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Real Estate Marketing Minute
4 minutes | Mar 25, 2020
It's Time To Get To Work!
I had a great conversation with a friend of mine of mine about how to react to the current national and global environment and a blog post that he had just written. His blog post is here: https://martech.zone/quarantine-time-to-go-to-work/
14 minutes | Feb 24, 2020
What it takes to deliver emails
Is your Email Service Provider doing everything they can to make sure that your emails get through? Are you having trouble with high bounce rates, low open rates? In this episode we talk about the many factors involved in getting your emails delivered and what you can do to help.
3 minutes | Oct 21, 2019
Real Estate BAR Camp - Dayton
Great Trip to RE Bar Camp Dayton. So fun to meet so many people and see what they are dealing with on a daily basis. Sorry this one might be a little loud in places.
24 minutes | Oct 4, 2019
RPAC - Helping Agents and Homeowners
Lots of great information on RPAC and how it helps agents and home owners through political advocacy.
35 minutes | Sep 27, 2019
Photography - It's All About Marketing
This week we met with Amy Latka of Dream Home Media a Media Marketing Company for Realtors. It was a great talk about why photography is about so much more than the listing.
28 minutes | Jul 8, 2019
Clear 2 Close - Making Listings Shine!
It was great learning about how Clear 2 Close Cleaning Services makes listings shine!
10 minutes | May 20, 2019
What's your Email Address?
Great discussion with Doug on the merits of using an email address tied to your domain versus using a free service.
5 minutes | May 10, 2019
IREIBA Real Estate Expo
A short video of tips from people attending the IREIBA Real Estate Expo in Indianapolis.
5 minutes | May 9, 2019
Marketing Tips from REBAR Camp Nashville
A quick video with people attending the REBAR Camp in Nashville. Sorry it's so loud and a little late!
29 minutes | May 8, 2019
What you need to know about Home Appraisals
Great interview with Mark Ratterman about Home Appraisals and what agents can do to prepare buyers and sellers if there are issues.
10 minutes | Apr 1, 2019
Who Owns Your Domain?
Do you own your domain? Are you sure?
25 minutes | Mar 25, 2019
Giving Back - Interview with Realtor Foundation
Another great interview! This time with Gabie Benson of the Indianapolis, IN based Realtor Foundation. The charitable arm MIBOR. We talk about her program, how agents can give back and how to find organizations like this in your area. Some links: Realtor Foundation: https://miborrealtorfoundation.org/ NAR Good Neighbor Award Program: https://www.nar.realtor/about-nar/awards-and-recognition/good-neighbor-awards-program Realtors Relief Foundation: https://www.nar.realtor/about-nar/grants-and-funding/realtors-relief-foundation % of Realtors who give back higher than the general national average according to a recent study: https://www.nar.realtor/newsroom/realtors-more-likely-to-donate-annually-than-most-americans-according-to-survey
32 minutes | Mar 11, 2019
Real Estate SEO
In this episode Doug and I talk about how to SEO optimize your blog posts! We discuss in depth 10 factors to increase your blog posts SEO ranking.
30 minutes | Feb 25, 2019
It's Tax Time!
Great interview with accountant Mike Wright! In this episode we talk about many of the recent changes in tax law and how they affect small business and Real Estate Agents.
2 minutes | Feb 11, 2019
Hello and welcome back to the real estate marketing man and I'm Adam Small. Today for our content library, we're going to be doing a technical piece and that means that this is a piece that's kind of orientated around the profession of being a real estate agent. Of helping out people when they need to buy or sell a home. And in particular, what we're looking at today, is different types of loans. So, we can talk about BA loans, FAJ loans, bridge loans, all different types of loans that are out there. Now one thing I will say is that you need to kind of put out there that you're not a loan expert and you're not giving them advice. And if they need advice, they need to go talk to a mortgage lender of some sort, in order to really help them out. All you're doing is writing a general overview of what that loan is. The different types of loans that are out there, and how they may be used in different applicable situations, right? So, write them that article, put it on your blog post. Put a nice image with it, and then share it. Put it out there on your social channels and stuff. And if you're really industrious, you might actually turn this in to an infographic, because this is a good one that lends itself towards infographics. And you know, you could even go out and find a mortgage lender that you like to work with and get them to kind of co-brand it, sponsor it. Make sure that you guys stay within all the regulations there. But it's a great opportunity for them to push it out as well. And then you kind of double your reach and maybe grab a few more followers, all the while, demonstrating your technical expertise. So, this week, write a article on loans. Put the disclaimers in it. And if you want, make an infographic out of it and ask your mortgage lender or whomever you like to work with, to sponsor it and push it out themselves. That's been your real estate marketing minute for this week. If you like what you see in here, don't forget to click the like and/or subscribe buttons. Thanks for watching and we'll see you next time guys.
1 minutes | Feb 6, 2019
Weekly Round Up - Making Friends and Referrals
Hi guys. Welcome back to the Real Estate Marketing Minute. So glad you're here with us today. We're doing a weekly roundup and this is for the week of February 10th through the 16th. Next week we've got a few wacky holidays coming up. On the 11th, it's National Make a Friend Day. Then on the 14th we've got two wacky holidays and one normal holiday. So the two wacky holidays on the 14th are National Ferris Wheel Day and then the other is National Organ Donor Day. And of course the regular holiday is Valentine's Day. So let's not, let's make sure not to forget to get cards and candies and flowers and stuff for all of our loved ones out there. And have some fun with the other wacky holidays out there. So another thing I'd remind you to do is go ask for some referrals. Pick five or six people from your list and touch base with them and say, "Hey. You know I'd really appreciate it if you know anybody and send over somebody for me to talk to about buying or selling a home." This has been your weekly roundup from the Real Estate Marketing Minute. If you like what you see don't forget to click Like and/or Subscribe to us. Thanks for watching guys. We'll see you next time.
30 minutes | Feb 4, 2019
Anyone can qualify for a home loan!
Great interview with Elizabeth Janes of Amerifirst Home Mortgage. We talked about the myths around getting a mortgage and what real estate agent can do to help a customer in a tough spot.
2 minutes | Feb 1, 2019
Outdoor Winter Activities
Hey. Welcome back to the Real Estate Marketing Minute. Adam Small here. This week is a local week. We're gonna focus on an article for our blog, and our social, and our content library that is a local article. And, this week's topic, I think, is probably one that a lot of people don't do, which is fun things to do in the winter outside. So, something along those lines. So, that's literally not the title that you wanna use. You wanna use something like, "Five Great Places to Sled in Indiana," right? Or ski, or maybe ice skating, or some kind of winter sport or winter outdoor activity. It could even be winter hiking, or places to take photos outdoors during the winter. Since we're kind of in the middle of a deep freeze here, I thought that would be a really good topic where ... Obviously, we don't wanna encourage people to get out when it's -30 degrees and all. But, when it's 40 or 30, and there's snow on the ground, there are some places that are really great to see. They look really amazing, and pretty, and beautiful when there's that snow on the ground. So, it could be a photography for winter, or that sort of thing, for your local area. Or, even just sledding, skiing, and ice skating. So, what I want you to do is go out and find ... even a small list of just three places would be great, and kind of localize it to your area. Things to do in your town, or in your country, or your state. And, post that to your social media. Post that to your blog, or share that on your social media. Even send it in an email. And, that's your local content for the week. So, have fun, make it great, and thanks for watching, guys. So glad to see you here at the Real Estate Marketing Minute. And, we'll see you next time.
2 minutes | Jan 31, 2019
Weekly Round Up - Chopsticks, Pizza and Testimonials
Hello and welcome back to the Real Estate Marketing Minute. I'm your host Adam Small. So, this is gonna be a weekly roundup for the week of February 3rd through the 9th, and we've got three wacky holidays next week, one of them being Thank a Mail Person Day and then National Chopstick Day and National Pizza Day. Thank a Mail Person Day is on the 4th of February next week and guys, it's been super cold and I know that they canceled the mail delivery for much of the Midwest here and a lot of other areas, so the mail people aren't out in this weather today, but they're gonna be out probably tomorrow and the day after. They were open today, so maybe it's a good time to find a nice way to thank them. Do a social media post, remind other people to do it, but maybe put a nice note in the mailbox for them. That sort of thing. So, especially with this cold weather. As a side note, I hope all of you guys are warm and that there's nothing going on, no frozen pipes or busted windows or anything like that, because of the extreme cold. Then, we've got Chopsticks Day is on the 6th and National Pizza Day is on the 9th. So, you can have some fun with that. Maybe try to eat pizza with chopsticks. That would be entertaining, to say the least. Make sure you video that, put that out on your social channels as well. Have some fun with that. So, those are your wacky holidays. That's your weekly roundup. One other thing is we are toward the end of one month and the beginning of a new month. Why don't you go back and look at all of those people that you did transactions with last week or last month, and ask them for testimonials. Just send them a quick email. Say, "Hey, you mind leaving me a testimonial?" If you have a service that you use like Agent Sauce or some other service. Provide them the link to leave that testimonial so that you always have it in a database. Don't just ask the people that you did transactions with from a consumer perspective. If you worked with other agents, ask them to leave you a recommendation or a testimonial as well. Just build up that library of testimonials both on a business to business perspective and a business to consumer perspective. So, that has been your weekly roundup from the Real Estate Marketing Minute. If you like what you see and what you're hearing, don't forget to click like and/or subscribe, or follow us on our podcast. Thanks for watching and have a great day.
2 minutes | Jan 25, 2019
Questions to ask a Real Estate Agent before you hire
A technical piece this week. Create a document on Questions to ask before hiring a Real Estate Agent.
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