34 minutes | Jan 20th 2016

Think bigger in 2016 with Jeffrey Hayzlett

My guest today is global celebrity and speaker Jeffrey Hayzlett. The first time I heard him speak was in New York in 2015 at an event called Media Lab. He was out there talking about having a media presence and also being a part of the media and how it can help you grow your business once you do enough of it. As you know this is my wheelhouse but some of the concepts Jeffrey was talking about were so big and vast that I felt like I couldn’t quite take it all in on one shot. Jeffrey is the author of a new book called Think Big, Act Bigger which I highly recommend. He is a speaker, an author, a contributing editor; he’s the host of C-Suite with Jeffrey Hayzlett on Bloomberg television and Executive Perspectives on C-Suite TV and business radio host of All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.it. He is the CEO of The Hayzlett Group, an international strategic consulting company focused on leading change and developing high growth companies.

Squirrel! In the Pixar movie UP there is a dog named Doug who has been outfitted with a collar which allows people to hear his innermost thoughts. He’s talking and he’s super excited and enthusiastic and then will suddenly say “Squirrel!” and get distracted and look away. Jeffrey talks about this in chapter four of Think Big, Act Bigger. In business we have these squirrel moments where we get distracted and sometimes they become things we follow which we shouldn’t. Jeffrey’s advice is “kill the squirrels” whenever they pop up.

Planning focus tool: In Jeffrey’s book he mentions a tool he uses as a visual reminder of what he should be concentrating on. He draws a triangle and makes a list of the most important things at the top (the biggest goals in business) followed by the less important and finally the least important at the very bottom. Then he flips the pyramid upside down and takes the wide, most broad end and that’s where he puts the most important goals and that’s his time factor.

When you have to turn off professional speaking: Jeffrey detached two retinas in his eyes at the same time so he had to give up public speaking and traveling for awhile. You have to prepare yourself for things like that. You have to say “what can I do?” You can get on the phone and start selling to make up for that income, you can move dates around or hire friends to do it and take a little commission. Those are just a few things you can do. You think things through and find ways to get around it. You should be thinking worst case scenario, what happens if? What might I do? Don’t plan for that but be ready. You don’t want that but understand that it might happen and sometimes it does.

Safety warning: If you see little floaters in your eyes in the background all the time eventually you’re going to have a detached retina. You should watch for that. After the age of 40 you should be getting checked every year.

Three stages of every entrepreneur: One man band, devout followers and adding the skilled technicians and professionals to give you the scale that you need.

  • For more information buy Jeffrey Hayzett’s book Think Big, Act Bigger
  • Jeffrey Hayzlett’s website can be found at www.hayzlett.com
  • Reach out to me on Twitter @lifewithGeeta, Baby got Booked on Instagram and Facebook.
  • Write headlines no journalist can resist, with the 58-headline template pack


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