001: Recruitment Advertising — Is Programmatic the Way to Go?
Welcome to the first episode of Around The Corner, TAtech’s first podcast! In today’s episode, host Alex Murphy interviews Ryan Christoi, Managing Partner of KRT Marketing. KRT Marketing is a leading full-service advertising agency, specializing in recruitment advertising, and 2016 Winner of the Recruiting Service Innovation Awards. Tune in to hear Ryan’s opinions about programmatic advertising, whether or not the job posting is dead, what Ryan thinks Microsoft should do with LinkedIn, and what are some of the hotshot companies everyone should keep their eyes on. Key Takeaways: [:31] Welcome to Around The Corner, TAtech's first podcast! [:49] Today's guest is Ryan Christoi. What are we talking about today? [1:30] Ryan is the Managing Partner of KRT Marketing, and he and his team have helped their clients hire over 1 million people in the last 15 years. How has he managed to achieve that? [2:40] KRT's mission is a big part of their ethos. Ryan shares a little about their mission. [5:25] Do clients pay per qualified applicant, or based on optimization time? [6:46] How are publishers reacting towards KRT holding publishers accountable for the deliverable being a quality applicant? [7:21] Where does KRT's mission come from? [9:23] Ryan calls himself the Chief Nerd. Has he always been into data and understanding the academic side of things? [10:17] How did Ryan discover so much about himself? [10:55] Does Ryan think that most agencies have come to the realization that days of 'agency of record' are gone? Where do KRT's contemporaries stand on that issue? [12:23] This idea that challenges the core thought process of the organization originated from one of KRT's employees. Is this a common discussion that happens internally? [14:55] Where did the entrepreneurial spirit begin in Ryan's life? Ryan talks about his career path to KRT. [18:47] What was Ryan's relationship like with Keith Thomas, founder of KRT? [19:39] What has happened over the last 15 years within KRT? [23:21] What's KRT's take on programmatic job advertising? [25:19] What tools does KRT use to identify a quality applicant, vs. a non-quality applicant? [27:00] It seems like many recruitment advertising buyers have not embraced analytics. How does Ryan get them to come over to the data side? [28:44] Why are all of KRT's employees moving towards becoming Google Analytics certified? [31:40] What keeps Ryan on edge about hiring the next batch of KRT employees? [33:00] What does Ryan see happening inside talent acquisition technology, that helps him build growth paths for his employees? What's next? [34:06] Ryan shares his outlook for the next few years, with regard to programmatic job advertising. [36:33] Ryan predicts that the traditional job board model will not completely go away anytime soon, at least for the next 5 to 10 years. [38:23] Microsoft bought LinkedIn last year. What should Microsoft do with this huge asset? [39:43] What is KRT's biggest challenge? [40:40] Glassdoor has been the most recent company to achieve a valuation of over $1bn. Which company is the next unicorn company? [41:40] Email Ryan at ryan@krtmarketing.com, and send recommendations for future guests on the show to Alex at amurphy@epic59.com. Mentioned in This Episode: TAtech KRT Marketing Ryan Christoi on LinkedIn Good to Great: Why Some Companies Make the Leap...and Others Don't, by James C. Collins Google Analytics Appcast SmashFly Ryan@krtmarketing.com Amurphy@epic59.com
