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Most people think stories and storytelling are just for entertainment. However, this is a misconception. Stories contain data built in a pattern that repeats itself in every human's daily experience. This pattern is known as "The Hero's Journey." For instance, some days you're storming the castle, and some days you're chained up in the dungeon. Either way, we are all heroes on our journey, experiencing the same pattern in our own lives. This shared experience is why "The Hero's Journey" resonates with everyone across cultures, religions, ages, and sexes. We all live in it, and we all know it. When you combine the knowledge of a familiar pattern with what current neuroscience is telling us, you begin to realize a few things. The brain is very similar to a computer. Because the brain is similar to a computer, it has an OS Since there's an OS, there are also apps and firewalls. If there are apps, then there's a way to code applications. So, storytelling and "The Heroes Journey" become more than a way to entertain people. It also becomes the key to how you code applications on the customer's mind. When you connect the dots, it gives you a way to hack humans. At Storify, Seth believes any startup can learn how to tell better stories. His startups know how to communicate better, make their value crystal clear to the marketplace, and outpace the competition. What you’ll learn What is storytelling? The difference between marketing and storytelling Neuroscience of storytelling Brain scans Simulation How important as people in stories? The significant objects project How does emotion play into storytelling? How do use the power of emotion without becoming monsters?!

New e-commerce sellers always tell me they want more traffic to their website, and when I ask why – they say “I need more sales”. In this episode we’ll talk about how your returning customer rate directly impacts your conversion rate – 8 ways to improve your returning customer rate. What you’ll learn 9 Tips For Increasing Your Returning Customer Rate Why returning customer rate and e-commerce conversion rate are tightly correlated. A recap of the conversion rate possibilities Frontier framework. Why just 2 of our ways are advertising based strategies – and the others are free and/or more organic.

AnyBiz is a super smart marketing tool that brings the right people, information, and tools together to grow. AnyBiz connects businesses, and drive collaboration forward. AnyBiz - Find and reach potential customers using cold email campaigns. B2B sales prospecting and outreach, made simple. Reaching potential customer is fast and super easy. Everything in one place. Database + Cold email campaign. A one-stop-shop to reach potential customers. Everything is in one place. Simple dashboard. Great results. In this episode you'll learn: Wholesale pricing “They always prefer the cheapest” - is this true? How do we get an ROI? What metric would you use to assess a deal? Talking about minimum order Risk reduction

AnyBiz is a super smart marketing tool that brings the right people, information, and tools together to grow. AnyBiz connects businesses, and drive collaboration forward. Reaching potential customer is fast and super easy. Everything in one place. Database + Cold email campaign. A one-stop-shop to reach potential customers. Everything is in one place. Simple dashboard. Great results. Daniel is the co founder of Anybiz , Talor is a collaborator and expert in getting into B2B sales In this episode you'll learn: Juicy outcomes of B2B Problems with B2C Valuing the Economic Benefits Understanding your Brand Recognition Find prospect companies How to choose businesses What do we say in the email? The key is sending to the right person Show that you understand their language and expectation Clean and clear and short No attachments How do fine tune the targeting of the person? Finding the right buyer in a big chain Should you target big or smaller companies?

New e-commerce sellers always tell me they want more traffic to their website, and when I ask why – they say “I need more sales”. In this episode we’ll talk about how your returning customer rate directly impacts your conversion rate – 8 ways to improve your returning customer rate. What you’ll learn 9 Tips For Increasing Your Returning Customer Rate Why returning customer rate and e-commerce conversion rate are tightly correlated. A recap of the conversion rate possibilities Frontier framework. Why just 2 of our ways are advertising based strategies – and the others are free and/or more organic.

Petru Iacob is the founder of Audiencer.io, helps FB advertisers inc ecommerce advertisers find cold audiences  What you’ll learn Understanding FB ads for DTC Categories that work well on FB Factors of Success How to combine DTC/Amazon? Budgeting Retargeting List Package a QR code - leave email for coupon etc. Lookalike audience effectiveness cf interest based? How about the Ezra Firestone idea of 3 pillars - cold audience and then retargting How would you combine email followup with retargeting? Why Choose Audiencer Resources https://amazingfba.com/audiencer www.amazingfba.com/fbads

Petru Iacob is the founder of Audiencer.io, helps FB advertisers inc ecommerce advertisers find cold audiences  What you’ll learn Why choose Facebook? Solving the Attribution Issue Problems on Amazon vs Solutions from other Platforms Why use Shopify Best Ways on Doing Things Calculating the Numbers Two Types of Launches CAT Framework

Jeff Bezos is famously stepping down as CEO and handing off the CEO position to Andy Jassy. This is the first time the CEO has changed at Amazon since its creation in 1994 by Jeff Bezos. Especially in the light of the crazy upswing in 2020 ecommerce demand, this feels like a natural moment to reflect on Jeff Bezos’s legacy and where Andy Jassy is likely to take amazon. In this 2-part episode we explore how this change might impact Amazon 3rd Party sellers. What you’ll learn Jeff Bezos’ historical wins and accomplishments Hi less successful ventures What Andy Jassy should keep, start, and stop (in our opinion). Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

Savvy DTC eCommerce store owners have known for years that Pinterest is their secret traffic source. Increasingly Amazon sellers are realising that it’s not just DTC store owners- whether Shopify, woocommerce or magento - that can benefit hugely from Pinterest. But is it just another social media channel? Or does it work in more specific ways? Our guest for this podcast, agency owner Craig Lewis, focuses only on Pinterest and is laser targetted on Pinterest for eCommerce in particular. That means that he and his team have a ton of relevant data from which to draw conclusions. Craig shares with ecommerce and Amazon sellers the 10 biggest mistakes he sees ecommerce operators and Amazon sellers make with pinterest - and what to do instead! What you’ll learn A Brief Overview of Craig Lewis and his role in Pin and Grow 10 Mistakes Seller Make In Pinterest Using it like a social platform and looking for likes and comments  Irrelevant boards trying to beat the algo! No call to action on the images What Services Does Craig and his team offers

Savvy DTC eCommerce store owners have known for years that Pinterest is their secret traffic source. Increasingly Amazon sellers are realising that it’s not just DTC store owners- whether Shopify, woocommerce or magento - that can benefit hugely from Pinterest. But is it just another social media channel? Or does it work in more specific ways? Our guest for this podcast, agency owner Craig Lewis, focuses only on Pinterest and is laser targetted on Pinterest for eCommerce in particular. That means that he and his team have a ton of relevant data from which to draw conclusions. Craig shares with ecommerce and Amazon sellers the 10 biggest mistakes he sees ecommerce operators and Amazon sellers make with pinterest - and what to do instead! What you’ll learn A Brief Overview of Craig Lewis and his role in Pin and Grow 10 Mistakes Seller Make In Pinterest Using it like a social platform and looking for likes and comments  Irrelevant boards trying to beat the algo! No call to action on the images What Services Does Craig and his team offers

Jeff Bezos is famously stepping down as CEO and handing off the CEO position to Andy Jassy. This is the first time the CEO has changed at Amazon since its creation in 1994 by Jeff Bezos. Especially in the light of the crazy upswing in 2020 ecommerce demand, this feels like a natural moment to reflect on Jeff Bezos’s legacy and where Andy Jassy is likely to take amazon. In this 2-part episode we explore how this change might impact Amazon 3rd Party sellers. What you’ll learn Jeff Bezos’ historical wins and accomplishments Hi less successful ventures What Andy Jassy should keep, start, and stop (in our opinion). Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

A dynamic leader with a no-nonsense approach, Brett is an experienced, energetic and creative executive as well as a self-contributor for both startups and established corporations. Currently, Brett is the CEO of Successful Media where he leads partnership development, operations and strategy. Brett spent 4 years as the COO of WorkBook6, a leading partnership agency serving Fortune 5000 brands. Prior to WorkBook6, Brett consulted with a number of companies (NotVodka Water, WynZyn, MediaPro Services and many more). He also oversaw marketing and acquisition at Goji, a large national insurance agency. Before that he led mobile marketing globally for an international search publisher with revenues in excess of $100MM, and was principally involved in the explosive growth of that the company’s mobile marketing business. Before his career in lead gen, Brett ran online marketing and eCommerce for a number of tech startups in San Francisco.   Listen to today’s podcast to find out what these errors are - and how to avoid them. What you’ll learn Recap of the “5 part full proof framework” How do we do this for a warm email list? How do you justify all this work on your emails Make your emails your primary focus Email Deliverability and Engagement Surveying the Email List Services Well Spring Media Offers Resources mentioned Well Spring Media

A dynamic leader with a no-nonsense approach, Brett is an experienced, energetic and creative executive as well as a self-contributor for both startups and established corporations. Currently, Brett is the CEO of Successful Media where he leads partnership development, operations and strategy. Brett spent 4 years as the COO of WorkBook6, a leading partnership agency serving Fortune 5000 brands. Prior to WorkBook6, Brett consulted with a number of companies (NotVodka Water, WynZyn, MediaPro Services and many more). He also oversaw marketing and acquisition at Goji, a large national insurance agency. Before that he led mobile marketing globally for an international search publisher with revenues in excess of $100MM, and was principally involved in the explosive growth of that the company’s mobile marketing business. Before his career in lead gen, Brett ran online marketing and eCommerce for a number of tech startups in San Francisco.   Listen to today’s podcast to find out what these errors are - and how to avoid them. What you’ll learn List building and high-converting landing page An Overview of Brett Kaufman Images vs Emails Why bother with email if you’re an Amazon seller? 5-part framework when Capturing Emails How to build a list Classic mistakes Contact anyone who’s ever bought from you, and ask them why 3 types of marketing - cold outreach, Word Of Mouth and warm outreach Resources mentioned Well Spring Media

There has probably never been a better time to sell a quality Private label or customer product business. The meteoric rise of Amazon aggregators since about 2020 has meant a jump in the competition for buyers of Amazon-based businesses. What does this mean? Well, an Amazon business with the same exact profit might be worth twice now what is was worth 2 years ago. However, this buying frenzy can lead to private label business owners making a series of mistakes when it comes to selling their businesses. In the normal course of M & A (mergers and acquisitions), both the seller and buyer of the business understand the process. But in the e-commerce space, private label business owners with no understanding of mergers often sit across from educated buyers with Stanford business degrees. There is a knowledge gap that is potentially dangerous for the business owners. An unwise business seller can end up exaggerating that danger to themselves. That could show up in relation to the business itself, commonly in dodgy financial data, exaggerated revenue claims, faking reviews or black hat operating tactics. It could also be around the deal itself. Taking renegotiation personally, allowing a deal structure that is not right for you or allowing the buyers to force exclusivity on you are some classic errors.   Listen to today’s podcast to find out what these errors are - and how to avoid them. What you’ll learn Be clear and understand it’s all about the buyer getting the best possible deal - it’s business! Lowball offers after Due diligence checking LOI that looks good and giving buyer exclusivity Looking into Unreasonable stability fund Understanding Buyers That Are Not Like This Be honest about why you’re selling Letting go of your staff - but not bringing it up People working for them not very professional in an interview   Resources mentioned Aepic Sellers

There has probably never been a better time to sell a quality Private label or customer product business. The meteoric rise of Amazon aggregators since about 2020 has meant a jump in the competition for buyers of Amazon-based businesses. What does this mean? Well, an Amazon business with the same exact profit might be worth twice now what is was worth 2 years ago. However, this buying frenzy can lead to private label business owners making a series of mistakes when it comes to selling their businesses.   In the normal course of M & A (mergers and acquisitions), both the seller and buyer of the business understand the process. But in the e-commerce space, private label business owners with no understanding of mergers often sit across from educated buyers with Stanford business degrees. There is a knowledge gap that is potentially dangerous for the business owners. An unwise business seller can end up exaggerating that danger to themselves. That could show up in relation to the business itself, commonly in dodgy financial data, exaggerated revenue claims, faking reviews or black hat operating tactics. It could also be around the deal itself. Taking renegotiation personally, allowing a deal structure that is not right for you or allowing the buyers to force exclusivity on you are some classic errors.   Listen to today’s podcast to find out what these errors are - and how to avoid them. What you’ll learn Be clear and understand it’s all about the buyer getting the best possible deal - it’s business! Lowball offers after Due diligence checking LOI that looks good and giving buyer exclusivity Looking into Unreasonable stability fund Understanding Buyers That Are Not Like This Be honest about why you’re selling Letting go of your staff - but not bringing it up People working for them not very professional in an interview   Resources mentioned Aepic Sellers

There has probably never been a better time to sell a quality Private label or customer product business. The meteoric rise of Amazon aggregators since about 2020 has meant a jump in the competition for buyers of Amazon-based businesses. What does this mean? Well, an Amazon business with the same exact profit might be worth twice now what is was worth 2 years ago. However, this buying frenzy can lead to private label business owners making a series of mistakes when it comes to selling their businesses.   In the normal course of M & A (mergers and acquisitions), both the seller and buyer of the business understand the process. But in the e-commerce space, private label business owners with no understanding of mergers often sit across from educated buyers with Stanford business degrees. There is a knowledge gap that is potentially dangerous for the business owners. An unwise business seller can end up exaggerating that danger to themselves. That could show up in relation to the business itself, commonly in dodgy financial data, exaggerated revenue claims, faking reviews or black hat operating tactics. It could also be around the deal itself. Taking renegotiation personally, allowing a deal structure that is not right for you or allowing the buyers to force exclusivity on you are some classic errors.   Listen to today’s podcast to find out what these errors are - and how to avoid them. What you’ll learn How to decide when to sell Financial accounting errors The dangers of exaggerating revenue Why exclusivity is often asked for by the buyers - and why you need to avoid it! Why fake reviews are more dangerous to your business sale than you might think What an “earnout” is and when it’s right for you A common error in the supply chain - and how to fix it   Resources mentioned Aepic Sellers

Display Advertising is one of the earliest online marketing methods, but it’s changed a lot over the years. In this episode we’ll share our lessons and perspective, plus a few tips, and resources too. If you’re an ecommerce seller and you’ve never investigated using Paid Display Ads beyond Facebook or Google, this is the conversation for you! What you’ll learn Reasons to use Display Ad networks Display Ad Network Options How Facebook and Google factor into Display Advertising Understanding the costs involved in Display Advertising How Retargeting / Remarketing factor into the work How Display Advertising intersects with Influencer Marketing

The relationship between ads and other factors with Hai Mag and Eva What you’ll learn Recap of the “5 Part Full Proof Framework” Position The Problem Paint The Pain Sing The Solution Disclose The Data Offer Up Opportunities To Overcome Objections Applying The Strategy For Warm Email List Justifying Your Email Build Deliverability and Engagement What Services Does EVA Offer?

The profit habits workshop just ended – and there are interesting lessons to learn for every e-commerce operator – Jason I know you have a list of insights / take-aways that our listeners will get a lot of value out of – shall we jump in … What you’ll learn 7 Key Accounting Insights For Ecommerce Operators The value of a good CPA The Questions People Don’t Ask, but Should The value of a mentor The single biggest mistake ecommerce operators make with their accounting

Ben Sztejka was a former online seller on eBay and Amazon, when Ben trained as a Chartered Accountant, he found that traditional accountants did not understand eCommerce clients. In 2018 Ben founded Your Ecommerce Accountant with the aim of providing a knowledgeable service for online entrepreneurs. What you’ll learn What to claim when the VAT is back on DIY, Settlement from Amazon What Do You Have to Reclaim VAT on - Ads Applied 20% to Settlement - You Have Overclaimed Did You Know ½ of goods are exempt from VAT eCommerce Accountant - What services do you offer?