Ep #95: How Can I Differentiate Myself as an Entrepreneur?
Let’s be honest, you’re not REALLY competing with well-established brands when you’re new to business - you’re vying for the attention of their customers. When most people think about differentiation as a concept, their brain will immediately go to comparative differentiators like: Pricing Features/Benefits Customer Experience These are the attributes of your offerings that you believe are better than or different from your competition. Some other, less obvious, comparative differentiators are things like your branding, the problem you solve, and even your mission or values as a brand. All of these can be replicated or closely copied by others in your space, no matter how unique to you they feel. Then, there are holistic differentiators, which few entrepreneurs can rely on. And finally, there are your unique differentiators or things no one can replicate, like your personal story, voice, or even copyrighted material. Today, you'll uncover your differentiators and, if your differentiators aren't immediately obvious to you, a way to stand apart no matter what. If you're ready to create a brand people know, like, and trust that feels special and magnetic, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download