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Author U Your Guide to Book Publishing Podcasts
57 minutes | Jan 28, 2022
2022 Book Marketing Tips for Authors 01-27-2022
It's a new year and a look forward for authors and their book marketing. Over a dozen book marketing tips are revealed by the AuthorU-Your Guide to Book Publishing host Judith Briles as she reveals where authors should be focusing their energies and book marketing strategies during 2022. Get ready for Book Marketing tips all for your author and publishing success on the AuthorU-Your Guide to Book Publishing podcast.
55 minutes | Jan 21, 2022
Author Path to Total Visibility & Massive Impact 01-20-2022
I’ve said it a zillion times: Speaking is the #1 way to sell books. But it’s just not in-person. It’s online presentations. It’s book clubs. It’s on a podcast. It’s the old-fashion buzz factor. Joining me for this week’s podcast is Jackie Lapin who has developed an extensive toolbox and system for getting booked and taking advantage of the significant number of ways to get featured and supported with your book marketing, sales, and speaking. Her system is called Speakertunity, and we do a deep-dive into it. Jackie will be doing a special live webinar on February 1—watch for details on the AuthorYou.org and TheBookShepherd.com websites. It was also be featured in next week’s Wednesday newsletter to start registering for it. Get ready for the Path to Total Visibility and Massive Impact. There are millions of stages out there … looking for you. Live and virtual. Take advantage of them. Takeaways in this episode of the AuthorU-Your Guide to Book Publishing Podcast include: • Latest of getting booked on podcasts. • Why you know need a Podcast One-Sheet, along with Speaker and Book. • Resource for copy/paste templates for your speaking promo needs. • How to create the ideal message to grab the attention of bookers. • How to identify which TEDx event could be a fit for you. • How to identify the right podcast to pitch to. • Booking DIY vs hiring someone. • and of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 9,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
58 minutes | Jan 14, 2022
Crowdfunding Success for Authors 2022 01-13-2022
In this episode of the AuthorU-Your Guide to Book Publishing podcast, Dr. Judith Briles The Book Shepherd uses the tools from her book, How to Create a Crowdfunding Campaign for Authors and Writers (published in March 2022). Your take-aways include: - how to be in the 35% winner circle -the essentials of crowdfunding for authors - most current stats for crowdfunding - how to create a crowdfunding campaign - how to plan your campaign
53 minutes | Jan 7, 2022
How to Make Your Author Website POP 01-06-2022
When it comes to websites, it's time to ask critical questions. -Does your website stand out ... or is it limping along? -Does it represent your brand and branding ... or is it a hodgepodge of your past? -Is it vibrant and fresh ... or is it stale and tired in its look? -Does it match up with what is expected in the layout of websites ... or is it a treasure hunt? Answers to fixes and how to soar your website presence and much more in less than an hour. You will hear and understand the essential questions every author should ask—and answer—before building or redoing a website. Are you ready to start? If you don’t want your website to be mediocre, then this AuthorU-Your Guide to Book Publishing podcast is for you. Joining host Dr. Judith Briles is Marilyn Heywood Paige (MarilynPaige.com), branding and marketing expert in this episode of the AuthorU-Your Guide to Book Publishing podcast.
58 minutes | Dec 31, 2021
Book Marketing 2022 with John Kremer 12-30-2021
Get ready for an hour with two masters of book marketing and what you should be doing for 2022: John Kremer, author of 1001 Ways to Market Your Book and Dr. Judith Briles via the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: • Hot tips for 2022 to do starting now. • Rediscover why superfans are your sweet marketing spot. • How to serialize your book via Amazon Vella. • New tips for cleating the “CliffNotes” version of your book. • Discover Substack. • Why authors should be using Pinterest. Are you ready to start? If you don’t want your book marketing to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and John Kremer will position you and your book to move forward in this episode of the AuthorU-Your Guide to Book Publishing podcast.
58 minutes | Dec 24, 2021
Must do steps to get traditionally published 12-23-2021
Weekly, Dr. Judith Briles receives questions about how to get published by a traditional publisher, primarily based in New York. Of the 37 books, she’s published, 18 were with New York publishers. In 2000, she crossed over to become an independent publisher. If your goal is to publish traditionally, this episode of the AuthorU-Your Guide to Book Publishing podcast has questions for you to address and steps to take. Takeaways include: • The #1 thing all publishers require authors to have. • Why authors must have a website. • Why authors must have a platform. • Why authors must be good writers. • Tips for proposal writing. • Tips for both fiction and nonfiction authors. • and, much more. If you don’t want you and your book to be rejected, then AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
57 minutes | Dec 17, 2021
Publishing Mistakes to Avoid for All Authors 12-16-2021
Every … EVERY … author makes mistakes when publishing. Joining Dr. Judith Briles is Author, Columnist, Book Reviewer Lisa Shultz for this edition of the AuthorU-Your Guide to Book Publishing podcast. Takeaways include: • The #1 biggest mistake authors make. • Tips for what to do with an old book or when it goes limp. • How to avoid “wastes” of money. • What to do when a negative review hits. • When to turn your back on a previously published book. • 3 things authors—newbies and old-timers—forget to do … and shouldn’t. Are you ready to start? If you don’t want your book to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and Lisa Shultz have lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
58 minutes | Dec 10, 2021
How to Avoid Author Scams and Rip-Offs show 12-09-2021
In my decades as a human being, it has never ceased to amaze me the level of deception that can be parlayed. When I was young, words like rip-off, scam, con, and grifter weren’t in my vocabulary. I knew what a person who was a robber did, but that was it. It wasn’t until I started to work in the financial industry that my vocabulary and understanding of rip-offs, scams, cons, and grifters surfaced. As an author, you are vulnerable. Most don’t realized they’ve been scammed until it’s an after fact. Ouch. And scammers don’t tell you it’s a scam. The Big Con is alive and too well—it could be the lure of your book to film or your manuscript to a publisher … even something to do with your website. Ouch. Ouch. Ouch. Today’s AuthorU-Your Guide to Book Publishing podcast is with Dr. Gini Graham Scott who has published 200+ books, 50+ with major publishers, specializing in social trends, business, self-help, memoirs, and crime; plus, she writes film scripts and has written and produced 18 feature films, documentaries, and TV/film series, as well as being a ghostwriter. We had a lot on our hour podcast plate. Take-aways include: • Tips on how to spot a scammer and con in your midst. • How to identify a scam and fraud email. • Essential questions to always ask ANYONE, ANY COMPANY who has “cold called” or “cold email” you. • 2 websites to check for cons, rip-offs, and scammers. • How to avoid hustles on your books. • Why you should delete an email that starts with “Dear Friend …”
58 minutes | Dec 3, 2021
How to Build an Author Brand 12-02-2021
Did you know that over 80% of what people hear is what they see! What do your visuals say about you? What is your brand about? As an author, your marketing material, your social media platforms, your website, your book cover, EVERYTHING that is connected to you, needs clarity and consistency. Does yours? Branding … it’s personal and professional. What do potential readers hear when they see you and what you are connected with? -Discover the 5 essential elements of every brand that stick and never change. -Learn the strategies that will develop your author brand. -Create a brand that shows off your best side and builds your influence online and offline. -Discover what brand essence is and why every author should care. Wherever you are in the authoring stream … it’s time to do a look-over. And in many cases, a make-over to your branding. If you don’t want your book to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. Joining host Dr. Judith Briles is Marilyn Heywood Paige, branding and marketing expert in this episode of the AuthorU-Your Guide to Book Publishing podcast.
58 minutes | Nov 26, 2021
Amazon Insider Reveals Tips to Get Out of Amazon Jail11-25-2021
Have you been stuck on AMazon with your publishing account? How about with Amazon's Seller portal? Or have you been sent to Amazon Jail and had your account suspended, blocked, or dumped? If YES to any of the above, this edition of the AuthorU-Your Guide to Book Publishing podcast is a MUST listen to. Joining host Dr. Judith Briles is Chris McCabe, a former Amazonian who was on the "fix it - resolution" team at Amazon. Today, Chris consults with wounded sellers of products on Amazon to restore sanity. Learn how to: -how to get help with suspended account on Amazon -steps to deal with suspended accounts -why all sellers on Amazon must become vigilantes of their accounts -how to avoid getting put in Amazon jail -steps to restore your account -what to do in the last resort in using social media All of the above and much more in this unique and NOT TO BE MISSED edition of the AuthorU-Your Guide to Book Publishing podcast with Dr. Judith Briles, The Book Shepherd.
59 minutes | Nov 19, 2021
13 Essential Steps to Book Completion 11-18-2021
All books must start from somewhere. Yours should start with four questions: 1. Why are you writing your book? 2. What is your book about? 3. Who is it for? 4. What’s your intentionality for it? Answer those four and you are reading to begin writing—not before you fully answer them. There’s always prep work. Start there—it’s the first step …what Judith goes through within her 13 Steps is a tried and true process that will get your across the finish line. Meaning, you are ready to publish. Whether it’s with traditional publishing, a hybrid, or you create an indie publishing umbrella, you will need to go through all 13 Steps to get your book in hand. One that you won’t have to apologize for. Are you ready to start? If you don’t want your book to be mediocre, then this episode of AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles is your solo guide in this episode of the AuthorU-Your Guide to Book Publishing podcast.
58 minutes | Nov 12, 2021
How to JUICE up your writing 11-11-2021
Are you able to “write hot”? How about with a “sizzle”? It’s all about allowing yourself to juice up your creativity .. creativity that gooses “fresh writing” and takes you to another level that you didn’t realize that you could deliver. -How to let your writing energy flow. -Why you should “check” your inner critic at the door. -Why it’s essential to keep your pen moving. -Why correct spelling and grammar can zap your writing flow. -How being outrageous expands your writing power. Joining the AuthorU-Your Guide to Book Publishing podcast is author, publisher, and Judith’s favorite writing muse, Anne Randolph. If your goal is to soar your writing skills and success—this is the podcast where you will find "the writing force" within you.
58 minutes | Nov 5, 2021
How Grab Anyone's Attention in a Pitch 11-04-2021
When it comes to authoring and positioning an author as an expert, a speaker, and just create an opening introduction, this edition of the AuthorU-Your Guide to Book Publishing podcast is a core part of author success. It’s starts for key questions: -Do you want to sell more books? -Do you want to create more speaking engagements? -Would you like to create “grabber” brag statements that gets any listener’s attention? -Would you like to learn how to create statements that make you shine? Would you? If the answer is a YES to any of the above—or better yet—all of them, then make sure you listen to this week’s podcast. Joining the AuthorU-Your Guide to Book Publishing podcast is author and “get heard” expert Jeannette Seibly. If your goal is to connect with listeners within 10 seconds of your communicating with them … whether in person, Zooming, or over the phone—this is the podcast where you will find "the force" within you. It’s the ultimate “brag-a-thon”.
58 minutes | Oct 29, 2021
How to GRAB the Media's Attention 10-11-2021
Are you, your expertise, and your book getting noticed? By readers? By the media? Would you like to be? … it’s a good idea. If you want to be the #1 influencer in your genre and industry, you need to step up your game by increasing your media visibility. In this week’s podcast, you will come away with strategies to help you go from the “unknown” to “newsworthy”. Your takeaways include: -How to get your message to the right people. -How to get quoted in the media. -How to know what the media outlets want. -How to boost your visibility. Joining the AuthorU-Your Guide to Book Publishing podcast is Jill Lublin, the co-author of Guerrilla Publicity. She teaches crash courses on how to gather publicity. If your goal is to gain visibility and influence with the media—this is the podcast where you will find "the force" within you.
42 minutes | Oct 22, 2021
Audio & VideoBook Delight for Authors 10-21-2021
Audiobooks increased another 35% in listenership … and were a factor in more print and eBook sales. Are you participating? Have you created an audiobook? And if you have a children’s book, have you added “videobook” to your offerings? Richard Rieman, the Audiobook Wizard will update you PLUS wave his magic wand, inviting you into the new world of Videobooks. Imagine creating a book that children who are visually impaired can "hear" and "read". If you are a children's author, it's time to discover the power of Imagination VideoBooks. Richard Rieman, CEO of Imagination Videobooks, creates the ultimate book for kids who are blind or partially blind. He joins AuthorU-Your Guide to Book Publishing host Dr. Judith Briles for a fun, informative, and inspiring hour. Get ready to discover: - Get the latest tips and insights on audiobooks. - Learn how to convert a children's book into a videobook. - How narratives turn a text and illustrations into an audio and video wonderland. - How to submit your children’s book for consideration to create a videobook. - Get a free copy of Richard Rieman's book—The Author's Guide to AudioBook Creation. Just email him NOW at Richard@ImaginationVideobooks.org . Are you ready to start? If you don’t want your book and your book marketing to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. This week, The Book Shepherd Judith Briles and Audiobook Wizard Richard Rieman walk you through the latest info on Audiobook and Videobook creation and success in this episode of the AuthorU-Your Guide to Book Publishing podcast.
58 minutes | Oct 15, 2021
Be a RockStar with Indie Bookstores 10-06-2021
There’s a new contact in town with the Tattered Cover Bookstore and it’s time to meet him. As an author himself, he gets the challenges that authors have with engaging a bookstore; and in partnering with bookstores going forward. What’s covered: - The reduction of the stigma of self-publishing. - Tips for approaching bookstores. - Tips to blow your book socks off in working with bookstores. - How to use the new Colorado submission program for authors. - Why all authors should approach bookstores to build a long term relationship. Joining the AuthorU-Your Guide to Book Publishing podcast is author, publisher, and the Colorado Author Coordinator for the Tattered Cover independent bookstore. If your goal to have events in bookstores or your book carried by one—this is the podcast where you will find "the force" within you.
58 minutes | Oct 8, 2021
Author Success Tips & Deleting Publishing Fears 10-07-2021
Author, Speaker, and Broadcaster Dom Testa began his publishing career after years of school visits to help kids discover their creative spark. He’s a hybrid … starting as a self-published author; selling a book series to a major New York publisher; then reversing his path. Dom expanded his publishing empire, publishing all his books under his imprint, the Profound Impact Group. Get strategies and tips on: - How to deal with and lance the Imposter Syndrome. - The power of the author community. - The pros and cons of traditional publishing. - The business of indie publishing. - Dom’s three favorite tools to use. Joining the AuthorU-Your Guide to Book Publishing podcast is author-speaker-and Emmy winning broadcaster, Dom Testa. Author of 20 plus books, writing in multiple genres for multiple ages, Dom writes with humor, intrigue, and thrills. This podcast where you will find "the writer and publishing force" within you.
58 minutes | Oct 1, 2021
25 Spicy Fall Book Marketing Tips 09-30-2021
Get ready to add 25 tips of Spice to Your Fall Book Marketing. It's bookselling season meaning you need to be thinking … What do I need to step my book marketing and presence up. Where are you in that process? Whatever path you take to shout out your book, it needs to revolve around smart choices ... and choices that are a fit for both you and your book. It starts with your online presence … your footprint. What is it? Is it perfect? Or does it need finetuning or bold gutting? You need online book marketing … what you must do is determine the “where” … and it’s not everywhere. In this episode, there are over 25 places and tools to use for online excelling. There are several that have your name on them. If you don’t want your book marketing to become “digital dust”… then this episode of AuthorU-Your Guide to Book Publishing is for you. Dr. Judith Briles is your host and book marketing expert. Listen in at: http://bit.ly/BookPublishingPodcast
58 minutes | Sep 24, 2021
Money Smarts for Authors 09-23-2021
Discover the 7 financial and security mistakes to avoid as an author. Do you know all the expenses that you can take on your personal tax return? … bet you don’t. Financial expert Mary Salas, partner in Peak Wealth Strategies, reveals: -Why it’s a good idea to get a “positive” cash flow within your three-year “it’s OK to have losses” timeframe; -Why it’s smart to get a tax professional on your team from the get-go; -How to write-off the hallway in your home … and the bathroom; -Where you can get duped in hobby loss rules; and -Why having multiple monitors is a wise thing. If you don’t want your publishing side to become “digital dust”… then this episode of AuthorU-Your Guide to Book Publishing podcast is for you. Joining host Judith Briles is financial expert Mary Salas, partner in Peak Wealth Strategies, to guide you through “the financial side” of publishing.
58 minutes | Sep 17, 2021
The Author's Walk with Marilyn Van Derbur 09-16-2021
Joining host Judith Briles is Marilyn Van Derbur, winner of Writers Digest Best Self-Published Book Award, author of the international bestseller Miss America By Day that revealed her betrayal and sexual assault at the age of 5 until she was 18. Self-publishing at 65 after turning down NY publishers, it was her first book, and only book, that is used in universities internationally, and has changed the lives of millions. A film on her life, An Incest Survivor’s Odyssey won an Emmy award and Los Angeles Film Festival award based on her life. Her advice for authors includes: 1. Knowing what your intention is as the author before you start writing. 2. Include pictures that carry the story, not fluff for fillers. 3. Use lots of stories and examples. 4. Tie everything together. 5. End with power. If you are writing a memoir; if you are writing a book that delivers hope and help; if you are writing a book that shouts out courage, then this episode of AuthorU-Your Guide to Book Publishing is for you.
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