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Attribution Marketing Podcast
23 minutes | Jan 31, 2023
#61 Guide to Attribution in 2023 Explained
We're gonna look at some of the marketing challenges that are facing all marketers in 2023. What that impact will have on your marketing, some opportunities to look forward to, and finally, how to succeed.
27 minutes | Dec 16, 2022
#60 Kazuki Ohta of Treasure Data on Customer Data Platforms
Kazuki Ohta has been a pioneer in the big data space as well as the open source space. On todays’ episode we are going to tap him for his expertise and knowledge about how to deal with an ever growing challenge of consumer privacy marketing data, and most importantly, what you can do with all that information to be more successful in your marketing and advertising spend.
26 minutes | Sep 27, 2022
#59 Bryan Barletta of Sounds Profitable on Effective Podcast Marketing
Bryan Barletta, a seasoned professional with over 13 years in the ad technology space, talks to us today about Sounds Profitable, insightful content and which ad reads work best.
17 minutes | Sep 12, 2022
#58 Amanda Dixon of We Are Barney Discusses What Makes a Great Marketing Agency
Amanda Dixon explains how her firm evaluates agencies and identifies their strengths and weaknesses. If you are looking to scale your agency, or learn what it takes to get your agency sold, then this episode is for you. Along they way Amanda articulates the changes to the marketing landscape and the industry as a whole.
25 minutes | Sep 5, 2022
#57 Cookie Deprecation, Privacy Regulation and its Effect on Marketing Explained.
On this episode we are going to be breaking down the concepts of cookie deprecation, privacy regulations and their effect on marketing. I will be helping you learn a little bit about what you can do to overcome these challenges.We’re going to explain what a cookie is and explain the differences between first party and third party data. We’re gonna cover the changes that apple has made in the past several years, as well as some of the changes that are likely to come in the future.Most importantly this episode is focused on what you can do to “future proof” your marketing efforts regardless of the technology or regulatory changes that are on the horizon.
41 minutes | Jul 31, 2022
#56 Pete Housley of Unbounce on Marketing in a Downturn Economy
Pete Housley gave a speech four or five years back titled “How Data Saved My Life,” alluding to how he had a few battles in boardrooms with CEOs asking why marketing was not performing. “I would say, excuse me, I’ve got all the data here and you’re just wrong,” Pete said. As the fairly new CMO of Unbounce (which is the parent company of LeadsRx), he is excited for the opportunity to help businesses and entrepreneurs improve marketing performance with its landing page building technology. And now that LeadsRx and its multi-touch attribution solution are also under the Unbounce wing, he is happy to join the company “in a time when digital marketers hopefully need us most.” In this episode, Pete pulls from his years of marketing experience – including stints at Proctor & Gamble, two of the biggest department store chains in Canada, the largest internet dating site in Canada, an online men’s clothing store, restaurant chains, and more – to talk about how to market in a downturn economy. He talks about being a CMO and managing through past recessions, why multi-touch attribution analytics are so critical to understanding marketing performance, customer lifetime value (LTV), customer acquisition costs (CAC), cost per clicks, COVID, inflation, new marketing channels like CTV, and more. Here’s a related blog on using the right tools to market during a recession, and an Unbounce recession marketing survival toolkit.
16 minutes | Jul 2, 2022
#55 Facebook Ads Are Dead? Why You Might Be Struggling and How to Improve
In this episode we break down the specific reasons why your facebook campaigns may be struggling today - and might continue to struggle in the future. If you have any questions on this topic or need help with getting the most out of your facebook campaigns visit leadsrx.com for a demonstration.
17 minutes | Jun 29, 2022
#54 E-Commerce Attribution and How it Can Improve Your Sales
24 minutes | May 30, 2022
#53 Lewis Rothkopf on Measuring What Marketing is Working and Why
26 minutes | May 9, 2022
#52 Leif Welch on OTT/CTV Advertising and Attribution
25 minutes | Apr 20, 2022
#51 Justin Bowen of The Great American Home Store Goes Omni-Channel and Full-Funnel with Attribution
Justin Bowen had a major impact on the success of The Great American Home store by implementing a modern and robust marketing department - centered around analytics, data and attribution.
19 minutes | Apr 7, 2022
#50 Calvin Lathan from Hybrid Media Services on Measuring Radio and Podcast Advertising for Performance
29 minutes | Mar 17, 2022
#49 Pierre Bouvard from Cumulus and Westwood One Covers Audio Advertising Performance
20 minutes | Feb 25, 2022
#48 Broadcast Attribution with Brent Lightfoot from iHeart Media
21 minutes | Feb 11, 2022
#47 What is Marketing Attribution and What Are the Benefits?
Host Lucas Sommer discusses what marketing attribution is all about and the benefits marketers can expect when doing attribution correctly.
28 minutes | Jan 30, 2022
#46 Matthew Chevallard on Fashion, Entrepreneurship and Branding
13 minutes | Jan 9, 2022
#45 Jim Maresh On Building a Wine Brand With Great Product and Publicity
12 minutes | Dec 21, 2021
#44 Hide My Email, Mail Privacy Protection, iCloud Private Relay: iOS 15 Breakdown
10 minutes | Dec 21, 2021
#43 Tracking Mobile App Advertising and In-App Events
12 minutes | Nov 24, 2021
#42 Navigating The New Data Policies For Data Privacy
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