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AMP UP Podcast with Bryan Earnest and Mark Mathis
20 minutes | 21 hours ago
Insight and Direction for Your Brand Strategy
What stakeholders think and know about your business is important. In fact, what they think can provide insight and direction for your marketing and brand strategy. We'll talk about what influences a stakeholder’s decision to engage with your brand and how to collect the insights you need to make knowledge-based decisions.
20 minutes | 8 days ago
What's a Brand?
In marketing and advertising we talk about brand a lot, most commonly referencing a company’s logo, color palette and tagline. These are important brand elements, but your brand is not defined by your name, logo, tagline or color. It’s something that is lived, not simply designed or stated.
22 minutes | 2 months ago
Why Do You Need An Advertising Agency
In this episode, Bryan Earnest and Mark Mathis from Amperage Marketing discuss why someone should hire an agency.How the role of an agency has changed. What value and specialty services agencies provide. How to use an outsourced agency today and what's most important to remember when hiring an advertising agency.
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