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57 minutes | May 2, 2013
Episode 006 – The Universal Goal for Independent Artists
As a result of technological advances, cultural shifts and consumer trends during the past 15 years, artists can sell their work directly to fans with limited financial and technical resources. These direct-to-fan relationships have changed the way art...
40 minutes | Feb 26, 2013
Episode 005 – Every Artist’s First Big Decision
Every artist is presented with great opportunities. Many will test your commitment to your vision of success or not align with your desired lifestyle. There are also moments that stand as forks in the road allowing you to clearly indicate where you wan...
43 minutes | Feb 3, 2013
Episode 004 – How to Create an Artist Development Plan in One Day
Most artists underestimate the value of intentionally pursuing their own growth and planning for their careers. While organic growth is inevitable and haphazard growth doesn’t prevent success, artists with a plan for their development fast-track their careers and their art. In this episode, we discuss how to create an artist development plan in one day. Click to Listen You can also subscribe via iTunes, Stitcher, SoundCloud, BlackBerry or RSS. The 5 Stages of Early Artist Development Developing as an artist is best done intentionally and under the stewardship of you––the artist. You just need a plan, and creating an artist development plan is simple enough to be done in one day. Each development plan I create for artists contains five sequential stages: Self-assessment Influence analysis Craft development and evaluation Production experimentation and development Brand composition Tools for Self-Assessment To begin your self-assessment, I recommend the following tests and exercises: Gallup’s StrengthsQuest Assessment Myers-Briggs Type Indicator® (MBTI®) DiSC® Assessment Spiritual Gifts Test Your Definition of Personal Success Key Concepts in the Middle Stages Remember to select, analyze and imitate your artistic influences during the “influence analysis” stage. Spend time creating your art, collaborating with others and critiquing the art itself (not you or your progress) during the “craft development and evaluation” stage. Focus on assessment, interaction and feedback during the “product experimentation and development” stage. The Brand Story Questionnaire To discover the key elements of your brand story, answer the following questions thoroughly and honestly: What am I going to create? Why is it important? What do I want my art to be known for when I'm done? What's the world-view of my audience? Why am I the one to create it? Why is it likely to work? What is scare about what I am creating? What is so hard about what I do? Why is it extremely important that this happen now? What am I going to do next? The Next Step With your development plan in hand, you can return your focus to its rightful place––creating and refining your art. You’ll have the peace of knowing, no matter where you are in your career, you’re building toward something even if that is simply establishing the foundation for your first major project. Question: What creative ideas will you explore to develop and experiment with
29 minutes | Jan 15, 2013
Episode 003 – Using Your Dreams, Visions and Goals to Define Success
There is a simple reason why some artists are still unhappy after gaining notoriety and others are fulfilled as they remain relatively unknown. The latter managed to stay true to themselves. In this episode, we discuss how to use dreams, visions and goals to define success and the power of defining success for yourself. Click to Listen You can also subscribe via iTunes, Stitcher, SoundCloud, BlackBerry or RSS. The Value of Defining Success Together, dreams, visions and goals help an artist define personal success. Defining success is the most vital element to building a career as an artist, and every artist should do it today. Defining personal success: Provides clarity about your desired lifestyle and priorities. Guides daily decisions. Creates an out of bounds marker for your life. Helps evaluate new opportunities. Motivates and inspires you. Empowers you. The Role of Dreams, Visions and Goals in Defining Success We live life through our definition of success. To discover our definition, we should first look at our dreams, visions and goals for clues into how we identify success. For this purpose, I have defined: Dreams as anything we’d like to do someday; Visions as ideas or images about how we’d like to achieve our dreams; and Goals as specific, measurable targets with deadlines. The true value of each element is experienced after asking one simple question––why? To help see your dreams, visions and goals clearly, I have compiled a list of questions that will help uncover your priorities, desired lifestyle and, ultimately, how you view success. What do you want? Why do you want it? What does a successful day, week, month and year look like? What do you value most in life? What are the three most important goals in your life right now? What have you always wanted to do but been afraid to try? In looking back over all the things you’ve done in your life, what activities or circumstance gave you the greatest feelings of fulfillment? Mental well being? Self-esteem? Self-worth? What one thing would you do professionally if you knew you could not fail, and how much money would you make doing it? What would you do if you had only six months to live? What do you do if you had all the money you needed? What is your ideal work environment? How many hours do you work each day? Do you work indoors or outdoors? How does it sound? How does it smell? How does it look? (i.e wall color, lighting, furniture, decor, etc.) Wi
25 minutes | Jan 1, 2013
Episode 002 – 7 Ways to Improve Your Career in the New Year
It's the beginning of a new year. 2013 has arrived! With it, we find the promise of a fresh start and the potential for new opportunities. In this episode, we discuss seven ways to improve your career in the new year and three excuses keeping you from your goals. Click to Listen You can also subscribe via iTunes, Stitcher, SoundCloud, BlackBerry or RSS. 7 Ways to Improve Your Career in the New Year There are seven, simple ways every artist can improve their career in 2013, and every artist should begin doing four of them this year. These tips and techniques will help expand your reach, create accountability, increase motivation, and enhance your art. Refine your craft. Set realistic and measurable goals. Read books and blogs. Start a blog. Network. Meet the tribe. Subscribe to Artonomics Radio. 3 Excuses Standing in the Way of Our Goals In order to take the next step, we must also explore and remove the three excuses standing in the way of our goals. We often say we have: No time. No money. No information. Question: Of the seven suggestions, what four ideas will you focus on this year? What is your realistic and measurable goal for each area? Share your response in the comments below. Special Announcements In future episodes, I’d like to answer your questions and concerns about business, marketing and succeeding independently. Please call +1 (888) 611-4863 and leave a message with your question. Be sure to include your name, where you are calling from and website or blog address if you have one. This is a great way to cross-promote your art. You can also send feedback via email or tweet your questions. Please rate the show on iTunes. This is how we can collectively help other artists discover the show and learn what it takes to succeed independently. Episode Resources In this episode I mention several resources, including: Article: Television Watching Statistics [via Statistic Brain] Article: Americans Now Spend Over 100 Hours a Year Commuting [via About.com] Book: Tribes: We Need You to Lead Us by Seth Godin Podcast: Episode 001: The Artist’s Last-Minute Gift Guide Software: Evernote Software: WordPress Software: Blogger Software: Posterous Software: Tumblr Ways to Subscribe If you have enjoyed this podcast, have each episode delivered directly to you. Subscribe via the following options: Share with a Friend Please share this podcast with your friends. Post a tweet now. Also, if you enjoyed the show, ple
27 minutes | Dec 19, 2012
Episode 001 – The Artist’s Last-Minute Gift Guide
By now, most of us are frantically searching for gifts as we think of what we'd hope to receive. The perfect guide may feel like it's no longer an option. Not true. In this episode, I share my last-minute gift guide for artists: what to give and what you want to receive. Click to Listen You can also subscribe via iTunes, Stitcher, SoundCloud, BlackBerry or RSS. The Artist's Last-Minute Gift Guide There are nine great, simple and affordable gift options every artist would love to receive and one gift every artist should give this year. These gifts will help artists with productivity, marketing, production and operations. The best part is each gift costs less than $50 and requires no shipping. To improve your productivity, document ideas and keep things organized, I recommend: Evernote. It is a file and information storage tools that helps you remember everything. Most importantly, it allows you to capture and document notes anywhere––on your smartphone, desktop computer or tablet––and it will sync all of the updates across all your devices. Evernotes offers a powerful free version, but for $5 a month you get access to advanced features and increase storage space. Google Apps. This is Google’s free, online version of Microsoft Office. However, for $5 per user per month you can create a branded email address with your web address within Gmail (i.e. firstname.lastname@example.org). While this may appear insignificant, it’s a small price to pay to present yourself and your art professionally. With free promotional resources like social media, education is the key to improving your marketing skills. To help you promote your art and grow your audience, I recommend: Tribes: We Need You to Lead Us by Seth Godin. In this book, Seth Godin teaches you why leadership is now the strongest marketing strategy and explains the power of building a community. Platform: Get Noticed in a Noisy World by Michael Hyatt. In Platform, Hyatt teaches not only how to extend their influence, but also how to monetize it and build a sustainable career. Showcase. With this app, you can put your portfolio on your iPad and take it on the go. Manage it online and sync to your iPad. It’s a great tool for photographers, web and graphic designers, and other visual artists. However, according the folks at Showcase, video and audio are coming soon. To help you create your art at home or on the go, I recommend the following tools by Apple: GarageBand. This app turns your iPad
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