Created with Sketch.
Authority Academy Radio with Brett Campbell
4 minutes | Sep 14, 2016
AATV Ep #24: Live Events
http://fb-domination.com/100k-fans Transcription: How you doing? This is Brett Campbell here, creator and founder of the Authority Academy Online Coaching Community, and today, I want to talk about live events. Why I believe live events are important on 2 levels ... Number 1, being the person who is actually going out there and attending different events, and then number 2, the person who is actually running and putting on events where people are actually coming to see you and to learn from what it is that you know. First things first, go back to number 1 here, and is the concept of you actually attending an event. You're booking in an event, whether it's a free event or a ticket event, whether you are flying to another state, another country or whatever the case is ... What I suggest is every single entrepreneur do is at the end of each year is look at the calendar for the following year. Now a lot of events may be only marketed, say, 3 months prior, some even 8 weeks prior, actually to the event. Some of the major ones, they'll already be booked and ready for the next year. I want you to start thinking in the terms of what events are you going to be going to over the next 12 months and why. For example, if you're in a startup phase right now with your business, and you're looking to just generate some more leads or just even get a foundation, you want to go and look for events, teachers, people who are out there teaching you how to actually do just that. Now, of course, you've got the other big events, like the Tony Robbins Date with Destiny, all of those things, which you would call a "flagship" event. Now, I highly recommend that you sit down, and you schedule in at least 4 or 5 events, 4 or 5 events. Now, if you're like anything like me living in Australia, it's a little bit harder to get to the American events. However, we've got airplanes now, and it's quite easy to actually jump on a plane and head over there. Another great thing that I like to do as well is if you're doing an overseas excursion or you're looking to do an overseas event, try and look at events that tie into each other. For example, last year I actually went to an event that, the first event was at the end of March, and the second event was the end of April, so I actually tied in a little bit of a holiday in between there as well. Of course, maybe that won't work for you, whatever the case may be. I just want you to start thinking in the terms of where are you actually scheduling and planning your events? On the flip side of that is what events are you actually running? If you're knowledgeable and you're an expert, and you're an authority in some key area, why are you not putting on events? Now maybe you are. Maybe you're not. My challenge to you is, if you haven't yet put on an event, set a date. Set a date that is comfortable for you, okay but don't just go, "I'll do it in 12 months' time" because you'll just put it to bed, and you won't do anything about it. I want you to think of a day, say 6 months', 5 months' time, pick the date and reverse engineer. Work backwards of what you actually need to have done or set in place in order for that to happen. Okay, don't get scared about, "Oh, I don't know if people will turn up. How do I even get people to my event?" You're never going to get people to your event if you don't have a date set to start with, so you need to start with that first. I hope those couple of tips have helped reinvigorate your mindset because, look, we're all students of life. We're always continually learning, and what can happen at times is we get so stuck into your own business that we forget about that we want to actually be out there as well and going and attending events, learning. Not only that, the great thing about when you're attending events, you actually get to network with people. In the industry this day and age,
6 minutes | Aug 31, 2016
AATV EP #23: ClickFunnels vs InfusionSoft
Want to grow your fan pages? http://fb-domination.com/100k-fans Transcription: Hello, Brett Campbell here. I'm just shooting this quick video because I get asked this question a lot. It's to do with ClickFunnels, Infusionsoft, other email marketing services, and drag and drop website builders, et cetera. I'm just going to lay out my experience and why I use what I use, and hopefully with that can help you because number 1, I just want to put out there that just because Expert A says that you must use this and this, it doesn't mean it's going to be the best fit or perfect fit for your business, so really important that you remember that because someone could easily say, "Yes, you should use Infusionsoft." At the end of the day, it really does depend and I'll share with you why. When I first started out in the game, I was using AWeber as my email marketing service. It was because I had a very ... I didn't really even have a list when I was starting so that's where I started building my list. The reason being was because it was $19 a month for me to use and that was fitting within my budget. Something like Infusionsoft where I believe now the minimum, I think, could even be a couple of hundred bucks a month, would have been far out of my reach. I swapped from AWeber to Infusionsoft when I reached over 45,000 email contacts, the reason being the cost with AWeber was starting to far exceed the costs that I could have had with Infusionsoft. I also found benefit out of the Infusionsoft shopping cart as well that you get with it and it just allows you to do far more complex type funnels. If you're just starting out, Infusionsoft may not be the best thing for you. However, if you are just starting out and you are looking to scale to a 7-figure, multi thousand person email database and having multiple different products and services, then I highly recommend maybe bite the bullet and you start with Infusionsoft first. Why? Because it can be a pain in the arse trying to transfer everything over. Inside my Infusionsoft, now I think Infusionsoft basically have me as a client for life, I've literally got hundreds of campaigns set up in that machine. Don't make the transition until you really feel that you need it or you're ready to go all in and you can afford it because it is more of an investment. Now, ClickFunnels is the drag and drop builder that I use. I've gone through most of them. I went through the OptimizePress. I went through the, "Can I build it with my standard WordPress? Can I use the AWeber forms, the Infusionsoft web forms that they give you?" To be honest, the best thing, I've even gone through lead pages, ClickFunnels to me is the best purely because you can build an entire funnel. It also comes with a shopping cart which is really cool, so I don't use my Infusionsoft shopping cart for my online products anymore. I simply use ClickFunnels which has Stripe inbuilt into it as the shopping cart. All I do is I connect Infusionsoft on the back end of ClickFunnels and I use that. Even though I have a pro account with ClickFunnels which allows me to get Actionetics and Backpack and all of those things, I only use the email system from Infusionsoft. I don't use Actionetics. Now, there's arguments for and against to use that. Right at this time, I choose to just use Infusionsoft so what you can do is you can do an API call. You can connect Infusionsoft with ClickFunnels. Any time an action happens or any time someone opts in, someone goes through your ClickFunnels page which is nice and beautiful, but they automatically go into your Infusionsoft campaign which then the magic happens. That's a quick rundown on how and what I use right now. ClickFunnels to me is probably one of the best investments, although I probably could argue with the pricing on their premium edition. I'm using only the premium version because I w...
2 minutes | Aug 15, 2016
AATV Ep #22: How Clear Are You?
http://fb-domination.com/100k-fans The post AATV Ep #22: How Clear Are You? appeared first on Brett Campbell.
4 minutes | Aug 3, 2016
AATV Ep #21: School’s Out: Stop Learning, Start Doing.
http://fb-domination.com/100k-fans TRANSCRIPTION How you doing? It's Brett Campbell here, creator and founder of the Authority Academy online coaching community where I help entrepreneurs generate more leads, more fans, and more customers. If you want to find out and that sounds like something you'd like to learn more about, head over to Authority-Academy.com, but today I want to talk to you about this concept that was given birth to on a podcast episode I recorded yesterday on another show that I have called the "Deep Dive Podcast." Feel free to go check that out, deepdivepodcast.com. I was talking to my co-host there, Jeff Moore, and as always before the show I always ask Jeff, I go, "Jeff, what do you want to talk about today?" and he always comes up with something cool in regards to a term, and what I mean by that, he said, "Let's talk about school's out." I was like, I had to think for about a second or two and I said, "That's a great topic." We got talking. We got talking and discussing this concept of "school's out," and we totally led to this conclusion that there's too many entrepreneurs, too many small business owners, too many people stuck in school. What I mean by that is that you are continually in this education loop. Firstly, I need to put a spotlight over this concept. I am not in no way, shape, or form saying that you should stop learning in life. What I am saying is, hey, school's out. It's summer break. Now is the time to go and implement everything that you've learned at school. Now is the actual work hours. You got to go and put in the time to go and make sure that you've taken this concept, this thing that you've learnt and actually implemented it. For example right now this thing, listening to this, watching this, is you're listening to a message. The message here is school's out. What you need to do now is you need to take this message and you need to go and implement it. My challenge to you is this. I want you to give yourself 30 days where you're not learning anything new. It doesn't mean you're not open to lessons. Don't get me going down that path. It purely is stop signing up. Stop reading these emails that are not doing any justice moving forward, and you know the ones I'm talking about. Don't get caught up in the hype. Don't get lost in someone else's product launch or someone's new product or service. I talk about Authority Academy, and the reason why it was created is because there's a clear miscommunication of where you need to be spending your time. I talk about this concept of working on the right things but at the wrong times, very important. We want you to work on the right things at the right time, and I know I've talked about that in a previous Authority Academy episode here. If right now Authority Academy is for you I don't want you to even go and look at, In fact, after this video I want you to stop consuming anything until you've gone and implementing something that you've previously learnt. It was just this concept. We got talking. We spent about 45 minutes on it, and it's this thing of school is out. Time to start putting your education into action because there's never going to be a shortage of a new book, a new course, a new program, and of course be open to changing. If something comes up and you go, "Well, maybe this course that I've joined right now or this program I'm a part of is not for me right now." Learn how to actually disengage from that material as well, and don't feel obliged that you actually have to follow through with completion. I know I've thrown a couple of really screw-with type of things to think about here. On one hand I'm telling you to stop educating yourself and go take action on the things you've purchased before or even learnt without having to actually purchase,
4 minutes | Aug 1, 2016
AATV Ep #20: One Thing You Need To Succeed In Business
http://fb-domination.com/100k-fans TRANSCRIPTION If you really want to succeed in business you must have one of these. How you doing, it's Brett Campbell here, creator and founder of the Authority Academy Online Coaching Community where I help entrepreneurs and small business owners generate more leads, more fans, and more customers so ultimately they can get their message, their skill set, their knowledge out to the people who want and need it most. Today I want to share a quick little story with you and share this number one thing that every single business owner must have in their business if they are looking to really succeed and take it to the next level. This morning I embarked to the gym and started working out, and today was a little bit different than normally. See, the last few weeks I've been turning up to the gym and I've been going to the gym and just sort of jumping from one thing to another and going, "Oh, okay I'll go and do that now," or, "I'll go and do this exercise now." Coming from a fitness background I totally understand and know that following a workout program is what you really want to be doing if you really want to enhance and you really want to keep moving forward. What happened was in my workout and my training I sort of got to a bit of what you would call a plateau, and maybe you're in a plateau right now with your business. This, my friends, is what you need if you're really wanting to break the plateau. This is why today's training session at the gym was one of the hardest workouts that I've done in months. The last workout that I did that was equally as hard, there's something in common here. It was that I followed an actual workout program, I followed a plan, I followed a step-by-step process. That's why I want to introduce you to this concept that we have called "The Authority Road Map". The "Authority Road Map" is a step-by-step process that helps my prospects and customers navigate their way through a very busy and very unrelenting landscape. What I mean by that is if you get thrown into this concept of building a business there's so many different fundamentals and so many different pillars that make up a successful business. Most people just think that they'll set up a sales funnel and they'll run some Facebook ads to it and voila, it's a beautiful, successful business. Now, you can get so far with that but the reality is there's so many more different pieces, missing parts, that are going to ultimately lead you to building a successful business. Now, why do I share this with you today is because I want to ask you are you currently following a plan? Are you following something that you can look at right now that will release and reduce overwhelm when you start thinking about all the things that you need to do in your business. Now, having a plan and having a navigational system. Now, think about this. If you had to drive from point A and you had to drive 500 kilometres to point B and you've never been to this place before. Do you remember back in the days? I remember my first ever experience when I was driving and I didn't have a GPS so I actually had to go online and I printed out; Actually, I had an atlas. I was using an atlas like a big book and I'm trying to follow the roads. It was very, very overwhelming because it really wasn't a step-by-step process. Now you look at a GPS it says, "Turn left in 100 meters." That's all you need to focus on is that next turn. Then it says, "Turn right at the next round about." Then you go turn right and it says, "Turn around because you're lost." That'll happen as well but we're not going to get into how GPS's work. The reality in what I'm really trying to say here is that if you are really looking to take your business, and even yourself, to the next level you must have a plan.
4 minutes | Aug 1, 2016
AATV Ep #19: Facebook Ads Don’t Work
10 Tips to building your fan page: http://fb-domination.com/100k-fans TRANSCRIPTION Facebook Ads don't work. How're you doing? This is Brett Campbell here, curator and founder of the Authority Academy, where I help entrepreneurs and small business owners generate more leads, more fans, and more customers to they can ultimately get their message, their skills set and their knowledge out to the people who want and need it most. Today, I want to talk to you about this concept "Why Facebook Ads Don't Work." Before I get this post and before I get the feedback from everyone going, "Brett, you're full of shit, Facebook Ads are amazing," here's my caveat. Facebook Ads don't work if you don't know how to do them properly, if you don't know how to execute them properly, if you cant understand what it all means. The amount of times I see people when I ask them, I say, "To here, put your hand up if you had used Facebook Ads before." Of course, everyone's hands go up, everyone's dabbled a little bit. Maybe you're lucky, maybe you only wasted $20, maybe you put $50, maybe $100, maybe a thousand, who knows? Then the second question I ask is I say, "Well, who's using Facebook Ads every single day?" Then everyone's hand goes down, maybe a couple of hands stay up. The reality is, the reason why people aren't advertising every single day is because number one, you don't understand the Facebook landscape. Number two, you don't know where you're actually sending people to, like do you have a sequential funnel that creates this concept called the "dream come true" experience? Or are you just throwing money against the wall and hoping it's going to stick or hoping it's going to attract someone? Or are you that person who just clicks the blue button that says "Boost Post" and you're like, "Hmm, Facebook's telling me to boost my post so I should do it." The reason why Facebook Ads don't work they are not getting executed on. You're either not using your pixels properly, you're not creating the ads properly, the image is not right, your message is wrong, there's an incongruency throughout the entire process. The amount of ads that I actually click on, just for pure curiosity, just to see what's going to happen, and they take you to a page which is totally incongruent with what the message was, then of course they're going to waste their money, because no one wants to be lead to an end of a dark alley, do they? No, people want to be held by the hand, taken through this concept like we call the dream come true experience. I just want to challenge you right now. Before you spend another cent on Facebook Ads, do your due diligence. Make sure you understand what pixels are, make sure you understand the different opportunities you have with creating audiences. That is amazing. Here's a tip for you. If you've got an email address or you've got an email database, upload your email database contacts to Facebook right now and you can send highly targeted ads to that audience. Think about that. There's amazing opportunities that we have in front of us. Facebook are making it more and more easier for us. I know a lot of people think, "Oh, it's hard because Facebook keep changing, putting up new pixels, they're doing all this stuff and it's confusing." The only reason it's confusing is because you're not putting enough time and energy into learning and mastering the art of it. Or, on the other side is, you're spending money on the wrong experts to help you teach the stuff or do it for you, because the amount of conversations I've had around that, that's entirely another video by itself, but I just want you to start taking personal responsibility. If you're not getting the response, you're not getting the results that you want from your Facebook Ads,
4 minutes | Jul 28, 2016
AATV Ep #18: The #1 Sales Funnel You Should Be Using In Your Business
http://fb-domination.com/100k-fans Transcription: How are you doing? It's Brett Campbell here, creator and founder of the Authority Academy online coaching community where I help entrepreneurs and small business owners generate more leads, more fans, and more customers. Today I'm back with another training where I actually have just finished up a community training, so I had the team on the line and we're there for an hour, and I was going through several different things that are working right now for us in our business. Some of them are already implementing and achieving amazing results, which I'm pretty stoked about, of course, but I wanted to share one of these methods with you. I guess it's more of the over-arching topic of it, because I'm sure you can go away and run with it. It's this concept, and I don't want to say it straight away because I know what you're going to think. You're going to go, "Well that just makes sense, Brett. That's just common sense." I want to make sure that you're not using the ... it's common sense, but you're not using common practice, OK? I need you to go ahead and implement this, and this is something that is working right now. Maybe you listening to this, watching this, you've actually had this form of interaction with me, and it's what I call the Law of Reciprocity. It's this concept of give first to receive. I want to share a quick little story with you. If you've read the book "Influence" by Robert Cialdini, he shares a story where they've got a group of college students in there sitting at desks in a library, and they're all doing work, and it's all quiet, and they're doing some tests. What happens is one of the students gets up out of his seat, and he walks out into the hallway. He comes back, sits back down, and he's got 2 cans of Coke with him. He has one can, and he gives the other can to the person sitting next to him and says, "Oh look, I was allowed to bring this back in, and I wanted to give this to you." The guys sitting next to him is all, "OK, well I didn't really want a can of Coke," probably wasn't thinking about a can of Coke, but he took the can of Coke, right? At the end, as the test or assignments ended, whatever they're doing, ended, they all got up to leave, and the guy who brought in the can of Cokes said to the guy next to him, said, "Hey mate, look. We've got some raffle tickets, and I'm wondering if you'd like to buy any raffle tickets." Of course, what do you think happened? Well, the people that got given the can of Cokes, they did this experiment several times, the people that got given the can of Coke bought multiple times more raffle tickets than the people who weren't offered the can of Coke. That's where this Law of Reciprocity comes in. I want you to start thinking about where are you giving first? Where are you giving those cans of Coke, OK? Not an actual cans of Coke-context, but where are you actually leading first? Where are you serving first, and how is that currently affecting your current business? We are in the world right now that is so filled with video, with media, with just every new thing popping up quicker than we can think of, and it's potentially used there to be able to help us get further ahead in life, but the reality is it's actually disconnecting and taking us further away from what is true and what is real, and that's this concept of p to p to relationships. It's about having key relationships. It's about actually leading first, caring about the person that you're trying to actually help, and not just trying money-grab from them. I want to leave you with that concept. Obviously, the p to p concept goes in far more in-depth, and if you want to learn about this, and dozens more different strategies that can help you get more leads, more fan, and ultimately more customers,
4 minutes | Jul 12, 2016
AATV Ep #17: Why Are Podcasts So Valuable?
http://fb-domination.com/100k-fans Transcription Why it's extremely valuable for you as an authority to have a number one rated podcast. How are you doing? Its Brett Campbell here, creator and founder of the Authority Academy online coaching community where we help entrepreneurs and small business owners generate more leads, more fans, and more customers so they can get their message, their skillset, their knowledge out to the world. Today, I wanted to talk to you about something that I find very interesting. I logged onto the computer this morning, went onto iTunes. We've recently just released another podcast. My wife, Emily, she's created a podcast called the Health and Fitspiration Show. Currently, You can't probably see that right now, but it's sitting at number one. There's something really interesting that I found whilst I was looking at this. I've been doing podcast shows for about, I think I started our first show would have been close to three years ago now. I think the Health and Fitspiration Show is our fourth show that we've produced, possibly fifth. Who knows, losing count. Anyway, my message in this video is for you to 100% start thinking about, If you don't have a show right now, I really want you to start thinking about what type of show could you create that could help motivate, help educate your prospects, the people who need your help the most. The interesting thing that I found out this morning. If you have a look here, right down here, it says "Fit Chick." Now, that's at number twenty-nine, so in the Health, Fitness, and Nutrition. The Fit Chick podcast was a podcast we created close to, I think, three years ago. We haven't recorded an episode since November 2014, which I find quite remarkable. However, all of a sudden, our show is showing back up in the top thirty. In fact, it's actually sitting right in front of Jillian Michaels. Now, why do I share this with you? Simple. Content that we put out years ago is starting to, again, once again, pre-populate in people's podcast apps and the iTunes and so forth. What it does is it allows us to get our message out there to an entire new audience that would otherwise know nothing about us. I want you to think about that. Do you have a podcast show right now? If so, is it working for you? If not, I need you to start thinking about how are you actually syndicating your episodes. How are you getting your content out there? How are you getting people to actually listen to this? There's no point just sitting in front of a microphone here and talking to your computer screen if you're not going to get your message heard. I thought that was quite interesting. I really wanted to share that with you. It is the fact that just because you can create something now, this video right now, this audio right now, if you're listening to this on the podcast or you're listening to this on the video, is quote timely, right? I'm sharing something timely. However, to listen within itself is timeless in the sense that we created content over two years ago and now it's starting to make a run for it again. I want you think about that. I want you to think about that. What content are you putting out there now that could be heard in twelve months, two years, three years time, and still have a relevant impact on the person consuming it? Now, if you would like to learn how to create your very own podcast show and not have to pay thousands of dollars for a podcasting course or community, I would like you to become a member of the Authority Academy online coaching community. Try it out. Come along. Check out what we have to offer. Jump on in. If you want to make a podcast, you just go simply to our PR publishing members component. You click on that, you go, "How do you a podcast?"
4 minutes | Jul 12, 2016
AATV Ep #16: How You Can Use Pokemon Go To Revolutionise Your Business
http://fb-domination.com/100k-fans Transcription What you can learn from this phenomenon called Pokemon GO. How you doing? It's Brett Campbell here, creator and founder of the Authority Academy, the online coaching community where we help entrepreneurs and small business owners generate more leads, more fans, and more customers. Today, I want to talk about a craze that is sweeping the globe, and it is that of Pokemon. Just before we get into that, I just want to give you just a few numbers, just to add some context to this. No doubt you've seen in your Facebook news feed, or even members of your family running around the streets trying to catch these bloody things called Pokemon. The reality of the situation is, is this game, right? It's a game that is created, I don't know too much about it, to be honest, because I haven't jumped over the fence yet. Mind you, though, I'm very, very curious to actually have a go at it, but I think I will manage by leaving it alone. Anyhow, Pokemon, I was reading this morning, has ... This creation of this game, right, this creation of this game, has increased Nintendo's shares by $7.5 billion. Currently, as of recording this, they are making $2 million a day on in-app purchases, so it's quite a success. Also, currently there are more engaged, active users on the Pokemon GO game than there are on Twitter, which is absolutely unbelievable. It got me thinking, because I'm always someone who likes to look for lessons in every single thing that I can see, and I looked at this go, and I go, "Wow. What an amazing concept." It's actually making people get off their butt, and run around the streets, and the lazy people are actually sitting in their car, driving across from car park to car park, which is unbelievable in itself. What it got me thinking was this whole thing of gamification. How can you use this concept of gamification in your business to get people to start moving forward, right, to create momentum? It got me thinking again. I created a video probably a couple of weeks ago. It was a Facebook live, and it was myself at the gym, and there was this ab machine. Basically, it had some balls, and it had a target, and I had to do crunches, as many as I could in 90 seconds. It had a timer, and all these things, and what it did was it actually made me go really hard trying to get a really good score. I thought, wow, what a great way to gamify fitness, gamify your health. Obviously, it got me thinking, going, how does this correlate to a business? How could you be utilising these successfully as clues? How can you use these clues, and really make something happen in your business to at least get your prospects to put their hand up, or to engage in what it is that you have to offer. I want to leave you with this thought. Where could you create a challenge, or where could you create some form of a game that is getting people to put their hand up, and to commit to a certain time to be able to actually go through a certain situation? Think about that. For example, a good friend of mine, he created the Ten Day Hydration Challenge, right? Basically, the challenge was to be drinking water for ten days. It's something that we know we should be doing, but the reality is, most people don't. I actually did it, and it forced me to drink a certain amount of litres of water per day, and I'll tell you. By the end of it, I was hooked. I was like, "Okay, what's next?" I want you to think about, what could you utilise from a gamification perspective to make it more exciting and more fun for your prospects to put their hand up and say, "Yes, I want to know more about what it is that you have." Until next time, I will see you on the next video. The post
3 minutes | Jul 11, 2016
AATV Ep #15: Are You Giving Customers What They Really Need And Want?
http://fb-domination.com/100k-fans TRANSCRIPTION Are you giving your customers what they really need and what they really want? How are you doing? It's Brett Campbell, creator and founder of the Authority Academy online coaching community, where I help small business owners and entrepreneurs get more leads, get more fans, and ultimately get more customers so they can make a bigger difference in this world. Today I want to talk about this concept called are you giving your customers what they really want and what they really need? Now I just ran a recent Authority Academy one day event. I talked about this topic in depth. I just want to give you the snapshot of it, so you can actually go away and start thinking about this. One of the points that I rose at the event was why are there one hour personal training sessions? Why are personal training sessions or fitness classes one hour long? I asked the audience. There was actually a fair few fitness professionals in the audience. They were like, "I don't really know." I can tell you the reason why is because when fitness classes came out, fitness instructors got paid by the hour. Think about that. Because it seemed like the best thing to do, because the fitness instructor got paid by the hour, so let's make the class the hour. Interesting thought. Now when I ask fitness professionals, and when you ask most fitness professionals on a whole, generally is one hour the best allotted amount of time for someone to get their results? Now of course there's arguments either side of the fence. If you're talking about ninety-five percent of the population on, which is general fat loss and well being, the answer is no. An hour is not the best amount of time. I also put it out there and said, "Why do most coaches offer one hour coaching sessions? Is one hour the best amount of time?" Let's say for example you're following an old school coaching method where you've got one call a month with a coach. You've got to save up all your information and then have that chat for the hour. Is that the best methodology? Is that the best option that you could be giving your customer? Of course, you sit there, and you go, "Well, no." I mean for me, fifteen, twenty minutes on a coaching sessions, again there's arguments either side of the fence for this because it might, sometimes you might have to sit down and do an hour, two hour coaching session. The reality is in general context, that is not the best method. I want to ask you. I want to ask you. Is what you're currently offering what the customer really wants and really needs? Think about that. I'll see you in the next episode. The post AATV Ep #15: Are You Giving Customers What They Really Need And Want? appeared first on Brett Campbell.
5 minutes | Jul 4, 2016
AATV Ep #14: Are You Utilising This In Your Business?
http://fb-domination.com/100k-fans Transcription: You must be utilising this in your business if you're looking to generate more leads, more fans, and more customers. How you doing? It's Brett Campbell here, creator and founder of the Authority Academy. Today, I'm going to share with you a simple strategy, and I hope you're probably doing this, or I bet you've tried this before and maybe you haven't followed through with it. I know for certain, being someone in the industry who creates a lot of content, we have a lot of information and knowledge that we get out to the world that we must have this variable working in our business. It is that of a marketing calendar. A marketing calendar. I know that sounds so simple, but are you using one? You know what they say, "Common sense is not always common practice." I want you to think about this. All you need to do is go to Google. I want you to print this out to start with. I know if you're someone who you work off a digital calendar, you're going to go, "Oh, I'll just do it off that." You can do it off that, but I really want you to, if you haven't created this habit and you aren't doing this regularly, this is what I want you to do. I want you to go to Google, write out "monthly calendar." Go and print off one of the free documents that they give you, and I want you to pick a day, first of all. One day of the week. Maybe it's a Wednesday, a Thursday, a Friday, a Monday, a Tuesday. Whatever day of the week you want it to be, that is where you're going to be producing content regularly for your prospects, for your community, for your people who are part of your movement. In the Authority Academy, we talk about a concept called PR home base. Within PR home base, this is our delivery system. This is how we get our messages and our processes and products out to the world, by delivering, and educating, and motivating people on a daily basis. There's the daily basis process where you're using your social media strategies, all of those things. Now, let's park that for a second. I'm talking about this weekly piece of content. Something, whether it's a podcast, whether it's a webinar, whether it is an article. Whether it's something like this. We're doing Authority Academy TV, we've got Authority Academy radio, et cetera. We're producing content. We're syndicating it over many different modalities. I want you to, at a bare minimum, if you're not doing this, at a bare minimum pick one day, get your marketing calendar, and go, "Cool. Every single Wednesday for the next month, this is when we're going to send content." Then, what I want you to do is start thinking ahead of the curve. Start thinking ahead of the curve. Write down what are those four pieces of content that you are going to deliver. What are you going to deliver next week? What's that article about? What is it? What's the one after that about? Get yourself ahead of the curve, because if you're being reactive, and you're creating content, you're getting it out there because the timeline's up and you're running out of time, then you're going to be very reactive, and you're not going to be able to pre-plan. You're not going to be able to pre-plan content ahead. For example, when Easter pops up, or a special time of year. Fourth of July, or Christmas, et cetera, if you're not prepared and you don't have the plan ahead of time, then you're going to be very reactive. You're probably most likely not going to be able to capitalise on the particular time. For an example, you look at big companies. Big supermarkets, and all those shops. Geez, that was a real bad one. You see all the stores that have all these big sales. Geez, you can tell I don't do shopping much. Imagine if they all of a sudden, in November, started to think about their Christmas sales. Think about the marketing for that.
5 minutes | Jul 4, 2016
AATV Ep #13: Why Lead Magnets and Optin Pages Suck
http://fb-domination.com/100k-fans Transcription: Why lead magnets and opt in pages suck. How are you doing? It's Brett Campbell here, creator and founder of The Authority Academy, the online coaching community for small business owners, entrepreneurs, and anyone who has a passion, a skill set, and knowledge that they want to get out to the world. Today I want to talk to you about why I believe lead magnets and opt in pages suck. Now, I know what you're thinking. You're like, "Brett, you have lost your marbles. You've gone absolutely out of control." There's a caveat that I want to put around this. Now, of course, I use that why lead magnets and opt in pages suck to get you interested into coming in to listen to what I have to say about it. Trust me, what I am about to tell you is 100% truth, and I reckon by the end of this explanation, you're going to agree with me. Let me start. Lead magnets and opt in pages suck if used incorrectly. In this day and age with the accessibility and ease of being able to create a lead magnet and opt in page, it's becoming so easy to create it, too many people are just creating it, putting it up there, and hoping it's going to work. What that does is it actually diminishes the quality of what people are actually putting out into the industry. For example, back when I started lead magnets and opt in pages, it was many years ago. We had to have an HTML coder page, so there was no drag and drop build that you could create a page within five minutes, get it up there, put it on social media, and all of a sudden you've got hundreds of people going through the page so you can tell whether or not it works. What I see too many marketers and entrepreneurs in this day and age doing, is that they are creating a page in the pure aspect, the pure aspect of just generating an email contact. I get that as a part of the process. You do need to generate leads to be able to put your products and services in front of your community. In fact, we've generated over 450,000 leads ourselves, so I do know a thing or two about leads. This is the difference and this is the clear distinction that I hope you can take away from this point. Make sure what it is that you're offering is of quality. The other day, I went into a so-called expert's landing page, the opt in page, to get their sextet report on x, y, zed. I downloaded it, I looked, and it was absolute rubbish. It was just a fluffy .pdf document, basically it was created ... Yeah it looks nice and all of those things, you can make it look pretty, but if the substance and the quality is not in the lead magnet, in the thing that you are actually giving the way, then the exchange isn't what I would call a fair exchange. An exchange for someone giving you their name and email address, you must provide content, a great quality of content. For one of our opt ins, for example, is we have ten tips on how to build 100k Facebook fan page. Ten tips. I've had people come to me and go, "Brett, that's the best opt in I've ever actually opted in for," because the quality was there. I was giving the best tips. I was giving the best secrets, because then what that does is that then gets your prospect to put their hand up and go, "Well, if this is what I'm getting for free, imagine what I'm getting if I pay for it." I want to leave you with this. I want to leave you with this concept. Make sure that your lead magnets, your things that you're giving away in exchange for an email address, is of high quality. Give away some of your best stuff. Don't be afraid to that. Don't give away the fluffy things that anyone can literally go and Google and here's the step-by-step checklist. If you're going to talk about, for example, here's just a pure example. If you're going to say to someone, "You need to use a referral system to get clients." Okay.
2 minutes | Jun 22, 2016
AATV Ep #12: Take The Leap
http://fb-domination.com/100k-fans Transcription: Sometimes in life you’ve got to just take the leap. How you doing? It's Brett Campbell here, creator and founder of Authority Academy and today I'm reporting live from magical Thailand. It's about quadrillion percent humidity here. I'm currently just taking 7 days out and I'm over at a friend's event and we're doing a heap of cool things. I wanted to send this quick video. I was just sitting over in my seat and checking out this trapeze thing going on here and I'm seeing these little kids climbing up to the top and you can see the fear in their eyes that they're not sure whether or not they need to take the leap. I just want to ... It really just implanted this message with me. So many things that we do in our everyday life, what we do and what we tend to do is we over complicate things. When you're at the edge sometimes, you do just need to take the leap. If you've got a harness on and you're strapped in, you're going to be safe. It made me think of how many people are missing out on opportunities because they're just not prepared to take the leap. I hope this short video is somehow in some way, shape, or form, you can relate this to something that maybe you're doing now or maybe a decision you made just recently in the past. Think about something you may have missed out on because you were too afraid to take the leap because sometimes you don't know what's going to happen on the other side. A good saying I've heard previously is you need to sometimes just take the leap and build your wings on the way down. I hope this has helped in some way, shape, or form. I'll see you in the next video. Thank you. The post AATV Ep #12: Take The Leap appeared first on Brett Campbell.
3 minutes | Jun 20, 2016
AATV Ep #11: Facebook Advertising
10 Tips to Growing your fan page: http://fb-domination.com/100k-fans Transcription: If you're advertising on Facebook, this is your first step. How are you doing? It's Brett Campbell here, creator and founder of the Authority Academy online coaching community for small business owners, entrepreneurs, and anyone who is looking to turn their passion, their skill, and their knowledge into profits. Now, today I want to share with you a very quick tip that I see so many entrepreneurs and business owners doing wrong. I found this out when I was speaking in event. When I'm at events I like to do a little poll. I get the audience to put up your hand if you've ever used Facebook advertising, say you've spent money on Facebook. Near 90% of the audience their hands go up. I then ask the next question. Put your hand up if you advertise and you're spending money on a daily basis. The hands do not go up. Very, very few people are advertising on a regular daily basis, and this is the reason why. Number one is you do not have your targeting, you do not have your advertisement, you do not have your message down page. Number two is because you are just unsure. You're not really sure what to do, you're just trying. You're trying to put some money out there. Hopefully it's going to stick, and hopefully you'll get a return on investment. Now, this in itself is an entire topic, right, and I'm going to go through maybe a serious of these type of videos for AATV in regards to the fundamentals for Facebook. It's very important that you do this #1 task first. This is the first thing that you must do. Again, I can assure you whenever I'm at events and ask this question, "Who here has their tracking pixel set up on the web pages that you are sending your traffic to?" Again, only a couple of hands go up. The reason being is because most people don't even know that there's tracking pixels, and the other reason being is because it's quite hard to actually implement the tracking pixel procedure if you do not know what you're doing. Now, if you're an advocate of Facebook and you use it it's quite simple, right, it's like copy and paste a pixel and put it here. I know, that can be overwhelming. The word pixel could be overwhelming to you. This is the first thing. Before you spend another cent, before you spend another cent make sure that you have your tracking pixels set up. If you want to learn how to do this and you want to learn how to actually use Facebook advertising properly, I invite you, join our Authority Academy community. I'll put the link below here. You can check it out. Come in and get your learn on. I'm telling you, if you're putting money out to the world, to Facebook, you're giving money to Facebook and you do not have your pixels and everything else down pat, then you might as well be throwing your money out to the birds. I'm telling you. First things first, make sure you get your tracking pixel down, please, and if you're not sure how to do it there's steps. You can go out there and Google videos. I'm sure you're going to find some things out there that can help you. If you want to know how to do this properly so you're not wasting anymore of your hard-earned money then join the Authority Academy coaching community and hopefully I'll see you on the inside. See you on the next one. The post AATV Ep #11: Facebook Advertising appeared first on Brett Campbell.
3 minutes | Jun 16, 2016
AATV Ep #10: Investing In The Best
http://fb-domination.com/100k-fans Transcription: Sometimes, you just need to invest in the best. How are you doing? It's Brett Campbell here, creator and founder of Authority Academy, the online coaching community for entrepreneurs and small-business owners. Today, I am back with a very quick tip, that is titled, "Invest in the Best." Now, there's some things in life, and we're going to talk about business here, there'† some things, especially in your business, where you do need to not be skimping on. What I mean by that is, I've just come into the kitchen here and I've just made myself a coffee ... Got a nice little mug here too, by the way. Invest in the best, right? Invest in the best. This is going to be a theme today. As you'll see, that we've got nice little coffee machine there. Now, yes, we could have come on over here, went to the to the kettle, and had the good old ... We do have it here, the old crappy coffee. That's a pretty workout right there, but what I want to about is this concept of too many entrepreneurs, too many business owners, skimping, right, and they're not investing in the best. That could be along the lines of software, right? Maybe you're using a make-do software because you don't want to pay the $99 a month to get the software that you really do need to build your business. I want you to think about every time that you're skimping, or you're not investing in the best, where is that ultimately sabotaging and roadblocking your success, moving forward? Now, I'm not saying go out there and buy all the expensive things, right? For example, in email marketing, we talk about in the authority roadmap, we call it auto marketing machine, and with auto marketing machine, as you need to have an email system, something that can send out emails automatically. Something that's pretty sophisticated, right, to a degree. You don't want to be working from an Excel spreadsheet. If you are, you need to be changing that. That's for another video, but in this case, there's options ranging from free, literally all the way up to, we spend about $1,000 a month on our email software, and that's because we've got a large database, and a whole heap of other things, but the reality is, is if we were trying to skimp out and not invest that $1,000 a month, and try and get a cheaper platform, at times, and not all the time, but at times, what we could be doing is essentially roadblocking the success of our business. So I just want you to think, for today's tip, I want you to think: Where are you not investing in the best? Where are you skimping on things where you know you probably should invest because you need it? In my case, today, I want to invest in the best, I want to get good coffee, right? I want a barista-style coffee when I feel like a coffee. I don't want to have to go down to the shop, because essentially this is another thing, I'm investing in the best. Here's this machine, about $3,000 for the machine, but I can tell you, every year or 2 years, it's going to make itself, the money back tenfold; so think about that. Sometimes, you're investing in the best, in the upfront perspective of it, to really gain on the backend perspective. Next time you're about to go press, "Checkout," or, "Place Order," or somethings like that, ask yourself: Is it the best? Are you investing in the best, or are you just skimping to try and save some coin? Thank you, and I'll see you in the next one. The post AATV Ep #10: Investing In The Best appeared first on Brett Campbell.
2 minutes | Jun 15, 2016
AATV Ep #9: Facebook Test Group
Want more tips to grow your fan page? http://fb-domination.com/100k-fans Transcription: If you're doing any form of online marketing on Facebook, you must be using this tip. Hello, it's Brett Campbell here, creator and founder of the Authority Academy, and today, I'm back with a very simple tip that you can utilise. Utilising the Facebook platform, and this tip simply stems from seeing many marketers, and even beginner to really advanced marketers, some of the best in the industry, falling for this particular trap. How this trap can be solved and solution provided is by doing this one thing. It is called creating a test Facebook group. Simple as that. Down the side of your Facebook profile when you login, you can go down and create a group. Maybe you've already got groups, communities, whatever the case, but I highly recommend you create a test group. What you do with that test group is any time you have a new link in your web page, a new website, anything like that, even a blog post, make sure you post the link into your test group first because then what you'll see is what Facebook decides to populate from a content perspective. If your meta tags aren't right, if your images aren't right, then you're going to be able to see it in your test page. You don't want to go and put it out on your fan page and share it with your social network if it's not done right. People will see it and they'll smell armature, so I hope you really enjoyed today's tip. Go out there and create your own test group, see how things populate, and start doing this thing properly. Thank you and I'll see you in the next one. The post AATV Ep #9: Facebook Test Group appeared first on Brett Campbell.
3 minutes | Jun 12, 2016
AATV Ep #8: Getting Your Products/Services Out There
Want to build 100k Fan pages? http://fb-domination.com/100k-fans Transcription: Where do you start, when it comes to getting your products and services out to the people who need it most? How you doing? It's Brett Campbell here, Creator and Founder of Authority Academy. Today, I am actually poolside. Hanging out at my home here. Just finished a Facebook Live stream. If you're not doing those, you certainly must be getting onto those. I'm tell you, such an amazing opportunity that we have presented to us. As entrepreneurs and experts who want to get their passion, their school, their knowledge out to the world. This is not to talk about Facebook Live. I talk about that, in a past episode of the Authority Academy TV, so go check that out for sure. In fact, what I'll do is I'll link it up below this video. I'll send you a link directly back to that one, where I talk about Facebook Live. You can get the Facebook Live roadmap, etc etc that we have for you there. Today, I wanted to share with you, something that I actually got asked on the Facebook Live. It was a question of, where do I start? Really? Where do I start, when it comes to getting your products and services out there? What I hear a lot of coaches and a lot of people out there recommend is create a good product that works. Then, get it out and put it in front of the right people. I want to take a couple of steps back. Before you even start thinking about, what is your product or service. I want you to think about, who is the person that you can actually service. How can you serve them? Even more importantly, why? Why are you serving them? I want to ask you, in today's episode, why are you serving the people that you are serving? Why are you wanting to serve the people that you are wanting to serve? That is far more important than going ahead and jumping straight in. Building sales funnels, building email marketing campaigns. You need to make sure. You don't want to get halfway down the road and then, all of the sudden, you're like actually I've created these products and services. This is actually not the community that I really want to be serving. I urge you to really connect with, the why you are doing what you're doing. The why you're serving who you are serving. I hope that tip ... Oh, God. The dog's going crazy in the backyard there. There they go. No. Looks like I have no dogs… Just so I don’t look Silly. There they are playing, 2 pugs. Anyhow, totally unrelated to this episode. I want to ask you, why are you serving the people you want to serve? Hope you enjoyed today's episode. I'll see you on the next one The post AATV Ep #8: Getting Your Products/Services Out There appeared first on Brett Campbell.
2 minutes | Jun 12, 2016
AATV Ep #7: One Step At A Time
Want tips to building 100k fan pages? http://fb-domination.com/100k-fans Transcription: It's all about taking one step at a time. How are you doing? It's Brett Campbell here, creator and founder of the Authority Academy, and I'm standing here actually in front of my steps because I really want to paint a picture here. What I get a lot in the business world of course is, "It's so hard. I can't get any leads. I don't have any social media followers. I don't know what I'm doing," and it can become extremely overwhelming. Of course, look, I totally get it. I've been there. I know what it's like when you're going through the process, and all of a sudden, you just feel like you just get stuck, you've just reached a plateau, but all I want to show you is this. It's simple. Take one step at a time. You just need to learn one thing. Once you've learned that one thing, it'll start creating more momentum. It'll give you more confidence. It'll give you more courage to be able to take the next step. You're not expected to jump from the floor up to the top here immediately. Good things do take time. Now of course, you can create shortcuts, and you can get to an end result a lot faster than if you were to walk up the stairs alone, so my comment back to you is, "Is there someone, is there a coach, is there a mentor, is there someone that you know who's been there, who's walked the steps, who's walked up those steps that you want to be walking?" I'd like to extend an invitation for you to join the Authority Academy. It's a online coaching community where we take you through the authority roadmap, which is a nine-step process that takes you from foundation all the way to scaling and building your business. If you're in a position right now where you are wanting to take your business from this step, and you want to work your way up through the ladder, then I want to be able to help you with that. We'll put a link in below this video. You can click it, check it out, see what the Academy's all about. Come along. Look, I really look forward to being a part of your journey, and until the next time, I will see you in the next one. The post AATV Ep #7: One Step At A Time appeared first on Brett Campbell.
3 minutes | Jun 8, 2016
AATV Ep #6: Why Aren’t You Asking?
http://fb-domination.com/100k-fans Transcription: We all need help, so why aren't you asking? Hey, it's Brett Campbell here, creator and founder of the Authority Academy. Today, I want to talk about a topic that ... It upsets me at times to see that this is such a prominent thing within the entrepreneurial industry community, et cetera, and even in general life to be honest. It's this concept of not having the ability or not taking the step to actually ask for help, putting up your hand and going, "You know what? Look, I don't actually know what I'm doing here," or, "Can you help me find a different path?" or, "Can you help me answer this question?" All right? For me, for example, when I was a kid and I was doing my homework, I was that type of kid who ... I would always yell out to my mom and go, "Mom, what's the answer to this? What's the answer to that?" Of course, my mom would say, "Look in the encyclopaedia," or, "Look in the books." We didn't have the computer back then. We didn't have the ... I think Encarta was just starting to get into the scene, but that was it ... When I was asking for help, I initially felt like I was being shut down even though that was the best advice my mother could have given me like, "Brett, actually go and look in the book. Find out the real answer," but I didn't, right? What that did was I took that through. I took that belief through that if I have asked for help, I'm just going to get told to go and do something different or look at something else. When we actually are asking for help, what we are actually searching for is an immediate answer, and that, my friend, that is the problem that we as entrepreneurs have is we create this foundation in our mind that asking for help is ... We're going to be a burden, or we're going to look like we're weak, or we're going to look like we're dumb or we don't know what we're doing, but I want to leave you with this thought today. Where in your life right now could you ... If you knew you had a little bit of help, or you had a little bit of guidance, or you had someone steering ... helping you steer the ship down the right path, where in your life would that have a dramatic impact? Then, ask yourself the question, "Who do I know already?" All right? Who do I know already in my circle of influence, my friends, my family members, or maybe my friends have friends who might be able to help me with the question that I'm looking for? I'm a big believer in to find the best answers, you must ask the best questions, and sometimes, that starts with asking for help, putting up your hand and saying, "Hey, look. I'm not sure what to do here. Can I please have some help?" As soon as I started to transform that mental reality that it's okay to ask for help, there are people who actually really want to help you. All right? For me, I actually get really excited when I'm able to help someone. All right? It just gives this level of contribution that ... Yeah, just lights me up on the inside, and I know everyone else who actually wants to help, they feel the same way, and I know you do too. All right? If someone comes to you, and this is the biggest problem that we run into is that we're okay to give help, we want to help people, we want to contribute, but when it comes to us, what about us? I want to leave you with this. What about you? Why aren't you asking for help? I hope you enjoyed today's tip, and I can't wait to see you on the next one. The post AATV Ep #6: Why Aren’t You Asking? appeared first on Brett Campbell.
2 minutes | Jun 8, 2016
AATV Ep #5: The Right Things At The Wrong Times
http:/fb-domination.com/100k-fans Transcription: Are you spending time doing the right things, but at the wrong time? Hey, it's Brett Campbell here, creator and founder of Authority Academy. Today I want to talk about a topic that I think is strife in the entrepreneurial world. It's this topic of, "Are you working on the right things, but at the wrong time?" You see that so often. With the creation of Authority Academy and the Authority Roadmap, where we literally have a nine step system, what it takes to really build an online presence, to build an online business, and to really become and authority in your particular industry, no matter what industry. We're not going to go into those nine components right now, but I want to talk about a couple of those and maybe create some light bulbs for you right now. I see so many entrepreneurs, they come to me, and they're going, "Brett, I need more leads. I need more fans on my Facebook page." I'm like, "Cool, okay. I get that. We do need that, so it is a right thing, but is it the right time for you to be focusing on that?" In the Authority Roadmap, one of our first steps is what we call the foundation. The next step is the customer and community. It's really getting clear on what it is that you are wanting to do with your business. Why are you in business? What are you looking to achieve? What's your vision? What's your mission? What's your values? Who is your actual customer? What's the point of going out there and getting more fans when you don't really know who your actual customer is? That's some really important things to think about. That's where I come up with this concept of working on the right things but at the wrong time. I ask you, "Are you currently working on the right things at the wrong time?" Are you trying to create a brand new webinar funnel when you don't even have the foundations of your business set? I want you to think about that. I want you to create a little list of all the things that you're working on right now. Then I'm going to put a link below this to the Authority Roadmap so you can check it out, the nine phases, the nine steps that we must go through. There's too many people working on the right things at the wrong time. I hope that's not you, but if it is, I hope this has created a little bit of awareness around that for you. Click the link below, you'll be able to check out the Authority Roadmap and go check out, are you actually working on the right things at the right time? Thank you and I hope you enjoyed this tip today. I'll see you on the next one. The post AATV Ep #5: The Right Things At The Wrong Times appeared first on Brett Campbell.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022