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Cashing In On Content Marketing
33 minutes | Jun 22, 2021
The Importance of Link Building
Developing a good link building strategy is all about perfecting the outreach and having the right expectations about the results you'll get. This week, I was joined by the wonderful Syed Farhan Raza to chat about the art of link building. In this episode, Farhan breaks down ways to perfect your pitch, how to determine what a quality link is, and much more.
33 minutes | Jun 15, 2021
The Power of Niche Content
Niche content may seem hard to research and create, but it can be incredibly effective for being authoritative and ranking with your content strategy. SEO strategist Tessah Aihara, founder of SEO Mama, talks all things niche content. In this episode, you'll learn how to research effectively for niche content, how to improve your meta descriptions, the ways to know when niche content is successful, and much more.
34 minutes | Jun 8, 2021
What 2021 Google Updates Mean for Content
If it seems like Google updates happen all of the time, it's because they do. How does that impact your content and how it ranks? The great Mordy Oberstein, Wix's liaison to the SEO community and host of The SEO Rant podcast, talks all things Google updates, the evolution of search, how important it is to keep up with updates so your content can rank, and much more.
33 minutes | Jun 1, 2021
Getting The Most Bang For Your Buck With Content
Creating evergreen, linkable, and thoughtful content can help you get the most bang for your buck—making your content valuable for a longer period of time. It was a blast chatting with Kate Neuens, SEO Manager at Beyond Identity, about all things content. In this episode, Kate talks about how to create linkable content that serves more than one purpose, how to tie events and holidays to your content to make it evergreen and applicable, and much more.
28 minutes | May 25, 2021
How Startups Should Utilize Content Marketing
Utilizing content marketing as a startup starts with creating valuable content and building a community and audience around it. It was great chatting with podcast host, author, investor, and company advisor Eric Siu about all things content marketing for startups, his tips on when startups should think about a content strategy, and much more.
35 minutes | May 18, 2021
Here's How to Improve Your BIPOC Messaging
Improving BIPOC (Black, Indigenous, and people of color) messaging and visuals in marketing is all about understanding the "why," and having the right intention. Krystal Glass, co-founder of Black Creative Group, breaks down how to audit your existing marketing efforts to find areas where improvement is needed, how to embed diversity and representation into your content, and much more.
33 minutes | May 11, 2021
Organizing Content Marketing at the Enterprise Level
Communicating and fixing problems in workflow between different teams in an organization requires identifying the intersection points and being transparent with colleagues. I chatted with the great Tommy Walker, founder of WalkerBots Content Studios, about organizing content marketing to create a better workflow and streamline the content creation process, how to document and pitch these changes, and more.
39 minutes | May 4, 2021
Should You Be Live Streaming?
Live streaming can be an incredibly effective tool for a content strategy, and can help launch a podcast that sees returns out of the gate. Christoph Trappe returns to the show to explain how companies can use live streaming as a launch pad for a podcast, how to navigate the backend of live streaming platforms, and so much more.
32 minutes | Apr 27, 2021
Why Content Marketers Should Care About Machine Learning
Having an understanding of machine learning as a content marketer can help you analyze your content from a more technical perspective. Senior analytics consultant Jess Peck breaks down why SEOs use machine learning to better understand search engines, how to use it to gain insights for stronger content, and how machine learning can show you biases in your content seen by algorithms.
31 minutes | Apr 20, 2021
How Cognitive Biases Can Impact Internal Communication
Understanding cognitive biases and how they impact communications can help you build a better case with organizations, and relay stronger messaging. Spin Sucks founder Gini Dietrich breaks down the different types of cognitive biases, and how understanding them can help in all areas of communication as marketers.
39 minutes | Apr 13, 2021
How To Master The Art of Vulnerability In Marketing
Being vulnerable in marketing can create a valuable, authentic connection with an audience. SEO strategist Tamara Sykes dives deep into the importance of being vulnerable as a brand and with content, explains how deviating from the norms of marketing will help organizations stand out, and much more.
27 minutes | Apr 6, 2021
The ROI of Long-Form Content
Long-form content can show your expertise on a topic, and help you elevate your ROI by generating more leads. Content strategist and SEO copywriter Chima Mmeje breaks down the importance of long-form content, why incorporating emotion into your content is so crucial, her keyword research strategies, and so much more.
32 minutes | Mar 30, 2021
How to Scale Your Content Marketing Efforts
Scaling your content marketing is an important step, but it's important to know both how and when to do it effectively. Brian Dean, founder of Backlinko and co-founder of Exploding Topics, explains how to scale content the right way, imparts the importance of a content calendar, and much, much more.
37 minutes | Mar 23, 2021
Leveraging Social Data to Improve Content
Social media can be an invaluable tool for gauging audience behaviors to improve content. Digital strategist and ViviMae Labs founder Adrienne Sheares breaks down the value of "social first" content, utilizing social media to learn about your audience, and what metrics really matter when exploring analytics.
32 minutes | Mar 16, 2021
Why Content is Crucial for B2B Customer Retention
Selling the value of content in a technical B2B space comes down to understanding the perspective of the organization. B2B marketing strategist Michael Barber explains how to get the right perspective, how to use retention metrics to understand what customers are doing and not doing, how content can help sell services around a product, and more.
37 minutes | Mar 9, 2021
How to Optimize and Measure Conversion Content
Measuring the success of conversion content, and merchandising your CTA to improve conversion, can be much simpler than you might think. Media Volery founder Zontee Hou explores the ways to create and optimize conversion content, the importance of refining your call to action, the value of auditing and refreshing older content, and so much more.
34 minutes | Mar 2, 2021
How Empathy Can Improve Your Marketing Outcomes
What does empathy have to do with marketing? A lot more than you might realize. B2B strategist Ardath Albee, CEO of Marketing Interactions, breaks down the importance of understanding your target market on a human level, how marketers can learn more about their audiences, and much more.
34 minutes | Feb 23, 2021
The Underrated Benefits of Top-of-the-Funnel Content
Top-of-the-funnel (TOFU) content, or awareness content, can be an incredibly effective part of any content marketing strategy. SEO consultant Dan Shure, founder of Evolving SEO, dives into the reasons why TOFU content is so beneficial, how to determine the right mix of keywords for content, and much more.
28 minutes | Feb 16, 2021
How Content + Email Marketing Can Elevate Your ROI
What are the benefits to email marketing, especially when it comes to increasing your ROI? Email marketing expert Samar Owais explains why email marketing is a reliable tool, and how such a direct connection to your audience can be invaluable.
35 minutes | Feb 9, 2021
Getting Buy-In at a Traditional Marketing Organization
"People are constantly searching" Let's be honest—sometimes it's hard to convey to clients just how important and powerful content marketing is. B2B marketing expert Pam Didner explains that it doesn't have to difficult after all. Listen to find out what it takes to get there, and the unique ways she's found success in traditional marketing.
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