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Kierstin is a HubSpot Platinum Partner & Certified Trainer, and Director of Digital Marketing & Sales Enablement at GO2 Partners, where she's now building their revenue growth branch, which is heavily focused on implementing and supporting all aspects of HubSpot, helping businesses to grow better. We had a lovely chat today about the acquisition process, how they have really figured out some great business models in their agency and what she's looking forward to in the future.You can reach out to Kierstin by email kierstinpayne@go2partners.com or by connecting with her on LinkedIn https://www.linkedin.com/in/kierstin-henson-payne/Support the show

In today's episode we have Nathan Reiche, CEO and Founder of Content Chemistry, a digital marketing agency based on Sydney and the #1 HubSpot Gold Partner in Australia, dedicated to help startups and scaling businesses to generate leads and do a complete 180 in their growth, sales and motivation.We discussed the impact of COVID-19 in Australia, as Melbourne is one of the cities that faced the longest lockdown during these rough times. Luckily, Content Chemistry was already remote, and although working from home was business as usual, the company went through internal changes, plus managing the way to do marketing during the pandemic and learning how to diversify their clients was a big change for them.Keep listening to this episode to find out more about the marketing world in Content Chemistry, how they help their customers and more.https://www.linkedin.com/in/nathanreiche/https://www.contentchemistry.com.au/ Support the show (https://www.buymeacoffee.com/clodaghhiggins)

In today's episode, we have Jan Beery, who after 25 years of experience in sales, marketing, and management experience, founded KBK Communications, a company dedicated to providing strategic, smart, and effective programs and marketing solutions to businesses in the healthcare industry for finding, growing and delighting their own customers. We explore more about being an agency in the healthcare industry and how to innovate, as she has encountered many outdated systems and has optimized and changed her customer's businesses for the better. Jan also shares the hardships he has faced as a woman in the healthcare industry, and how she has thrived and grown in it, helping her female colleagues along the way.https://www.kbkcommunications.com/https://www.linkedin.com/in/janbeery/jbeery@kbkcommunications.comSupport the show (https://www.buymeacoffee.com/clodaghhiggins)

In today's episode, we have Rikki Lear, Managing Director at Digital 22, the largest 100% HubSpot agency in the UK, and Elite Partner. Rikki shares with us how he went from quitting a job he didn't enjoy to starting his own agency and discovering 'our orange friends' (aka HubSpot, of course!). As Digital 22 was one of the first HubSpot agencies in the UK, how has he adapted to HubSpot's evolution over the course of 10 years? How did he handle the transition to HubSpot with his customers, and did it affect the agency in any way? Keep listening to this episode to find out more about Digital 22's culture with Rikki Lear.https://uk.linkedin.com/in/rikkilearhttps://www.digital22.com/Support the show (https://www.buymeacoffee.com/clodaghhiggins)

In today's episode, we have Bob Ruffolo, the founder and CEO of IMPACT; a company focused on helping people find success with inbound marketing through education, events, and agency services. Bob joined Hubspot in 2011 to help clients grow better, and today IMPACT finds itself at the top of Hubspot's partner agencies.Bob walks us through IMPACT's journey and how it has changed, grown, and revolutionized how inbound marketing is done. If you want to know what makes IMPACT's academy and coaching different, how does the 'They Ask, You Answer' methodology work, how to build a successful agency and hire the right team, and much more, have a listen to this amazing episode!You can learn more about the They Ask, You Answer Certified Coach Program here Join IMPACTPlus for free Check out more about IMPACT on their websiteSupport the show (https://www.buymeacoffee.com/clodaghhiggins)

In today's episode, we have Ranya Barakat. She and her partner Izzy founded IDS Agency. Ranya focuses on helping scale up to large-sized businesses make the most out of their Hubspot CRM investment through standard and custom onboardings, team adoption plans, data migrations, and integrations. We explored more about her agency's journey. The aha moments, how and why they excel at their services, how they transitioned from 27 employees to 10, and the importance of focusing on happiness and mental health in the workplace, because the happier the person, the better the service you will be able to offer to your customers.https://www.ids.agency/https://www.linkedin.com/in/ranyabarakat/

Today we feature Tim Kilroy, Agency Coach, from Retriever.co Tim has been in the Agency world since 2001. Since then he has founded and scaled three agencies, and thanks to a long journey full of experiences, mistakes, and growth. He became an Agency Coach in 2018. Tim has worked with over a hundred digital agencies, helping them generate more revenue, scale their sales, create account management structures, and much more. In 2021 he acquired Retriever.co, a company dedicated to lead generation and business development. We talked about how to grow a management team, successful (and not so successful) stories, doing what you love, why is derisking a problem for agencies, and the repercussions of not letting control go as a CEO. Resources mentioned: https://timkilroy.com/ https://www.retriever.co/ https://pathfinderlearningcenter.org/Support the show (https://www.buymeacoffee.com/clodaghhiggins)

Today we feature Nilofar Nikju and Shaheem Alam from Five Rings Marketing.  Nilofar went to school for marketing but later found her passion in negotiation and persuasion, which lead her to sales. As she excelled at her previous employments, she decided to spread her knowledge and skills amongst other companies by founding Five Rings Marketing. Shaheem joined along the way and partnered with her professionally as well as romantically, which makes them a great Agency Couple. They dedicate their business to lead generation, getting meetings with decision-makers, testing new markets, increasing brand awareness, and much more.  We talked about the balance between their relationship and work, the value in systematization and automation for your business, running an outsourced sales team, and their journey growing their company in the middle of the pandemic. https://fiveringsmarketing.com/Support the show (https://www.buymeacoffee.com/clodaghhiggins)

In today's episode of Agency Life, we have marketing expert, founder & President of LimeLight Marketing, Brandee Johnson. She worked 15+ years for national and global brands, with her last career being at LEGO. When their headquarters relocated, she had the opportunity to pursue a long-time dream and started her own Marketing Agency. Brandee shares with us her journey, the importance of lean methodology, how LimeLight Marketing grew during the pandemic, tips for motivating your employees, and much more.

Today in the show, we have Anna Heyes, Managing Director at Active Profile. In this interview, Anna shares with us the key skills you need to succeed in the digital agency environment and how to nurture and grow those skills.Active Profile is a happy home for communications professionals of substance to do their best and most valuable work.They thrive on the fact engaging audiences doesn’t happen with one big move anymore. ​They are convinced that, in the real world, it takes data-driven, multi-layered strategies to make a real and lasting impact on people and organisations. ​http://www.activeprofile.co.uk/https://www.linkedin.com/in/annaheyes/Support the show (https://www.buymeacoffee.com/clodaghhiggins)

Welcome back to the Agency Life podcast, today we have Eduardo Esparza from Market 8. With 20 years of experience, owning, building, running businesses from scratch, and running diverse roles in corporate America, he's always ended up with his hands on all things strategy, leadership, and execution.Support the show (https://www.buymeacoffee.com/clodaghhiggins)

Today we have Simon Bennet on the show,  CEO of AoE creative. With 16 years of experience in esports, Marketing, Events, PR, Broadcasting, Management, and Content Creation in the gaming industry with gaming giants like Activision-Blizzard.AoE Creative has a background/reach in gaming and esports unparalleled by any other creative agency.Support the show (https://www.buymeacoffee.com/clodaghhiggins)

Today on the Agency Life Podcast, we welcome Sean Owens, Managing Director at Willow Consulting. Sean is an E-commerce solution professional, and he's with us today to talk about his experience building a successful business, covering everything from how to optimize your invoicing process to how to identify the best clients to work with.Mentioned links:https://www.linkedin.com/in/willows/https://www.willows-consulting.com/Support the show (https://www.buymeacoffee.com/clodaghhiggins)

This week we have Alex Embling, CEO of Strategicabm, a specialist B2B Account-Based Marketing Agency for over 20 years, partnering with some of the world's largest global B2B technology brands, helping them to win, grow and retain their highest value customers.Hear from Alex how you can adapt your service accordingly with your strengths and the importance of specializing in some area of the marketing industry.Support the show (https://www.buymeacoffee.com/clodaghhiggins)

Today on the show, we have Amit Vyas. Originally from the UK, Amit co-founded Nexa in 2005 selecting Dubai as the location for their corporate home. Today they have additional offices in Manchester, UK and New York, USA and are widely recognised as one of the strongest growth-focused agencies in the region.Nexa is a multi-award winning HubSpot Diamond Partner Agency and a Google Premier Partner.We discuss the following topics in this interview: Opportunities for digital agencies Adapting the workflow to the new normal The importance of being transparent with your employees Finding the best strategies during a recession Building the right team for your agency Resources mentioned in the interview:https://www.digitalnexa.com/https://www.linkedin.com/in/amitvyasdxb/ https://www.puremindsclub.com/  https://www.2sisterspodcast.com/Support the show (https://www.buymeacoffee.com/clodaghhiggins)

Today on the podcast we have Mike Lieberman, co-founder, CEO, and Chief Revenue Scientist at Square 2, Inc., a professional services company providing marketing and sales strategy, tactical execution, analytics and technology guidance for a diverse group of clients. Mike's interest in entrepreneurialism has spread beyond direct clients. He also leads a boutique consulting firm specializing in coaching other agency owners to help them grow their businesses from lifestyle companies into thriving business success stories. He is here in the show today to discuss what are the best practices he knows that will help you to grow your agency.Mike Lieberman | LinkedInTraction Tools: https://www.mytractiontools.com/Support the show (https://www.buymeacoffee.com/clodaghhiggins)

This time we have Adam Steinhardt CEO at The Kingdom, where they help companies challenged by the increased need for tech skills in sales and marketing. For many businesses the digital world is high-paced, testing, and is challenging their traditional marketing and sales teams.In this episode of the show, you'll hear from Adam the importance of adapting your business and your processes to the digital world we live in today.Support the show (https://www.buymeacoffee.com/clodaghhiggins)

We have Stevie Brown in the show today. Stevie is a Marketing strategist and Professional Coach. She is the owner of The Change Starter, where she helps small business owners with their marketing. Stevie has recently got a master degree in Digital Marketing, and she will share with us the amazing insights that she uncovered with her thesis.  In this interview, Clodagh and Stevie cover:  Why marketing should be a priority for any business. The most common mistake small business owners make regarding their marketing. Why business owners should invest in marketing. Aligning the goals of the business with the marketing strategy. Get the business owner involved in the marketing efforts. To know more about Stevie, visit her website www.thechangestarter.comSupport the show (https://www.buymeacoffee.com/clodaghhiggins)

In this episode, we chat with Phil Burrows who helps B2B companies simplify their martech so that they can focus on building value for their customers.Clodagh and Phil covers: How he started Hub Masters repositioning the agency and brand experience Helping B2B companies simplify their martech so that they can focus on building value for their customers. HubSpot CMS and website development Points of frictions and better building better tech stacks User experiences and buyer journeys Inbound marketing Helping to educate clients about being agile and shifting their way of thinking Working with good fit clients and having great relationships Agency positioning and branding Links Phil Burrows: https://www.linkedin.com/in/phill-burrows/ Hub Masters: https://www.hubmasters.net/Support the show (https://www.buymeacoffee.com/clodaghhiggins)

In this episode, we chat with Marita MacDonald who oversees all content creation activities which lay the foundation for successful promotional campaigns for the DSD global brand as well DSD Clinics marketing.We chat about: How Marita and her husband started their agency and where it is now Changing the perception of dentistry in the marketing space How their niche agency made turned them into a specialist in their field Remote working and keeping seamless communication with the team Having more productive meetings and great project management tools How to Improve communication and relationships in the agency  Resources mentioned in this episode:SlackAsanaClickUpProductive.ioFascination Advantage Support the show (https://www.buymeacoffee.com/clodaghhiggins)