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It's no secret that deadlines and scarcity in marketing help to increase conversions and spur sales. Yet many companies have abused false senses of scarcity and urgency and end up killing trust with their customers. Today Jack Born joins us to talk about innovative ways to use deadlines and scarcity in your marketing. Jack Born creates software that helps creators and online entrepreneurs maximize their sales through marketing automation. He’s the technical founder of DeadlineFunnel.com, SurveyFunnel.io and several other software platforms.Jack also created the Tactical Triangle concept which simply and elegantly explains how to scale your marketing and reach a bigger audience. 

If I offered to show you how to turn a two sentences into a $10,000 plus course, coaching or service, using a backwards funnel, a 2-sentence Power Offer, and 10-minute Mini-Webinar... and spend up to 90 percent less on ads, would you take me up on that offer?If the answer is yes, listen to Joel Erway explain a revolutionary and simple framework to increase your revenues without complexity or overwhelm by focusing on Offer-Based Marketing. Joel Erway helps Experts semi-retire with million dollar courses. Since 2015 he has worked with and served thousands of paying customers, helping them launch and sell their courses using The Perfect Expert model framework. For more links and resources visithttps://baconwrappedbusiness.com/power-offers-joel-erway/

Cryptocurrency and Bitcoin investing is NOT an area I understand well... yet. A few years back I placed about $5k into some coins and watched them go up and then back down. For the most part I ignored it. But after reconnecting with my friend and highly successful investor, trader & trainer, Tai Zen, he began showing me the macro case for having a portion of your assets in this market. Especially now as it looks like we're re-entering the bull market. I invited Tai to the show for this epic 2.5 hour class where I pick his brain on the topics I want to know. ATTENTION: This is a special VIDEO episode and you can watch at https://baconwrappedbusiness.com/taizencryptoThis isn't about how to be a professional trader like Tai is, but more of a primer on his philosophies and wise investment strategies with sound risk management.Tai's backstory is equally as inspiring as his knowledge of cryptocurrency investing. We devoted a lot of time to it on purpose because it demonstrates what you can do when you take radical personal responsibility for your life.From being born in a poor Vietnamese fishing village, to picking fruit in America, working in sweatshops as a pre-teen, growing up in a drug-infested ghetto, spending approximately 14 years in federal prison….To getting out, working his way up from nightclub security to day trading student, educator and finally mastering the art of trading crypto currencies and showing others how to do it as well.There is no hype here, no BS, no get rich quick.But if you watch closely you'll get an amazing education in what it takes to succeed.HIGHLIGHTS (click the timestamp to jump to the topic in the video)3:46 Tai explains how we originally met and what it meant to him (Brad blushes)7:45 Tai's tells his inspiring origin story starting in a Vietnamese fishing village to getting hijacked by Thai Pirates and immigration to America working as a migrant worker12:24 Moving to Houston and getting in trouble for drugs to spending 14 years in federal prison18:50 Freedom and first jobs27:20 Brad explains why Tai's story is so inspirational31:00 When Tai discovered Bitcoin44:24 A big misconception about Bitcoin's ability to overtake the US Dollar and Fiat51:00 The market cap case for Crypto52:26 Why Bitcoin may be better than Gold for a store of wealth58:20 Bitcoin and Altcoins59:22 Important: What is the VALUE of bitcoin and cryptocurrency?01:01:05 Real world use case for blockchain technology01:07:30 DEFI what is Decentralized Finance, what are the risks, why is it important?01:16:00 How to PROTECT yourself from the Major Risks in cryptocurrency: Pumps, dumps, front running and manipulation?01:19:00 THIS IS TAI'S 4 PART FRAMEWORK FOR PROFITING WHILE PROTECTING YOURSELF01:46:00 Short list of some of the most well capitalized/funded coins which protects their development, Tezos, NEO, Cardano, Filecoin, Ethereum…01:51:00 The EASY way to dip your toe into crypto. The 2 Taifu Crypto Indexes01:58:00 Potential tax consequences of rebalancing01:59:30 Tax Deferred Investing in a Retirement Account02:05:45 Tai's training resources and courses and what to watch out for from the Youtube influencers who simply make money from ads and affiliate marketing.02:14:29 How to avoid FOMO and chasing hyped up altcoins02:15:22 How will you exit your profitable positions and what will happen? “How would you unload $1mm worth of Bitcoins and what will happen if you try?”02:17:45 The ONE simple strategy to use if you're busy and want to take advantage of 80% of the growth of the crypto market with zero research.02:25:30 How EARLY are we in the crypto bullmarket???02:26:07 How the bull and bear cycles work in crypto02:28:50 REALITY CHECK! If you get a hypothetical 10x return, if you're able to pull out 30%, you're doing fantastic.02:30:03 Summary and Sharing the LoveQuick Linkscryptocurrency.marketcryptocurrency.market/faqTaiFu Crypto Market IndexTwitter.com/heytaizen   

George Bryant is a New York Times Best Selling Author & one of the most highly sought after digital marketing consultants in the world to teach his Relationships Beat Algorithms™ approach and the Lighthouse Method to business. He's also the hose of the popular Mind of George podcast.He has helped hundreds of the largest companies in the world and thousands of entrepreneurs ethically scale their businesses by deepening their relationships with their customers... and creating transformational breakthroughs that help them accomplish their goals.He believes a company’s financial success is directly dependent on the amount of value they share before AND after a purchase. Business is about relationships & touch points. The companies who put relationships before transactions will win. That is the Relationships Beat Algorithms approach.Here's a sample of the topics we covered:How George's Lighthouse Method works and why every business should use it to build, grow and scale their businessHow to understand your customer journey and create a better one for themHot to turn your customer service into a social media teamWhere you should and shouldn't put couponsHow and why George stopped selling subscriptions on the frontend of the product and still scaled his subscription businessWhy email is the ultimate killer app and why most people are messing it up2 incredible growth hacks George hasn't revealed anywhere else except to extremely high paid clients and partners.Why your job isn't to find customers but to be found by them (and how to do that better)How to use a surprise loyalty program*Listening to this episode with a notepad is highly advisedTo learn more, visit MindOfGeorge.com

Equity Crowdfunding (Reg A+) allows small business owners to raise investment capital using traditional and digital marketing from non-accredited investors and bypassing the headaches of roadshows and VC pitch-fests. Today's guest, Darren Marble is one of the world's leading experts in Equity Crowding and is embarking on an exciting new serialized program for Entrepreneur.com that will follow 5 founders on the road from raising capital using this method all the way to a full NASDAQ IPO (initial public offering). And they're looking for entrepreneurs right now for the casting process (as of August 2020).If you own a business now, this could be a very fortunate episode to listen to because Darren and his company are currently casting new entrepreneurs to feature on Going Public which you can see more about by visiting GoingPublic.comDarren Marble – Founder, Co-Chief Executive Officer and Director Crush CapitalDarren Marble is a serial entrepreneur. In 2018, Darren co-founded Issuance, a leading provider of software as a service (“SaaS”) solutions for Regulation A issuers. Issuance’s Regulation A clients have raised over $150 million to date. Beginning in 2015, Darren was the Founder and Chief Executive Officer of CrowdfundX, a financial marketing firm focused on direct-to-investor retail marketing in connection with Regulation A offerings. CrowdfundX was acquired by Issuance in 2019 and Darren remains the CEO at Issuance. Darren co-founded the Crowd Invest Summit and is a contributor to Business Insider, Inc. and CryptoSlate. His insights have been featured in the Wall Street Journal, the New York Times, Forbes and the Los Angeles Business Journal. Darren attended the University of California, Los Angeles from 1998 to 2002 with a focus on Psychology. 

Led Zepplin was wrong. She's NOT buying a Stairway To Heaven and on this solo-episode, Brad will explain WHY that matters to business owners who make offers to clients and customers. This is a core concept I teach all of my clients and it helps them understand a key concept when making offers. It also will help you make more and better offers. Listen closely and then send an email to brad@baconwrappedbusiness.com describing your offers and any challenges you're having with getting them accepted by your clients or at prices that would make you happier. 

Building a business based on your expertise is an amazing career. If you're able to help individual or companies achieve transformational value, your value to them can be extraordinarily high.But most experts have no desire to be marketers, they simply want to provide their value to their clients. Marketing and business development simply come with the territoryEnter Jessica YarbroughJessica Yarbrough has quickly developed a reputation of being one of the best business strategists and marketing and sales consultants for entrepreneurs who want to sell high value products and services. Her background is in international business and she has built multiple companies.Jessica is a genius at showing entrepreneurs how to build an expert platform, rapidly raise their value, build their credibility online and attract high paying clients. She travels the world teaching and inspiring entrepreneurs and helping them grow their influence and make the income and impact they desire.Free Training From Jessica:Discover How to Easily Enroll High Paying Clients Over the PhoneDiscover What 's Lacking In Your Business

In an epic return to the show, Carl Allen and his partner Adam Markley from the Dealmaker Wealth Society return to discuss how they help mentor aspiring dealmakers and business buyers learn how to take their entrepreneurial skillset to the next level.For the full shownotes visit: https://baconwrappedbusiness.com/buybusinesstobuildwealth/If you've followed my podcast for any length of time, you'll know that buying businesses and creative dealmaking is by far my personal favorite topic.And in this episizzle, we'll cover the foundational reasons about WHY buying a business can often be superior to building one and dispel the myths that keep most entrepreneurs and business owners from every trying.We'll then dive deep into specific strategies about how to quickly find and acquire businesses or assets that open doors of opportunity wide open.And you'll meet my personal close friend and business partner, Adil Harchaoui as we transparently explain the exact industry we are pursuing a strategic rollup in and how we're planning to do it, while getting advice from two of the best in the business. 

Watch the video version by visiting https://baconwrappedbusiness.com/lisaguerrero/In times of uncertainty and grave dangers to our health and economy, two character traits will carry us through: Bravery and Reinvention. Companies, executives, entrepreneurs and employees are being forced to endure challenges, pivot their business models, change their ways of thinking and make bold moves. Few people personify both bravery and reinvention like today’s guest, Lisa Guerrero. Known by millions as the award winning Chief Investigative Correspondent of TV’s “Inside Edition” news show, Lisa consistently faces difficult situations with confidence and strength as she investigates and exposes corruption and deceit at every level of society.What most of her fans and followers don’t know is her heroic story of tragedy, triumph and reinvention at every stage of her career.Some Topics We Discussed Include:How losing her mother at a young age set in motion Lisa’s lifelong journey of courage and creativityLeaps of faith that have resulted in amazing and unexpected opportunitiesHow Lisa’s fearless approach to life helped her break into and succeed in diverse areas: from sportscasting and investigative journalism to country music and mosaic artCauses Lisa champions and the difference advocacy makes in people’s livesConcrete steps young people can take to make a difference in the world, even in the time of COVID-19 and social distancingTo learn more about Lisa or contact her for speaking, philanthropic activities or to simply follow her as she investigates injustice while  follow her on all major social media platforms @4lisaguerrero on Twitter and Instagram or visit her website: www.LisaGuerrero.com

Building a brand, getting exposure and being remembered can be confusing with so many options. Video marketing is one of the best and easiest methods to use, but it can be intimidating with all of the conflicting advice.Today I'm interviewing Dennis Yu who pioneered the “Dollar a Day Video Strategy” and other extremely effective tools to make sure you stand out with intimate and authentic videos without getting overwhelmed by the process.About Dennis YuDennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that amplifies exposure and sales of successful entrepreneurs via systems, analytics. He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents.Listen closely as we dive into multiple strategies you can use immediately and go through Dennis's workflow to make it easy.As a special bonus to my listeners and subscribers, Dennis is giving a free checklist and training on video marketing.You simply have to send an email to operations@blitzmetrics.com with the subject line: “Brad sent me” and you'll get it for free. 

Want to build a large audience, email list and authority in a marketplace by piggybacking on the expertise of others? A "Virtual Summit" might be the answer you're looking for. Virtual Summits are simply online events where a host interviews multiple experts in a field one at a time and provides free access to the live "airing" of the summit to email registrants. The business model is to sell access to the on-demand recordings along with multiple bonuses.This is a powerful business model I personally have expertise in and have done multiple in the past. I plan on doing more in the future and that's why I invited Liam Austin to explain his method of doing virtual summits.Who is Liam Austin?Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ, which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business.5 Core Benefits of Virtual SummitsGrow your email listsBuild relationships with the speakersBuild your own authorityGenerate revenueImpact and help a causeTo learn more about Liam Austin check out entrepreneurshq.com or entrepreneurshq.com/summit

Frank "The Legend"  Shamrock is a retired 5x American professional mixed martial arts champion. Shamrock was the 1st to hold the UFC Middleweight Championship and retired a four-time defending undefeated champion. Shamrock was the No. 1 ranked pound for pound UFC fighter in the world during his reign as the UFC Middleweight Champion.He is a successful entrepreneur, film producer, executive coach and philanthropist supporting numerous charities and causes ranging from child protection to medical cannabis and mental health awareness.Frank has been a friend, client and partner of mine for the past couple years now since we met around the pool at Jesse Itzler's house and it's been a fun relationship ever since.What you might not know about Frank is that he's- Spent time "locked up" in prison- Upon release he faced a choice to go back to his old ways or develop himself as one of the world's best fighters and channel his situation into becoming a champion.- He dealt with the possibility of death every day for over a decade training with stone-cold killers- And he's found peace and reinvented himself as a successful entrepreneur, producer, philanthropist and advocate for the benefits of cannabis and ending the stigma of mental health.Other topics we coveredhow to deal with being forcibly locked up in prison and the necessary mindset to survivethe career crossroads Frank's father gave him when he exited prisonhow Frank became the first super student in mixed martial arts and used that to beat everyone who came his wayhow frank reinvented himself after his MMA careerthe secret to Frank's Plus Equals Minus system to learn anything faster and better.and moreYou can learn more at FrankShamrock.com

Imagine being offered a chance to invest in a solid, debt-free, profitable company that was going to go public tomorrow at below market rates. Now imagine getting that offer twenty or more times a year. This is the model that Callum Laing and his team have been working on since 2015. By marrying the capital markets with the small business ecosystem, he shows you how you can start investing today in projects that have the fast growth of a tech company, the dividend policy of your favorite cash cow and the job impact that most governments can only dream of.And for entrepreneurs, he demonstrates a unique rollup strategy that has allowed him and his company to build a 9 figure business in less than 18 months in a very unique and innovative way. They call it "Agglomeration"This episode is one of the most advanced interviews I've done on the subject of acquisitions and the absolute definition of creative deal-making. After reading his book, "Entrepreneurial Investing: Connecting Sophisticated Capital with Talented Small Business" (which you can download for free below) I reached out to Callum so he can take me further and answer some big questions I still had. He answered each of them clearly and succinctly.If you're looking to really expand you mind to what's possible with creative dealmaking make sure to listen to this interview (or read the transcript below).Entrepreneurial Investing shows investors how to:• Connect with good, profitable small businesses• Ensure that your capital investment serves to grow business and invest in its people• Profit from small businesses while having all the liquidity and risk mitigation of a big PLCMeet Callum LaingCallum Laing is the co-founder and CEO of MBH Corporation PLC, a publicly traded company that acquires small businesses around the globe, leaving the founders in place.Callum has more than two decades of experience in starting, building, buying, and selling businesses in a range of sectors, including recruitment, sport and lifestyle, information technology, and telecommunications.He has published three best-selling books on business and investing, has interviewed and published more than 1,000 interviews with entrepreneurs and sits as High Commissioner to the World Business Angel Investor Forum, representing Singapore.Laing is also one of the pioneers behind the ‘Agglomerate’ methodology, which helps small businesses gain access to capital markets and connects investors with small profitable businesses.Links from the authorDownload the book Entrepreneurial Investing for free:  https://www.entrepreneurial-investing.com/baconAgglomerate - Idea to IPO in 12 months: https://goo.gl/XYTCAZOnce you've read them, if you have got any value from them and are open to leaving a book review on Amazon.com, Callum makes a monthly contribution of school books to developing countries through b1g1.com for every review he receives (good, bad or ugly). So your review can make a big difference to a kids life.

We are in the middle of a pivotal moment for business owners, consumers and entire countries.There's a lot of confusion about what to do, what to avoid and how to pivot.In this short episode I reveal a few things I'm doing, how I'm helping my clients and 4 Case Studies Why You Shouldn't Cut Back on Marketing During An Economic Downturn...Dry Cereal:In the 1920’s, Post was the category leader in the ready-to-eat cereal category. During the Great Depression, Post cut back significantly its advertising budget and rival Kellogg’s doubled its advertising spend, investing heavily in radio and introducing a new cereal called Rice Krispies, featuring “Snap,” “Crackle” and “Pop.” Kellogg’s profits grew by 30% and the company became the category leader, a position it has maintained for decades.Imported Automobiles:The 17-month recession of 1973-75 was triggered by the energy crisis. In late 1973, the U.S. government issued its first miles-per-gallon report in which Toyota Corolla was second to Honda Civic in fuel efficiency. Since Toyota was experiencing strong sales, when the economic downturn hit, the temptation was to drop their ad budget, which they resisted. By adhering to its long-term strategy, Toyota surpassed Volkswagen as the top imported carmaker in the U.S. by 1976.Quick Service Restaurants:In the 1990-91 recession, Pizza Hut and Taco Bell took advantage of McDonald’s decision to drop its advertising and promotion budget. As a result, Pizza Hut increased sales by 61%, Taco Bell sales grew by 40% and McDonald’s sales declined by 28%.Technology:Amazon sales grew by 28% in 2009 during the “great recession.” The tech company continued to innovate with new products during the slumping economy, most notably with new Kindle products which helped to grow market share. In a first, on Christmas Day 2009, Amazon customers bought more e-books than printed books. As a result, in the minds of consumers, Amazon became an innovative company by introducing a lower cost alternative to cash-strapped consumers.ADDITIONALLY...If you're interested to see how I'm helping my clients use this time right now to build audiences and double down on authentic, intimate connection, email at askbrad@baconwrappedbusiness.com and use subject line: "build an audience" to let me know.Good luck out there, stay safe and stay inside.

So, what would come to mind if you saw a big guy getting out of an expensive car with a t-shirt that says "Average Sucks!" ?Do you think "Damn right it does!" or "How arrogant you are?"These words are intentionally ambiguous to cause your brain to begin thinking. Because when this happens you're open to finding out the real meaning behind the words and how they can help you achieve your own full potential. Today I am joined by a very good friend of mine named Michael Bernoff.  I met Michael in 2011 when we were working on a business deal with my client and friend Drew Canole. Michael is a guy who is an absolute pro at understanding the way that the human mind works and how to use it to not only improve your own life, but to persuade others to improve theirs.He's one of the most dynamic public speakers you've ever seen and he has an amazing ability to help you uplevel your game and realize just how much more is capable of.  I have been to Michael's events, I've seen him work live and I am proud to call him a friend.Meet Michael BernoffMichael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. His passion for his work is limitless and his dedication to positively impacting the world by empowering every individual is uncompromising.During his own journey of self-discovery, Michael studied and modeled effective leaders recognized worldwide. He focused their philosophies, strategies, and techniques that have consistently produced rapid and lasting change. By combining a variety of these proven disciplines and his own strategies, Michael has created his own programs that have enabled both him and his clients to overcome limiting beliefs and achieve a life beyond limits.Visit him at MichaelBernoff.comShow Highlights:Yes, Average Sucks, but not THE average, your average.If you've ever felt you should be a bit further along in life than you are, this will hit you between the eyes.The number one fear of high performersHow to use your identity as a tool to shape your reality How to change your perspective to view yourself the way you are, not the way you were to see how you can be.Hear Brad's 3 biggest aspirations and criteria for a life well lived.

Rome Za is a warrior in every sense of the word. And I'm proud to call him a friend. His family immigrated from Chechnya when Rome four years old to escape threats to their lives and was brought up in NYC where he found trouble early on. But after a life changing experience with the magical medicine of psilocybin mushrooms at age 17, he experienced a massive shift that sent his life into a new and productive direction. Rome is a Holistic Nutritionist, Neuro linguistic Programming practitioner, movement / Brazilian jiu jitsu professor, writer, speaker, and coach! Since 2011 he's helped transform the physical, mental, emotional, and spiritual lives of thousands of people around the world by focusing on healing foods, healing movement, and a healing mind.He teaches students how to get unstuck, create a clear vision, and execute that vision into every area of their life and how to calm their spirit and transform their bodies and minds into lethal weapons. Rome is also one of the founders of the extremely high quality supplement company DrIanStern.comWhere you can see many of the products mentioned in this episode.Rome's 6 Week Guided MeditationDrIanStern.com facebook.com/R0me.ZaHero Academy in Costa RicaBarehearted: My Journey With Vulnerability And Self-Love

This episode has 2 great bonuses for you. Bonus #1. Since it's a VIDEO interivew, you can Watch it by going to https://baconwrappedbusiness.com/richschefrenBonus #2:  Get a Free ticket to Rich's 24 Hour Livestream and much more by visiting: https://baconwrappedbusiness.com/rich... and use Codeword:  BACON to unlock the vault. Rich Schefren is the founder of Strategic Profits and one of the guys I turn to when I want insights on what's working and what's coming up.In this episode you'll hear Rich talk about- unique ways to create and channel customer demand- how to rapidly learn and integrate new information-how to protect your business from some very big dangers happening right now from big tech and the platforms that digital marketers rely on most.And you can see what Rich is doing next by visiting https://baconwrappedbusiness.com/rich... and use Codeword:  BACON to unlock the vault. 

Here's a unique episode, today I'm going to share an idea I have about creating a new venture. I'm giving you ALL the details and my 3 part process for planning out any creative venture (which you'll learn about how to use yourself).I'll share the idea, the plan and 3 of my biggest questions and critiques of the plan in return for hearing your feedback about it.Seriously, I want to hear from you and what you think.Listen to this short episode and then either email me at askbrad@baconwrappedbusiness.com or leave a voicemail at the bottom of this page: Baconwrappedbusiness.com and let me know what you think.If you do, you'll be on a short list to notify the minute I release this new project. And as mentioned at the very end of this one, if you're interested in more details on my Ideation Intensive process, shoot me a note on that too.

This podcast has been responsible for some remarkable business opportunities since I started it in 2014. But many people notice that I'm not selling ads and sponsorships or making direct offers so they wonder how I'm monetizing it.The fact that this show, without direct monetization has produced over a half million dollars in profits in the past few years surprises many people because they can't understand how it makes money.Today I'm going to explain a bit more about how that works and I've brought on guest Luis Congdon from Thriving Launch podcast to help discuss other unique ways to monetize a podcast besides the well-known methods of sponsorships or direct sales of products.Luis is an accomplished podcaster, course creator and digital marketing expert and his show has changed his life in more ways than one.Listen in closely especially if you've ever considered creating a show but have been on the fence or if you haven't considered it but you're open to having your mind changed.Additional links featured in this episode include:Thriving LaunchBrad's Digital Marketer Guest Post on Instant ROI from PodcastingFive Star Freedom SystemAnd if you have any questions for Brad OR would like to discuss how to launch your own podcast specifically for B2B lead generation, send an email to askbrad@baconwrappedbusiness.com and ask for information about this.

Happy New Year, in this short episode I'm going to fill you in on what's been happening lately and what to expect with the new format changes to the podcast.For feedback, please email askbrad@baconwrappedbusiness.com or visit https://baconwrappedbusiness.com and scroll down to leave me a voicemail that I might just play on the air.