10 minutes | Jun 3, 2021

Bernardo “Bernie” Piña, Fresh Produce Salesman. Nogales, Arizona

Arizonian Bernardo “Bernie” Piña is the sales manager at Ciruli Brothers, a family-owned fresh produce import company in Nogales, Arizona. For generations, the city of Nogales, which is located directly on the US-Mexican border, has been a major port-of-entry for the buying, selling, and shipping of fresh fruits and vegetables imported into the US and Canada from growers throughout Mexico and Latin America. If you, like most Americans, enjoy eating fresh produce from Mexico, it probably came through Nogales. Mr. Pina, a third-generation produce worker, tells folklorist Nic Hartmann what it’s like to be a salesman in Nogales’ vibrant and close-knit produce industry.
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