36 minutes | Sep 13, 2022

Innovation Series Part 1 - Desirability

The most accurate way to find what you want is to define what you don’t want.

The first step of driving innovation is desirability, according to Kurt Baumberger, EVP, Strategy & Innovation at Shadow Soft. The blueprint to innovation can be achieved leveraging a logical framework for moving fast and delivering a minimum viable product to test in the market.

This is Part 1 of 3 with Kurt discussing how innovation can be developed in your company strategy.

Join us as we discuss:

  • Using an ethnography to identify pain points
  • Steal like an artist
  • Selecting a group of innovators

Reference material: Innovation Navigation: How To Get From Idea To Reality In 90 Days 

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