73 minutes | Oct 15th 2020

3. Storytelling in Business

In this episode, we talk about some of the challenges B2B companies face in the era of digitalization, the storytelling frameworks used by leaders to communicate their strategic narrative, and the power of podcasts as a medium to acquire and influence. We also touch on topics like new customer experience, many-to-many storytelling, and content vs context. To discuss more, we are joined by Graham Brown, Founder and Chief Storyteller at Pikkal & Co, which is a performance communications agency specializing in B2B podcasts and webinars. Graham is an entrepreneur, author, podcast host and has published over 1000+ podcast episodes. Listen to the podcast for the conversation with leaders from across the world to discuss the forces, opportunities, and challenges that are shaping the future of sales and marketing. Talk to Lee Hackett, CEO at BluprintX, on LinkedIn www.linkedin.com/in/leehackett/, or please send your feedback to leehackett@thisisbluprint.com
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