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43 minutes | a month ago
Melina Palmer, The Brainy Business | Ep. 33
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. In this episode, Melina and I talk about practical applications of behavioral economics in both your business and personal life. You’ll learn tips and tricks based on established techniques and hear interesting stories and examples to back them up. You’ll come away with a deeper understanding of how people process information, make decisions, and how you can use that knowledge to drive action. In addition to her consulting business, Melina’s podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, is scheduled for publication in May 2021. For more episodes, listen and/or subscribe on: Apple Podcasts, Amazon Music, Google Podcasts, YouTube, Stitcher or Spotify
24 minutes | 3 months ago
Brett Watkins, L&E Research | Ep. 32
On this episode of Audible Insights, I talk with Brett Watkins, president of L&E Research. This conversation wraps our series, discussing face-to-face market research, or #FaceToFaceMRX. Brett and I discuss the origins of L&E, how his company weathered 2020, and Brett’s outlook for 2021 and beyond. As a veteran of the market research industry, and someone deeply involved with in-person research, Brett has a unique and valuable perspective on what’s coming next and how best to prepare for, and capitalize, on it. @davidpaull @InsightsMRX @LEResearch For more episodes, listen and/or subscribe on: Apple Podcasts, Amazon Music, Google Podcasts, YouTube, Stitcher or Spotify
28 minutes | 3 months ago
Julia Eisenberg, Aspen Finn | Ep. 31
Welcome to the Audible Insights Podcast. On this episode of the Audible Insights podcast, I speak with Julia Eisenberg, Executive Vice President at Aspen Finn strategy and insight. Julia and I discuss their new rebrand, and by new, I mean brand new (no pun intended) as they just launched the Aspen Finn brand this past week as the strategy and research consulting arm of 20/20 Research. That being the case, the timing was perfect to hear Julia expound upon their rebranding, messaging and repositioning process. For more episodes, listen and/or subscribe on: Apple Podcasts, Google Podcasts, YouTube, Stitcher or Spotify
23 minutes | 4 months ago
Sarah Kotva, Fieldwork Inc. | Ep. 30
Welcome to the new year and our reboot of the Audible Insights Podcast. On this episode of the Audible Insights podcast, I speak with Sarah Kotva, Executive Vice President at Fieldwork. To say 2020 has been a challenging year for the focus group business would be a massive understatement. But challenges like this can bring resiliency and adaptation in response, and Sarah and I discuss how Fieldwork has risen to meet the challenges of the pandemic and how they are preparing to safely return to in-person qualitative research.
17 minutes | 9 months ago
Lucy Davison, Keen As Mustard | Ep. 29
On this episode of the Audible Insights podcast, we speak with Lucy Davison, Founder and Managing Director (aka the “Colonel Mustard”) of Keen as Mustard Marketing, a full-service specialist agency, providing marketing communications support to clients in data, research and insight. Lucy and I discussed the main challenges and questions her clients are coming to her for help with right now, and what the next big challenges will be for those in the research industry.
24 minutes | a year ago
Steve August (Best of CRC) | Ep. 28
Recorded live from the Insights Association’s Corporate Researchers Conference, we spoke with Steve August. Steve has deep roots in the market research field as the founder of Revelation and former Chief Information Officer and Chief Marketing Officer for FocusVision. Currently, Steve is running his own business coaching practice, using his real-world experiences to help other founders navigate building and growing their own businesses.
11 minutes | a year ago
Susan Fader – Fader & Associates (Best of CRC) | Ep. 27
Recorded live from the Insights Association’s Corporate Researchers Conference, we spoke with qualitative research specialist Susan Fader of Fader & Associates. We discussed in detail the fascinating presentation she gave here at CRC on the value of counter-intuitive thinking in market research.
32 minutes | a year ago
Chris Clegg – Portland Marketing Analytics (Live from CES) | Ep. 26
We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Chris Clegg, President of Portland Marketing Analytics. Chris and I covered several interesting topics including what we learned in The Research Summit, what new innovations got our attention, and the value of The Research Summit and CES for those of us in the market research field.
7 minutes | a year ago
Phil Ahad – Toluna (Live from CES) | Ep. 25
We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we corralled Phil Ahad, Chief Digital Officer at Toluna for a short chat about his experiences at CES and what he and his team at Toluna are focused on at the show.
5 minutes | a year ago
Steve Koenig – Consumer Technology Assoc (Live from CES) | Ep. 24
We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Steve Koenig, vice president of research at the Consumer Technology Association. Steve covers some of the highlights from this year’s CES including some of the hottest tech in the areas of intelligence, connected technologies, flying cars and more.
14 minutes | a year ago
Bessam Mustafa – Toronto Blue Jays (Best of CRC) | Ep. 23
Recorded live from the Insights Association Corporate Researchers Conference, we spoke with Bessam Mustafa, Director of Fan Insights for the Toronto Blue Jays. Over the past two seasons, Bessam has taken charge of building out the consumer insights function for the Blue Jays with a focus on understanding what makes fans tick as customers, and what are the things that can be done to bring fans both inside and outside the ballpark.
8 minutes | a year ago
Menaka Gopinath – Ipsos (Best of CRC) | Ep. 22
Recorded live from the Insights Association Corporate Researchers Conference, we chatted with Menaka Gopinath, President of Ipsos’ Social Media Exchange (SMX) practice. I was excited to talk with Menaka about the work her team is doing to leverage social communities and intelligence to affect business growth.
7 minutes | a year ago
Curtiss Cobb – Facebook (Best of CRC) | Ep. 21
Recorded live from the Insights Association Corporate Researchers Conference, we talked with Curtiss Cobb, Director of Research Demography and Survey Science at Facebook. Curtiss and his team of research methodologists are tasked with finding answers to the tough questions spanning across the company and across the globe.
11 minutes | 2 years ago
Adrian Amrine – Grubhub | Ep. 16
In this Episode recorded live from the floor of CRC, I talk with Adrian Amrine, Lead Qualitative Researcher at Grubhub. It's a great conversation where we dive into the unique challenges of the online food ordering and delivery market, and how she and her small but "scrappy" research team plays a critical role in helping Grubhub stay ahead of the curve.
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