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If you’ve been listening to the Audience Coach podcast for a while, you probably know by now that you need to have your own website as your main channel of communication with your audience. Why? Because you don’t own the social media platforms that you have. Your pages in these platforms can change or get deleted in an instant and all your efforts gone. You need a platform that belongs to YOU, something that you have control over.   In this episode, we’ve invited Elizabeth Averyanova, a branding expert who specializes in Kajabi websites, sales pages, captivating coaching program, and behind-the scenes business systems that free up your time from daily tasks—without the design or tech overwhelm. We discuss why your health & wellness coaching business needs a website, the best platforms to use, the costs, and of course, great tips on building your website and branding along the way.   In this episode you’ll learn: Elizabeth’s work background and experience. The consequences of having a social media platform as your main channel for communicating with your audience. Tips to turn your website into a business asset. Recommended platforms for creating your own website. Signs you need to look out for to make the investment of getting someone to manage your website. The importance of maintaining consistency in your branding. The best approaches on websites for the different things you do in your business. Estimates on how long it takes and how much it costs to get someone to make and manage your website. What a sales page is and isn’t; and how you should create sales pages for your offers. Basic elements that you should include in your sales page. Elizabeth’s expertise in the field and how she helps business owners.   Links: Studio Classica Website Kajabi Checklist Related episodes: This is Why You Shouldn’t Focus Exclusively on Social Media to Promote Your Podcast How to Build and Expand Your Visibility Outside Social Media with Lisa Simone Richards   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Want to know the marketing trends for Health & Wellness entrepreneurs and coaches next year? Top marketing guru Neil Patel gives us a glimpse of the trends and effective strategies that small service-based business owners can use to start the year 2022 with better chances of success. Learn the strategies that will work and what you’ll need to stop doing, especially if you are just starting out in the industry.   In this episode you’ll learn: Neil Patel’s perspective on life and business Major trends in marketing in 2022 that can affect businesses in the Health & Wellness industry Platforms and effective marketing strategies in 2022 What’s the forecast in podcasting? Effective ways for new podcast shows to be more visible How to manage the challenge of producing multiple podcasts a week Other platforms to use to build communities aside from Facebook groups How does automation impact small businesses next year? Automation tools to get you started Marketing activities that you need to stop doing in 2022 Using Instagram as your website and CRM platform – is this okay? The most important tip for new podcasters in 2022 Neil’s recommended tools for new podcast shows of service-based businesses   Links: Neil Patel Website   Related episodes: The Power of Podcasting – Our Interview on All About Digital Marketing Why You Need a Content Calendar in your Content Marketing Strategy – Our Interview on More than a Few words     Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Have you ever struggled with podcast production? Let me tell you this, podcast production can be a breeze if you have the right systems and processes in place. In this episode, Mark Savant – a podcast producer – will share his expertise, tips, and tricks to help you build systems and standardize procedures to enable you to delegate and automate your processes. If you are currently overwhelmed with your podcast production procedures or wanting to set up a new podcast show, this episode will give you an idea of how you can build a framework for your production that will set you up for success.   In this episode you’ll learn: Mark tells us more about what he does and why he focuses on building systems in the content creation process. Why are systems needed? Podcasting is about communicating your message to your customers. Implement these systems to help you with podcast production. Why a content calendar is key for producing a podcast. Tools and platforms you can use to document systems and processes within your podcast production. Systems you can implement to promote your podcast and how outsourcing work can help you in the long run. Focusing on 3 things to build a framework you can use. Neil’s recommended tools for new podcast shows of service-based businesses   Guest Links: Mark Savant Media Website   Resources Mentioned: Google Suite – Now Google Workspace Monday Calendly Zapier Headliner   Related episodes: Why You Need a Content Calendar in Your Content Marketing Strategy – Our interview on More than a Few Words Reclaim Your Time as an Online Content Creator by Using Systems with Fab Giovanetti from Creative Impact Co   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Do you have a podcast show and it somehow does not get the results you wanted? What could you do? What should be your thought process? Up to what point do you do course correction and when is it time to start over with a new project? Digital marketing expert and podcast host Chris Bruno tells us more about his decision to end his podcast (after 160 episodes!) and start a new project from scratch. There is an emotional attachment involved when building your own podcast show and connecting with your audience. It’s not easy to let go of a show you’ve invested in. So, how do you make this major business decision?   In this episode you’ll learn: Chris talks about how started his own agency and his various projects Signs that tell you to adjust your strategy or create a new project from scratch Pivoting his podcast show from digital marketing to blockchain Looking at your podcast as a thermometer to assess what’s going on The value of a podcast show goes beyond its money making potential Deciding between rebranding the show and starting from scratch again You can’t predict what’s going to happen in a dynamic environment Setting aside your emotional attachment when you need to make business decisions Tips for those thinking about pivoting or rebranding   Links: Chris Bruno's Old Podcast - All About Digital Marketing All About Digital Marketing - Twitter Social INK - Twitter     Related episodes: How to Build a True Connection with Your Audience by Being Authentic with George Kao How To Get and Use Audience Feedback to Improve Your Content and Programs, with Kathleen LeGrys The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Have you been thinking about creating an online course but don’t know how to get started? Or maybe, you just launched a course and now you’re wondering why it isn’t selling? Joining us today is Jeremy Deegan, an online course creator who also specializes in helping entrepreneurs create, launch and sell online courses. This episode is an eye opener as many creators make the mistake of creating their courses first before building their audience and knowing what they want. Does this sound like you? Tune in and learn how to sell your online courses the right way. Plus, find out the tools Jeremy recommends to make the process easier for you.   In this episode you’ll learn: Jeremy’s background and how he started creating online courses Why is my online course not selling? Useful channels to start connecting with people and building trust Jeremy’s favorite platform for course creators The benefits of building a community Does community size matter? Creating content and engaging with your audience at the same time Launching the course without being too pushy Jeremy’s recommended tools to start building your audience   Links: Start Your First Course: 14-Day Challenge   Related episodes: How to use Facebook groups to create and grow an engaged audience, with Jono Petrohilos from Course Creator Community Podcast Best Tools and Platforms to Build an Audience as a New Health Coach with Karen Pattock   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Heads up! Sponsorships are not the only way to monetize your podcast show! Want to know the multiple ways to do it? Podcast Expert Joe Casabona talks to us how he helps people monetize their show even if they are just starting out. Learn more about Joe’s SMASH Framework so that you will know which strategy works best based on your audience size. Listen in as we answer the important questions every podcaster asks themselves. In this episode you’ll learn: Joe’s background in podcast What it means to monetize your podcast The most common ways you can monetize a podcast show How sponsorship works Delivering the sponsored ad based on your audience size How to partner with a brand even if you are just starting out Defining your audience so you can effectively approach brands who might be interested When to consider getting a sponsor based on your download numbers Getting high conversion rates even if you have a smaller niche The ethical side of sponsorships The most common mistake in monetizing a podcast show Joe’s tips in monetizing a podcast for small- to medium-size shows Links: Joe Casabona's SMASH Framework Related episodes: How to Implement a Sales Strategy With a Podcast, with Roshni Baronia How Showing Up for Your Audience Will Help You Improve Your Sales Process with Hugh Liddle, from Red Cap Sales Coaching Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Branding and Rebranding: what is this all about? Branding and brand design expert Frank Mackrill joins me today to talk about the humanizing and the technical aspect of creating a brand. Find out what the big learning curve is all about when it comes to creating a brand. There are things that people tend to overlook when they brand their podcast which could be why they struggle on content creation. Get some tips to know when to rebrand and when to end the show. Frank defines for us what ‘brand’ and ‘branding’ means in a way that humanizes the podcast content Developing a brand around the podcast Is it necessary to separate yourself from your brand What works best in a podcast in terms of personal branding and business branding The technical side of branding your podcast Setting expectations when there are changes in the podcast When brands evolve and its impact on familiarity Signs that tell you to rebrand or kill the podcast The common mistakes people make when they are branding their shows   Links Gday Frank Website G'day Frank Instagram Brand My Podcast - Spotify Brand My Podcast - Apple Podcasts   Related episodes: The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi Legal Aspects You Need to Take Into Account for Your Podcast, with Gordon P. Firemark, The Podcast Lawyer™ Why You STILL Need a Video Presence Even if You Are Podcasting with Tracy Phillips from Video Script Success Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

The number one thing you need in order to grow your audience is an engaged and successful audience. But do you know what it takes to have quality audience that will support your podcast and become loyal listeners and clients? Today, we share Podbean’s The Nightmares of Audience Mistakes podcast episode where we, David and Sebastian, were interviewed by John Kiernan on the topic. Learn how to build a successful audience that will contribute to activating your podcast and growing your business.   In this episode you’ll learn: How Audience Coach helps podcasters for businesses. The importance of a podcast’s content and how it affects audience growth. The difference between a large audience versus a smaller but engaged one. Tips and strategies for engaging your audience. Audience retention as a basis of podcast growth. Why you should never underestimate your listeners and the activation they can bring to your podcast. How to place calls to action in your podcast with great intention. Giveaways as an effective strategy for building audiences. Things you shouldn’t do to grow your audience.  The multi-purposes of episode titles. Understanding the characteristics of and tips for building a successful audience. Why listening is the most important aspect of creating a podcast. Top tips for activating your audience to grow your podcast. Links: Interview on Podcasting Smarter, Podbean's official podcast. Audience Coach Resources Related episodes: How to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez How to Build a True Connection with Your Audience by Being Authentic with George Kao How Showing Up for Your Audience Will Help You Improve Your Sales Process with Hugh Liddle, from Red Cap Sales Coaching Best Tools and Platforms to Build an Audience as a New Health Coach with Karen Pattock Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Creating Facebook groups is a great tool for lead generation and growth in your business. When done right and with great engagement from your community, you will have an idea what your audience want, need, and are frustrated about. So, when do you start one and how? By doing simple and time-efficient strategies consistently, your community will grow organically. Find out the do’s and don’ts in growing in your Facebook group plus get tips on how to avoid becoming a spam board.   In this episode you’ll learn: How Jono’s Facebook group was formed. Why Facebook groups attractive when you have a business. Drive people to join your Facebook group. Implement these two great tips to grow your Facebook group. Jono shares strategies to get more engagement in your community. Get the first hundred people in your community with these time-efficient strategies. How to prevent your own Facebook groups from becoming a spam board.   Links: Course Creators Community Facebook Group Course Creator Community Website     Related episodes: The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi How to Build and Expand Your Visibility Outside Social Media with Lisa Simone Richards   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Legalities are often overlooked when running your own podcast. But it is such a crucial aspect you need to consider to protect yourself, your business, your team, and your guests. It is for this reason that we’ve brought in Gordon Firemark, a lawyer in the United States who specializes in creative industries such as theatre, music, and podcasting. And in this episode, Mark will walk us through the things we need to know and take into account when it comes to the legal side of podcasts.   In this episode you’ll learn:   How Gordon started working as a legal consultant for podcasters.   The current state of podcasting. The importance of having guest releases. Reasons behind why you need to pay attention to the legal side of podcast shows. Examples of common issues or barriers that podcasters face when they don’t take care of the legal side of podcasts. Managing legal aspects when people involved are in different countries. What is a guest release and how it can serve both the host and the guest of the show. Identifying red flags on potential guests and partners for podcasts. Adding disclaimers to protect yourself legally. Protecting yourself and your show from the views of 3rd party individuals. 3 Key tips forto cover your back when creating a podcast show for your business.   Links:   The Podcast Lawyer Website Joinn the Facebook Group: Legit Podcast Pro Get your FREE Podcast Guest Release   Related episodes:   4 Tried and Tested Ways to Get Music for Your Podcast   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Do you use LinkedIn for connecting and building relationships for promoting your business? In this episode of the Audience Coach Podcast, we talk to Louise Brogan, host of the LinkedIn with Louise podcast. Louise is going to share with us how we can build solid relationships on the LinkedIn platform; its advantages and disadvantages; how to post and keep engagements up; connecting with the right people; and so much more. This platform has a huge potential to build your visibility and grow your audience that not too many people are taking advantage of. If you want to tap the massive opportunity of having your business thrive through the power of LinkedIn, we invite you to come join us in this conversation.   In this episode you’ll learn: Louise tells us more about LinkedIn and what it’s used for. What LinkedIn is not and how to use it the right way. Best practices to build relationships on LinkedIn. The pros and cons of using LinkedIn. Promoting podcasts on LinkedIn. Posting and keeping engagements. Types of content and posts connect better with your audience. Knowing how to connect with the right people. The difference of LinkedIn and Instagram. 3 key tips for people who want to build an audience on LinkedIn.   Links: Louise Brogan Website Louise Brogan LinkedIn LinkedIn with Louise Podcast LinkedIn with Louise YouTube   Related episodes: How to Build a True Connection with Your Audience by Being Authentic with George Kao This is Why You Shouldn't Focus Exclusively on Social Media to Promote Your Podcast     Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

There is no question about it, video is now on every social media platform because it’s so easy to digest for your audience. Even as a podcaster, you still need video to grow your audience and business. Our guest today, Tracy Philipps, is the go-to person for learning how to grow your audience for business by leveraging the power of video. She shares her knowledge of using video for your business, losing the fear of speaking into a camera, making your videos stand out, creating content and having the gear to get you started.   In this episode you’ll learn: Why video is important even for podcasters. The reason why video is so relevant today. The importance of putting a face to your brand. How service-based businesses can benefit from creating video online. Why you need to be willing to embrace your suck. Having the best set up for your podcast and videos. Benefiting from video as a podcaster. The advantages and disadvantages of podcasting and live video. The most effective platform for making an impact, increasing engagement and views for your business. Making our videos stand out from the crowd. How live and replay videos create engagement. Resources from Tracy Knowing the appropriate length for your videos. 3 Tips for small business owners in starting with videos.   Links: Video Script Success Website Video Script Success Instagram Video Script Success Facebook Join our Facebook Group at Video Playground Live Video Launchpad   Resources: Video: Are You Willing To Embrace The Suck? Great looking and sounding videos  Thrive on live cheatsheet What to Wear     Related episodes: How To Use Your Podcast As A Tool To Educate Your Audience, with Shannon Martin The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

In one of our previous episodes, we discussed why you need to edit your recordings before publishing. The next step now is finding the best person who can do it for you. Why? Because outsourcing this task can potentially give you more income than doing it yourself - and we are going to explain why in this episode. David and Sebastian also discuss the nuts and bolts of outsourcing podcast editing. Learn more about the work that you can outsource when it comes to podcast editing, the things to consider when finding someone to edit your episodes, and where to look for the best people to do the task for you. It’s an informative episode that will help you understand why you need to outsource for the success of your business.   In this episode you’ll learn: What does it mean when you outsource your podcast editing. 4 reasons why you should consider outsourcing. Things to consider and remember when finding the best person to do the task for you Where to look for a good podcast editor. Understanding pricing around podcast editing.   Links: Talking Silkworm - Podcast Production Services Fiverr Adwork Network   Related episodes: Why You Need to Edit Your Recordings Before Publishing Why You Shouldn’t Record Video for Your Podcast if You’re Just Starting Adjust Your Recording Space to Significantly Improve Your Audio Quality   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Learning how to constantly show up for your audience and having conversations helps you develop skills that you can transfer to your sales process. In this episode, sales expert Hugh Liddle will show us how this works. We talk about connecting with your audience, the importance of knowing what they want and need and balancing the two, and tips for having effective sales conversations or podcasts.   In this episode you’ll learn: Reasons why people are afraid of showing up for their audience or building an audience. Getting into the right mindset for building an audience. How showing up for your audience will help you in your sales process. Why experts also need coaches. People buy based on what they want, not what they need. Balancing giving people what they need into what they want. 3 key recommendations for coaches who want to start having effective conversations for building an audience.   Links: Red Cap Sales Coaching Website Sales Chalk Talk Podcast Free Consultation with Hugh   Related episodes: Build an Audience First – Offer your products and services second When you should start building an audience as a coach How to build Better Relationships with Your Audience with Trudy Rankin Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Aside from outbound marketing like ads, one of the best ways to capture and build relationships with your audience is through inbound marketing. In this episode, content marketing expert Kathryn Aragon, joins us to talk about what inbound marketing is and how solopreneurs and coaches can benefit from it, how to start it, and how to set realistic goals to succeed in our content marketing efforts. Kathryn is also an award-winning growth marketer, content strategist, podcaster, author, keynote speaker, and coach around the concept of content and inbound marketing.   In this episode you’ll learn: Understanding inbound marketing. How solopreneurs can benefit from inbound marketing. Channels used for inbound marketing. Using a single or multiple channels for your marketing. Making time for creating content for your business as a solopreneur. First steps to take to begin creating content for your chosen channel. Choosing topics for content creation. Ways to make your content stand out. Creating quality content that can help build and create relationships with your audience. Keeping realistic goals for your inbound marketing strategies. Adjusting strategies to achieve realistic goals. Advice for solopreneurs or coaches wanting to start a content marketing project.   Links: Solopreneur Life The Hub  Kathryn Aragon Website   Related episodes: 10 Tips to Write Powerful Headlines for your Content How to Build a Content Calendar for your Podcast How to Use Your Podcast as a Tool to Educate Your Audience Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Creating content for your audience shouldn’t be draining, stressful and difficult. It’s all about having the right mindset to do it and the systems to support you along the way. In this episode, Fab Giovanetti, a marketing expert, will be sharing her expertise on shifting your mindset and processes so that you can create content to grow your audience using the three core steps of simplifying, delegating, and automating.    In this episode you’ll learn: Fab’s background and what she currently does. The reason behind choosing to work with health and wellness businesses. The biggest challenge coaches have in starting to build content and audiences online. Tips for shifting our mindset to have or make time for content creation in our business. Decluttering our brains and spaces to function efficiently and reclaim your time. Helping reluctant people to be open to delegating work. Practical steps to take when creating content as a health coach. Top tip for delegating content creation. Automation tools you can use as a podcaster. Do’s and don’ts for implementing automation. 3 tips every entrepreneur who wants to reclaim time when creating content for their audience.   Links: Fab Giovanetti Website Fab Giovanetti Instagram Fab Giovanetti LinkedIn Fab Giovanetti Twitter Book: Reclaim Your Time Off   Recommended Apps / Websites: Headliner Zapier ShareThis Audry   Related episodes: 3 Tips to achieve consistency with your content creation The Best Strategy to Never Run Out of Content Ideas for Your Podcast Best Tools and Platforms to Build an Audience as a New Health Coach with Karen Pattock   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

You already know how to record a podcast, so what’s next? Once you have your audio, the next thing you need to do is edit your recordings before publishing it. This will help build your visibility, increase your credibility, and show that you are a professional and serious business owner - and we will tell you why in this episode. There are also a few things you need to watch out for when editing your recordings. So in this conversation, we’ll dive into that to help you start a podcast your audience will love listening to.   In this episode you’ll learn: The quality of your show starts at the source. The importance of editing your episode but not overfocusing on it. Why you need to sound like a pro on your podcast. Editing unwanted sections in your recording. Removing technical issues and interruptions in your audio. Don’t obsess and overfocus on editing.   Links: Audience Coach Resources   Related episodes: Get a Real Microphone Now! Adjust Your Recording Space to Significantly Improve Your Audio Quality The Easy Way to Record Podcast Interviews Online This is Why You Shouldn't Record Video for Your Podcast if You're Just Starting   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Have you ever tried including giveaways in your business strategy to create more leads and grow your audience? In this episode, we’ve invited expert copywriter, Lynn Neville, to share her experience and knowledge in running giveaway events. We joined one of her giveaways in December and it was a very effective and enriching experience for us. It helped us grow our audience, particularly our email list, and connect with other experts in the industry. Today, our conversation with her is about giveaways—what they are, the products and services you can offer, and key elements of having a successful giveaway to grow your email list.   In this episode you’ll learn: The definition of a giveaway. Different offers businesses gave away in Lynn’s event. Why giveaways are a good strategy to grow your email list. Getting the benefit of networking with other experts through the giveaway event. Key elements for a successful giveaway. Recommended tools to use for someone who wants to run a giveaway. The most successful way of promoting a giveaway. Type of products or services that attract people more. Main learnings in collaborating with other experts for giveaway events. Quick case study on the process of running the Kickstart Your New Year Giveaway. Future plans for giveaways within the year. Do’s and dont’s for first-time giveaway participants.   Links: Instagram: instagram.com/lynnnevillecm/ Clubhouse: @lynnneville Facebook: facebook.com/lynnnevillecm/ LinkedIn: linkedin.com/company/lynnnevillecm/ Twittter: twitter.com/LynnNevilleCM/ Pinterest: pinterest.com/LynnNevilleCM/   Links from the Episode: Landing Page: Lead Pages Email Management: ConvertKit, Flodesk Shopping Cart: Paypal, Stripe Website Platform: WordPress, Square Space, Wix   Related episodes: Practical Tips to Implement an Effective Email Marketing Strategy for Your Business with Liz Wilcox The 3 Best Ways to Build an Audience with Content   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

If you have a podcast, you need to make sure that it also aligns with your business’ sales strategy. But how and why should we do this? In this episode, Roshni Baronia, a sales consultant and coach for women entrepreneurs, joins us to talk about just that. As a certified Strategic Sales Expert and Founder of RB Consulting, she provides bespoke sales and strategic planning advisory to women-led businesses. She is also India’s first woman to host a podcast on sales called Ace the Sales. Roshni is going to talk us through the role of a podcast in your customer life cycle, having the right mindset and approach to integrate your sales and marketing strategies, and so much more.   In this episode you’ll learn: Roshni’s background on building audiences, increasing leads and sales. The importance of articulating your content and sales strategies. Basic steps for new business owners to integrate sales and content strategies. The role of the podcast in a sales funnel or process. How to sell something on the podcast without being too salesy. Types of services or products that podcasts are most effective with. Tips on what to do when your podcast isn’t converting. 3 Common mistakes when promoting services through podcasting. 3 Key elements for turning podcast listeners into buyers.   Links: Roshni Baronia Website Roshni Baronia Instagram Roshni Baronia LinkedIn Ace the Sales Podcast Free gift from Roshni   Related episodes: How to Become the Go-to-expert in Your Niche Through Podcast Guesting with Christina Lenkowski Build an Audience First – Offer Your Products and Services Second   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.  

One very common concern we podcasters have is the way we speak. And this is what my guest Lauren Sergy, owner of Up Front Communication, and I will be sharing with you today. Lauren is public speaking and communication expert who helps transform leaders and professionals into the speakers and communicators they want to be. We tackled strategies and tips on becoming comfortable on the mic, working on reducing filler words, the importance of silence, having conversational episodes, and keeping solo episodes engaging and entertaining. Lauren answered practically every common issue that podcasters and interviewees have. So I’m very excited to share this conversation with you to help you improve your speaking skills and make your show sound great!   In this episode you’ll learn: Strategies for becoming comfortable on the mic. Why it’s natural to feel nervous and how to embrace it as part of the process. Definition and examples of filler words. The importance and meaning of silence. Exercises and strategies you can implement to start reducing your use of filler words. Tips to practice and do before recording your episode. Work around when you forget what you need to say. How to make your episode feel more like a conversation versus a question and answer robotic interview. Keeping solo episodes engaging and entertaining. Lauren’s new book, Unmute. Links: Unmute Book Lauren Sergy Website Lauren Sergy YouTube Lauren Sergy LinkedIn Lauren Sergy Twitter Lauren Sergy Facebook   Related episodes: How to Make Your Podcast More Engaging Through the Power of Stories with Helena Bowen What to Do If You Don’t Feel “Ready Yet” to Start Your Podcast How to Face Impostor Syndrome As A Coach and Content Creator with Hailey Rowe Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.