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49 minutes | Jul 4, 2022
Content and Copy Writing for ESL Coaches
If you are trying to build a brand and reputation as an expert in your teaching or coaching niche, one of the most important things you can do is create content. By writing, videoing, or recording your thoughts for the world, you are positioning yourself as an authority who your ideal clients will turn to for help. But producing content isn’t easy. How do you generate ideas for new content? How do you overcome “writers block”. How do you create original material that engages your readers and doesn’t put them to sleep? In this podcast, we hear from professional content writer, Cheri Gipson. She gives advice on how to tackle those challenges and more.
48 minutes | Jun 14, 2022
Strategies for Scaling Your ESL Business
"By my second year, I wanted to scale by multiplication." - Jeff Johnson Today, we are going to hear from a BabelTEQ client who has achieved amazing success with growing his teaching business in a relatively short time. Jeff Johnson (a.k.a. "ESL Jeff") has been helping ESL students for more than 10 years and more recently has been helping clients prepare for the IELTS exam in Canada. In our interview he explains the strategies that he has used to SCALE his online teaching business beyond its initial success.
43 minutes | May 26, 2022
Sales Tips for ESL Teachers
If you are like the majority of independent teachers, I’m going to guess that you feel uncomfortable about the prospect of “sales calls” with clients. Maybe you believe that as a teacher, trainer or coach, “selling” is something completely outside your wheelhouse, something you’d prefer NOT to do at all, if that were possible. And yet, anyone who is engaged in selling a personal service needs to recognize that there IS a requirement to convert “interested prospects” into “paying clients” in order to have a sustainable business. So, is there a way to approach sales that doesn’t make us feel “salesy” when interacting with clients? Is there a way to discuss what we charge with clients in manner that doesn’t create a feeling of awkwardness? Today, we are going to learn about how to tackle “selling” with a whole different mindset. We’ll discuss how to interact with clients using an approach that achieves our business objectives but doesn’t compromise our values or integrity. My guest today has a personal mission to help teachers make MORE money, work FEWER hours, and enjoy freedom. He is Robbie Kane, Chief Marketing Officer of Bowie Strategy, working with James Liu.
48 minutes | Apr 1, 2022
Pinterest Marketing for ESL Teachers
You’ve all probably heard of Twitter and Reddit, two popular social media platforms. But what if I told you there was another platform which has more active monthly users than either of those platforms? I’m talking about Pinterest. Pinterest’s user demographics make it an especially attractive marketing opportunity for independent ESL tutors who are focused on the young learner market. It's the platform of choice for Tiger Moms. Pinterest user demographics skews toward women (and higher income brackets than average). So today we are going to learn a lot more about “Marketing Your ESL Service on Pinterest”. My guest, Melanie Boyd, helps entrepreneurs design a career and lifestyle, with purpose and passion through Pinterest management and strategy. Her educational background is in Communication Disorders and in E-Learning. She has almost 5 years’ experience working with young language learners through VIPKID. She is currently the owner of Melanie Boyd Creative where she offers support as a Pinterest Account Specialist.
37 minutes | Mar 12, 2022
Overcoming The Overwhelm
As a solo Teacher Entrepreneur, you no doubt have plenty of dreams, goals and plans for the future. But do you sometimes feel stuck? Do you feel like you aren’t making progress? Do you feel like your “to-do list” is overwhelming? Of course, what you would LIKE to see is visible, steady progress toward your goal of career freedom and financial success. In today’s podcast we are going to discuss “Dealing with The Overwhelm Factor”. My guest is productivity expert and Asana CRM ninja, Rachel Baker. She is the CEO and Director of Merciful Mornings. She helps other small business owners, entrepreneurs, and teachers to bring chaos and overwhelm under control so they can get more done in less time.
45 minutes | Feb 24, 2022
Facebook Campaign Basics for ESL Teachers
The best landing pages in the world aren’t going to do a THING if nobody ever sees them. So how do you get web traffic to come into your ESL student funnel? Sure, you can spend hours posting, commenting, and direct messaging on social media. But the problem is that none of that activity scales very well. So how DO you get hundreds or even thousands of qualified sales prospects into your email inbox quickly? In this interview I talk with Leah Sparrow about The Online Teacher Facebook Ads Blueprint (TOTFAB), and about her FREE challenge program. She describes how she helped one of her TOTFAB clients to get 164 student signups for a total advertising spend of $US 339 - using Facebook ads.
44 minutes | Feb 9, 2022
Building a SIX FIGURE Language Coaching Business
How much money can you make in a year? As an independent language coach do you make enough to give yourself financial security and cover the risk and uncertainty of being self-employed? Could you afford to separate yourself from your business for one or two months without it having a critical impact on your income? If those questions make you uncomfortable, then you perhaps you should begin thinking about a long-term plan to scale to a more profitable and sustainable footing. In this podcast I am joined by James Liu, CEO of Bowie Strategy and the founder of "The 21-Day Teacher-Entrepreneur Challenge". He explains the strategies and concepts he has shared with his clients, in order to help them grow six figure ESL coaching businesses.
54 minutes | Jan 27, 2022
Defining Your Niche and Ideal Client
Why is it so crucially important to choose a well defined audience for your business? Why is it critical to have a clear idea of your ideal client? How should you go about choosing a niche? In this podcast I am joined by marketing expert and author, Mike Killen from Sell Your Service. He explains how choosing a niche can radically transform your language coaching business in terms of generating greater income and giving you back more free time. Mike brings to the conversation his experience gained from working with everyone from 8-figure corporate clients to solopreneurs and puts that into a context that delivers tremendous value to independent language professionals.
47 minutes | Jan 15, 2022
How to Be Confident on Camera (Tips for ESL Teachers)
According to studies, MORE people would rather take a dip in shark infested waters than speak to a crowd of strangers. And yet, if you are trying to establish yourself as an authority in your niche, then at some point you will need to produce original videos or other media to support your claim to expertise. That can sound like a daunting prospect, but it doesn’t need to be. Today I am talking with Ashley Griffiths who offers “Confidence in Communication” services which help small business owners find the confidence to create and post impactful content on social media. He assists clients to craft video messages, practice delivery and see that the end results are actually published.
31 minutes | Dec 30, 2021
5 Predictions for the ESL Market in 2022
The last 2 years have been nothing short of turbulent for the global online ESL market, first with the COVID pandemic and then with the shut down of several big platform companies in China. In this episode I make some predictions about trends which will impact independent online teachers in 2022 and how they can profit from them.
43 minutes | Dec 7, 2021
How to Get B2B Clients for Your ESL Business
If you are just starting out as an independent ESL coach, you are probably used to recruiting students one at a time and collecting payments from them individually. But what if there were a way to recruit not just one student, but SEVERAL students at once ... and have their company pay for your lessons? Welcome to the world of B2B clients! In this podcast I talk with Chris Rush about our experiences of dealing with companies as B2B customers, how you need to understand the "mind set" of B2B decision makers and the massive opportunity which just a single company client can bring to your ESL coaching business.
27 minutes | Nov 10, 2021
Where Can I Find Lesson Activities for Young Learners?
If you’re an independent ESL teacher who is struggling with lesson materials for young learners, then this podcast is going to interest you. I am talking today with Miranda Crowhurst, who is the ESL Segment Manager at Twinkl Educational Publishing. Twinkl is a subscription service offering a collection of English as an additional language teaching and learning resources. These include ready-to-use games, activities, worksheets, and guidance documents which have been developed by specialists for teachers and parents to use when supporting children who are learning English as an additional language.
58 minutes | Oct 13, 2021
The Pros and Cons of ESL Teacher Marketplaces
In this podcast I talk with Chris Rush from OFF2CLASS about the benefits and disadvantages of pursuing an ESL tutoring career through online teacher marketplaces such as iTalki, Preply and Verbling. We discuss and compare the options: Working for a company directly Working fully independently Working semi-independently through one of the marketplace platforms.
47 minutes | Sep 30, 2021
Can I Still Teach ESL to Kids in China?
With the recent changes to Chinese regulations concerning after school tutoring services, a lot of independent freelance ESL teachers are wondering what opportunities still exist in that market. In this podcast I am joined by Cheri Gibson who runs a Facebook group for teacher-entrepreneurs and Minji Xu who also runs a service to help teachers reach and better understand Chinese clients. We talk about how the Chinese Central Government's "double reduction policy" has impacted major ESL companies, to what extent it affects private tutors, and what options are open for them now.
53 minutes | Sep 9, 2021
Instagram Marketing for ESL Teachers
Instagram now has over ONE BILLION monthly active users, making it the 6th most popular mobile app in the world. In this episode I am joined by Instagram marketing expert, Joanne Kaminski, who specializes in helping online tutors launch independent careers. We examine the different kinds of Instagram content, plus how to increase your account reach and follower engagement. Joanne also offers some strategies for growing your ESL teaching business through the Instagram platform.
49 minutes | Sep 1, 2021
Career Opportunities in ESL Exam Prep Coaching
Today I talk with Kristian de Groot about opportunities for ESL professionals in the field of language proficiency exam coaching. All over the world, there are millions of English learners who want to do well in the IELTS, TOEFL and Cambridge tests. This represents a potentially lucrative business opportunity for ESL tutors who are looking to pivot away from other types of language coaching. Kristian explains his own path to success as a Cambridge test preparation coach and gives valuable insights for anyone considering the same.
37 minutes | Aug 10, 2021
How to Get Payments from ESL Students in China
Yoshua Reece talks with me about his research into the ways in which independent ESL language coaches can get paid by Chinese clients. We discuss the challenge of getting paid from China and look at his own web project which offers payment page solutions to independent teachers, MyTeacherShop.com BabelTEQ can offer a sales funnel oriented website plus an integration with Yoshua's payment pages as the perfect combination for ESL professionals focussed on the Chinese market.
50 minutes | Aug 1, 2021
How to Start a Podcast for Your ESL Students
In this episode, I talk with Tara Cull about how and why she recently began her own podcast as a way of connecting to ESL students. We discuss equipment, production styles and the benefits of starting a podcasting channel for your target audience.
39 minutes | May 28, 2021
Building an Online Community for Your ESL Students
In this episode I talk with frequent guest on the podcast, Rich Tweten, about how we can add value to our ESL teaching brand by building a community for our students. We discuss some things to be aware of when creating Facebook Groups and touch on some other options for making your students feel like they are part of your "tribe".
47 minutes | May 21, 2021
Personal Branding for ESL Teachers
Bryn Bonino discusses what "personal brand" means for freelance ESL teachers, why it matters and what we can do to create that brand identity.
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