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The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next topic our experts will discuss: Has the high street changed forever? - The real impact of COVID-19 on the high street - How local businesses can win big with bricks and mortar stores - What businesses should be doing to get both on and offline interaction right

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next myth our experts will bust is: Customers only care about price - How real businesses are creating positive customer experiences to generate loyalty - The hidden factors outside of price that matter more - Best practices, tips and examples from real brands

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next myth our experts will bust is: Data should inform every business decision. - Why businesses sometimes rely solely on data-driven decisions - How to effectively use data to get inside your customers’ heads - The less scientific information that you shouldn’t overlook

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The second myth our experts will bust: Email is dead - Why email is no longer a one size fits all approach - The importance of real-time data in writing emails that get results - How to use hyper-personalisation to maximum effect

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The first myth our experts will bust is: Customers always want more personalisation. : - The evolution of modern personalisation trends - What makes personalisation seem creepy rather than welcoming? - How to know when you’ve got the balance right

In this installment of the Experience Essential series, we help you get a sense of what a good, connected marketing experience looks like. We show you what cross-channel marketing should look like and how to knit your customer experience together more tightly. Learn more: https://www.adobe.com/experience-cloud/role/marketer.html

Learn how a unified, secure, and scalable system can help you build captivating customer experiences from the ground up. Listed to The Foundation for Success to discover why you need to revolutionize your content management and delivery technology and what components you need to lead in your market.

By bringing together marketing and sales in a single offering, Adobe empowers you to master complex customer journeys, nurture long-lasting relationships, and measure business impact across every touchpoint of highly considered purchases. Learn more: www.adobe.com/go/demandmarketing

Adobe can help you orchestrate relevant and meaningful B2C experiences. Find out how to plan and identify key target audiences along with the optimal channels. Then map customer experiences across online and offline channels, create, access and share content across touch points. Finally, execute and personalize cross-channel campaigns, and, measure the effectiveness of campaigns across multiple channels. Learn more: www.adobe.com/go/campaign-orchestration

Modern digital asset management has come a long way from being simply a repository for assets. A modern DAM can transform your content velocity—and it’s about to get even better.

You want to create the kind of content your audience wants to receive. We surveyed both consumers and marketers to get you answers on how to do that, and how your marketing colleagues are rising to the challenge.

By moving to a modern, cloud-native content management foundation powered with artificial intelligence, you’ll find that it’s easier, faster, and more affordable than ever before to deliver the experiences your customers expect. Read the article here: https://www.adobe.com/offer/cloud-native-cms-delivers-faster.html

As brands continue to look for ways to stand out among competitors, more are turning to artificial intelligence (AI) to help them gain insights from data, better understand their customers, and deliver innovative customer experiences. One of the most exciting areas where AI is making an impact is content management. From personalized content and asset tagging to content production and A/B testing, here are some of the biggest opportunities for IT teams when it comes to AI and content management.

It’s time to breathe new life into your customer enrollment and onboarding processes. Research shows that outstanding onboarding experiences can keep customers engaged and satisfied while increasing product adoption. Here, three experts from three different industries explain how. To learn more, visit: http://www.adobe.com/go/forms

Personalized customer experiences can drive double-digit revenue growth for your business. But poor personalization can hurt your bottom line as consumers switch from companies that fail to meet expectations. This playbook outlines what you can do about that.

We surveyed key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top.

With the right technology and tools in place you can do what your competitors *aren’t* doing to make the online application process effortless. And when you do, you’ll be rewarded with the ability to modernize, scale, personalize...and effectively serve your customers. Read the article here: https://cmo.adobe.com/articles/2018/8/effortless-online-enrollment.html

You can consider each bit of data you've collected across a customer's journey to be a statement of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can read this content here: https://theblog.adobe.com/ai-powered-personalization-above-expectation-beyond-imagination/

Experience Makers in Travel and Hospitality by Adobe Experience Cloud

Adobe's Head of Industry Strategy & Marketing for Travel and Hospitality, Julie Hoffmann, and AVP of Omni Channels & IoT Solutions, Nali Giliana, sat down with us to talk about the next frontier of travel and hospitality marketing.