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After over 100 episodes of this podcast, I’m officially transitioning over to a new podcast - and very soon, a new brand - that puts people over profit in all the best ways. Normally, I would be really sad about releasing something that I've worked so hard on for so long but this - today - feels different. I've been doing this work for awhile but never this intentionally and never this boldly. I think that's why this feels different – because it's finally me. It’s my whole heart being put out there and parts of me that I’ve felt unsure about sharing or have kept hidden because I thought it would be too weird for people. See, I have this belief that profit matters but people…people are everything. Without people there is no profit. There’s no purpose to the work. There’s no joy in the day to day. People are what make our jobs – and lives – so fulfilling as entrepreneurs. In fact, putting people first amplifies profits! With this in mind, I’d like to give you a preview of the new podcast so you can decide for yourself if this new direction and path I’m forging  is one you’ll join me on. I really hope you do, especially if this stretches or challenges you to think differently because that’s where the real magic and growth happens. Thank you for listening, always. I am so grateful for you. ---- Subscribe + Listen to People Over Profit on Spotify: https://open.spotify.com/show/7lwMoiPzN7S38N9yCPPdbE

Most entrepreneurs are showing up at a FRACTION of their potential… ...they give 5% of their all on Facebook… …10% to their email list… …30% as a podcast guest… …50% to their customers… ...so of course they always feel the need to show up - they’re not doing anything at 100%! So they see a fraction of the results they want. A fraction of the return on that investment. A fraction of the growth they expected. A fraction of the joy in each action. Everything in their life is done part of the way. On episode 104 of the Ask the Marketing Expert podcast, you'll start giving 100% of yourself 20% of the time - which leads to better results, more freedom, and a significantly higher return on investment. And if you’re like, “Sounds great. I have NO IDEA how I’m supposed to do that!” you’re in the right place. This episode walks you through exactly how you can do this without feeling like you’re sacrificing anything to do it. Ready? Let’s get to it! ----------- PSST...don't forget to transform your inbox into your biggest source of inspiration + get the emails that THOUSANDS of entrepreneurs say are giving them instant wins and more clarity than ever! Visit www.growthmindsetmarketers.com to subscribe for free.

Procrastination is something I’ve struggled with FOR YEARS. How about you? So many people are liars about this topic - either by claiming their lives are perfect or showing only the highlight reel. Maybe you’re one of them? If so, that's okay - you're human! I have a sneaking suspicion that if you're triggered just from reading this so far, you won't like me much for the first half of this podcast, but hang in there. I promise I’ll win you over in the end - and HELP you, more importantly! On episode 103 of the Ask the Marketing Expert podcast, we’re going to talk about this like real adult humans. No fluff. Just the truth about why you do this and what to do about it when you do. By the end of this episode, you are guaranteed to feel better, have a plan, and be less alone. If you want all the secrets behind how I think and tackle life with less pauses and fear, this episode is for you! ----------- PSST...don't forget to transform your inbox into your biggest source of inspiration + get the emails that THOUSANDS of entrepreneurs say are giving them instant wins and more clarity than ever! Visit www.growthmindsetmarketers.com to subscribe for free.

Marketing is PRE-selling, which means it’s NOT a sales activity. In fact, most of the time you shouldn’t use marketing to sell directly to people. On episode 102 of the Ask the Marketing Expert podcast, we're going to talk about this. If you're like most small business owners, you may not be a natural marketer or salesperson - which is actually a great thing! Today, you're going to understand why, along with the real goal of marketing and how to be so good at it, you're crushing your goals like never before. If you're ready to make big leaps in this area, you don't want to miss this one! ----------- PSST...don't forget to transform your inbox into your biggest source of inspiration + get the emails that THOUSANDS of entrepreneurs say are giving them instant wins and more clarity than ever! Visit www.growthmindsetmarketers.com to subscribe for free.

Over 40% of businesses fail in their first few years - and 65% fail before the 10-year mark. This doesn’t happen because people lack the skills or ability to succeed but because they BELIEVE they do. I’ve told myself I’m not pretty enough to be influential for YEARS, and guess what? I believed it so deeply that I made myself LESS influential. By not showing up as often as I wanted. By directing people to others instead of to me. By refusing to face how I felt about me + sharing it. On episode 101 of the Ask the Marketing Expert podcast, you'll drop these bad stories and uncover (and EMBRACE) your differentiators. If differentiators aren't immediately obvious to you, I'll give you a quick way to set yourself apart no matter what. If you're ready to feel clear and be equipped to take immediate action that leads to at least one positive change for you and someone else, this is the episode for you. Are you ready to dive into the topic of influence? Let’s do it! ----------- PSST...don't forget to transform your inbox into your biggest source of inspiration + get the emails that THOUSANDS of entrepreneurs say are giving them instant wins and more clarity than ever! Visit www.growthmindsetmarketers.com to subscribe for free.

Oh, hey fellow entrepreneur! Ready to have your mind BLOWN? I could share so many things that don’t matter when it comes to business (or life). On this episode of the podcast, I’m going to keep it to the 5 most common ones I’m seeing lately because I want you to actually walk away from this episode feeling amazing and productive, not overwhelmed. If you want more than 5, get on my email list. As you listen, be sure to flex your CEO muscle and discern what fits you best. By the end of this podcast episode, I want for you to feel clear and have some good takeaways of things you can work on or improve to see even better results. Are you ready for that? If so, this episode is one you can't miss! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Networking is GREAT! The problem is, most people do it all wrong. They go into it thinking, “this is how I build my business and make sales” instead of being strategic about it. They don’t have a plan, measurable results they’re tracking, or a follow-up process. I say it all the time to my clients - THE MONEY IS IN THE FOLLOW-UPS! If you go to a ton of networking events and leave with nothing more than a pocketful of business cards, you’ve done it wrong. Today, I want to talk about a few ways you can be more strategic when it comes to networking. Are you ready to make the most out of the time you invest when networking - for you and those around you? If so, tune in + be prepared to take some serious notes! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Social media can be a MASSIVE drain on time for most entrepreneurs. You can easily invest hours per day with very few returns, from commenting in groups to posting your own content across multiple platforms and engaging on others’ profiles - if you even get to that. It’s exhausting! So, what’s the secret to transitioning your social media activity from soul-sucking to fruitful, with leads coming in from every direction? You need a way to attract people to you, let them know who you are, get them excited about what you sell, and buy it. Today, I'll explain how you can do this simply so you can eliminate any overwhelm you feel with social media, fast. If you're ready to walk away with a strategy that's clear, doable, and works to get you customers, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Communities can add a ton of value to businesses. Look at Apple and Fitbit! They're selling community more than products and services — and it's resulted in explosive growth! The value of this is endless, from user-generated content to loyalty, brand advocacy, events, education, and true connection. The problem is, most communities today are thrown together without foresight. We see a desire for them and have two instant thoughts: If I build it, they will come The best communities are built by their members Both of these are FALSE. If you desire to build a truly successful community, you need to step up as a leader and strategically cultivate the environment and results you want from it. Today, we’re going to walk through what this looks like and how to do it. If you'd like to create a community that’s designed to benefit your members as much as it supports the growth of your business, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

How many offers should you have or be making in your business? I started my business trying to sell close to 30 offers - and failed. When my coach at the time asked, “Justine, how many offers do you have?” my head dropped down in embarrassment because I knew I had too many. After cutting out all but 3 of them, I started to make money for the first time EVER in my business. This got me thinking. Should you be limiting yourself to one offer? Maybe...maybe not. By the end of today’s episode, my goal is for you to know what you want to do - at least for now. If you're ready to confidently present the ideal offer(s) to your best customers, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Let’s be honest, you’re not REALLY competing with well-established brands when you’re new to business - you’re vying for the attention of their customers. When most people think about differentiation as a concept, their brain will immediately go to comparative differentiators like: Pricing Features/Benefits Customer Experience These are the attributes of your offerings that you believe are better than or different from your competition. Some other, less obvious, comparative differentiators are things like your branding, the problem you solve, and even your mission or values as a brand. All of these can be replicated or closely copied by others in your space, no matter how unique to you they feel. Then, there are holistic differentiators, which few entrepreneurs can rely on. And finally, there are your unique differentiators or things no one can replicate, like your personal story, voice, or even copyrighted material. Today, you'll uncover your differentiators and, if your differentiators aren't immediately obvious to you, a way to stand apart no matter what. If you're ready to create a brand people know, like, and trust that feels special and magnetic, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Every entrepreneur has a personal brand, including you. As one of my favorite authors Simon Sinek says, “there's what you do and why you do it.” Branding is the embodiment of the why. It captures the feelings and emotions of your brand and creates long-term value and trust. Think about it as your essence and the core of your business. Today, you're going to define this in under 30 minutes by doing a few simple exercises on branding that I give to my clients. If you're ready to discover what you want people to associate with your name and how to influence them to do so, this is the episode for you. Get ready for some powerful changes in a short time! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Entrepreneurs - and humans in general - are not taught how to be productive! Today, I'll be shining some fresh light on this topic of productivity and procrastination and leave you with some super actionable hacks and tips for being even just 1% better today and every day, so you can see the impact of this work compound by the end of the year. It's time to stop being so unfair to ourselves when it comes to this skillset. It’s easy to look at other people’s perfectly presented lives online and feel like we’re lacking. After listening to this episode, that's no longer going to be your default setting. If you're ready to ditch bad habits and thoughts about productivity once and for all, this is the episode for you! Get ready to walk away feeling inspired and ready to crush your day in a meaningful way! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

How do you measure success in your business - and how often? Today, we're going to talk about conducting thoughtful evaluations in your business on a consistent basis, so you can more easily see where there's room to improve, evolve, grow, adapt, and strengthen the actions you take for optimal success. Most entrepreneurs understand and even have a process for this, yet they don't do it often (or often enough) to see real change. If you want to have a business you love that operates at maximum profit, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

You’ve probably heard people talk about being in a toxic relationship with a loved one, but have you ever evaluated the health of your relationship with your business? Today, I want to talk about some signs of healthy and toxic relationships as they relate to business so you can start making decisions that impact your growth and move you closer to your dream business, whatever that means for you. When you're honest about where you are, it's easier to fill the gaps between there and where you desire to be. This is how thriving businesses are built. If you want to be in the 10% of businesses that actually go the distance, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Let's talk about customer acquisition costs (CAC) and how to lower them quickly and strategically as an entrepreneur! Most entrepreneurs never calculate this number. They don’t have a clue what it costs them to acquire new customers, so planning for profit simply doesn’t happen. Over 80% of my business is profit, and my customer acquisition costs are between 1-3% of my average lifetime customer value. Today, I'm going to share how I've created this result and lots of different ways you can reduce your CAC to see higher profit margins in your business - starting as soon as today. If you want fast, creative ways to dramatically increase your profit, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Let's talk about how to create money in your business whenever you like. A lot of times when you read articles or listen to podcast episodes on this topic, the methods they share to make $1,000 are outside of or unrelated to your specific skill set and what you sell. This is different. Today, we're going to be focused on ways you can create a thousand dollars that align with the business you’re building and can be replicated to create money anytime in feel-good ways. If you want to make money easier - repeatedly - then this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

You may have some ideas about consistency that work against your success. The truth? Consistency doesn’t demand a frequency, just a commitment. It's about creating steadiness. Whatever is going to bring you the highest ratio of satisfaction to joy and success is best. Today, we’re going to talk about how you can decide on a plan for consistency that gets you to a point where you are certain about how often you show up and crush it when you do. If you want to continually see success no matter what consistency looks like for you or your business, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Often, entrepreneurs - especially solopreneurs - will control their flow of new customers by selling or not. A quick jolt when customers are needed and abrupt stop when they either have no or little capacity to take on more of them. This is a mistake, and today we’re going to talk not only about why but how to strategically set yourself up to sell all the time without the stress of too many or few new customers as a result of your efforts. If you want your effort as a salesperson to guarantee sales more often than not, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

There are tons of personality types - and blends of personality types - out there. Five of them, in particular, are ones I see most of the entrepreneurs I meet and clients I serve fall into. They're more like personality “buckets,” and today we're going to walk through each of them and how to best market yourself and your business based on the natural skills + characteristics of your type If you're seeking creative ways to sell and play to your strengths as an entrepreneur, this episode is for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK with these 52 free magnetic content prompts: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download