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Badass Women of Real Estate

33 Episodes

5 minutes | Jun 17, 2022
An Update on the Podcast
In this brief bonus episode, I provide an update on why there haven't been any episodes in the past few weeks and a change we're making to the podcast over the next few weeks.
44 minutes | May 23, 2022
Emily Jones: Open Houses, Social Media & Systems
Emily Jones is a Realtor who works in the west Greater Toronto Area, serving Burlington, Oakville, Hamilton, and west Toronto. Emily got into the real estate business at 23, and since then has grown to be one of the top independent agents in her brokerage, and in the top 5% of all Realtors (by units sold) in both the Hamilton and Toronto real estate boards. In this episode, we chat about how she got into real estate at the young age of twenty-three, her steps for a successful open house and how they were crucial to her early success in real estate, the importance of being pro-active in the early stages of your real estate journey, how she successfully uses social media in a way that does feel spammy or salesy, how she is able to work with clients outside of her age bracket and get them to trust her, the importance of understanding your client’s emotions throughout their entire journey with you, when she realized she needed better systems in her business and which ones she implemented first, how hiring help for both her business and personal life has helped grow her business, how she believes she needs to think like a CEO in order to push her business to the next level, what she does to get her confidence back when it feels shaky, why she’s choosing to focus her efforts more on social media and video, and more.   Resources Mentioned: Emily Jones on Instagram Reshma Saujani | Brave, Not Perfect: How Celebrating Imperfection Helps You Live Your Best, Most Joyful Life   Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching
33 minutes | May 16, 2022
How to Grow Your Business Using Social Media Part 2
Welcome back, badass women of real estate! I’m so excited to bring you part of how to grow your business using social media. In this second part, I share how follow chains and groups are actually hurting your social media accounts rather than helping them, why you need to have a clarity of purpose if you want people to resonate with your social media posts, why it’s critical that you have testimonials on your social media accounts, how marketing isn’t about you at all, the challenge I have for you after listening to this episode that will help you know to post on social media and help you better connect with your audience, and more.   Resources Mentioned: SHINE™ Mastermind Badass Women of Real Estate | Episode 26: How to Create Exceptional Client Experiences Jeanne Bliss | "I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad Brené Brown   Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching Workshop
40 minutes | May 9, 2022
Cynthia McGiverin: Starting in A New City
Cynthia McGiverin has been selling real estate since 1991. She started in B.C, moved on to Alberta and then Toronto and Ottawa. She has served on the Fraser Valley Real Estate Board, Toronto Real Estate Board's Arbitration Committee, and served on the Ottawa Real Estate Board Education Committee. She has also completed specializations as Buyer Representative (BRS), Senior Specialist (SRES) and Certified Negotiation Specialists (CNE). In this episode, Cynthia chat about the steps she’s taken every time she’s changed markets, the in-depth research she does to learn all about her new market, the fear she’s had from day one, how she keeps herself motivated after all these years in the business, the importance of being flexible, why she prioritizes being an early adopter of new technology, and more.   Cynthia's Daily Quotes: “I can do hard things.” “Daily, do what others won’t. Tomorrow, have what others can’t.” “I was made for a moment like this.” “I wonder what wonderful surprises the Universe has in store for me today.” “I believe the Universe is transpiring to do me good.”   Resources Mentioned: Cynthia McGiverin on Instagram Brené Brown Spotify Podcast Search for “Emergency Meditations”   Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching
26 minutes | May 2, 2022
How to Grow Your Business Using Social Media Part 1
I’m thrilled to have you here for this special topic that is very important to me and I’m sure very relevant for you; how to grow your business using social media. In this solo episode, I cover how my social media use can be directly linked to about 80% of my home sales each year even though I don’t have millions of followers, the book I suggest reading if you’re worried about not being creative enough to stand out on social media, ten steps to using social media for your business in an easy and authentic way, and more.   Resources Mentioned: SHINE™ Mastermind Badass Women of Real Estate | Episode 27: Lily Wyss: Instagram Elizabeth Gilbert | Big Magic: Creative Living Beyond Fear Adam Mosseri on Instagram Karen X Cheng on Instagram Karen X Cheng's Conversation with Adam Mosseri Hootsuite Later Planoly   Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching Workshop
69 minutes | Apr 25, 2022
Lily Wyss: Instagram
Lily Wyss is a residential real estate agent who lives and works in Portland, Oregon. Her ability to work with and attract clients she loves working with through means that feel authentic and fun has led her to be in the top 20% of her brokerage in production multiple times. In this episode, we talk about how she specifically uses Instagram, including stories and reels, to attract those clients.   Resources Mentioned: Chelsea Peitz on Instagram Instagram Creators Account Meetup   Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching
23 minutes | Apr 5, 2022
How to Create Exceptional Client Experiences
In real estate, we hear so much about how to get more clients. But, I’ve noticed realtors are often afraid to ask for reviews at the end of the process, and I think it’s because they’re worried about not providing enough value to their clients. In this solo episode, I dive into this topic and share some thoughts on how to provide more value than you cost.   Resources Mentioned: Joey Coleman | Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching Workshop
33 minutes | Mar 14, 2022
Katie Steinfeld: Creative Selling
Katie Steinfeld lives and works in the Vaughan/Great Toronto Area. She is the Broker of Record and Co-Founder of On the Block Realty and Co-Founder of On the Block Auctions. Katie is a mom to four kids, a surrogate to one, and a Board Member for the Real Estate Council. of Ontario. She is also the host of the Level Up - The Podcast for Realtors. She also loves to travel, listen to books and podcasts, bake, and run. In this episode, Katie shares what the last eleven years of her real estate journey have looked like, how their auction platform came to be and why it sets her company apart, the industry pushback she received when first starting the auction platform, what it looks like when a seller uses their auction platform, examples of unique and creative ways they market their homes, three things new agents need to do in order to create success for themselves, what agents have to sacrifice in order to be successful, one thing agents should never sacrifice, the struggle she experiences with comparing herself to others and not remembering all that she's accomplished, the one tool she thinks everyone needs to utilize in their business, and more.   Resources Mentioned: Katie Steinfeld on Instagram On the Block Realty Website On the Block Realty on Instagram Level Up - The Podcast for Realtors Level Up - The Podcast for Realtors on Instagram Brene Brown Larry Kendall | Ninja Selling: Subtle Skills. Big Results. Joey Coleman | Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Glennon Doyle | Untamed   Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching W
18 minutes | Mar 7, 2022
How to Protect Your Business and Change Brokerages
This week, we're talking about a rarely discussed element of being a badass... protecting your business. In this episode, I share a brief synopsis of a horrible experience I had at a previous brokerage that helped me to recognize when it's time for a change and the five things you need to do in order to protect your business when changing brokerages.   Resources Mentioned: Janice Bryan Howroyd | Acting Up: Winning in Business and Life Using Down-Home Wisdom Google Workspace   Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching Website
43 minutes | Feb 28, 2022
Jessica Foote: Boutique Service
Jessica Foote is a born and raised San Diegan who now lives and works in the Temecula Valley. She is a top producer who currently runs a single-team brokerage that launched during COVID 19. In this episode, she shares her journey into real estate, what it was like to start her own brokerage, she believes sets Native apart from other brokerages, her long-term plans to take Native global, the key steps to starting your own brokerage, the three most important actions for agents to take to grow their business, what it’s like being an agent for professional athletes, the sacrifices she believes real estate agents need to make to be successful, her surprising answer for something an agent should never sacrifice doing, the main doubt she still experiences that’s been a challenge as she’s built her brokerage, the biggest game-changing tech she’s incorporated into her business, and more.   Resources Mentioned: Native Real Estate Jessica Foote on Instagram Elevate Church Podcast Calm App MasterClass Ruby Greg McKeown | Essentialism: The Disciplined Pursuit of Less   Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching Website
20 minutes | Feb 21, 2022
How to Overcome Fear and Take Consistent Action
If you listened to last week’s episode with Shaleni Henriquez, you know her success is a testament to the fact that she’s willing to show up over and over again… and today’s episode is all about exactly that. This week, I’m sharing five tools to help you overcome fear, push past procrastination, and take consistent action.   Resources Mentioned: Dr. Tererai Trent | The Awakened Woman: A Guide for Remembering and Igniting Your Sacred Dreams Oprah's All-Time Favorite Guest Shares Her Inspiring Update Forgotten Women and Girls | Tererai Trent | TEDxSanDiego   Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching Website
40 minutes | Feb 14, 2022
Shaleni Henriquez: Community Video
Shaleni Henriquez is a realtor based in Milton, Ontario who loves using social media to showcase her town. She was a top 10 bombomb video award winner for a series of videos called Check It Out Milton. In this episode, we chat about Shaleni’s journey into real estate nine years ago, why she and her business partner chose to call their company a collective instead of a group or team, how she got started making videos, how doing video has helped her business even though that’s not her intention, five steps for creating a market update video (which she says every agent should be doing), what she would do differently about her schedule if she could start her real estate journey over again, what she doesn’t want any agent to sacrifice, what she still has doubts about, how she talks herself up after experiencing those doubts, and more.   Resources Mentioned: Silver Birch Collective on Instagram Silver Birch Collective on YouTube Shaleni Henriquez on Instagram Keywords Everywhere TubeBuddy Fiverr Upwork Google Business Profile (Formerly Google My Business The Chalene Show Jim Rohn | The Treasury of Quotes   Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching Website
23 minutes | Feb 11, 2022
How to Choose the Right Growth Strategy
Have you ever like there are so many voices in our industry telling you about so many options to grow your business? It often seems like everybody has the best idea, or the one idea, or the new idea, or even the coolest idea. Now, I know… part of the challenge with real estate is there are so many different ways we can get clients. Don’t worry, if you’re feeling so overwhelmed by the idea of choosing a method to grow your business that you don’t even know where to start, I’m here for you. In this episode, I share why you need to cut through the B.S. in your growth strategy, the gardening experience from my childhood that is the perfect metaphor for trying to do all things when it comes to your business growth strategy, examples of different growth strategies you can use, how to determine which growth strategy is right for you and your business, and more.   Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching Website
45 minutes | Feb 7, 2022
Lana Rodriguez: Community Events
Lana Rodriguez is a Latvian immigrant who’s been running her real estate business out of Colorado Springs, Colorado for the past seven years with over 1,250 families served. In this episode, Lana shares her real estate journey from being a solo agent to currently running a top 5 team in her city, the social media platform that is actually her main CRM, what her team looks like now, how her accent made her self-conscious when she first began networking, where her first sale came from after she moved to a city where she knew not a soul, the three reasons she utilizes client events to keep leads flowing, the type of events she hosts and when, the five steps to hosting client events, the two things she says you must have and do in order to be a successful real estate agent, the two things she doesn’t want agents to sacrifice when building their business, how TikTok has been a game-changer for her business, and so much more!   Resources Mentioned: The Lana Rodriguez Group Website Lana Rodriguez on TikTok Lana Rodriguez on Instagram The Lana Rodriguez Group Facebook Page   Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching Website
13 minutes | Feb 4, 2022
Three Goal Setting Traps to Avoid to Build a Business and Life You Love
Welcome to the first official episode of season two of the Badass Women of Real Estate podcast! In this season opener, I share what you can expect from season two, the three most common goal-setting traps real estate agents fall into, and what to do instead so you can stay off the real estate roller coaster.   Resources Mentioned: Rachel Rodgers (Hello Seven)   Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching Website
6 minutes | Feb 4, 2022
Badass Women of Real Estate : Season 2 Introduction
Welcome to season two of the Badass Women of Real Estate podcast! Take a listen to this quick introduction to find out more about me (in case you're new here) and about the exciting things I have in store for you this season.   To learn more, visit the website.
28 minutes | Feb 11, 2020
Crystal Tost : Sink or Swim
Meet Crystal Tost. She started her Calgary real estate career in 1997, not looking to make it just a regular job. Now with 20+ years in the business, Crystal has built Tost Realty Group with her husband Tyler Tost and the life she's always wanted.
33 minutes | Feb 4, 2020
Veronica Figueroa : Authentically Raw
Meet Veronica Figueroa. She's the leader of the Figueroa Team in Orlando, Florida, USA. Hear how she wouldn't let her teen pregnancy prevent her from pursuing a career and life of abundance.
20 minutes | Jan 28, 2020
10 Social Media Mistakes made by Realtors (& how to stop making them)
Sara Kalke reviews the major missteps made by realtors on social media and offers ways to overcome each one. Learn about the practical techniques to better engage with your clients, reach new ones and build a realty brand you’re proud of.
21 minutes | Jan 14, 2020
Kylene Emery : Beyond Beginner's Luck
Meet Kylene Emery. Closing in on her first year in real estate based in Spokane, Washington, where she’s demonstrating tremendous courage and having the success to show for it. She shares with Sara Kalke about leaving her stable job in higher education to pursue realty and why she has no regrets. 
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