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All About Content
44 minutes | Aug 14, 2017
Is a clean desk REQUIRED for creative productivity?
Am I the only one who loves a nice, clean, organized desk? There's something about having your paper, pens, and other supplies ready to go—neatly arranged and clutter free. But is this REQUIRED for someone professionally creating content? A quote from this episode: “Finished crap can be edited. Unfinished greatness languishes forever. The only bad writing is the thing you didn't write!” ― Margarita Gakis How to reduce notifications iPhone - turn them all off! Mac - turn off the upper right hand corner notifications Red Badge icons - everywhere! Get rid of them! They distract you No sounds No vibrations Links:Quote by Margarita Gakis: “Finished crap can be edited. Unfinished greatne...”Desk Stationary Tray - Fedon — The official David Allen tray is no longer available - but this one is close. However, it looks like the black is not available either! This will at least give you a picture of what it kind of looks like.Tombow Mono Original Correction Tape (Amazon)Winston Churchill Quote: “For the first 25 years of my life, I wanted freedom. For the next 25 years, I wanted order. For the next 25 years, I rea...” (8 wallpapers)David Allen's Getting Things Done®Send me your questions! @joshmitchell24
51 minutes | Aug 10, 2017
Can studying Breaking Bad make us better content creators?
What can content creators learn from Breaking Bad? In this episode, we discuss 11 ways you can become a better creator by doing things Br Ba style. ⤵ Scroll down to see LINKS related to or mentioned in this episode ⤵ Let's stay in touch Read my research-based blog Follow me on Twitter @joshmitchell24 Follow me on Instagram @jayy_mitch Find me on Facebook Links:Breaking Bad Insider Podcast by AMC on Apple PodcastsBetter Call Saul Insider Podcast by AMC on Apple PodcastsIMDb Breaking Bad - Awards — 146 wins and 225 nominationsASK A QUESTION - (@joshmitchell24) | TwitterSerialized literature - WikipediaWrite It Down, Make It Happen: Knowing What You Want And Getting It: Henriette Anne Klauser — Amazon linkSleep Smarter: 21 Essential Strategies to Sleep Your Way to A Better Body, Better Health, and Bigger Success: Shawn Stevenson — AmazonNozbe
28 minutes | Aug 8, 2017
5 reasons Nerdwriter is so good
We are on the path of making the podcast more specific and focused - so this episode is an effort to do that by studying Evan Puschak, creator of Nerdwriter on YouTube. ⤵ Scroll down to see LINKS related to or mentioned in this episode ⤵ Let's stay in touch Read my research-based blog Follow me on Twitter @joshmitchell24 Follow me on Instagram @jayy_mitch Find me on Facebook Do work that matters! What is value? • Depth What microphone does Nerdwriter use? • M-Audio Producer USB 5 ways Nerdwriter makes his content so good He makes things specific. Well-researched. He does his homework. Maintains a level of excellence to reduce distractions Use of deductive structure and simple language Knows himself. Comfortable in his own skin. Links:The War of Art: Break Through the Blocks and Win Your Inner Creative Battles: Steven Pressfield — This is where Steven Pressfield defines and explores the RESISTANCEAmazon M-Audio Producer USB Condenser MicrophoneAmazon.com: Neumann U 87 Ai Switchable Studio MicrophoneJon Hamm - WikipediaJon Hamm
25 minutes | Aug 5, 2017
Create an irresistible eBook
How to create an irresistible ebook ⤵ Scroll down to see LINKS related to or mentioned in this episode ⤵ 1. Compelling cover Use color that grabs attention Use large type and keep it simple 2. Table of contents Provide a map Link to chapters 3. Large chapter titles Make it clear that a new chapter/section is starting Use a thin typeface when using large fonts 4. Bold headings Use lots of headings to make the text scannable Use questions in your headings to be more persuasive 5. Short paragraphs Don't let them go on and on State the main point up front 6. Plain language Use simple words to describe complex things Refer to the link below from plainlanguage.gov Let's stay in touch Read my research-based blog Follow me on Twitter @joshmitchell24 Follow me on Instagram @jayy_mitch Find me on Facebook Links:[Slate article] Socrates: A brief history of technology and education.Spaceship Earth Complete Ride Transcript — "Books make it easier to invent the future in every field"Seth Godin FREE eBooksSpaceship Earth at Walt Disney World's Epcot - YouTubeLenovo Facebook Ad "Download
26 minutes | Aug 4, 2017
Derek Sivers (cdBaby) and Task Managers
Have you ever been on social media and feel drained and asking yourself, "what am I doing with my life right now?" As fun as it is to read and watch stuff, there's a point where we've consumed too much content. Derek Sivers says, "Whatever excites you, keep doing it. Whatever drains you, stop doing it." ⤵ Scroll down to see LINKS related to or mentioned in this episode ⤵ Social media Do you ever feel like nothing is happening on social media? Have you ever spent hours on social getting nothing done? We need time when we're NOT consuming content Not consuming content can help us feel more human, then create better content What's the best task manager? A task manager allows you to capture tasks in an inbox and then categorize them Find one you will USE and come back to over and over again I am currently using Nozbe (link below) If you don't use it, it's not worth having "Whatever excites you, keep doing it. Whatever drains you, stop doing it." What gives you energy in your life? What/who drains you and takes away your energy? Content hierarchy People think they need a medium/platform instead of focusing on CONTENT Solution: think about what NEEDS to be created, rather than just "getting something out" on a platform People prefer different mediums based on their context Content should dictate the medium Distribution platforms change all the time - and shouldn't proceed the content design (the MEDIUM should dictate the content design) Promoting content AFTER creation is effective (but that's not "content") Decide the message, then pick a medium What best serves the person who will consume the content? What questions do the consumers have? Let's stay in touch Follow me on Twitter Follow me on Instagram Find me on Facebook My blog Links:
46 minutes | Aug 1, 2017
Value of Content vs Likes
How can we truly serve people and not just do it for clicks? ⤵ Scroll down to see LINKS related to or mentioned in this episode ⤵ Possible new tagline for the show: Creating real value for real people Time and busyness. How can we escape it. Let's stop saying we're busy! Widen your scope to get more done Give yourself the freedom to do accomplish more by widening your time scope Useful Quotes "The way to get started is to quit talking and begin doing." "When you're curious, you find lots of interesting things to do." "All our dreams can come true if we have the courage to pursue them." "When people laugh at Mickey Mouse it's because he's so human, and that's the secret of his popularity." All by Walt Disney Likes vs content on social media. Harvard Business Review: What's the Value of a Like Let's stay in touch Follow me on Twitter Follow me on Instagram Find me on Facebook My blog Links:What’s the Value of a Like? (Harvard Business Review) — Merely liking a brand on Facebook doesn’t change behavior or increase purchasing.Alton Brown discusses creating "Good Eats"Deep Work by Cal Newport — The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy.The Productivity Project by Chris Bailey — Compartmentalize social med
31 minutes | Jul 28, 2017
Just get going! You don't have to get it right at first.
Imagine how much more you would get done if you acted like you were going on vacation tomorrow. In this episode, we focus on living productively: strategically listening to music while you work, getting started when working, the importance of a weekly review, and maintaining your calendar. ⤵ Scroll down to see LINKS related to or mentioned in this episode ⤵ Vacations can be a productivity tool Zig Ziglar talks about imagining you're leaving tomorrow and how that changes how we work (link below) Going away can help you get things done Imagine how much more you would get done if you acted like vacation was coming up? Microphone for this episode Using the SM7b microphone for this episode Usually I use the KSM32 Listening to music while you work Research shows that music helps you be more productive Find that music that works best for you Use it as a "timer" to keep track of how long you're working You don't have to get it right (at first) Just get going! Create something so you can revise and tweak Weekly review Schedule a weekly review to be aware of everything on your plate Use a good calendar app and review it consistently Let's stay in touch Read my research-based blog Follow me on Twitter Follow me on Instagram Find me on Facebook Links:Zig Ziglar (audio only) — Pretend you won a trip to AcapulcoShure SM7b Microhone — Used by Michael Jackson, Joe Rogan, Ed Sheeran, and many others!Shure KSM32 — Mic used by This American Life, Serial, On Being, S-Town, and others: Ira Glass, Krista Tippet, Sarah Koenig
48 minutes | Jul 25, 2017
Use a timer to create content consistently
Are you living in emergency mode? The realness of what it means to be a REAL PERSON who has to create things and meet deadlines. We have to be clear what our purpose is so we don't get lost. ⤵ Scroll down to see LINKS related to or mentioned in this episode ⤵ Learn to protect your calendar Have a confidence and standard about how and when you work People tend to live in a state of emergency Learn to assign specific calendar dates Find better clients Which social platform is going away? Periscope, Google+, Snapchat Notable quote: "Let's take all the mystery out of it." - Craig Harvey The unknown creates fear Use a timeline to structure your day What steps can you take today to remove mystery out of something big coming up? Figure out in chronological order what will happen next Use a timer when you're working Get your work DONE See if you can beat the clock Suppress your short term gratification! Let's stay in touch Read my research-based blog Follow me on Twitter Follow me on Instagram Find me on Facebook Links:Choosing your clients — YouTube - Seth Godin18 Minutes — Peter Bregman - Find Your Focus, Master Distraction, and Get the Right Things DoneThe Win Without Pitching Manifesto — Amazon Link book by Blair EnnsWhat Is the Minimum Effective Dose?
37 minutes | Jul 20, 2017
Get to the point & repeatable research routine
"Stop telling stories and get to the point!" We also address a 5-step process you can use to conduct research regularly. ⤵ Scroll down to see LINKS related to or mentioned in this episode ⤵ Use pen and paper when you're stuck Helps you be more productive and creative Get away from your computer and try different tools Stop telling stories and get to the point Long stories aren't always a good thing! The power of story is the biggest opportunity for businesses and content People want to know the big idea and the main point Stories are more persuasive when the main idea is FIRST Michael Hague and Christopher Voguler talk about this in their classes Include the conclusion FIRST Add the backstory at the end How to research Find a book that you really like Look at the references and get those books Look at the references again Rinse and Repeat! Let's stay in touch Read my research-based blog Follow me on Twitter @joshmitchell24 Follow me on Instagram @jayy_mitch Find me on Facebook Links:PDF Software for Mac — The Best PDF Editor | PDF ExpertSkilcraft U.S. Government Retractable Ball Point Pen — AmazonBlackwing Pencil 602 — Amazon LinkCarl Pencil Sharpener. CP-80 BlueMindful Writing at Work — QCG
43 minutes | Jul 14, 2017
Seeing the Bigger Picture
Zoom out and see the bigger picture! ⤵ Scroll down to see LINKS related to or mentioned in this episode ⤵ Repetition is where the value is Listening over and over can help you learn better What's the best computer Use what helps you convert things from your head to real life Don't get hung up on operating systems Get things don't - don't focus on the tech too much Alice in Wonderland quote The steps you take MATTER to move forward You need to know where you want to get to Write things down and have a paper trail Is your mind set on a goal? How will you know when you get there? If you do nothing — nothing happens! Takeaway lesson: different or better? Can you top what else is out there in the world? What is your motive? Money or recognition? Better takes a lot of work People want the BEST Google picks what serves people best Tell yourself "ZOOM OUT" Imagine Google Maps and seeing your whole county and state There are other people in the world Remind yourself that you're not the only one going through your thing Let's stay in touch Read my research-based blog Follow me on Twitter @joshmitchell24 Follow me on Instagram @jayy_mitch Find me on Facebook Links:The E-Myth Revisited — Michael E. Gerber - Batching tasksSmart Passive Income — Pat FlynnContent is King” Myth Debunked - Social TriggersEdwa
25 minutes | Jun 30, 2017
Quest for the best
⤵ Scroll down to see LINKS related to or mentioned in this episode ⤵ What's the best medium to use for my content? We all want the best Everyone has different learning styles and preferences Writing, listening, and watching are the main mediums Blog, podcast, and video -- try to hit everyone Pick the medium that is easiest for you to create "Brains are for having ideas, not holding them" David Allen When your life is chaotic, it's hard to be creative. Get stuff out of your head You don't have to run the world! Use a single idea to make your content strong Break things down into smaller pieces Convey one idea at a time Explain things step-by-step We need to work hard so our readers don't have to Let's whisper instead of screaming at people Rely on the strength of singularity Use deductive structure which means main point FIRST Let's stay in touch Read my research-based blog Follow me on Twitter @joshmitchell24 Follow me on Instagram @jayy_mitch Find me on Facebook Links:Getting Things Done: The Art of Stress-Free Productivity: David Allen — "Brains are for having ideas not holding them"Deep Work: Rules for Focused Success in a Distracted World: Cal NewportMeditation and mindfulness made simple - Headspace
36 minutes | Jun 24, 2017
It's ALL about content
There's a right way to make content and a wrong way to make content. So much of what we deal with everyday is CONTENT and we need to work hard to make it the best it can be. ⤵ Scroll down to see LINKS related to or mentioned in this episode ⤵ How do you organize articles you want to read? Choose a TRUSTED system Put things there Revisit your trusted place over and over Notable quote: "Dig your well before your well before you're thirsty" Find the stuff that will replenish your energy when you're feeling low HOCs and LOCs Higher Order Concerns: Content, Organization, Design Lower Order Concerns: Paragraphs, Sentences, Word Choice Figure out the big picture before focusing on the little details Content is all about questions - what will REAL people be asking? Questions have the power to call someone's attention to something specific There IS such thing as a bad question Good questions are SPECIFIC Headings are good for people Let's stay in touch Read my research-based blog Follow me on Twitter @joshmitchell24 Follow me on Instagram @jayy_mitch Find me on Facebook Links:Mindful Writing at Work — A book I co-authored with Harvey Lillywhite and Kevin DungeyThe Happiness Project Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun — Gretchen RubinEssentialism: The Disciplined Pursuit of Less — Greg McKeown
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