Listen Now

The shortest distance between two people is a story. Listen to hear strategy and leadership experts Bernard and Tracey Swanepoel share their experience in story listening. The post 085 – Corporate Storytelling—Narrative insight with Bernard and Tracey Swanepoel appeared first on Anecdote.

How can you inspire your team to hold your company values? Listen to hear Indranil Chakraborty, a storytelling expert and Anecdote Partner, unpack values communication. The post 084 – Corporate Storytelling—Values communication with Indranil Chakraborty appeared first on Anecdote.

Have you been in a boring presentation, wearily watching slide after slide? Listen to hear marketing guru and friend of Anecdote, Darren Woolley, unpack brand communication. The post 083 – Corporate Storytelling—Brand communication with Darren Woolley appeared first on Anecdote.

Is MSG bad for you? Listen to hear how a letter to the editor drastically changed our perception of MSG in Chinese food. The post 081 – Hungry public gobbles up MSG tale appeared first on Anecdote.

We all know the saying, ‘the best thing since sliced bread,’ but who invented the bread-slicing machine? Listen to hear Otto Rohwedder’s surprising journey in selling his first bread slicer. The post 080 – Crummy early adoption for first bread slicer appeared first on Anecdote.

Listen to hear how you should never make assumptions, even about Van Halen’s obsession over brown m&m’s. The post 079 – Halen down on Eddie’s rogue m&m appeared first on Anecdote.

Sometimes when you want people to take action it can be harder expected. Listen to hear how a Yale University experiment exposed why details are important. The post 078 – Tetanus icky not so sticky appeared first on Anecdote.

Sometimes asking for a favour is a good way to build rapport. Listen to hear how Benjamin Franklin turned a rival to a friend. The post 077 – Benjamin’s book borrowing turns rival to friend appeared first on Anecdote.

Can you balance an egg on its pointy end? Listen to hear how Brunelleschi revolutionised how we think about innovation with one small egg demonstration. The post 076 – Dome making not an egg-xact science appeared first on Anecdote.

Do you need an effective example of data storytelling? Listen to hear how Dr Alice Stewart found the correlation between x-raying pregnant women and childhood cancer. The post 075 – Conflict is essential to collaboration appeared first on Anecdote.

What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale. The post 074 – It’s not how good you say you are appeared first on Anecdote.

When you are focused on one task, do you miss valuable moments happening around you? Listen to hear how a world-class musician went unnoticed in a Washington train station. The post 073 – Stradi various settings impact value appeared first on Anecdote.

Does your company have a strategy, but no one knows it? Listen to hear Shawn and Mark’s experience crafting companies’ strategy stories with one simple structure. The post 072 – All about the strategy story appeared first on Anecdote.

Do you need to inspire your team to never give up? Listen to hear Diana Nyad’s story of swimming non-stop for 53 hours. The post 071 – Never say Di finally escapes Cuba appeared first on Anecdote.

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake. The post 070 – Prof. Christensen gets the job done appeared first on Anecdote.

How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour. The post 069 – How a reason can clarify your why appeared first on Anecdote.

Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better. The post 068 – How to animate Disney executive characters appeared first on Anecdote.

Customer experience is the be all and end all. Listen to hear how Bruce Springsteen made a contract with his fans to give them the best show, night after night. The post 067 – Born to run and still running appeared first on Anecdote.

The quality of a product can kill a company. Listen to hear how video game manufacturer, Atari, lost all business in a matter of months. The post 066 – Atari hero transforms extraterrestrial into subterranean appeared first on Anecdote.

Can you think of a time when the odds weren’t in your favour, but you still made it work? Listen to hear the inspirational story of Jyoti Kumari and her 1200km journey. The post 065 – It’s just like riding a bike 1200km appeared first on Anecdote.