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In this episode we talk about the importance of telling great stories throughout your organization, to your customers, and uniting employee teams with a single message focus for your business.   Businesses invest in marketing, sales teams, capital, buildings, spending little or no time with a focus on story telling.  What makes a business unique in the market.  What problem is solved, who is it solved for.   Fine tuning an exciting message for a small group who will tell others.Support the show

In this episode Ron talks about evaluating your startup to match a business model that produces revenue.  When to quit.  When to grow.  Why startups have an advantage over big companies, and setting timelines.Support the show

In this episode Ron talks with Tom Simes, Host of the Business of Comedy podcast and owner of Stir Crazy Comedy Club in the Arizona West Valley.    Tom talks about what its like managing the podcast, the comedy club, being in Westgate, and advice for comics looking for stage time.   Ron also mentions Stu Bakers quest to leverage bits from Ron's act.http://thebusinessofcomedy.libsyn.com/  https://stircrazycomedyclub.com/Tom also mentions the upcoming 2nd Annual Stand Up & Give Back show.  40 of Arizona's best stand up comedians come together for a week of laughter to give back to the community. Each show will have a different lineup of comedians. Proceeds from ticket sales will go to Jerry's Charities. Jerry’s Charities was started by Glendale Mayor, Jerry Weiers in an effort to make positive difference in the lives of local citizens in need.  For more information, go to https://jerryscharities.orgSupport the show

In this episode Ron talks about how to identify an audience, measuring the size of a target market, marketing with a group vs. marketing at them, and the importance of taking action.Support the show

In this episode Kristin Slice from Peoria Forward, Arizona State University talks about the entrepreneurial programs in the city of Peoria, including Peoria forward to assist west valley Arizona entrepreneurs to success. Kristin talks about One Million Cups, West Valley Programs to help business grow, the City of Peoria, and the challenges of being an entrepreneur.Support the show

In this episode Ron talks about what 10 tests you can put your product to gauge how well your product stands the test of winning in a market category, regardless of the market type.  Writing the perfect copy and the tests to validate how unique your product is against competition.Use the criteria to measure your winning specialty within your market segment. Including:   Your Superlative Simple Understanding Pre-Awareness Level Importance Measurable Ownable Protectable Feasible/Affordable Marchable Learn more about marketing, branding and sales method techniques at babichmedia.comSupport the show

We talk with Julie Neal at the AZ TechCelerator Facility.  The AZ TechCelerator, is a four-building campus, totaling nearly 60,000 square feet is designed to accommodate affordable space, tools and resources to grow business. Learn more at https://www.aztechcelerator.com/ Support the show

In this episode we talk about how to create a distinctive selling and marketing idea by walking through the elements of what it takes to make the building blocks to promote your product.Support the show