32 minutes | Jun 18, 2019

#CategoryCreation 15: The CEO's Important Role in Category Creation w/ Chris Orlob

In this episode John Rougeux, VP of Marketing for Skyfii, chats with Chris Orlob, Sr. Director of Product Marketing at Gong.

Here are a few takeaways :

Why having your CEO buy in to category creation is key

What prompted Gong to pursue category creation in the first place

How to work with analysts on adding a new category

Chris's top reads for aspiring category creators

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