19 minutes | May 26, 2015

Erika Heald, Head of Social Media & Content Marketing at Anaplan - The B2B Marketing Leaders Podcast

Erika Heald (@sferika) is Head of Social Media and Content Marketing for Anaplan, a SaaS modeling and planning platform for sales, operations, HR, and finance. Anaplan just last week hosted the Hub conference which featured 27 industry leaders and more than 40 educational sessions delivered by actual Anaplan users. The company is on fire and clocked 230% bookings growth in 2014 with even more growth expected ahead.   Prior to heading up content at Anaplan, Erika spent the past 15 years helping startups and Fortune 500 organizations like Charles Schwab and United Health Group define content processes to drive lead generation and customer loyalty by leveraging compelling, shareable, targeted content. Erika has seen a lot of changes in content marketing but the biggest difference she notes is the formalization of the "content marketing" industry. In this conversation we talk about content curation best practices, how content can help companies grow and Erika shares the biggest mistakes that B2B companies are making with their content marketing and lots more. Press play and get ready for a heaping serving of valuable B2B content marketing nuggets : What are best practices for doing B2B content curation? Companies should use tools to make their content curation work smarter. Instead of doing content curation ad hoc learn how to leverage tools like Zapier of IFTT to become more efficient and effective with content curation. One recipe/zap that Erika uses automatically puts tweet favorites onto a spreadsheet that she can go back and repurpose and reuse. Below is Erika's presentation from last year's Content Marketing World conference. The deck covers a practical approach for creating a content curation road map, to streamline your curation process. Building Your Content Curation Road Map: 5 Steps to a More Efficient Content Curation Process from
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