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In this solo episode, Fab talks (yet again) about everyone's favourite topic of 2021 - Clubhouse. She explores a few fun ways to make the most of the simplicity of proposition of the app for both personal brands and businesses. From curated events all the way to summits, the sky is the limit.More info about alt Marketing School 👇Instagram: @altmarketingschoolGet weekly social media news: altmarketingschool.com/joinWebsite: altmarketingschool.comMarketing qualification: altmarketingschool.com/pro

In this interview-style episode, Fab is blessed with not one guest, but two splendid humans, Alexander and Sarabeth Lewis. Get ready to be showered with excellent copywriting advice, a few fervent rants about headlines and everything in between. We may be biased, but it's a good one!About Alexander and Sarabeth 👇Alexander and Sarabeth Lewis run Lewis Commercial Writing, a SaaS copywriting and UX writing studio based in Austin, Texas. Their work helps companies like AppSumo increase sales and better connect with their customers. Alexander specializes in longform content like ebooks and whitepapers, while Sarabeth focuses on helping product teams improve the user experience through content design. Together, they write conversion-optimized website copy for software companies. Oh and yes, they're married. In their spare time, they help other writers learn how to make a good living from their words.Check out their website:https://www.lewiscommercialwriting.com/More info about alt Marketing School 👇Instagram: @altmarketingschoolGet weekly social media news: altmarketingschool.com/joinWebsite: altmarketingschool.comMarketing qualification: altmarketingschool.com/pro

What is the first thing you check when you start working in the morning? Most likely, you go straight into your inbox. There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023.Email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available. Yet, we should not send emails solely with the intent to sell to our audience.Email lists and email list building is still queen, however, it’s easy to breach that trust with one single email, so this week we share three common cases in which people will most likely unsubscribe from your newsletters.Special links from this episode 👇Convertkit: the tool we use to send emailsEpisode #007: listen to top tips to write better emailsMore info about alt Marketing School 👇Instagram: @altmarketingschoolGet weekly social media news: altmarketingschool.com/joinWebsite: altmarketingschool.comMarketing qualification: altmarketingschool.com/pro

In this episode, Fab translates a 54-page report into fab-ulous plain English (as well as a sprinkle of sass), as she sets off to summarise Hootsuite's Digital Trends report for 2021.In this exciting review, you’ll find big ideas and quick wins, as well as new solutions to old problems - all backed by insights from the brightest minds in marketing and data from Hootsuite's biggest survey yet. Special links from this episode 👇Hootsuite report: download hereMore info about alt Marketing School 👇Instagram: @altmarketingschoolGet weekly social media news: altmarketingschool.com/joinWebsite: altmarketingschool.comMarketing qualification: altmarketingschool.com/pro

In this interview we talk online spending, selling and e-commerce 🛒 Expert Omer Hazer highlights some of the key steps to effectively market your e-commerce business, as well as fundamental practices to implement and how the pandemic has fast-tracked eCommerce adoption.About Omer 👇Omer is an e-commerce and digital marketing expert who has worked with all sorts of businesses from startups to global brands over the past 5 years. He has helped numerous businesses migrate e-commerce platforms, implement systems and processes to upgrade their e-commerce game & set-up game-changing, future-facing structures. Find out on social: Linkedin / InstagramCheck out Omer on Medium: read moreSpecial links from this episode 👇Shopify 2021 trends: download the reportListen to  episode #004: learn about chatbotsPlatform to get started with referrals: learn about Smile.ioMore info about alt Marketing School 👇Instagram: @altmarketingschoolGet weekly social media news: altmarketingschool.com/joinWebsite: altmarketingschool.comMarketing qualification: altmarketingschool.com/pro

Clubhouse App is an audio-only platform built and backed by tech investors. Since May 2020, this application has grown exponentially. Moving away from online video networking and Zoom filters, Clubhouse capitalises on audio content over any other format, opening a whole new way to deliver content and develop tough leadership.Even more than looking at how entrepreneurs can make use of Clubhouse at this stage, it's interesting to see how Clubhouse managed to rise to the top and become the next word of mouth online sensation. In this episode, Fab shares some of her thoughts on the app as a newbie.Special links from this episode 👇Clubhouse: joinclubhouse.comMore info about alt Marketing School 👇Instagram: @altmarketingschoolGet weekly social media news: altmarketingschool.com/joinWebsite: altmarketingschool.comMarketing qualification: altmarketingschool.com/pro

We're back, and we are back with a bang 🌟 In the first episode of 2021 (cue party poppers) Fab has a chat with Dan Murray-Serter, co-founder of Heights, to talk about how newsletters and emails have supported Heights in its growth (and secured a crowdfunding goal in record time!) - expect the unexpected, including the guest appearance of the fluffiest cat in the UK.About Dan Murray-Serter 👇Dan is the Co-Founder of the brain care company Heights. He is also the host of the UK's top business podcast, Secret Leaders. Dan's focus on writing about mental health and science comes from his own experience battling anxiety, burnout, depression, and insomnia - and his experience of solving a lot of this through diet and supplementation is exactly what led to him starting Heights.Social Media: Linkedin / Twitter / InstagramUK's #1 Business Podcast: Secret Leaders Website: HeightsResources mentioned 👇Heights newsletter: Read one hereKlaviyo: find out moreViral loops: find out moreMore info about alt Marketing School 👇Instagram: @altmarketingschoolGet weekly social media news: altmarketingschool.com/joinWebsite: altmarketingschool.comMarketing qualification: altmarketingschool.com/pro

It may still be official holiday time, but it's time for you to access a very special bonus episode of Alt Marketing School (OMG say what!) Listen to this short snippet for the replay of my amazing talk with Jack Born founder of Deadline Funnels for our 2020 Creative Impact Conference on how to create urgency when going evergreen 🔥Just as a refresher, an evergreen funnel is a type of email sales funnel that’s automated — so whenever anyone signs up for your email list, they receive the funnel without you having to be actively involved.Once you set it up, it should be able to run with little day-to-day work from you 😉In this snippet, Jack shares some of the biggest misconceptions about evergreen funnels. “Whatever traffic you’re getting, whether it’s through content, or social media posts, or word of mouth, you want, you still want to capitalise on every single possible person that could and should become a client of yours.”In order to listen to the full episode, make sure you check out the Alt Marketing Pro membership.About Alt Marketing Pro 👇If you subscribe as an Alt Marketing Pro member below, you’ll receive subscriber-only content like interviews and recordings, exclusive AMA episodes, comprehensive show notes, and more. We want to provide you with the skills to speak to your audience purposefully, empower clients with winning strategies to market their brand, champion their values and make a positive impact in the online world.📣 Alt Marketing Pro membershipAbout Jack 👇Founder of several successful software companies, Jack Born helps entrepreneurs market their products more successfully through marketing automation.🔥 Website: Deadline Funnels

Let’s celebrate the end of 2020 with a live special replay. This episode is coming from a Live on Linkedin called “coffee break-through” I run with Amy Leighton.In this last episode of coffee break-throughs for 2020, I talk to Amy about our experience with going live in 2020 and our words for 2021. Oh, and we sing some good ol’ carols for you too (seriously, watch until the end, it’s worth it)About the guest 👇Amy Leighton is a Speaking and Presence Coach, helping you to celebrate who you are, align with who you want to be and thrive in life and business. She focuses on confidence, mindset and online visibility.Find out more about Amy: @amyleightonHer website is https://amyleighton.comMore info about alt Marketing School 👇Instagram: @altmarketingschoolGet weekly social media news: altmarketingschool.com/joinWebsite: altmarketingschool.comMarketing qualification: altmarketingschool.com/pro

You have a whopping three seconds to catch your audience’s attention on video, and this is why it’s particularly important to get the basics right 🎥More and more video content is being watched now than ever before. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). Yet, how can you stand out from the crowd?With the increasing demand for video content, it’s no surprise that such a large percentage of marketing professionals claim to use video as a marketing tool.Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision.In this episode, I wanted to outline a few things I personally look for when drafting a new video strategy for Instagram.Song credit: Jingle Bells by Kevin MacLeod (incompetech.com)More info about alt Marketing School 👇Instagram: @altmarketingschoolGet weekly social media news: altmarketingschool.com/joinWebsite: altmarketingschool.comMarketing qualification: altmarketingschool.com/pro

Since when websites have become so damn smart? Oh, and they are about to get even smarter in 2021 (just in case you did not know).Throwback to episode #001, I actually talk about hyper-personalisation a lot (and I am not alone) 👉 click hereJust to make sure you do not think I am the only one preaching from the mountain tops, Inc. reported that 44% of online consumers believe that live chat is an important website feature. If you consider younger consumers — those 18–34 — one report found that 60% “regularly use live chat for customer service.” This episode will introduce you to the marvels and wonders of smart websites. Special links from this episode 👇NotifiaContinually Influence: The Psychology of Persuasion, Dr Robert CialdiniMore info about alt Marketing School 👇Instagram: @altmarketingschoolGet weekly social media news: altmarketingschool.com/joinWebsite: altmarketingschool.comMarketing qualification: altmarketingschool.com/pro

This festive season is going to be hella different for marketers, yet that is not necessarily a bad thing.People are being selective with how they choose to spend their money — and it’s something consumers are looking at more than ever in 2020.Consumers are finding new ways to support small businesses and shop directly from brands as a way to encourage a more direct connection with companies — this means we’re looking at the holiday season, as marketers, in a very different way.First of all, I want to highlight the most important things to think about when it comes to a well-thought campaign (including concept, messaging, and assets). However, I’ll be also sharing a few hacks and fun ways you can adapt your products and offerings to make sure they can meet the customers where they are.Even if are running a bit last-minute, I got you covered.More info about alt Marketing School 👇Instagram: @altmarketingschoolGet weekly social media news: altmarketingschool.com/joinWebsite: altmarketingschool.comMarketing qualification: altmarketingschool.com/pro

Over the last month, in the space of ten days, both LinkedIn and Pinterest have released their own versions of “stories.”I know what you are thinking: Twitter’s “Fleets” have been leaving a very mild impression (almost a fleeting impression, some would say), and Facebook Stories are pretty much mindlessly reshaped Instagram stories on most pages. How will Pinterest and LinkedIn Stories be different?Let’s think about some fun ways we can jump on the trend before it even catches on.LinkedIn Stories ideas 👇The “day in the office” storiesMeet the teamAsk me anythingPinterest Stories 👇Step-by-step teaserFeature overviewCarousel-style tipsGiving people an idea of who’s behind the brand can truly help you create better relationships with your audience.My questions for you are: how are you going to tap into them for yourself and your brand? How are you going to embrace this format to establish yourself and your expertise?More info about alt Marketing School 👇Instagram: @altmarketingschoolGet weekly social media news: altmarketingschool.com/joinWebsite: altmarketingschool.comMarketing qualification: altmarketingschool.com/pro

The first episode of Alt Marketing School is out and live! In this first lesson, we take a deeper look at some of the upcoming social media and marketing trends for 2021 👀We’ll go through some key learning from the report the team from Talkwalker recently partnered with HubSpot to interview 70 global experts (including yours truly) on their thoughts and predictions for the year ahead.Below I summarise my top 4 trends (the ones I personally think would be the most relevant in 2021) 🌱Core takeaways include:Marketers won’t be focused on creating content, but facilitating it.Understand where your brand sits within the crisis and make the time to get clear on what your customers want and need from you. This will be key in your communication strategy.Tap into the ‘social’ aspect of your social media strategy and tap into the human side of your brand by putting yourself out there.It’s time to think about how can you position yourself as an expert in your field, especially as a brand. What medium can you use to educate your audience?Special links from this episode 👇Access the Talkwaker reportMore info about alt Marketing School 👇Instagram: @altmarketingschoolGet weekly social media news: altmarketingschool.com/joinWebsite: altmarketingschool.comMarketing qualification: altmarketingschool.com/pro

It’s coming kids. After a lot of research, quite a good amount of grumbling and thinking I decided to give Alt Marketing school the medium it deserves to bring you the most engaging, fun, and inspiring marketing news, trends, and guides 🙌Watch out for our first episode going live very soon, and remember if you are not already signed up, you can get show notes at https://altmarketingschool.com/joinWant more? Find out about Alt Marketing Pro and access exclusive content for our founding members - available until November 30th👇 https://altmarketingschool.com/pro