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the altitude sessions
37 minutes | Aug 21, 2020
The Recency Effect & The Jobsian Research Paradox
When was the last time you dismissed someone’s abilities because of a past experience with that person? What if that experience was imprinted 5, 10 or (even) 15 years ago? You might be letting your recency bias have too much control. Was Steve Jobs really against market research, or was he just better at seeing unmet needs than you are? If only there was a process to uncover, test and refine the market insights that will drive your growth. Intrigued? Jump in to this episode of the altitude sessions. Let’s #ElevateYourHealthCareThinking. Select links to help with your thinking: https://hbr.org/2015/09/you-really-can-change-your-reputation-at-work https://medium.com/@mktgwithmeaning/that-steve-jobs-research-quote-should-rip-e8f3335ec66 https://www.youtube.com/watch?v=a5dpBpaFiMo https://www.youtube.com/watch?v=_J0Ahh3UxbM
41 minutes | Jun 30, 2020
When the Coronavirus Infected the Economy
The podcast is back, and we’re taking on one of the biggest issues impacting 2020. Yes, we’re talking COVID-19. As a divided nation, what’s our pathway forward? With infections spiking, is the cat already out of the bag? Should we be looking to South Korea or Sweden for inspiration? We’re here to broaden your thinking. Let’s #ElevateYourHealthCareThinking. show description & select links: Why focus the first podcast of 2020 on COVID-19? It’s because we’re in a bit of a pickle. Actually, we’ve managed to get ourselves into quite the clusterfuck. As of the time of this episode, the US is nearing 2.6 million confirmed infections and 128k deaths from the novel coronavirus. NBER has also released a study estimating that over 100,000 small businesses have already permanently closed. This is the juxtaposition that politicians, business leaders, families, schools and whomever else you can think of is trying to manage through. These are not easy times, and we’ve seen a significant dearth of leadership. History will write all about what we did right and wrong in time, but there are decisions that are being made now with imperfect information and changing landscapes that seem to shift by the hour. How do we manage through this crisis? Should we be trying to slow the spread with these bazooka-style policy actions? What else should we be considering? In this episode, we lay out the two paths that are most evident: 1) ask people to stay at home (at the risk of economic fallout), or 2) keep the economy open while protecting the most vulnerable amongst us (at the risk of more people getting sick). Both options bring really difficult trade-offs. In reality, our country of split ideologies has tried both with mixed results. This episode explores the approach that Sweden is taking along the idea of option 2, which is presented as a common sense, longer-term solution for fighting a virus that they think is going to be around for quite a long time. This approach has been criticized from organizations ranging from the WHO to citizens inside the country. It’s also a lesson in leadership. Going against the groupthink mentality that dominates news cycles is very tough. Having conviction in your decision, which is also steeped in science, takes guts. Who is right and who is wrong? I don’t think we’ll ever have a clear answer to that question, just like there is not a really clear answer on how we move forward. This is a very unusual time. For many of you, this is a time when you have been impacted at a personal level by COVID-19. For others, this is a very scary moment. There is a lot of information out there, and some of it is written to conjure emotional outrage. Outrage spreads just like a virus. Take the news stories of more and more young folks falling ill to the coronavirus. This is certainly true, as is the fact that most of these folks are being treated and sent home. It feels like it is common sense to expect that folks of all ages will get this virus. It continues to mutate and likes to spread. It is also correct to assume that we get smarter about fighting this virus each and every day. The big question is can we find some (any) balance in our approaches to fight the virus and run the economy? Are we looking for short-term solutions to a long-term problem? Have our behaviors caught up? Are we willing to let policy actions inadvertently pick winners and losers economically? For me, we’ve never truly “closed” our economy. What we’re seeing is the real divide between the kind of America different folks live in. Some of you are blessed to be able to sit at home and work (like me). We still expect grocery stores to be stocked. We expect to be able to go the hospital if we get sick. We demand that our packages of “stuff” be delivered in the same timeframe as before the “new normal.” For others, they are out there every day in meat packing plants, at distribution centers, in grocery stores, inside doctor’s offices and on airplanes making sure that what’s left of the economy continues running. I say we need to continue to show these folks our deepest gratitude. These are the folks delivering for the economy, and they can’t stay home. We also have built this massive service economy of restaurants, bars, retail stores and Top Golfs (of course). While these folks may have been deemed non-essential, that doesn’t suddenly halt their needs to pay the bills. Should we continue with focused economic packages for them… while we also find ways to smartly re-engage with our service economy businesses as citizens? What I hope is that we find a common sense approach that fits each of our communities very soon. I don’t know if we can stomach another massive economic shutdown. That cannon was already fired. Given where we are now, how do we move forward? Ideologies aside, this is a time for pragmatic solutions to a problem that doesn’t have perfect answers. Our approach has never been to tell you what to think. This is a platform to explore issues and to debate them as a community. It is your responsibility to think for yourself, and we thank you for allowing us to be one of the many tools in your arsenal to help you do just that. Enjoy the show. We’re glad you’re here. -Brian Select links to help with your thinking: https://thehill.com/changing-america/well-being/longevity/497519-more-than-100000-small-businesses-have-permanently https://www.npr.org/sections/coronavirus-live-updates/2020/06/26/883931594/swedish-disease-expert-says-who-covid-19-warning-is-a-total-mistake https://www.bloomberg.com/news/articles/2020-05-14/sweden-coronavirus-response-less-economic-damage-more-disease https://covid19.healthdata.org/united-states-of-america https://www.worldometers.info/coronavirus/coronavirus-age-sex-demographics/ https://coronavirus.jhu.edu/data/mortality https://www.businessinsider.com/coronavirus-death-rate-us-compared-to-flu-by-age-2020-6 https://www.statesman.com/news/20200521/fact-check-how-many-coronavirus-deaths-in-texas-are-people-over-65 https://www.cdc.gov/nchs/nvss/vsrr/covid_weekly/index.htm https://www.theguardian.com/business/2020/jun/10/uk-economy-likely-to-suffer-worst-covid-19-damage-says-oecd http://www.oecd.org/economic-outlook/june-2020/
35 minutes | Dec 20, 2019
Happy Holidays! Let's Talk Distribution Incentives & Take a Deep Dive into m4's 2020 Models
Happy Holidays, Merry Christmas, Seasons Greetings, and everything in between from the m4 innovation team! Today’s episode delivers you easy listening as we take it back to the basics and review m4 innovation’s 2020 membership packages and services. We explain the differences between our pique, ascend, base, & single membership packages and give you a dose of distribution strategy while we’re at it. Our grō meetings are kicking off with a bang in 2020, and you’ll soon find out that Santa won’t be the only one visiting cities across the country this winter. Turn down the Christmas music & turn up the Altitude Sessions podcast. We have many 2020 membership gifts to share! Let’s #ElevateYourHealthCareThinking. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
47 minutes | Nov 22, 2019
Why Build the Automobile When We Can Have a Mechanical Horse
Hop on! We are taking a ride back to the horse & buggy days. At the turn of the twentieth century, one innovator was constructing an automobile while another was building a mechanical horse. Both inventors sought to improve our world of transportation, but one dreamer wasn’t able to think beyond the systems, processes, and operations of the present. Great innovation is risky enough to take a chance on a whole new reality, not just make an adjustment on what we have in front of us. Who or what will bring the change that turns the healthcare industry upside down for the better? Tune in and turn up for this episode of the Altitude Sessions podcast! Let’s #ElevateYourHealthCareThinking. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
44 minutes | Nov 8, 2019
A Passionate Fish Story that is a Model for You
WARNING: This episode may inspire you to pursue your truth, and that truth might involve a fishing lodge in the Bahamas. Swapping fishing stories is a typical past time in our neck of the woods. For Oliver White, his fish story starts with a 24-pound brown trout, but it extends well beyond the size of the fish and the expertise of the fisherman. Today we share the tale of Oliver White, both ventures and adventures. We pull three key career lessons from Oliver’s story that remind us to value experience, to practice finding those serene moments of concentration, and above all else, honor our passions. Let’s #ElevateYourHealthCareThinking. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
38 minutes | Oct 11, 2019
Selling Season Tune-up & Thriving in Solitude as a Leader
It’s selling season, and we are delivering the cold hard truth…well many truths. First, no one will ever buy for you. That hurts, right? Next, we share the secret to PowerPoint presentations, and it might surprise you. Also, did we mention that relationships were meaningful? Relationships are VERY important in sales. Finally, we ease up and switch gears to help you combat the loneliness that comes with being on top. Put down your sales deck and turn up the volume. Let’s #ElevateYourHealthCareThinking. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
41 minutes | Sep 27, 2019
Being Clear About Your Time & Life Insurance that has a Death Wish
3-2-1. No, we aren’t counting down a ribbon-cutting or rocket launch. We are opening the door into “the most wisdom per word of any newsletter on the web.” James Clear shares the secret to failure. Spoiler: it involves zero effort. Also, do you have a death wish? U.K’s fully-digital, consumer-centric life insurance company, DeadHappy, is encouraging customers to plan a death wish. Can one company’s mission bring joy and hope to the way we think about the end of days? Let’s #ElevateYourHealthCareThinking. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
34 minutes | Sep 13, 2019
Gen Y & Z Will Ghost Those Deemed Not Authentic to "we"
What comes to mind when you hear the word “authentic?” If your brain jumps to “authentic Italian food,” you might be missing the mark. Millennials and Gen Zs are desperately searching for authentic communities. They crave organizations with a well-established purpose that can provide value to the populations they serve. More importantly, millennials are willing to walk away if they can’t find the authentic relationships they seek. Would your organization pass the authenticity test, or will a Gen Z’er sniff out your overused “bedrock” industry B.S. and blast it over Instagram faster than you can say “snapchat?” Let’s #ElevateYourHealthCareThinking. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
33 minutes | Aug 30, 2019
Neurotic Creativity & The Retailers Are Coming!
Can you be creative and neurotic at the same time? Maybe it’s the retail sector that is ramping up their growth mindsets in healthcare looking at moves being made over the last year? Are your strategies keeping up? Dive in to this episode to think big about solving for the upper or lower income sectors in healthcare. We kick off this week’s Altitude Sessions podcast with a cheery quote from Charles Darwin: “I hate everybody and everything.” Yikes. However, researchers may have found a link between his sour personality and brilliant mind. We explore this debate and encourage you to think about those members of your team that might dread necessary social interactions. Maybe their anxious ruminations can lead to your next business strategy? What do Walmart and Planet Fitness have in common? They are both appealing to the larger market segments of middle- and lower-income populations. They can also serve as a guide for community anchored healthcare solutions that are affordable and inclusive of many healthy lifestyle determinants. Turn up the volume and get ready to #ElevateYourHealthCareThinking. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
29 minutes | Aug 16, 2019
Let's Space Out & Think About Healthcare's Ending to Shape Your Next Strategy
You might never gaze at the stars the same way again after this episode. We look at how scientists are postulating about the end of the universe to define a relative point for you to use for your next strategy. Spaced out, yet? Jump in with us on this fun episode to continue to challenge your healthcare model thinking. We are thinking about the healthcare climate on a cosmic level in this week’s episode of the Altitude Sessions podcast. We explore three theories concerning the fate of the universe and make parallels between these schools of thought and how powerful intergalactic forces might compare to the future growth, expansion, or demise of the healthcare economy. Can we compare our ever-growing industry to a scientific theory that sees the universe expanding and spreading until it spreads so thin it will eventually extinguish into space dust? Then there is the crunch theory that understands the universe as expanding to a constant and then shrinking back down to nothingness at the same rate. Will the healthcare economy hit its constant and turn back the other way until we find ourselves where we started 100+ years ago? Finally, we have the big rip which sees the universe expanding and stretching until it breaks apart into several different pieces. If this might happen to our healthcare system, what’s the trajectory of those pieces that are left behind? Do they drift away or will they regrow into something new? We are strapping into the Altitude Sessions rocket. Are you prepared to #ElevateYourHealthCareThinking? Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
29 minutes | Aug 2, 2019
Building a Winning Culture with Coach Pop
Winning cultures aren’t always created in the locker room. Yes, stern and serious game time talks are significant for growth and strategy, but what are you doing off the court to maximize your partnerships and facilitate a rock-solid company culture? Basketball & fine wine. The two go together like…golf & PBR? Yes, we know it’s an odd pairing but hang in there with us. Your latest episode of the Altitude Sessions podcast shoots this week’s shot with a fascinating story about an NBA coach that has found success on and off the court curating exceptional dining experiences for his team members. Organizational culture flourishes around good food and delicious wine. Does this sound like your family? That’s what Coach Pop has built with the San Antonio Spurs— a family whose members are willing to go the extra mile. A family who regularly sits around a dinner table together and, a family who takes time to reflect deeply on successes and failures. Tune in as we provide three key lessons that you can apply within your teams to keep your plays dialed. Pour yourself a cab and join us on this journey as we share how to play the game just a little bit better. Let’s #ElevateYourHealthCareThinking. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
39 minutes | Jul 19, 2019
Will Alexa Change Your Behavior in Healthcare Purchasing & Other Conversational AI Questions with Neal Sofian
Are you one of the 120 million Americans that owns a smart speaker today? Better yet, did you tell Alexa to play the Altitude Sessions podcast? What if Alexa could also help you decide on health coverage and remind you to take your medicine? Neal Sofian shares his work on voice technology and how AI relationships can transform the healthcare industry. Patient. Disease. Claim. Risk. We use these words to describe the healthcare consumer all too often (guilty as charged). What if the industry took a humanistic approach to communication—talking to humans like they are…well, human. Today, the ever-entertaining Neal Sofian joins the podcast to discuss how conversational AI can change the consumer health experience. Neal’s technology is applying behavioral economics, building tailored content, and driving educated and tailored purchasing decisions. One thing we can agree on—voice technology is here to stay. How is your organization thinking about the integration of voice into your consumer relationships? We promise Neal will make you look at your Alexa device just a little differently. Strap in. The future of AI awaits. Let’s #ElevateYourHealthCareThinking. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
34 minutes | Jul 4, 2019
Fourth of July Trivia & Learning to Manage Yourself Fellow Top Executive
This holiday is certainly a time to take a break and relax with family and friends but are you finding moments in your everyday routine to take a deep breath and check in with yourself? Trivia question for you: About how much do U.S. consumers spend on beer on the Fourth of July? You’ll have to tune in to find out the answer. We’ll give you a hint: the answer has a “b” in it. Fun facts won’t be the only takeaways from this episode. This episode is all about you. Yes… you. The top executive with all of the stresses of having to win in our complex, crazy industry. We take a minute to commend you for all the things you’re really good at. Budgets, problem-solving, decision-making… the list goes on and on. We then spend about twenty-seven minutes focusing on solving for the thing you’re most likely neglecting: managing yourself. Managing yourself isn’t just about being mindful, getting sleep & eating healthy. It’s about surrounding yourself with a trusted support system that can build you up. It’s about keeping your senses turned on. And, it’s about allowing yourself to continue to learn and grow on a daily basis. This type of mindfulness will allow you to ooze passion and creativity in your work and guide your organization to those remarkable innovations that will take your business to the next level (& make you a happier, healthier leader). Crack open a cold one over this holiday weekend. It’s time to relax to the sound of the Altitude Sessions Podcast as we #ElevateYourHealthCareThinking. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
36 minutes | Jun 21, 2019
Industry Executives Taking A Stand (Whoops) Plus I'm Your Strategy & I Need Help!
Let’s be honest, the strategy-setting process in corporate healthcare kind of sucks. Secretly, we all know this but let’s dive into the reasons why. We will also dip our toe into the strategy of private exchanges, and I’ll share a book that I promise is not just another strategy framework book with a cool title Bad strategies can be bad for a multitude of reasons, but by definition, a bad strategy is one that attempts to accommodate far too many varying demands. As a result of this trying-to-please-everyone and perhaps trying to kill five birds with one stone, few tradeoffs happen and the proper (and sometimes tough) allocation of resources that can really see a strong strategy succeed, plays it safe and keeps it balanced. This. Doesn’t. Work. I’m not saying that strategic planning process is crap, we’ve all got to go through it. But some companies are nailing it, and I’m here to talk about how. Beyond telling you what’s working with these uber-successful strategic companies, I’ll pass off a few tools (and resources) your own company can use to improve those inspirational but actionless strategy meetings. Whether your business’s strategy process is stuck in the mud or flying high on the tailwinds of other industries, this episode will help you #ElevateYourHealthCareThinking. Turn up the volume. Let’s do this. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
41 minutes | Jun 7, 2019
Discussing Rural Direct Primary Care with Dr. Mike Tracy & Do You Know Ashley Too?
This week we have an exceptional visitor from over the river and through the woods. Dr. Mike Tracy joins us on the line from Powell, WY and talks his DPC practice and the benefits of DPC for employer model healthcare in rural communities. We also dive into major takeaways from the latest episode of Black Mirror. Tune in and turn up! In the latest episode, Dr. Tracy discusses Direct Primary Care and his practice, 307Health. He shares his decision to open his DPC practice after reading “Three Signs of a Miserable Job” by Patrick Lencioni, pushing him towards the world of DPC to combat his burnout and improve the trust and quality of care provided to his patients. We jump into the bifurcation of the employer market and the value this model can bring as an innovative healthcare lifeline to small, rural communities. SPOILER ALERT: This type of employer model might make offering solutions to smaller employers easy breezy. Dr. Mike Tracey also shares his thoughts on the future of virtual physician accessibility and innovations in telemedicine as it pertains to DPC. Before signing off, we can’t conclude an Altitude Session without a little dose of pop culture and a small swig of leadership advice. In the latest episode of Black Mirror, Miley Cyrus plays a pop star…crazy right? Unfortunately, Miley’s pop star character, Ashley, is adapted into an AI-enabled doll called Ashley Too with all of the pop star’s characteristics. The real Ashley is essentially trapped and controlled by her overbearing managers exploiting her power, youth, and talent. This Black Mirror episode might repeat the assumed template of pop star fame: overwhelming success, pressure, exploitation, and lonely despair. However, let’s think about the mega-popstars (i.e., The Queen of Pop Madonna) that have stepped away from the formula, learned to reinvent themselves, and are still thriving. The lesson here is that as a leader, even though you may feel like you have to abide by that template, read the perfect script, and put on the perfect face at all times, the truth is…you don’t. Move past the formula, stand out, and be innovative. From the earnest and humble Dr. Mike Tracy to Miley Cyrus playing a pseudo-Miley Cyrus, this episode is packed full of engaging content to #ElevateYourHealthCareThinking. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
36 minutes | May 24, 2019
It's Time to Grō & is Nature Our Best Medicine
Get outside! It’s good for you & there’s a growing body of evidence that it’s good for healthcare strategies. Is prescribing nature a core tenet to your approaches to sustain healthcare and drive societal/economic advancement? Let’s also find time to grō together starting in Q1 2020. In this episode we introduce our brand spanking new grō model coming to our membership in Q1 2020. This development wraps closely with our core topic that binds together your evolution-based need for nature to be optimally effective in your career with the impact that a greater focus on prescribing nature can have on our expensive healthcare system. Our sedentary, technology-obsessed society needs this. Our financially constrained healthcare system needs to experiment a lot more with the value of nature in treatment programs. We need to restore ourselves to think at a peak, creative level. You need time to rest and digest as an executive, and our approach is that prescription for you. Healthcare needs creative executives to lead us forward these next five years. This community is focused on helping you #ElevateYourHealthcareThinking by optimizing your creativity and by building your network through a year-round framework of engaged top executives. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
32 minutes | May 11, 2019
Legos-Inspired Products & The Employer's Last Stand
Fresh off time in Miami, we’re rocking this week. How do Legos tie into future product strategies? And, are we in a period where this is “The Employer’s Last Stand?” Listen on & join the debate in our community. We’re just back from a great conference with one of our member companies – WEX Health. During this episode, the m4 team recounts the panelist discussion that Brian was part of during the event. Have you thought of the industry’s next product shift like a Lego designer? Should the design be baked by industry experts? Should it be something created by consumers to meet their unique needs using the Lego bricks available to them? Should or should we not encourage this as the next phase for our industry’s product strategies? We also talk about how we are in an 8-year period that we call “The Employer’s Last Stand” & how this ties into the Medicare for All debate. You probably have an opinion on that statement, and that’s good. We present two viewpoints that will make this phrase have more meaning. No matter which direction you see the future of the industry heading toward, we want you to find that inspiration to make your mark…to make an impact for our overall economy. Oh yes, it’s time to #ElevateYourHealthcareThinking. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
40 minutes | Apr 26, 2019
Talking Politics & Policy with Chris Condeluci
If you want to think through a couple of the more relevant issues in healthcare being influenced by policy, then we have the episode for you. The show includes very up-to-date thinking from Chris Condeluci from CC Law & Policy. We continue to dig into what’s next for AHPs & we discuss surprise medical bill legislative activity. Since we were in Washington DC this week, we wanted to #ElevateYourHealthcareThinking by bringing onto the show one of our favorite policy influencers in Chris Condeluci. This episode brings forward late breaking news for those of you planning Association Health Plan Strategies (as in… information only minutes old at the time of this recording). We also talk about other legislative priorities that are being navigated by the industry including surprise medical billing and what you should be anticipating on this front. Will this be the catalyst to a more comprehensive single pricing healthcare environment? How about accelerating bundled procedural pricing? No matter which side you fall on within these debates with your political persuasion, the DC Machine is gearing up to make healthcare the top issue in the presidential election. Lend your ears. Fire up your brain. Join the discussion. Expand your contingency planning. The games are just beginning. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
34 minutes | Apr 12, 2019
Weaponization of Politics over AHPs & Get Curious!
Let’s talk about the difficulties of innovating during this extreme period where healthcare is being weaponized. A great case study can be found in the Association Health Plan market opportunity. Medicare for All policies will likely morph as the primaries heat up. AND… we want to keep you motivated to stay curious – even during these crazy, unpredictable times. Even with healthy profits being reported today, how can the industry move forward over the next five years with the constant weaponization of healthcare going on in American politics? We discuss the likelihood of a “Plan B-type” proposal growing in stature in the Medicare for All debate amongst Democratic Presidential hopefuls as the primaries heat up along with those getting caught in the political tug-of-war around left vs. right-wing policies over the role of Association Health Plans. Curious? Good! We also talk about why you need to stay curious, and why finding time to slow down & think creatively is so important for your career/business. The 4mul8 community is one such vehicle, and a recent (private) small group discussion in Jackson Hole amongst member executives has us really fired up about our mission here to support you, to drive your curiosity & to help you drive your business forward. See things differently… #ElevateYourHealthcareThinking with m4 innovation. Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
41 minutes | Mar 29, 2019
Healthcare's De-coupling Moment & Becoming a Guru Too Soon
Spring Break is upon us (at least at m4). Still, we’re pumping out the good stuff with an episode that discusses the de-coupling concept and how that may impact your business. As for buzzword bingo, we throw in DPC, AI, VoiceTech and “Forget Your Branding” as fun topics this episode. Did we also use Elizabeth Holmes for a leadership example? Maybe. You’ll have to listen to find out more. As innovators drive forward a strategy of de-coupling your value chain, do you have a plan to respond as the healthcare guru you are? This episode gets after how disruptors (even the 17-year-old ones) are looking at the market with new eyes. Is your solution stodgy? Have you lost sight of who the real customers are? The new generation of thinkers are finding that they can de-couple and re-assemble your core solution differently using a combination of things that they do well quilted together with best-in-class services providers. Is this gloom and doom for infrastructure, distribution or asset-heavy businesses? Have a listen, and then let’s debate that. Let’s also talk about your brand. In a world where AI-based assistants are proliferating, will they become the most trusted asset in your market strategies? Will the AI-bots serving their masters care about your brand? Or, do they care about the quality of the solution you provide that improves the living experience? Hmmm. These next 10 years are going to be interesting. This show brings it all home by asking if Direct Primary Care solutions are an incremental step toward an accelerated de-coupling moment in health insurance. What’s the next step? How about “Bytes-based Primary Care.” We also talk about the impact of voice channels on your future market strategies. How about networks in the modern healthcare and dental insurance world? Will we need them? With all of this change, do you feel motivated to find that next guru on your team to help lead us forward? Maybe just don’t compare that person to Steve Jobs like what was done with Elizabeth Holmes. In our management advice segment, we get into the question of whether we are anointing talented players to guru status too soon. Dig in. Let’s #ElevateYourHealthcareThinking Research Links & Show Notes: This content has been restricted to logged in users only. Please login to view this content.
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