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ANA Podcast Network
24 minutes | 9 days ago
Beyond Profit - Discussing Water Conservation with Mark-Hans Richer
Moen, the leading consumer faucet brand in North America, is determined to help preserve and protect the planet’s most valuable resource and improve how people interact with it through a project called “Mission Moen.” In fact, the brand is looking to help conserve one trillion gallons of water over the next decade through its leading-edge technologies and education. In this episode host Ken Beaulieu catches up with Mark-Hans Richer, chief marketing and innovation officer at Fortune Brands Global Plumbing Group, to discuss Moen’s commitment to water conservation, how business leaders can address pressing problems, and more.
50 minutes | 14 days ago
ANA Marketing Futures Podcast Episode 26: Data Deep Dive, with Affinity Answers
Marketers are constantly struggling to take the oceans of data at their disposal and figure out what to do with it. Adding to the challenge are data privacy laws like GDPR and CCPA, which threaten to turn brands’ first-party data from an asset to a liability. To provide our listeners with some clarity on the subject, we spoke with Affinity Answers, a marketing data science company that focuses on identifying and activating the right data for brands. Sree, Josh, and Jack of Affinity Answers discussed the difference Deterministic vs. probabilistic, offered tips for working with data scientists, and stressed why marketers should pivot their data focus from “knowing” to “understanding.”
32 minutes | a month ago
ANA Marketing Futures Podcast Episode 25: Helixa
Artificial Intelligence touches just about every facet of our modern lives, and its effect on marketing cannot be overstated. So, when you want to learn about what’s now, new, and next in AI, who do you turn to other than the folks that are building it? Today we’re joined by Antonio Maiorino and Alberto Mario Pirovano of Helixa, to talk about the evolving world of marketing automation, from next-gen chatbots to natural language processing. The two shared a peek behind the curtain on new developments in the company and discussed what other innovations could come from cracking the code of processing natural language.
36 minutes | a month ago
Beyond Profit - Changing Kids Lives with Life is Good
Founder and chief playmaker of Life is Good Playmakers, Steve Gross, joins host Ken Beaulieu to discuss this life-changing program which creates safe and loving environments for over 1 million kids a year to learn, heal, and thrive.
26 minutes | 2 months ago
ANA Marketing Futures Podcast Episode 24: Supplier Diversity with NYNJMSDC
From its inception, the Marketing Futures Podcast has always championed diversity and inclusion, recognizing their vital role in innovation, and creating a better tomorrow in general. Today, we have the pleasure of speaking with someone who’s helping brands live their ideals. Our guest for this episode is Terrence Clark, President and CEO at The New York & New Jersey Minority Supplier Development Council. Terrence certifies businesses owned by ethnic minorities, works to put them in the position to take advantage of market opportunities, and connects those companies with a network of major corporate members looking to diversify their supply chain. Learn how the NYNJMSDC accelerates the development of ethnic minority-owned companies, and how brands can play a role in diversifying the industry.
43 minutes | 2 months ago
Episode 23 - Cannabis and Purpose with Curaleaf CMO Jason White
Host Ken Beaulieu welcomes Curaleaf CMO Jason White on this episode of "Beyond Profit" where they discuss the company's purpose, its marketing strategy, bias in advertising and much more.
31 minutes | 3 months ago
Beyond Profit - Acting with Integrity with Ethics Expert Rob Chestnut
Former chief ethics officer at AirBnB Rob Chestnut joins the podcast to discuss his new book, "Intentional Integrity: How Smart Companies Can Lead an Ethical Revolution" and to discuss why acting with integrity is a business advantage.
46 minutes | 3 months ago
ANA Marketing Futures Podcast Episode 23: Kupu, with Colenso BBDO
Spark, a New Zealand-based telecom company in the midst of a rebrand, created a truly inspiring app that sits at the nexus of purpose and next-gen technology. Kupu uses AI-powered machine learning to understand objects in photos and translate them into te reo, the language of the indigenous Māori people, in real time. Our guest, Dan Wright of Colenso BBDO, shared the inspiration behind the Kupu app, explained the tech behind it, and discussed the importance of this app, not just for the Māori people, but for all New Zealanders. “Kupu by Spark” is an ANA ECHO Award-winner in four categories: Technology and Communications, Best Use of Mobile, Best Campaign for CSR/Social Good, and Best Use of Emerging Technologies. The ANA Awards program celebrates great marketing and innovative thinking from the industry’s leading brands. For more information on the ECHO Awards, go to echoawards.org. For more information on the ANA Awards program in general, go to ana.net/awards.
31 minutes | 3 months ago
ANA Marketing Futures Podcast Episode 22: See Sound, with Area 23
People who are deaf or hard of hearing lack the innate ability to know what's going on around them because much of that situational awareness is driven by the ability to hear. Corrine Feight and Kristen Bell of Area 23 set out to find a way to help this community through technology and began a fateful journey that culminated in the creation of “See Sound.” See Sound by Wavio uses AI-powered machine learning to listen for common household sounds, such as glass breaking or a baby crying. Once detected, the technology sends a tailored smartphone notification to the user. Corrine and Kristen discussed the inspiration for the project, explained how AI was “trained” to recognize and differentiate sounds, and described the meeting that took See Sound from idea to reality. See Sound is the ANA Multicultural Excellence Award Grand Prize Winner in the People with Disabilities category. The ANA Awards program celebrates great marketing and innovative thinking from the industry’s leading brands. For more information, go to ana.net/awards.
23 minutes | 4 months ago
Beyond Profit - A Discussion with Standard Textile's Judy Sroufe
Judy Sroufe, VP of brand marketing and communications at Standard Textile, joins the podcast to discuss the how the company defined its purpose, gained internal consensus for it, and the lessons learned along the way.
26 minutes | 4 months ago
ANA Marketing Futures Podcast Episode 21: Share for Good, with Anheuser-Busch
Estrella Jalisco, an beer under the Anheuser-Busch family of brands, noticed that the autocomplete function when typing "Mexicans are" in the Facebook search bar revealed very negative results that did not reflect the truth about Mexican culture. The brand embarked on a mission to change the negative stereotypes through “Share for Good,” a next-generation content marketing campaign, partnering with Mexican artists, filmmakers, designers, and creators to unleash a tidal wave of positive, inspiring content about Mexican people and culture. This is the inaugural episode in partnership with the ANA Awards program, which celebrates great marketing and innovative thinking from the industry’s leading brands. For more information on ANA Awards, visit ana.net/awards.
23 minutes | 5 months ago
Episode 20 - Staying true to purpose with BeenThereDoneThat's Nikki Crumpton
In the 20th episode of Beyond Profit, host Ken Beaulieu catches up with Nikki Crumpton, chief strategy officer at BeenThereDoneThat, to discuss the agency’s work during the COVID-19 pandemic, the importance of staying true to your purpose in a crisis, how to drive a purpose strategy, and more.
27 minutes | 5 months ago
Champions of Growth Podcast - Microsoft's Geoff Colon talks Talent and the Marketing Org.
Paul Robinson, the ANA’s Director of Commerce & Content Marketing sits down with Geoff Colon, the Head of the Brand Content Studio at Microsoft to discuss the challenges of hiring and retaining talent, how to balance the need for generalists and specialists and creating bench strength within the marketing organization.
41 minutes | 6 months ago
ANA Marketing Futures Podcast Episode 20: The Future of Work, with Design Pickle
For the majority of the U.S. workforce, the past three months have been a complete paradigm shift in what’s considered “business as usual.” Millions of us are, for the first time in our careers, working entirely remotely, and brands across the country are scrambling to establish a “new normal.” But what if your entire workforce was remote to begin with? Marketing Futures spoke with Russ Perry, the founder of Design Pickle, a member of Inc.’s 500 fastest growing companies in 2019, about what it’s like to manage a staff of more than 400, of which only a small handful live and work in the company’s headquarter city of Scottsdale, Arizona. Russ discussed what the first few weeks of the COVID-19 crisis were like for Design Pickle, and shared advice for leaders looking to maintain creativity and camaraderie from afar.
30 minutes | 6 months ago
Beyond Profit - A Discussion with SAP CMO Alicia Tillman
In Episode 19 of the Beyond Profit Podcast, host Ken Beaulieu catches up with Alicia Tillman, CMO at SAP, to discuss how purpose guides decision-making, the brand’s response to the crisis, how marketing will evolve, and more.
33 minutes | 7 months ago
Beyond Profit - A Discussion with Rishad Tobaccowala on Staying Human
Author Rishad Tobaccowala believes the key to creating and sustaining a great company is to balance technology and human thoughts, interactions, and feelings in the workplace. Tobaccowala joins host Ken Beaulieu on the latest episode of "Beyond Profit" as he discusses his book "Restoring the Soul of Business: Staying Human in the Age of Data."
18 minutes | 7 months ago
Beyond Profit - Discussing DoSomething's Response to COVID-19 with Aria Finger
This latest episode of "Beyond Profit" sees host Ken Beaulieu sitting down with DoSomething CEO Aria Finger to discuss the organization’s remarkable response to the COVID-19 crisis, how it partners with brands to extend the scope and impact of its campaigns, and more.
44 minutes | 7 months ago
ANA Marketing Futures Podcast Episode 19: Worldbuilding - The Future of Storytelling, with Wild Card
In an age where consumer attention spans are at an all-time low, something curious is happening: under the right circumstances, consumers are spending hours - even days - immersed in lush fictional worlds such as Harry Potter, Game of Thrones, and The Avengers. However, world building isn't just for blockbuster entertainment franchises. When executed well, brands can create immersive worlds of their own, significantly driving brand loyalty in the process. We spoke with Tara Deveaux and Shawn Shahani of Wild Card about a new study on world building and consumer behavior. They shared what marketers could learn from Hollywood producers, and gave tips on creating a world of engagement around your brand.
33 minutes | 8 months ago
ANA Marketing Futures Podcast Episode 18: A Lifetime of Innovation with Ted McConnell
“Innovation occurs when what’s needed meets what’s possible.” Ted McConnell, SVP of Business Development at Lucid, is no stranger to innovation. Throughout his illustrious career, Ted found himself time and again pushing the envelope on behalf of global brands, including shepherding the creation and implementation of Hawkeye, P&G’s in-house programmatic buying operation, 10 years ago. Ted shared his thoughts on what brands need to do to enable innovation to thrive within their organizations, discussed the challenges of balancing consumer data privacy and effective advertising, and explained how playing with music synthesizers helped him understand data and technology.
14 minutes | 8 months ago
Beyond Profit - Brand-Building for Good with YMCA's Stephanie Rath
It’s no secret that a strong brand can drive bottom-line results and sustained growth. The proof can be found in brands that are purposeful — that contribute to the well-being and quality of life of consumers. Host Ken Beaulieu welcomes Stephanie Rath, VP of marketing and brand management at the YMCA of the USA, on Beyond Profit to discuss brand-building for good, how brands can forge partnerships with nonprofits, and the blurring lines between nonprofits and for-profit organizations.
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