed over the years, but the need for a personal banker remains the same.
5 minutes | Oct 14, 2021
State of Data, Part 3
Don't let yourself fall in love with the idea of precision. Bank marketing messages are more effective when they're a little broader than they absolutely have to be. Over-aiming leads to over-missing.
4 minutes | Oct 8, 2021
State of Data, Part 2
You'd better have a plan before you uncap big data. Are you ready to use your bank's data? Don't let a vendor hype you up with possibility only to leave you high and dry.
4 minutes | Oct 1, 2021
State of Data, Part 1
Big data brings a lot of promises along with it, but it only works for those who proceed with caution and care. Make sure you know what you expect to do before you begin.
5 minutes | Sep 24, 2021
Reason Versus Rationale
Make sure your bank marketing campaign finds the right balance between action-inducing emotion and decision-supporting logic.
7 minutes | Sep 1, 2021
Five Quick Tips to Improve Your Website’s ADA Compliance
Every element of ADA-compliant web design is something you should want your site to have or do anyway. This is a great way to make sure your busiest branch is always the best it can be.
6 minutes | Jul 23, 2021
One Year Post-Merger: Why Haven’t Your New Employees Adopted Your Bank’s Culture?
9 minutes | Jul 23, 2021
What’s In a Bank Brand Name Today? Not Much.
Nearly two-thirds of bank names contain the same words (not counting the word “bank”). Listen to our latest blogcast to see if your bank stands out from the pack or just blends in.
8 minutes | Jul 2, 2021
Don’t Forget to Explain Banking
Your clients don't think about banking, but they think of their money every day, and banking should be a part of that. Don't miss a chance to explain banking on their terms. They'll thank you for it with their business.
13 minutes | Jun 18, 2021
10 Reasons Your Community Bank Isn’t Outmarketing Your Competition
Not to oversimplify our jobs, but the whole goal of marketing is to tell more people. And the better you do it—well—the better it is. How can you share the best version of your story with the most people?Listen to Josh’s top 10 reasons community banks struggle to compete with their competition and what he does to fix it.
8 minutes | Jun 7, 2021
5 Tips to a Great Relationship With Your Compliance Officer
Sure, when it comes down to it, everyone in your organization wants to be compliant. We show you how to make frustrations with compliance a thing of the past—even when your marketing ideas collide with organizational directives, policies, and procedures.
8 minutes | May 27, 2021
9 Facts You Don’t Know About Millennial Homebuyers
Millennials are buying more homes than any other generation, and if you're ignoring them, you're missing out on an entire generation of bank customers.
6 minutes | May 14, 2021
5 Lessons Learned in Bank Geotargeting
Geotargeting and geofencing are two of the trendiest advertising activities going. More than that, they're proving to be the next big thing on the bank marketing frontier.
6 minutes | Apr 30, 2021
Dive into the Digital Banking Deep End—Mobile Deposits Surpass In-Person
Developing a comprehensive digital banking solution for your bank is kind of like jumping into the pool. We’re here to say the waters are nice, but even if they weren’t, all your bank’s clients are already in the pool.
27 minutes | Apr 8, 2021
BONUS | Here's why customers leave, and how they decide where to go
Here’s why customers leave, and how they decide where to go. Listen to what our team has to say about the best ways to speak to those most ready to listen.
34 minutes | Mar 17, 2021
BONUS | Become the Destination for Everyone's 1%
If a problem cannot be solved through conventional means then, by its very definition, we must apply bank marketing logic that is unconventional.
9 minutes | Mar 9, 2021
The Toaster Transition—Evolving Away from the Free Checking Account
The days of boosting deposits by sending new account holders home with a free toaster are long gone. The marketplace that once responded to “value pricing” is now more interested in “value added.” How are you adding value?
16 minutes | Mar 9, 2021
Rethinking the Bank Marketing Campaign
As marketers implement marketing automation in greater numbers each year, a new responsibility has emerged: knowing what data matters and what data doesn't.
4 minutes | Mar 9, 2021
Connect the Dots
Community banks rarely find their marketing advantage in the size of their budgets. Their ability to react and their connection to their customers make their magic happen.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022