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ANA Podcast Network
33 minutes | Jul 28, 2021
ANA Marketing Futures Podcast Episode 33 - Industry Interrupted, with Dave Mering, the Mering Agency
It’s safe to say that 2020 was a surreal year for everyone, but for Dave Mering, founder of the Mering Agency, a Shipyard company, that doesn’t begin to describe it. His agency works almost exclusively with brands in the travel and tourism industry, and as the world began to shut down due to COVID 19, 100 percent of his clients pulled all advertising, as consumers were asked to stay home. Dave and his agency faced massive challenges, but with agile operation and innovative thinking, they were able to create compelling work that kept tourist destinations top of mind without actually encouraging them to travel.
26 minutes | Jul 7, 2021
Beyond Profit - Brian Tomlinson on High-Purpose Companies
Brian Tomlinson, director of research of the CEO Investor Forum at Chief Executives for Corporate Purpose, discusses why companies that score high on corporate purpose metrics outperform their low-scoring counterparts on common measures of financial performance, market valuation, and shareholder value creation.
44 minutes | Jun 30, 2021
ANA Marketing Futures Podcast Episode 32 - New Consumer Contract with Erich Joachimsthaler, VIVALDI
Today’s guest is Erich Joachimsthaler, CEO and author of The Interaction Field (among others). Since his time at university, Erich has spent his career chasing the intangible value of a brand, far beyond sentimentality and logo recognition. In his latest book, Erich lays out the true intangible value brands can leverage — new digital business models that go beyond delivering great products and services. He shared why brands must enter into a new “Customer Contract” with consumers, one in which they work to solve problems faced by society, not the market.
30 minutes | Jun 28, 2021
Champions of Growth Podcast - The Evolution of Gender-Related Marketing
In the latest edition of the Champions of Growth Podcast, Brent Miller, senior director, global LGBTQ+ equality; creative content and partnerships at Procter & Gamble, and Lisa Kenney, CEO of Reimagine Gender, discuss the rapidly evolving changes in gender-related marketing and what they mean for consumer-facing brands and organizations.
32 minutes | Jun 23, 2021
Beyond Profit - Minter Dial on Becoming a Better Leader
Author Minter Dial discusses his new book, "You Lead: How Being Yourself Makes You a Better Leader", how brands can hit on the right purpose, why having a chief ethics officer raises red flags, and more.
38 minutes | Jun 11, 2021
ANA Marketing Futures Podcast Episode 31: Building Your Own Table with Selle Evans of Masterly
Our industry has a diversity problem. The lack of equity and inclusion on marketing teams – particularly leadership – is why today’s guest stopped waiting for a seat at a table and built her own. Selle Evans is the founder and CEO of Masterly Business Solutions, a marketing agency focused on leveraging personalization to grow brands. Selle and Mike discussed the power of personalization, common mistakes companies make in their early stages, and the romantic power of Mix CDs.
28 minutes | Jun 1, 2021
Beyond Profit - Seth Maxwell on Youth Activism
Youth activism is on the rise. From climate change and inequality to health care and immigration, young people are making their voices heard on the most pressing issues of our time. For the past decade, Seth Maxwell has played a lead role in empowering youth to champion causes they care deeply about, just like he has. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Maxwell joins host Ken Beaulieu to discuss his work building the next generation of socially conscious activists through his two nonprofit organizations: Thirst Project and Legacy Youth Leadership.
38 minutes | May 27, 2021
ANA Marketing Futures Podcast Episode 30: The Dirty Work of Transformation with The CFA Institute
“Transformation” is a word that comes up quite a bit in the marketing world, and with good reason. Consumers, technology, and society at large are evolving at such a rapid pace, making minor adjustments and updates to your brand is no longer sufficient. Our guest for this episode, CFA Institute CMO Michael Collins, is no stranger to the “dirty work” of transformation. Michael shared how he reinvented the marketing function at CFA Institute and streamlined a team of 120 marketers working in dozens of regions across the globe.
30 minutes | May 11, 2021
Beyond Profit - A Movement to Protect Our Press
Over the past 15 years, 20 percent of all newspapers in this country have shuttered, and more than 1,300 communities now are classified as local “news deserts,” fueled by a staggering decline in revenue and ad spending and the advent of non-traditional news sources. Data also shows there are 47 percent fewer journalists in the U.S. than in 2005, and consumer trust in the media is fading like newspaper bureau offices. To combat this decline, the Boston-based advertising agency Allen & Gerritsen launched Protect Our Press, in partnership with Boston Globe Media. The initiative aims to reinvest ad spending in local newsrooms and have agencies, brands, and publishers pledge their participation or commitment. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu welcomes three guests to discuss the state of local journalism and the advent of Protect Our Press: Andrew Graff, CEO at Allen & Gerritsen; Kayvan Salmanpour, chief commercial officer at Boston Globe Media; and Chris Scott, enterprise editor at The Lowell Sun in Lowell, Mass.
20 minutes | Apr 26, 2021
Beyond Profit - Vincent Stanley on Patagonia’s Path Forward
Patagonia needs little introduction. It is one of the most socially conscious and successful brands in the world. As part of its evolution, the company recently changed its purpose statement to: “We’re in the business to save our home planet.” In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Patagonia’s director of philosophy, Vincent Stanley, explains what that purpose means for a company in business to sell clothes, how the brand redefines responsible business in a time of ongoing social and ecological crisis, and the next steps in Patagonia’s journey to make a difference.
29 minutes | Apr 5, 2021
Beyond Profit - A Discussion with Mastercard CMO Raja Rajamannar
Mastercard’s chief marketing and communications officer, Raja Rajamannar, believes marketing is facing a bona fide crisis, and only a complete reinvention will allow marketers to be successful. He provides a detailed path forward in his new book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. Few marketers are as qualified as Rajamannar to talk about the transformation of marketing and the power of brand purpose. The president of the World Federation of Advertisers, Rajamannar was named by Forbes as one of the most influential CMOs in the world, and his work has been taught at more than 40 leading management schools around the world. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Rajamannar joins host Ken Beaulieu to discuss Mastercard’s focus on purpose, the key takeaways from his book, and the lessons he’s learned as a giant of the marketing industry.
26 minutes | Mar 15, 2021
Beyond Profit - Elevating a Community of Underdogs
Mailchimp’s latest campaign, “Big Change Starts Small,” developed in partnership with the creative agency Kin, highlights an adaptable model for corporate citizenship that businesses can adopt to improve their own communities. This unique initiative is about growing and educating small do-gooders everywhere — the epitome of using purpose to drive action. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Lain Shakespeare, senior head of corporate citizenship at Mailchimp, and Kwame Taylor-Hayford, cofounder of Kin, join host Ken Beaulieu to discuss the thought process behind Big Change Starts Small and the rise of corporate citizenship.
52 minutes | Feb 24, 2021
ANA Marketing Futures Podcast Episode 29: The Truth About Innovation with IPG Media Lab
IPG Media Lab works with some of the world’s largest brands to drive innovation in media, marketing, and business models. As the dedicated innovation initiative of the UM family of agencies, they’ve worked with companies of all sizes, across numerous verticals. Chad Stoller and Adam Simon of IPG Media Lab discussed the types of conversations they have with marketers around innovation, gave us a behind-the-scenes look at how IPG Media stays innovative, and asked whether one can truly measure innovation success.
30 minutes | Feb 24, 2021
Beyond Profit: A Discussion with PwC’s J.C. Lapierre
Over the past two decades, J.C. Lapierre has held many positions at PwC, but her current roles as chief communications officer and strategy leader have earned her a seat at the table with other U.S. business leaders. Host Ken Beaulieu catches up with J.C. to discuss the company’s purpose, its diversity and inclusion efforts, how the company is driving positive change, and more.
21 minutes | Feb 8, 2021
Beyond Profit - How Purpose Drives Salespeople, with Lisa McLeod
In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu is joined by Lisa McLeod as she discusses her latest book, Selling with Noble Purpose, as well as the rise of the purpose movement, storytelling, and more.
23 minutes | Jan 25, 2021
Beyond Profit - How Purpose Evolved in 2020 with Jeff Fromm
While many of us would like to erase the past year from our memory banks, the world did see a greater focus from brands to become more purposeful in 2020. Join host Ken Beaulieu as he discusses the year that was with Jeff Fromm, author of The Purpose Advantage.
35 minutes | Jan 12, 2021
ANA Marketing Futures Podcast Episode 28: TV's Watershed Moment with TVSquared
In 2020, as the world was on lockdown, consumers reignited an old relationship – with their TV, that is. Today, we’re joined by Bob Ivins and Jo Kinsella of TVSquared to discuss the rebirth of television, and what it means to advertisers. Bob and Jo explained why Direct-to-Consumer brands are turning to TV in droves and gave their opinions on when we might finally see fully-addressable TV ads.
23 minutes | Dec 21, 2020
Champions of Growth Podcast - Talking with Interim CMO at Jack in the Box, Adrienne Ingoldt
Host Leah Marshall welcomes Adrienne Ingoldt, interim CMO at Jack in the Box to discuss Jack’s unique approach to marketing innovation, creativity and Brand Experience.
22 minutes | Dec 21, 2020
Beyond Profit - A Discussion with Porter Novelli’s Whitney Dailey
Saying goodbye to 2020! On this year's last episode, we catch up with Whitney Dailey, VP at Porter Novelli, who leads purpose marketing at the agency, to discuss its latest research and the obstacles that often prevent business executives from taking a stand on social issues.
59 minutes | Dec 11, 2020
ANA Marketing Futures Podcast Episode 27: Reimagining AI & Economics with Twain Liu
What if I told you that every computer system on the planet had roots that stretched all the way back to 350 BC? Aristotle, a Greek philosopher who laid the foundation for much of modern Western thought, developed the concept of binary logic – that everything is either A or not-A, or to put it in more familiar terms, 1s and 0s. And while this system has served us well through the late 20th and early 21st centuries, the development of AI and Machine Learning has exposed a dangerous flaw in binary logic – collecting data in this black and white, yes or no fashion has perpetuated bias in AI systems. Our guest today is Twain Liu, an inventor, engineer, and the former UBS board observer for more than 20 major tech investments. Twain discussed why binary logic is insufficient when trying to replicate the human thought process in machines and explained how da Vinci’s Vitruvian Man and R2D2 from Star Wars, both played a pivotal role in her journey to developing a more human AI.
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