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Answers in Action
45 minutes | Feb 3, 2020
Ads from Super Bowl LIV
Sarah and Steve review the commercials from Super Bowl LIV. What were some of the hottest trends this year? Nostalgia, ensembles and celebrity couples.
2 minutes | Jan 29, 2020
New Season Coming Soon
We're coming back with a brand new season of the Answers in Action podcast! Tune in for the first episode on Monday, Feb. 3, to hear Sarah and Steve recap commercials from Super Bowl LIV.
17 minutes | Nov 2, 2018
Episode No. 46: Political campaign ads may have ironic side effects
Clayton Critcher, an associate professor at the University of California, Berkeley, discusses his research that found mandatory candidate endorsements may incentivize nastiness (more here: http://bit.ly/candidateEndorsement). Plus recent political ad news about President Trump, social media bots and a voting pop-up for millennials.
17 minutes | Oct 29, 2018
Episode No. 45: HALLOWEEN EDITION - How to prepare for brand crises
What's scarier than a brand crisis? For our special Halloween episode, we talk with Jamie Singer, senior vice president on the crisis and risk team at Edelman in Chicago. Reports mentioned in this episode: CMO Survey: bit.ly/cmosurvey2018 Edelman Earned Brand: bit.ly/earnedbrand2018
17 minutes | Oct 5, 2018
Problem-Solving Series STEP 5: Review Results, Analyze the Future and Always Try Again
Jellyvision CMO Bob Armour discusses how he handles step five of the problem-solving process: reviewing the results, analyzing the future and trying again.
16 minutes | Oct 4, 2018
Problem-Solving Series STEP 4: Finding and Implementing the Solution
Orbitz Brand Director Carey Malloy talks with Sarah about the fourth step in the problem-solving process: finding and implementing the solution.
18 minutes | Oct 3, 2018
Problem-Solving Series STEP 3: Making a Map and Writing a Problem Statement
Bonnie Massa, founder and president of marketing agency Massa & Co., offers her insights on the third step of the problem-solving process: making a map and writing a problem statement.
18 minutes | Oct 2, 2018
Problem-Solving Series STEP 2: Building the Problem-Solving Team
Today's guest is Flowers for Dreams Founder Steven Dyme, who will discuss the second step of the problem-solving process: building the problem-solving team.
13 minutes | Oct 1, 2018
Problem-Solving Series STEP 1: Finding and Defining Problems
Sarah chats with Feeding America CMO Catherine Davis about the first step of the problem-solving process: finding and defining problems. Read the related feature here: https://bit.ly/2DIjK8k
1 minutes | Sep 24, 2018
Preview: Problem-solving special series
We’re returning from our summer hiatus with a special week-long series for Marketing Week. From Oct. 1–5, we’ll release a new episode on a different step in the problem-solving process. This series is a companion piece to a feature by Hal Conick in the October issue of Marketing News, available here: https://bit.ly/2IbXYZk
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