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Al Shan Marketing
13 minutes | Jun 7, 2021
Why is SEO Marketing Important For Your Food Business?
I had the incredible opportunity to interview Steve Wiideman, the brilliant co-founder and CEO of Wiideman Consulting Group. Steve's SEO expertise has helped countless businesses in varying industries to thrive in the digital market - food businesses included!In this episode, Steve and I discuss how crucial SEO is for any food business. So, whether you have a decade-old restaurant or a newly-started catering business, you have to tune in. This episode is undoubtedly worthwhile! Watch this and the rest of my Podcast episodes on Youtube. Click here! P.S. Don't forget to like and subscribe if you find my videos helpful. And hit the notification bell, so you'll stay updated on more business growth content from me!
8 minutes | Jun 7, 2021
How to Manage Running 3 Restaurants & a Catering Business?
Establishing and managing a single restaurant is already indeed a challenge. But what if you have three restaurants to oversee? And on top of that - you also got a catering business to run? Jamie Shotton, one of our Facebook group members, shares his strategies and tips on how he's able to operate 4 food businesses in Colorado all at once. If you're also a food entrepreneur who spearheads multiple brands, you better stream now! Watch this and the rest of my Podcast episodes on Youtube. Click here. P.S. Don't forget to like and subscribe if you find my videos helpful. And hit the notification bell, so you'll stay updated on more business growth content from me!
7 minutes | May 31, 2021
Most Effective Way To Hire Employees
Food business owners are now struggling with how to hire new employees. If you’re one of them, then I highly suggest that you listen to this episode. Jamie, an owner of 3 restaurants and a catering business, shares his proven & tested ways on how he’s able to recruit rockstar employees for his companies. I, too, have given my insights on how you can sustain a healthy relationship among your staff - so make sure to tune in until the end! To join my community, visit https://www.alshanmarketing.com/. You can also watch this and all of my podcast episodes on Youtube. Click here!
7 minutes | May 31, 2021
Top 3 Things A Food Business Should Have
Most food business owners lose potential sales and clients because of a poor-performing website. Don’t let that happen to you. Stream now today’s episode! And learn the top 3 features that you must add to your website to capture more leads and increase your sales. To join my community, visit https://www.alshanmarketing.com/. You can also watch this and all of my podcast episodes on Youtube. Click here! Please make sure to like and subscribe if you find my videos helpful.
21 minutes | May 25, 2021
Top 3 SEO Ranking Factors for Your Restaurant, Catering, and Food Business
Is your local business struggling to rank on the Local Google Search Results? In this episode, Matthew and I tackle the top 3 factors on what food business websites should have to rank on top of the Local Google Search Results.Stream now to learn more!Watch this and the rest of my Podcast episodes on Youtube. Click here. P.S. Don't forget to like and subscribe if you find my videos helpful. And hit the notification bell, so you'll stay updated on more business growth content from me!
2 minutes | May 25, 2021
How Can SEO Help Your Business?
If you don't know how SEO helps your local business, you're missing out on many opportunities! In this episode, our SEO expert guest, Matthew Post, will share 3 powerful things on how SEO promotes your local business. Tune in now to learn more. Do you want to watch my full interview with Matt? If so, then click here to check it out on my YouTube channel. Make sure to like and subscribe if you enjoy the video. Till the next episode, thank you! P.S. Join my community today to get more tips and hacks on business & marketing!
3 minutes | May 18, 2021
What is SEO - SEO Marketing & Advertising for Restaurant Owners, Caterers & Food Business Owners
Search Engine Optimization or better known as SEO often intimidates entrepreneurs. Because let’s admit it, the term sounds too fancy, complex, and technical. In this episode, Matthew and I explain what does SEO means. So, if you're one of those food entrepreneurs who view SEO as daunting - it's time for you to tune in! Watch this episode on YouTube: https://www.youtube.com/watch?v=6klfId1fOogJoin my community today!
3 minutes | May 18, 2021
The Sale is in The Follow up Email - Online Marketing for Food Businesses
This success story from Chef Kristen proves that follow-up emails are more than essential if you want to capture more leads and boost your food business sales. Stream now to learn more!You can also watch this episode on my YouTube Channel: https://www.youtube.com/watch?v=YcjnaqMQmPQ. Make sure to subscribe and hit the notification bell, so you don't miss out on new, helpful business growth tips such as this one! Grow your business, join my community today!
8 minutes | May 11, 2021
4 Ways to Respond To Price With Alan Berg
Interview with Alan Berg on how to respond to customers when they ask for price. 1st Way - Respond to price when a catering client reaches out to you is to acknowledge and be grateful that they did. 2nd Way - Don't tell them but explain why and ask questions. 3rd Way - Start with a starting price. 4th Way - Give them a price range. You can also watch this episode on YouTube: https://youtu.be/yhtQbYY7URcPS. Make sure to subscribe, and hit the notification button to be notified whenever I post new business growth videos!
1 minutes | May 11, 2021
3 Facts About Online Ordering For Restaurants & Caterers
Here are 3 Facts about Online Ordering that can help you save money and grow your customer base! Watch this episode on YouTube: https://youtu.be/L56f_7RikigGet more marketing hacks and business tips when you join my community!
5 minutes | May 4, 2021
How to Create Food Concept For Your Restaurant
I had the privilege to go live with Jamie Shotton, one of our exclusive Facebook group members. He shared some invaluable ideas on how to run a successful restaurant and a catering company. In this episode, he explained how he come up with such enticing food concepts for his multiple food businesses. Come and watch the full interview on my YouTube Channel. You can also join my community for more insightful discussions and free business growth tips!
3 minutes | May 4, 2021
Facebook Ads vs Google Ads, Which Paid Advertising Should You Use For Your Catering Business?
Facebook Ads vs. Google Ads? Which Paid Advertising Should You Use For Your Catering Business? Well, it depends on which audience you are going after and what type of service you are offering. Stream this episode to learn more! You can also watch this episode on YouTube. Do you want to join my community? Click here!
9 minutes | Apr 27, 2021
Facebook Advertising for Food Business in 2021 During Covid
Learn how chef Kristen Trinh was able to close over 120 orders overnight with this one strategy! Watch our full IG Live broadcast here. If you are a restaurant owner, caterer, or chef, make sure to join my community to learn more marketing strategies to grow your food business.
11 minutes | Apr 27, 2021
Free Keyword-Rich Business Name Generator with Google
Google favors those businesses that have keyword-rich names. So, you have to make sure to use the right keywords in your business name to show up easier on top of Google search results. Stream this episode to learn more! You can also watch the full video tutorial here.
5 minutes | Apr 20, 2021
How to Calculate Food Portions for Catering Orders
Knowing portion control is essential among caterers since a slight over-portion can affect your catering business big-time. Why? Because any extra food added to your customer's plate is money deducted from your total profit. So, here is a simple guide on how to portion out your drop-off catering orders. Visit https://www.alshanmarketing.com/ for more Catering Marketing Tips.You can also watch this episode on YouTube by clicking here.
3 minutes | Apr 20, 2021
Wedding Catering Leads 2021 in The US
An average of a hundred thousand people is looking for wedding caterers a month. Yes, A MONTH! And this data only reflects the searches in the US alone. So, what does that mean to you? That means more leads and sales to capture! Stream this episode and learn how a single Facebook Ad can boost your business growth.
5 minutes | Apr 13, 2021
How To Get Local Followers From Instagram For Your Restaurant or Catering Business
If you don't get local followers for your restaurant or catering business on Instagram, then you are just wasting your precious time. In this episode, I share the step-by-step process of getting free local followers on Instagram. Join my community today to get more tips and hacks on business & marketing!
3 minutes | Apr 13, 2021
How to Get Wedding Catering Leads From Local Venues
Partner up with local catering venues to grow your wedding catering services. Make sure to offer the venue owner a percentage of your profits, so they feel more enticed to recommend you to their customers. If you want to learn more about growing your catering business, make sure to visit my website.
4 minutes | Apr 9, 2021
How to Engage your Restaurant Followers on Social Media
How to engage your restaurant followers on social media? If you are a caterer or a restaurant owner, you will love this marketing tip. Record videos of yourself or your chef while making the special of the day or week. I used to name some of the specials after my customer’s name. And that would create a buzz on the social media platform. Because my customers would get excited and share the post with their friends, and the rest is history. Join my community and get more free marketing tips like this!
5 minutes | Apr 9, 2021
Give Value First & Then Ask For The Sale
In this episode, I will discuss one of the most important marketing strategies that many people are not using - giving value first to win customers' trust and then asking for the sale.This strategy is a total business booster, yet it can be tricky to use at times. So, you need to be creative and reasonable to pull this off. Tune in to learn more! Join my community here to get free tips on marketing.
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