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Nate & Brett discuss how to justify investment in paid media – even when your main focus is organic traffic. Issues Discussed The #1 reason why you should invest in paid media The single paid metric that every marketer should know How paid media can provide fast feedback for a campaign How we use paid […] The post #54: Justifying Investment in Paid Media appeared first on Bamboo Chalupa Podcast.

As a sequel to #52, Nate & Brett discuss how to effectively grow your website with updates to existing content, rather than focusing on creating new content from scratch. Issues Discussed Why your old, existing content matters How focusing on your existing content can drive better results than new content How to balance maintenance vs. […] The post #53: Generating Traffic with Existing Content appeared first on Bamboo Chalupa Podcast.

As a sequel to #51, Nate and Brett discuss how to translate good keyword research into incredible content that will drive traffic. Also – Nate goes on a rant about what “10x content” really means. Issues Discussed How to put your strategy to work Tips on creating a content brief Doing content research that beats […] The post #52: Driving Massive Traffic & Engagement Through Content appeared first on Bamboo Chalupa Podcast.

Nate & Brett discuss how to do keyword research, a fundamental skill for SEO & digital marketing. Issues Discussed How smart keyword research & planning makes money over the long-term Starting with your audience – not your product / service Doing broad research before narrowing your focus Assigning keywords to different topics Understanding intent & […] The post #51: Doing Keyword Research – The Bedrock of SEO appeared first on Bamboo Chalupa Podcast.

In this episode – Nate, who is particularly riled up, and Brett debate whether businesses should invest time & money in Snapchat. Snapchat is now one of the largest social apps by active users. Businesses are increasingly looking at Snapchat as an opportunity to grow both earned & paid media. But is investing time & […] The post #50: The Great Snapchat Debate appeared first on Bamboo Chalupa Podcast.

Nate & Brett discuss what marketers can learn from the trending topic of the day – Fake News. Fake news has been around as long as the written word, but new distribution channels and political implications have brought it to mainstream attention. But what can marketers (and anyone who works on the Internet) learn from it? Issues […] The post #49: Lessons from Fake News for Digital Marketers appeared first on Bamboo Chalupa Podcast.

As a follow-up to Episode 16, Nate & Brett discuss what to do when your data is not just polluted, but is flat-out wrong. They talk about ongoing issues with Google Analytics, Facebook, and nearly every analytics platform in digital marketing – and how to deal with the dark side of data-driven marketing. Issues Discussed […] The post #48: The Dark Side of Data-Driven: What To Do When Your Data Is Wrong appeared first on Bamboo Chalupa Podcast.

Nate & Brett discuss takeaways from their favorite MozCon presentations. Topics include keyword Research, feature snippets & better information architecture. Issues Discussed Keyword Research – Is there anything new from Pete Myers’ “Gather, Group, Generate” process? If not, how should you go about keyword research? Featured Snippets – “Ranking #0” can be lucrative and daunting. […] The post #47: The New Is Old – Keyword Research, Snippets & Information Architecture appeared first on Bamboo Chalupa Podcast.

Nate & Brett discuss what professional SEOs & digital marketers can learn from recent industry news & a couple long-building trends. Issues Discussed Lessons Learned from Moz’s Layoff Announcement Whether building an audience to sell a product really works Google’s AMP project “Tinderization” of Google Search Results When you should chase Google’s “shiny new things” […] The post #46: Fearful Trends in SEO: Moz, Mobile & Mega-Corporations appeared first on Bamboo Chalupa Podcast.

Brett & Nate discuss what happens when marketing strategies overlap and start to really become all the same thing. Like #44 – this episode is less of a structured tips & tricks format and more of a conversation about what is happening at the cutting edge of digital marketing. Let us know what you think! […] The post #45: Bastardization of SEO: When Search Moves To Other Disciplines appeared first on Bamboo Chalupa Podcast.

Brett & Nate discuss the current state of search engine optimization (SEO), Google’s short-term goals and dealing with a post-Google Dance era. This episode is different – it goes into the weeds and geeky behind the scenes of day to day SEO & marketing. You’ll find out some of the “cheat codes” that are cropping […] The post #44: State of SEO, Cheat Codes, Google & Link Networks appeared first on Bamboo Chalupa Podcast.

Everyone knows the career path of doctors, lawyers & teachers. But how do you kickstart your career in digital marketing? In this episode, Taylor Griffith, our guest host, interviews Meghan Furey and Lizzy Urtso to find out. Both Meghan and Lizzy have recently started their careers in digital marketing with lessons learned very fresh on […] The post #43: Kickstarting Your Digital Marketing Career appeared first on Bamboo Chalupa Podcast.

New tools and tactics have made outreach for link building more efficient than ever. But are outreach campaigns more effective or just more spammy? In this episode, Nate and Brett discuss the state of outreach and link building in 2016 – from tools to tactics to “personalized” templates. And they discuss how to build a […] The post #42: Doing Better Outreach, Promotion & Link Building appeared first on Bamboo Chalupa Podcast.

How exactly do you build & run an effective SEO team? It’s a question with no single answer, but is essential to growing your digital marketing campaigns. In this episode, Allie Brown, the Director of SEO at Knucklepuck Media, shares her tips, strategies and lessons learned for growing effective teams on both the agency and […] The post #41: Managing a SEO Team – Lessons Learned w/ Allie Brown appeared first on Bamboo Chalupa Podcast.

Marketing projects can range from minutes to months. How can you keep everything organized? And how do you make sure you’re always working on the right things? In this episode, Nate and Brett discuss how they handle project management in marketing. They go behind the scenes with their favorite tools, tips and tricks. Enjoy! Issues […] The post #40: Managing Marketing Projects – How We Use Trello & Project Management Tools appeared first on Bamboo Chalupa Podcast.

In this episode, Nate and Brett discuss what’s behind the shift to semantic search and what you can do to implement changes & create a better content strategy. Issues Discussed What your website needs to optimize for semantic search How to write for search engines and humans How to find content gaps to build semantic […] The post #39: Semantics & The Frontier of SEO Part 2 – Implementation appeared first on Bamboo Chalupa Podcast.

What is “semantic search” and how to you factor it into your SEO & content campaigns? Semantic search has been the frontier of SEO for quite a while. But ever since the release of Google’s Hummingbird algorithm in 2013 and the rise of the Knowledge Graph – it is increasingly not just the frontier of […] The post #38: Semantics & The Frontier of SEO Part 1 – Planning appeared first on Bamboo Chalupa Podcast.

YouTube is commonly known as the world’s 2nd largest search engine because it processes more queries than Bing. It represents a huge marketing opportunity – but it’s a bit different than traditional Google-focused SEO. Here’s the what, why & how of YouTube Optimization. Links mentioned: YouTube Growth Statistics YouTube Statistics Measuring Marketing on YouTube Phil […] The post #4: SEO For YouTube (2016) appeared first on Bamboo Chalupa Podcast.

How do you use digital strategies like SEO, email and analytics to drive success for a local startup doing business in the offline world of package delivery? We go behind the scenes on this question and more with Napoleon Suarez of Fishbox, an on demand package delivery company in Philadelphia. In this episode, Napoleon shares his favorite tactics, […] The post #37: Fishing for Customers w/ Fishbox’s Napoleon Suarez – Delivering Value through Digital Strategy to Drive Offline Success appeared first on Bamboo Chalupa Podcast.

How do you turn a hobby podcast into the watercooler for an entire sport? And how do you keep growing your audience across multiple channels in a rapidly changing industry? We go behind the scenes on these questions and more with Kevin Phillips of Verbal Tap – the Mixed Martial Arts (MMA) Comedy Podcast. Verbal […] The post #36: Tales from the Mat – Building an Audience with Verbal Tap Cast’s Kevin Phillips appeared first on Bamboo Chalupa Podcast.