28 minutes | May 3, 2020

#2 This week in digital

Email me at shivajisinha31@gmail.com with your feedback, suggestions and opinions! Whats new? Facebook launched its own Messenger Rooms last week | TikTok along with their brand partners have launched Small Gestures | Instagram introduces Live Donations to support causes| Instagram released two updates – testing a new ‘Challenges’ sticker and a ‘Stay Home’ AR collection in the Stories gallery | Snapchat is associating with a range of brands to offer integrated AR Lenses, and bring the rising popularity of Snap Camera into play | ZEE5, Cosmos-Maya sign multi-project deal | World's biggest film festivals unite for 10-day global streaming event | Dice Media comes back with ‘Firsts’ in partnership with Bumble and Cadbury Dairy Milk Silk | Sony launches digital series to show achievements of Indian athletes at Olympics | Google purged 2.7 billion bad ads in 2019, COVID-19 fake ads next target Campaigns of the week: ITC’s 'Stay Strong Moms' campaign | Parle-G thanks frontline workers through ‘Aap hai toh hum hai’ digital film | Switzerland Tourism's new campaign urges travellers to dream now travel later | Virtual trip around NSW through Zoom ready assets. Closing thoughts on what I’ve learned not just by observing but while also planning with my clients this week is that a relevant message is way more important than just following the herd. I think we are always so focused on share of voice and numbers we forget if what we’re saying really is worth it? If you’re in an agency or on the other side, do you also wonder how to tell your client or boss that the proposed campaign is shit? I know easier said than done and we all have to sometimes compromise and implement ridiculous campaigns. But the important thing is did you make yourself heard or did you just quietly execute? My conscience is clear if I know I've fought for it at least. What do you guys think? Do email me your thoughts. Till then, have a wonderful week ahead!
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