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Backstage with Millionaires
20 minutes | Dec 10, 2019
How Dhimant Parekh Turned a Small Blog into The Better India
The Better India started as a blog back in 2008. Dhimant Parekh and his wife and co-founder Anuradha Kedia would go out on the weekends and document the positive news that was happening in and around Bangalore. Today, more than a decade later, The Better India is a funded company with 90 employees that reaches more than 50 million people every month. Dhimant Parekh was sick and tired of negative news. To combat its effects, he and his wife started going out on the weekends in search of positive, uplifting stories.They soon realised that their blog, The Better India, was making a tangible, positive impact when a school for disabled children that they had written about received a large donation from one of the blog's readers. This impact was what eventually promoted Dhimant and Anuradha to walk away from their jobs in order to grow The Better India. They weren't making any money from their small media company in those days, but remained energised by the happiness and positive impact that their website was generating. In 2013, The Better India raised a small round of funding. This enabled Dhimant, Anuradha, and their two team members, to move into an office. They were also able to invest in talented writers with these funds. Slowly but surely, The Better India began to scale. As they scaled, Dhimant tried to figure out what business model would work best for the budding media company. Instead of peppering their website with targeted but meaningless ads like many other media companies, The Better India started to work with sustainable, impactful, progressive brands whose vision's were aligned with The Better India's.Of course, with scale comes challenges. The Better India, at one point a nimble blog owned and operated by two people, was slowing down as more and more team members were onboarded. However, Dhimant combatted this by constantly experimenting with the website's content. Sometimes this meant altering the length, style, and tone of their pre-existing formats, while at other times it meant coming up with entirely new formats. By trying new things, The Better India has managed to stay relevant amidst today's ever-changing media landscape. In October of 2019, The Better India launched an e-commerce platform called Karnival. This curated marketplace connects small enterprises with The Better India's +500M audience in order to promote the conscious consumption of sustainable, eco-friendly, ethical products.If you enjoyed hearing about how Dhimant Parekh built The Better India, please make use of the links below:Dhimant's LinkedIn: https://linkedin.com/in/dhimant/Dhimant's Twitter: https://twitter.com/dhimantDhimant's TBI articles: https://thebetterindia.com/author/dhimantparekh/The Better India: https://thebetterindia.comKarnival: https://karnival.com
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